Business Research Methods
Market Research to Evaluate Consumer Preferences for Various Features in Mobile Phones

A report submitted to Prof. Anand Kumar Jaiswal

Submitted by Group C08
Anshul Gupta Dr. PrashantDeshmukh Kunal Gupta Rohan Nag ShashwatSiddhant SwetaBindiTherlapu

INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD

Contents
Background to the problem ......................................................................................................... 3 Research Matrix .......................................................................................................................... 4 Decision Problem .................................................................................................................... 4 Research Problem .................................................................................................................... 4 Information Needs ...................................................................................................................... 4 1. Secondary Research .......................................................................................................... 4

Primary Research:........................................................................................................................ 4 Variable Specification .................................................................................................................. 5 Literature Survey: Uncovering the latest trends in the Mobile handsets market ........................... 6 Mobile Applications ................................................................................................................ 6 Features important for Feature-Phones .................................................................................... 7 Features important for Smartphones