...THE ADVANTAGES AND DISADVANTAGES OF TELEVISION In today modern world television is the most popular and recognized from of media and most homes in the western and developed worlds own one. That small (in some cases rather large) box sitting in your lounge is your connection to the outside world. It is an indispensable item and many of us cannot imagine life without it. As with everything there are advantages and disadvantages with the television. The main advantage is televisions ability to bring you news as it happens. A second advantage is the fact we are using more than one sense when viewing. The final advantage in this essay is the vast amount of information and documentaries available for viewing. However the first disadvantage is the amount of time spent watching television is often considered a waste of time. The second disadvantage is the fact that families may be in the same room but with the television on may not even acknowledge each other. The final disadvantage illustrated in this essay is that young children are often being exposed to sex scenes and scenes of violence. Firstly, for many of us the television is our first or only source of news and current events. Most channels have news updates up to four times a day and current affairs programmes which take a deeper look at the news that has affected the world that day or week. Theses programmes are often family friendly and are sometimes the only form of media available or easy to understand for children or...
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...Topic: What are the advantages and disadvantages of allowing long term prisoners to watch television. In today's society long term prisoners have the privilege to watch television. There are good things about watching television and there are bad things about television. Television can turn one into many things, a good person or a bad person. Some advantages of watching television are that it can have a spiritual impact on ones life and we can learn many new things like cooking and things that are happening around the world. Some disadvantages of allowing long term inmates to watch television are that they might watch TV shows that can make them act out of character. Another disadvantage is that it will cause the inmates to procrastinate and it will also cause fights and arguments. Allowing long term prisoners to watch television can have a spiritual impact on their life. Allowing them to watch inspirational movies, shows or series can impact them tremendously. These movies and shows can provide them with the truth, the right path to take and what steps to make in order to change ones life. They can watch church whereas they can learn about Jesus Christ and how He died for us, how He sacrificed his own life to save us. They can get healing just by listening to the pastor preach and realize that it's time to make a change in their life that no one is perfect, everyone makes mistakes and disserves a second chance. Another advantage of allowing long...
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...Advantages and Disadvantages of Television Nowadays many people all over the world spent most of their free time watching television; but since its appearance, television has brought to man many advantages as well as disadvantages. First, television plays an important role in our daily activities: it keeps us informed of all current affairs in the world. Events through television are more vivid than those through books and magazines. Second, television helps us enrich our spiritual lives. Our knowledge is broadened in many ways. Through language teaching programs, we can learn the language we like such as: English, French, German, Chinese, Japanese and so on. We can become skillful and clever at doing jobs, making cakes or arranging flowers through practical courses taught on television. Finally, television is a source of recreation. Humorous stories and funny films bring us minutes of relaxation after a hard day’s work. For me, sitting comfortably in an arm-chair to watch an international football match on television is more interesting than having to queue for tickets at a crowded stadium. Apart from its advantages, however, television also brings lots of disadvantages to viewers too. First, television viewers gradually become passive in their action. Television may be a splendid media of communication, but it prevents us from communicating with each other or with the outer world. The world seen through television is only the restricted one: It separates us from...
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...Director knows what appeals to the customers and will include their artistic skills within the advertising design. The Media Planner deals with different types of media, for example, television, radio, newspapers, online and chooses or combines these to create the right message to their customers. Cadburys has been using the advertising agency ‘Fallon’ to create their campaigns since 2006. Fallon was founded in Minneapolis 1981. The agency was created by five idealists who all shared a passion for understanding consumers and shared values as well as their organisation skills. They announced in a newspaper that there was a new agency for ‘clients who would rather outsmart the competition than outspend them’. Fallon say ‘we believe that the only way for brands to stand out is through smart creativity’, they help create magic for businesses. Fallon work with several other brands like Cheesestrings and Benecol. Cadburys works with Fallon because they have created several successful campaigns for them in the past before Cadburys crème egg, therefore it made sense giving Fallon more of their products to advertise. There are six different types of media that can be used for advertising campaigns, and there are many advantages and disadvantages for each of these. Newspapers: there are a number of advantages for newspaper advertising. However, the most important ones are, that they reach the majority of homes in their...
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...ignore that advice. People talk loudly on their phone in public spaces, and they take phone calls while in the middle of conversations with others. People answer their phones in movie theaters and conference presentations. Cell phones are a wonderful technology that adds to safety and the feeling of connectedness. They have become essential for business and personal use. Also, technology has helped improve productivity at work by allowing manufacturers to produce more in less time using less manpower. Many simple tasks that workers used to do are now done by robots. For example, the robotic arm seen on a modern garbage truck enables the trash collection process to be done by one man. Although it may sound like a good thing, it has disadvantages too. Technology creates unemployment because of the fact that machines are cheaper to maintain than...
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...advertising budget. Analysing the advantages and disadvantages of media options: The advantages of television as an advertising medium include: Dynamic environment: Television has a strong impact created by the combination of sight and sound, and provides the opportunity to demonstrate the features and benefits of a product and service and how it can be used. The use of special effects can create excitement and grab the attention of the target audience. Reach: Television advertising can reach a large percentage of the population on either a national or regional level. Call to action: Television provides a ‘call to action’, compelling the viewer to do something. For example, ‘Ring in the next five minutes’, or ‘Go to our website’. Influence: Television has become an integral part of our culture. The majority of Australians use television as the primary source for news and entertainment. Cut through: Television is able to engage a viewer when they are not actively seeking information. Television viewers will passively process commercial messages while waiting for their television program to resume. By comparison, magazine and/or newspaper readers just turn the page to avoid an advertisement if they so choose. Disadvantages of television as an advertising medium include: Expense: The high cost of producing and airing television commercial excludes many organisations. While the cost per audience member can be low the overall cost of a television advertising campaign can be...
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...communication and in an information-filled society, where in every day in our lives we uses it. As I check my notes in Speech and Oral Communication, I have read that Mass Communication is a communication that uses mass media like radio, television, ads, prints and films, and as I research even via internet is part of mass media. Through reading, I found out that the technology has the biggest share in mass media. According to Arthur Asa Berger (1995) “mass communication involves the use of print or electronic media, such as newspapers, magazines, film, radio, or television, to communicate to large numbers of people who are located in various places- often scattered all over the country or world” (pg. 9). Mass Communication is a process in which a person or a group of people and organization sends their message to the large group of people or massively spread out the information through the use of technologies in mass media. It thinks about the effects of mass media’s information to the receiver’s emotion, opinion, behavior and attitude. Mass media also has a theory. According to George Gerbner and Marshall McLuhan (1976), Cultivation Theory discusses that watching television has a long-term effect to the individual who consumes on watching TV. It says that the person is more likely to believe the real world is the same on what they have watched in TV. There's a big influence behind every repeated information, for example, you saw your favorite star in commercial endorsing the...
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... Nowadays, information technologies play a significant role in the modern world. Information technologies have a long history. Some technologies were created a few years ago, while some technologies are comparatively new. Technologies have penetrated all spheres of human activities: education, politics, trade, medicine, and this list can be prolonged. Television and phones are considered to be the primary technologies which appeared in the life of human beings. New technologies were produces in great amounts. Nonetheless, people used those technologies to simplify the process of fulfilling domestic duties. T. K. Derry et. al. mentioned that “domestic housing, though it followed on the whole traditional forms, made use of new materials and new techniques of mass production” (Derry et. al., 1961, p. 403). With further development of information technologies, many other technologies appeared. The main of them are the following ones: iPhones, iPads, and many others. Technologies have produced a great impact on teenagers: phones, television, Internet, and video games have many advantages and disadvantages; they are able to make people technologically informed, but they produce a negative impact on people’s health simultaneously. The invention of mobile phones has produced a great impact on people all over the world: they simplified the process of communication; they made it possible to keep in touch with people who live abroad; they contributed to the unity of people...
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...of late Shehu Musa Yar’Adua. About The Social Media Tracking Centre Mr. Amara Nwankpa, an IT professional and member of the Enough is Enough coalition led a group of young tech savvy volunteers to explore how social media platforms worked during the 2011 Nigerian election period; what trends developed; possible course corrections and what groups could learn from one another’s experience. This report documents an unusual story of cooperation among civil society groups and individuals, INEC, foreign partners and Nigerian government agencies. It includes extracts from Mr. Nwankpa’s power point presentations at weekly briefings. It is becoming more and more difficult to escape the influence of the media on our lives. Discuss the advantages and disadvantages of living in a media-rich society. The influence of media on our lives has increased dramatically over the past 50 years with the development of technology....
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...Since the advent of cable television, there have been more and more fascinating programs sticking viewers, especially children, into the screen. This, therefore, creates certain complaints that it is wasteful your time watching TV. However, with all the benefits it provides, television is really worth watching. One of the strength points making television much more preferable than other means of information – supply, such as newspaper and radio, is that it can provide news together with animated pictures and lively sounds. Thus, viewers can get more details of the news and enjoy it much more than reading lots of words in newspaper or listen to voices on radio only. Moreover, thanks to the contemporary techniques, television can now provide live programs, which are broadcast to people all over the world at the same time as the events happen. Tired of watching news, people can relax themselves with an enormous variety of absorbing such as game shows, music performances and especially movies or films. Movie program on television can easily take the top – chosen position as there are all kinds of film for all types of viewers. Recent survey shows that there is approximately 53 percents housewives claim that they are very fond of television films and spend a great deal of time watching it, especially when preparing meals. Those surveyed later added that they feel really relaxed to watch television while doing household chores. TV program makers, of course, cannot ignore children’s...
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...MEDIA A) Types of mass media (advantages, disadvantages) B) Press media C) Radio, television A) Types of mass media (advantages, disadvantages) Mass media – an important role in the society, too powerful and influential Importance: source of information (easily available, complex, cheap) We learn about: world around us, inventions, new technologies, achievements B) Press media: newspapers, magazines and journals - Different sorts of articles: • on economics, politics, social life, sports • Editorials (personal opinion of the editor about something in the news) • Features (special reports about subject, place, person) Newspapers - published every day/ even at weekends - Serious papers : objective + serious news - Tabloids : entertaining stories, gossips about famous people/celebrities Magazines – published 1x a week/month - National and international news - various articles, stories - different according to: hobby/age/gender Journals – serious magazines written by experts C) Radio, television Radio - If we don’t like reading/ it’s expensive to buy a newspaper every day - We listen to the radio news read by a presenter - Music - Is very popular, variety of channels - Advantage: listen throughout the day, no matter what we’re doing - Variety of radio programmes to choose from: o news + weather forecast o chat /quiz/ breakfast/morning shows o educational programmes o phone- in programmes o documentaries Television - The most popular source of information ...
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...media (advantages, disadvantages) B) Press media C) Radio, television A) Types of mass media (advantages, disadvantages) Mass media – an important role in the society, too powerful and influential Importance: source of information (easily available, complex, cheap) We learn about: world around us, inventions, new technologies, achievements B) Press media: newspapers, magazines and journals - Different sorts of articles: • on economics, politics, social life, sports • Editorials (personal opinion of the editor about something in the news) • Features (special reports about subject, place, person) Newspapers - published every day/ even at weekends - Serious papers : objective + serious news - Tabloids : entertaining stories, gossips about famous people/celebrities Magazines – published 1x a week/month - National and international news - various articles, stories - different according to: hobby/age/gender Journals – serious magazines written by experts C) Radio, television Radio - If we don’t like reading/ it’s expensive to buy a newspaper every day - We listen to the radio news read by a presenter - Music - Is very popular, variety of channels - Advantage: listen throughout the day, no matter what we’re doing - Variety of radio programmes to choose from: o news + weather forecast o chat /quiz/ breakfast/morning shows o educational programmes o phone- in programmes o documentaries Television - The most popular source of information - Much time spending by watching television - Wide...
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...TELEVISION-BOON OR BANE Since the invention of the television by John Lagie Baire in 1920, television has been one of the most widely used equipments in households all around the world. People have been amazed by the wide reaching capabilities of television. However, it has been argued that the invention of the television was a mistake and that television has become one of the most baneful machines that man has created. Television has led to a new era of knowledge. Television has helped in spreading news from various parts of the world to almost every nook and cranny of the earth. Television, being one of the most widely used media of communication, has brought fame for many. It has helped in the globalization of various sports and has also created the era movies. This opened to the human race, a new field of communication. Serials, cartoons, movies etc became common. Television has also helped many to know more. Data communication networks like the Nation Geographic, Discovery, Animal planet, British Broadcasting service etc have helped a great deal in enriching the world with knowledge. Hence besides being a provider of entertainment, television is also a source of knowledge. But television has its own defects. First of all, television generates radiation. This can prove any harmful if used too much. Second, straining eyes over television can cause irreparable damage to the retina. Third, increased television viewing results in lack of physical as well as mental growth. The...
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...Media Research, in an effort to determine the audience size and composition of television programming in the United States. In the U.S., the term TV ratings immediately makes people think of Nielsen because Nielsen Media Research has become the de facto national measurement service for the television industry in the United States and Canada. Nielson measures the number of people watching television shows and makes its data available to the television and cable networks, advertisers and the media. This research is worth billions of dollars. Advertisers pay to air their commercials on TV programs using rates that are based on Nielsen's data. Programmers also use Nielsen's data to decide which shows to keep and which to cancel. Nielsen uses a technique called statistical sampling to rate the shows -- the same technique that pollsters use to predict the outcome of elections. Nielsen creates a sample audience and then counts how many in that audience view each program. Nielsen then extrapolates from the sample and estimates the number of viewers in the entire population watching the show. Electronic metering technology is use for Nielsen ratings process. Two types of meters are used: set meters capture what channel is being tuned, while People Meters go a step further and gather information about who is watching in addition to the channel tuned. Nielson viewership data collection system provides many advantages: Nielsen Media Research provides statistics on specific demographics as advertising...
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...it be, than our very own Television? Over the years, the popularity of television has grown to such an extent that today, at least one Television set can be found in almost every home in the world. Its the menace that everyone loves to hate but can't seem to live without. Nowadays, there are hundreds of television channels. For those who are ill or housebound, television provides them with a company while they are alone, whereas others just enjoy the entertainment factor. Entertainment in the home can be very challenging for the most loving families; therefore television can be a good thing as it can provide parents with a "babysitter"! For those older folk who can no longer cope with going out for shopping, TV is the answer! Not to forget the teens who simply can't seem to have enough of Hannah Montana or the lovely middle-aged ladies who love watching their favorite series of either 'Desperate Housewives' or 'Sex and The City'! Though, actually going to a concert has a better atmosphere than just watching it on television, some people praise this as it is much cheaper than buying a ticket to go to the venue itself. TV has brought the education at viewers' door-steps. It has encouraged formal and open education in a big way. Well, those were just the 'WOW' factors of Television. However, its not all good! For instance, while I was in middle-school, I had this unforgettable poem on a couple who was highly addicted to TV. They watched Television for days and nights together;...
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