...Abstract This study examined the effects consumption of alcohol mixed with energy drinks (AMED), and gender had on overall alcohol consumption and negative alcohol related consequences. One hundred and seventy two Psychology students from Swinburne Online, (male n =92), completed a two part survey relating to AMED and alcohol consumption, and negative alcohol related consequences. Based on previous research, it was hypothesised that overall alcohol consumption and negative alcohol related consequences would not be increased by the consumption of AMED. It was also predicted that males were more likely than females to consume excess amounts of alcohol and experience more negative alcohol related consequences independent of drink type. Statistical tests supported the hypotheses that related to AMED, and partially supported the hypothesis that these variables were also influenced by gender. Based on survey results and a review of the literature it is advised that, independent of drink type or gender, consumption of alcohol should be limited to a maximum of four standard drinks per session, as advised by The Australian National Health and Medical Research Council safety guidelines. An Investigation into the Effects of Mixing Alcohol with Energy Drinks Over the last decade, there has been an increasing trend in the use of alcohol mixed with energy drinks (AmED), and previous research has raised concern regarding this practice and the possible negative outcomes on health and behaviour...
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...Mixing alcohol with other substances such as energy drinks is never really a good idea, and pairing it with energy drinks may become very dangerous, especially for the young adults whom drink it more often. A teenage girl at the aged 16, died after consuming three cans of pulse, which is a mix of vodka, soda and guarana, at a party in Cheltenham. An autopsy was conducted and it was found that the cause of death could not be determined. At a certain point, alcohol stops making a person intoxicated and doing liver damage and starts to do SERIOUS cellular damage to all parts of the body. Your blood stops being efficient at oxygenating muscles and tissues, and the alcohol itself contribute to killing cells (especially brain-cells). At this point you can risk brain-damage, and even death. For this reason you might want to avoid the Caffeine. Alcoholic mixed drinks have many adverse effects and are a dangerous cocktail. The mixed drink needs something done about it. When you ingest caffeine, it stimulates the body's fight or flight response, producing a surge of adrenaline. If our bodies are subjected to too much adrenaline, we can experience seizures, chest pain, heart palpitations and agitation – these are all signs of caffeine toxicity. The vast majority of these related to 'recreational' use of energy drinks, with affected 'recreational users' aged 15 to 21 years. Energy drinks have become enmeshed in the subculture of partying. The practice of mixing energy drinks with alcohol...
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...the constantly increasing pace of everyday life the search for an energy source, capable of boosting the human body to new limits by extending its endurance, continues. In the recent years energy drinks have become extremely popular all around the world. The energy drink is a highly caffeinated stimulant that is able to raise the performance of the human body. Many people consider it as a refreshment after a hard day’s work. What’s more, one of the most frequently used cases of energy drinks is in combination with alcohol during parties. Due to lack of research and production regulations of energy drinks in combination with high consumption pose a serious health risk for everyone who is consuming them. Since the last few years the reported...
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...Today, there are many kind of soft drinks that produced by many company such as Pepsi, Coca Cola, and 7-up. These drinks are loved by the customers and these drinks are the bestselling drinks on the market. Another type of drinks that also very popular and loved by customer is energy drinks such as Monster, Redbull, and RockStar. These drinks became very popular not only because of the taste of them, but also because of the stimulant inside the drinks which is caffeine. Caffeine is a stimulant can damage the nervous system if it’s used too much. Caffeine can also lead to some serious problem such as risk of disease, addiction and sleep loss. One of the most common effects of caffeine is sleep loss. If one uses too much of caffeine, he won’t be able to go sleep. Some of the teenagers use this effects of caffeine to helps stay awake to study or do homework. While some of them use caffeine just because they like the feeling that caffeine gives them. In the article named Energy-Drink Alert written by Cody Crane, Crane mentioned about Quinn Jacobson, a 17 year old teenager of Towson, Maryland who loves using energy drinks when he feels tired. Quinn said that he mostly drink energy drinks at night and these drinks made him feel supercharged and help him stay awake, but they made his morning very miserable. According to Crane, the reason that made Quinn’s morning miserable is because of the caffeine contained in those energy drinks. The caffeine made Quinn couldn’t get enough sleep...
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...Energy drinks such as Red Bull, 5-Hour energy and Monster are the hottest-selling items of the beverage industry, but medical experts are concerned about the possible health hazards they pose and are on a mission for better regulation. The energy drink industry is doing very well looking at it from an economic standpoint. The industry has grown 60% between from 2008-2012, and had total U.S. sales of more than $12.5 billion in 2012, according to new market data from Packaged Facts. According to the “Energy Drinks and Shots: Market Trends in the U.S." report, sales of energy drinks and shots will grow to a value of $21.5 billion by 2017 (Energy drink sales). With this being said, the industry is facing many criticisms due to their health risk. Energy drinks are beverages with a high concentration of caffeine and other uppers. Some of the most laid-back regulatory requirements reside in the U.S. There are increasing reports of caffeine intoxication from energy drinks, and it seems likely that problems with caffeine dependence and withdrawal will also increase. They are sold in many places and are easily accessed by children, adolescents, and young adults. Many experts argue that this is actually their target market. Many reports warn about potential adverse effects associated with their consumption, especially in combination with alcohol among adolescents, and in combination with stimulant medications among children treated for attention deficit hyperactivity disorder. In children...
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...ISLS 4301 - Section 5 Energy Drinks Research By: Maram Balubaid, Rahmah Bukhary, Sara Al Akel, Haifa Al Akel and Basma Salah Energy drinks Energy drinks are drinks that don’t contain alcohol, and often lightly carbonated. They are designed to give the drinker a burst of energy by adding of a number of ingredients, most notably caffeine. They are mostly found in grocery stores, corner stores and gas stations, usually displayed beside the soft drinks, juices and sports drinks. The study, published in the journal Pediatrics, reports that more teens are downing energy drinks; in 2003, 16% regularly consumed the drinks, while in 2008, that percentage jumped to 35%. Another study of college student consumption found 50% of students drank at least one to four energy drinks a month. This year, research documented a jump in energy drink-related emergency room visits; and politicians and consumers called upon the Food and Drug Administration (FDA) to look into deaths associated with the drinks. So, what are the ingreadients that are causing this harm? * Caffeine Which is a stimulant that acts on the nervous system to speed up the messages to and from the brain. it is the main active ingredient in energy drinks . Caffeine can make a person feel more alert and it also has been shown to help exercise endurance. However, it can also have some negative side effects, such as heart palpitations and insomnia in case of overdose. (Laurent, 2000). There is no official recommended limit...
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...1. Are these drinks as dangerous as the critics maintain? How much of the problem is due to the high levels of caffeine, how much is due to the labeling and marketing and how much is caused by irresponsible behaviour on the part of young people? Are companies like joose and four loko being singled out for social problems that are much wider in scope, in particular, alcohol abuse by young people? Mixing Alcohol and energy drinks can prove to be very dangerous as the affects of the caffeine mask the affects of alcohol, trying to fool someone into thinking they’re not as drunk as they really are. As a result the person will continue drinking, which can lead to alcohol poisoning. Therefore I do believe the drinks are as dangerous as the critics claim. The packaging of the alcoholic beverage closely resembles that of an energy drink, this could as a result attract younger, underage drinker to the product as young people are already the biggest group of consumers drinking energy drinks. Four Loko instead should have incorporated a design closer to resemble a beer bottle to ensure the packaging of the product does not attract the younger market and make sure the parents of younger people are not fooled into thinking the drinks in their household are energy drinks instead of alcohol. Four Loko should not have been banned but instead should have been forced to take steps such as change their packaging, marketing and level of caffeine in their beverages. Further steps could have been...
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...1. Are these drinks as dangerous as the critics maintain? How much of the problem is due to the high levels of caffeine, how much is due to the labeling and marketing and how much is caused by irresponsible behavior on the part of young drinkers? Are companies like Joose and Four Loko being singled out for social problem that are much wider in scope, in particular, alcohol abuse by young people? Yes, Joose and Four Loko as dangerous as the critics maintain. Mixing Alcohol and energy drinks can prove to be very dangerous as the affects of the caffeine mask the affects of alcohol; trying to fool someone into thinking they’re not as drunk as they really are. As a result the person will continue drinking, which can lead to alcohol poisoning. Therefore I do believe the drinks are as dangerous as the critics claim. The problem due to high level of caffeine is mixing alcohol with caffeine, has been linked to excessive consumption and alcohol poisoning, irresponsible behavior and drunk driving. There are growing number of student who are intoxicated and other young people are landing in hospital emergency rooms, some with serious alcohol positioning due to consume Joose and Four Loko. For example, the New Jersey student who showed up in a local hospital with a blood alcohol level of 0.4 after drinking three cans of Four Loko and several shots of tequila in an hour where the student had a legal limit for driving a car at least 4 times. The problem due to labeling and marketing is...
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...Energy drinks have increased in popularity in adolescents and young adults throughout Jamaica and concerns have been raised regarding the ingredients in energy drinks and their potential negative effects on health. These drinks are consumed for the purpose of providing an extra energy boost. These drinks are also used for their purported athletic-performance-enhancing effects, improved concentration, and weight loss. Factors that contribute to the consumption of energy drinks in Jamaica Effect of caffeine and vitamin contents in local energy drinks on one’s energy boost Most energy drinks contain caffeine, which literature has demonstrated to improve both mental and athletic performance. Several studies have also found that moderate amounts...
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...Energy Drinks: An Assessment of Their Market Size, Consumer Demographics, Ingredient Profile, Functionality, and Regulations in the United States M.A. Heckman, K. Sherry, and E. Gonzalez de Mejia ABSTRACT: The consumption of energy drinks is rapidly increasing, as demonstrated by their large market growth. The targeted demographic group is teenagers, young adults, 18 to 34 y old; although expansion into nontraditional markets is also occurring. It is claimed that energy drinks can offer an increased energy boost related to their ingredient profile of caffeine, taurine, herbal extracts, and vitamins. Research suggests that energy drink formulations, in addition to increasing energy utilization, may also improve mood, enhance physical endurance, reduce mental fatigue, and increase reaction time. However, in most cases, the corresponding mechanisms of action are not clear. In addition, concerns have been raised over their safety and with a currently weak regulatory environment, efforts need to be made to ensure consumer safety. The objective of this article is to review the current U.S. energy drink market with emphasis on its market size, target demographic, active ingredients, potential benefits, safety, and regulations. Introduction Energy drinks refer to beverages that contain, besides calories, caffeine in combination with other presumed energy-enhancing ingredients such as taurine, herbal extracts, and B vitamins. They first appeared in Europe and Asia in the 1960s in...
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...Strategic Initiative Paper Iam Anonymous FIN/370 January 8, 2013 Dr. Finance Strategic Initiative Paper A business with a competitive edge, growth and financial stability is usually developed with the proper strategic and financial plans. This process starts by clearly defining your business goals, objectives and determining how much money it will take to accomplish them. In the process of Strategic and Financial planning certain steps or developed, implemented and followed through as an outline in determining the direction you want your business to go into as well as how the goals you have set, and who will be assigned to assist in monitoring the process and accomplishing those goals. Strategic planning is also a process of that involves investigating and assessing the competitions strengths, weaknesses, accomplishments and threats and applying them according to the plans of your business. Financial Planning is managing the finances over a period of time so that the business will and can continue to operate, Plans for the company and employees future. When the strategic plan is developed for the business having the adequate finances play the most important role in getting started, company and organization without the adequate funding and financial guidance, goal and plans set for the business are limited and will not be beneficial and could result in a failing company. Businesses that usually follow their business outline eliminate areas of inefficiencies...
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...Week 3 DB – Energy Drinks Something I learned in my last Health class is the ever-increasing use of today’s new “Energy Drinks.” Caffeine is the single most used drug in America. How many of us must have that morning cup of coffee before heading out the door? How many college students are staying up late at night preparing for a mid-term or final exam by drink these new, all natural, safe, energy drinks? You may want to read their labels and adjust your thinking. You may want to include a little research in regards to these drinks. At this time there is no long-term research to report on in regards to energy drinks. What we do know is that these drinks have a variety of ingredients such as ginseng, amino acids, ginkgo, various vitamins, and high amounts of sugar. However, the primary active energy ingredient is caffeine. At this time, the FDA does not regulate the amounts of caffeine that are in these drinks. They suggest that within a 12-ounce beverage serving the amount of caffeine should be 68 milligrams or less. A report published by the Journal of Analytical Toxicology showed that of ten of the most popular energy drinks had as high as 141 milligrams in one 16-ounce serving. The following 12-ounce energy drinks showed, Monster at 120 milligrams, Red Bull at 116 milligrams, and Amp contained 107 milligrams of caffeine. To give a comparison, look at Coke and Pepsi. They only contain between 34 to 38 milligrams of caffeine. Energy drinks have risen...
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...Illicit drugs n effects -Herion: Heroin is an opiate processed directly from the extracts of the opium poppy. It was originally created to help cure people of addiction to morphine. Upon crossing the blood-brain barrier, which occurs soon after introduction of the drug into the bloodstream, heroin is converted into morphine, which mimics the action of endorphins, creating a sense of well-being -Cocaine: is a crystalline tropane alkaloid that is obtained from the leaves of the coca plant. It is both a stimulant of the central nervous system and an appetite suppressant, giving rise to what has been described as a euphoric sense of happiness and increased energy. the initial signs of stimulation are hyperactivity, restlessness, increased blood pressure, increased heart rate and euphoria. -Methamphetamine: popularly shortened to meth or ice, is a psychostimulant and sympathomimetic drug. Methamphetamine enters the brain and triggers a cascading release of norepinephrine, dopamine and serotonin. Since it stimulates the mesolimbic reward pathway, causing euphoria and excitement, it is prone to abuse and addiction. -Lysergic acid diethylamide: LSD, LSD-25, or acid, is a semisynthetic psychedelic drug of the tryptamine family. Arguably the most regarded of all psychedelics, it is considered mainly as a recreational drug, an entheogen, and a tool in use to supplement various types of exercises for transcendence including in meditation, psychonautics, and illegal psychedelic psychotherapy...
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...School of Business & Entrepreneurship Integrating Values - The Legality, Morality, and Social Responsibility of Caffeine-Alcohol Drinks Introduction The subject of this paper being presented is a specific review of how Phusion Projects, maker of the Four Loko alcoholic drink, acted between 2005 and 2010 in regards to their operation within the caffeinated alcoholic drink market. The paper will review the FTC and FDA legal issues specific to 2010 that were filed against Phusion Projects. There will be 3 different ethical theories used to determine how the company morally acted in their choices. The ethical theories that will be used are Utilitarian, Kantian, and Machiavellian views. Finally, we will review how Phusion Projects handled their social responsibilities. We will be limiting the focus of the paper to the decision to operate within the caffeinated alcohol energy drinks and the marketing decisions made by Phusion Projects. Their actions were important because they forced the government to ban the niche market they had worked so hard to operate within. To better understand the case we have included this brief overview of the market and specifics to Phusion Projects and the Four Loko product. Phusion Projects was formed in 2005 by a group of 4 friends. They chose to enter the alcohol energy drink market based on current drinking trends at that time. Red Bull and vodka was very popular and a new market introduction from Sparks in 2002...
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...and Fall of Four Loko 1) Are these drinks as dangerous as the critics maintain? How much of the problem is due to the high levels of caffeine, how much is due to the labelling and marketing and how much is caused by irresponsible behaviour on the part of the young drinkers? Are companies like Joose and Four Loko being singled out for social problems that are much wider in scope, in particular, alcohol abuse by young people? These drinks have been proven to be as dangerous as claimed because they contain caffeine, which is a stimulant hence keep you awake, while being mixed with alcohol, which is a depressant that slows down the body and brain; together this ‘tricks’ the mind into thinking that you are awake and ready for more alcohol. The cases of New Jersey students being hospitalised due to “serious alcohol poisoning” proves the real potential risks of consuming this beverage. In the case study it states that the caffeine content was boosted from 54mg to 156mg and had 12 percent alcohol, and these figures may not appear to be very high but after multiple drinks in a short amount of time it adds up and most young people simply do not acknowledge or care about these numbers. Personally, I do not think that the under-aged or young people who drink are to blame because it is common for people growing up to be curious and to experiment with things like this, however, there needs to be more work done on the education and awareness of alcohol and the potential abuse of it. The deliberate...
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