THE GALLUP ORGANIZATION

Evaluation Study in Selected Overseas Markets

Ministry of Tourism, Govt. of India

Report on
Evaluation Study in Selected
Overseas Markets

For

Market Research Division
Ministry of Tourism
Government of India
March 2007

Evaluation Study in Selected Overseas Markets

Ministry of Tourism, Govt. of India

Table of Contents
Chapter No.
1.
1.1.1
1.1.2
1.1.3
1.1.4
1.1.5
2.
2.1
2.2
3.
3.1
3.2
3.2.1
3.2.2
3.2.3
3.3
3.4
3.4.1
3.4.2
4.
4.1
4.2
4.2.1
4.3
4.3.1
4.3.2
4.3.3
4.3.4
4.3.5
5.
5.1
5.2
5.3
5.3.1
5.3.2
5.3.3
5.3.4
5.3.5
5.4
5.4.1
5.4.2

1
2
2
4
6
7
11

STUDY OBJECTIVES
Primary Objective
Secondary Objectives

1.1

Contents
BACKGROUND
Tourism Outlook
Tourism Outlook – Global
Tourism Outlook – Asia
Tourism Outlook – Forecast
Indian Economy
Tourism Outlook – India

14
15
16

RESEARCH DESIGN
Segments identified
Segment definition
Travelers Segment
Trade Partners
Directors of Tourism Office
Methodology
Sample
Travelers Segment – Sample Split
Trade Partners Segment – Sample Split

17
18
20
20
22
22
23
24
25
26

FINDINGS – TOURISM OFFICE EFFECTIVENESS
Executive Summary
Detailed Findings – Tourism Office Effectiveness – Travelers
Awareness of India Tourism Offices
Detailed Findings – Tourism Office Effectiveness – Trade Partners
Key marketing Challenges
Trade Partners Not dealing with India
Disposition to deal with India in Future
Efforts required on part of the India tourism office
Tourism Office Interaction

28
29
30
30
32
32
33
34
35
36

FINDINGS – TRAVEL BEHAVIOR
Key terms used
Executive Summary
Detailed findings – Travel Behavior – Travelers
Past Travel Behavior
Future Travel Behavior
Source of Destination awareness
India Travel – Future
Recent Travel Experience
Detailed Findings – Travel Behavior –