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With total revenue and comp sales down again in the first quarter of 2010, Borders Group's two top executives discussed way to improve the chain's profitability (loss in the quarter was reduced to .1 million, from .0 million) and its digital strategy, in a conference call last Thursday. CFO Mark Bierley said Borders will look to maximize the profitability of its stores by "aggressively" pursuing lease buyouts of underperforming outlets; it had 680 stores at the end of the first quarter. Borders will also implement new measures to cut shrinkage and explore ways to increase the efficiency of its supply chain, including shipping more product directly to stores.
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