Bonia Group has a network of over 1,000 sales outlets and 130 standalone boutiques throughout the world including countries such as Singapore, Malaysia, China, Taiwan, Japan, Vietnam, Thailand, Myanmar, Indonesia, Brunei, Oman and the Kingdom of Saudi Arabia, the group continues to develop its global presence by forging strong network networks with key partners around the world. (Bonia, 2013) This group, Bonia, which is listed on the Main Market of Bursa Malaysia, is involved in manufacturing, marketing, retailing distribution of high fashion branded, leatherwear, footwear, men’s apparel and accessories. The purpose of advertising is to inform the public about the new products and services offered by the company, persuade the public to buy the products and make them to remember the name of the brand and the company so that this could repeat purchase and generate profit of the company. According to the famous ad man, David Ogilvy, said, “I do not regard advertising as entertainment or an art form, but as a medium of information.” (McQuerrey. L, 2014). This has proves that advertising the product and services are extremely crucial for an organization. This is because advertising could increase the sales subconsciously and build a substantial reputation in the field.

How to make an advertising campaign be truly successful? Advertising’s job purely and simply to communicate, to a defined audience, information and a frame-of-mind that stimulate action. Advertising succeeds or fails depends on how well it communicates that desire information and attitudes to the right people at the right time at the right cost. (Colley. R, 1961) According to Bonia’s scenario, the target market of Bonia are mainly high rollers who love to follow trends and dress to be elegance. Albert Chiang, the managing director of Bonia Corporation Berhad, said Bonia wants to learn more about the