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Task 2: (LO 1 AC 1.2 )

For one of the organisations you identified in task 1 you will complete a stakeholder analysis chart that identifies each stake holder group's key objectives. You need to identify at least nine stakeholders.

Stakeholder Analysis for BT groups.

|Stakeholder Group |Stakeholder Group Name |Stakeholder Key Objective |To what extent the organisation has met the |
|Number | | |objective |
|1 |Shareholders |Shareholders buy shares in a company. | BT rewards its shareholders by giving them a |
| | |Shareholders have a direct interest in |share of the profits. |
| | |seeing the company become more profitable. | |
|2 |Employees |bring skills such as creativity and problem| BT runs programs to improve the skills of its |
| | |solving for the company, increase the |employees. |
| | |company’s core competencies. workforce |provide its employees with attractive rewards |
| | |helps business to achieve its objectives. |and good career prospects. |
| | | | |
|3 |Partners |BT is one of six official sustainability |BT has Created sports arenas which are being |
| | |partners for the London 2012 Olympic and |used long after the games are over. BT has |
| | |Paralympic Games. Sustainability involves |contributed the regeneration of East London, |
| | |considering the long-term impact of |providing jobs and leisure opportunities. |
| | |business and social activity. | |
|4 |Gov and Industry |They issue BT with |BT comply with the European |
| |Regulators |licences to operate in the |Union’s RoHS directive, which restricts the use |
| | |telecommunications sector. Governments and |of certain hazardous substances in electrical |
| | |regulators also set various technical and |and electronic equipment. |
| | |legal requirements. | |
|5 |Customers |customers are the heart of everything BT |BT offer the products and |
| | |does. contribute to the profit for the |services demanded by businesses and consumers. |
| | |company. | |
|6 |Suppliers |suppliers deliver the materials, |BT maintains an environmental focus to its |
| | |components, products and services that |relationships with suppliers. BT works closely |
| | |enable BT to achieve a technical and |with its suppliers to ensure the best use of |
| | |competitive advantage. help to keep the |energy and other resources across its supply |
| | |business competitive |chain. |
| | | | |
|Stakeholder Group |Stakeholder Group Name |Stakeholder Key Objective |To what extent the organisation has met the |
|Number | | |objective |
|7 |Community |Community concern about pollution and other|Organisation demonstrates its social |
| | |environmental disturbance created by the |responsibility through its environmental |
| | |business. |initiatives. It is also playing a role in |
| | | |community building and o look for ways to reduce|
| | | |the energy consumption. |
|8 |Businesses | required international services, |offers high-speed, lower cost connectivity for |
| | |international coverage and support around |large volumes of |
| | |the world. |data between sites. |
|9 |Consumers/ companies / | Consumers / companies take bundles of |supply and support business calls and lines, |
| |hotels |services from organisation such as |broadband, internet, mobiles and mobile |
| | |combining calls, broadband and TV Services.|applications, domains and web hosting, data and |
| | | |voice networks and IT services. |

http://www.btplc.com/Betterfuture/ConnectedSociety/LearningandskillsFreeresources/Majorprogrammes/TheTimes100/BTandTheTimes100.pdf accessed on 18/11/2011

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