Free Essay

Buisness Model

In:

Submitted By struck7
Words 2265
Pages 10
UNIVERSIDAD ANAHUAC

Proyectos de Ingeniería en Negocios III

Entrega 1

Alexandro Struck Azcárraga

00242114

20/06/16

Prof. Carlos Álvarez Cuevas

FODA

Fortalezas

Ventaja Competitiva

La ventaja competitiva de esta empresa llamada Multi-Servicios, es que el plan se basa en que sea una empresa totalmente responsable social y profesionalmente teniendo una variedad dentro del rubro que no se encuentra en las empresas de este tipo en México.

Al tener una variedad de tres productos dentro de una misma plataforma da esta ventaja competitiva ya que el cliente puede cubrir diferentes necesidades con una misma empresa en la que ya confía y conoce los valores.

Se enfoca en el buen servicio y en la satisfacción del cliente de clase media que no tiene el capital para contratar a un empleado de planta ni tiene el tiempo ya sea por los hijos o el trabajo de hacer estas tareas ellos mismos, y aquí es donde entra Multi-Servicios para cubrir estas necesidades.

Marketing

Distribución

La primera forma de distribución que se va a tener va ser creando una alianza con una empresa más grande y ya establecida en el Estado de México llamada Interdomicilio Interlomas. Con esta empresa haremos un convenio en el que contrataremos personal preparado que ellos tienen con la elaboración de un contrato estableciendo también un plan de publicidad para así la empresa se empieza a dar a conocer.

Alcance

El alcance potencial de esta empresa es muy grande ya que es una parte diaria y cotidiana de la mayoría de la clase media de la zona metropolitana. No se va a empezar tan grande pero hay un gran tamaño, oportunidad y alcance para crecer ya que puede ser un servicio muy solicitado con precios accesibles para gran parte de la población.

A base de buen trabajo y buena publicidad en poco tiempo podría llegar a ser una empresa establecida creciendo a buen ritmo, ya que en términos de espacio para crecer se piensa que hay gran potencial.

En este momento, como es una empresa nueva, se tiene poca capacidad de personal y de vehículos, razón por la cual por el momento no se tiene mucho alcance, aunque está establecida en Toluca que es una ciudad densamente poblada dándole a la empresa oportunidad para crecer.

Conciencia de marca

La conciencia de la marca tiene que ser de las cosas más importantes pensando en una empresa de este tipo. Se tienen que tener los mejores productos de limpieza, gente honesta y muy capacitada. Esto es necesario para poder darle una sensación de confianza al cliente, tiene que confiar en la gente que envía la empresa, en la calidad del servicio y estar tranquilos de que todo va a quedar como ellos quieran.

Esto es de gran importancia ya que le están permitiendo a la empresa acceso a su hogar muchas veces sin ellos presentes en este mismo, por esta razón es importantísimo generar conciencia en los empleados para tener al cliente contento y confiado para que siga utilizando el servicio.

Procesos y Recursos

Activos

Algunos de los activos con los que cuenta la empresa son computadoras, software, aplicación e página de internet, automóviles, equipo de oficinas, productos de limpieza y espacio de oficina.

Tecnología

Dentro de la tecnología de la empresa, se cuenta con los servicios de una empresa tecnológica muy avanzada en la creación de aplicaciones llamada WillowTree, Inc. Empresa en la cual ya se cotizo y se hicieron los primeros avances para tener una aplicación en el celular que permite escoger los servicios que se van a requerir así como la fecha y ahora en la que se va a requerir este mismo.

También se cuenta con una página web que esta por ser lanzada, va a brindar información de la empresa y también se va a poder realizar el pedido del servicio dentro de ella.

Personas y Conocimiento

Se va a contar con un personal en la parte de negocios muy preparado, con visión para crecer esta empresa año con año con planes a corto, mediano y largo plazo. Así mismo se va a contar con un personal de aseo y cuidado con gran capacitación y “background checks” para asegurar que el servicio brindado sea de la más alta calidad. Como mencione antes, el personal va a venir del convenio con Interdomicilio Interlomas, empresa establecida en personal de limpieza en el Estado de México así asegurándonos que las personas que enviamos a los hogares sean totalmente capaces y tengan la preparación necesaria para hacer un excelente servicio.

Capacidades

Al ser una empresa nueva, las capacidades al momento son un poco limitadas. Se va a comenzar con diez automóviles y veinte empleados de servicio dedicados a atender hogares. Se van a tener otras diez personas en la oficina que esta ubicada en Toluca, con la labor de monitorear la página web y los teléfonos. Así como un lugar amplio de almacenamiento para guardar nuestros productos y los coches que no estén siendo utilizados al momento. Con estas capacidades el máximo de hogares que se puede atender a la vez son cinco ya que por lo general se enviaran dos personas a la vez por hogar.

Experiencia

La experiencia de esta empresa es un poco limitada ya que es una empresa nueva y está entrando a un mercado que no está probado al cien por ciento, ya que es una de las primeras empresas que ofrecen diferentes servicios en vez de solo enfocarse en uno. Se va a contar con la experiencia del convenio hecho con Interdomicilio ya que esta si es una empresa que lleva tiempo dentro del sector de aseo y su gente está muy capacitada por lo que Multi-Servicios no los tendrá que capacitar por su lado.

Debilidades

Confiabilidad

Al ser una empresa nueva, hay una gran debilidad pensando en que la población no conoce a la empresa y tratándose de un servicio en el que cierto personal tiene que ingresar al hogar tomara un poco de tiempo generando la confianza de la gente. Poco a poco los clientes que queden satisfechos recibirán el servicio más de una vez e irán corriendo la voz pero al principio la obtener la confianza del cliente será un poco difícil.

Reputación

Todavía ni siquiera existe una reputación ya que la empresa no se ha dado a conocer y ningún servicio ha sido realizado. Esto puede ser beneficio o muy peligroso ya que como es una empresa nueva para generar buena reputación todos los trabajos iniciales y también más adelante tienen que ser realizados de manera excelente para empezar a crear una buena reputación.

Esto es clave ya que siendo una empresa de servicios estas dependiendo en que se corra la palabra, y sin tener una buena reputación el negocio nunca va a surgir pensando que siempre se corre más una mala voz que la buena por lo que todo tiene que ser perfecto desde un principio.

Actividades Clave

Distracciones

Hay distracciones simplemente por ser una empresa nueva, al querer ya salir al mercado y empezar a generar se descuidan algunos detalles. Pero al mismo tiempo como es una empresa de servicios se deben perfeccionar los detalles y estar cien por ciento seguros del personar ya que son las personas que van a dar la cara de la empresa presentándose en los hogares de la gente que buscando tanto detalle se retrasan varias cosas.

Competencia

Esta empresa tiene varios competidores existentes, ya que hay varia empresas de limpieza, de cuidado, de lavar etc. Lo que no existe o más bien pocas empresas manejan es la variedad de servicios que es lo que hace la diferencia de nuestra marca contra las otras que tienen estos servicios. Aunque haya muchas marcas importantes para las diferentes cosas que ofrecemos ni una tiene el paquete completo.

La amenaza de nuevos competidores no es tan alta ya que las empresas que tienen estos servicios ya están establecidas ya sean locales o franquicias. El punto de esta empresa es ser de las mejores en limpieza y en lavado, si no dar buena calidad de servicio y accesibilidad a las diferentes opciones sin tener que buscar cada cosa en específico sino más bien brindar confianza a los clientes para que nos ocupen para las distintas necesidades sin gastar su tiempo y a buenos precios con paquetes.

Alianzas

Agencias

Multi-Servicios tendrá su mayor alianza con la empresa Interdomicilio Interlomas, al hacer un contrato en el que contrataremos gente de limpieza preparada, haciendo pagos mensuales.

También se tendrán alianzas más adelante cuando se tenga más capital, con agencias de publicidad para hacer llegar el servicio a más gente dando a conocer la empresa y lo que hace.

Distribución

Para distribuir este producto y llegar a la mayor cantidad de gente posible se tendrán tres canales que son un número telefónico para contratar el servicio, una aplicación de celular IOS o Android así como una página web. Con estos tres canales se podrá llegar a este servicio y el cliente va a poder solicitar el servicio a su gusto haciendo su pago en estas plataformas.

Economía

Volumen

Las dimensiones del mercado para este sector me parecen de gran tamaño, especialmente por la cantidad de personas de clase media que habitan en la zona metropolitana. Pienso que al tener éxito en Toluca, teniendo aproximadamente las 5,000 en los primeros tres años dándole fama y publicidad al nombre podremos empezar a movernos más hacia el Distrito Federal en donde las opciones crecen enormemente. Podríamos pensar que en 5 años llevemos entre unas 8,000 a 10,000 casas atacando zonas como Interlomas, que en si la mayor parte es gente de clase media, pero al paso del tiempo y viendo los avances se realizaran más estudios de mercado.

Se estaría atacando directamente a la gente de clase media que no tiene el capital para tener servicio de limpieza de base si no cuando necesite lo pueda obtener a un precio accesible ya sea por no tener tiempo o cualquier situación que se pueda presentar.

Hay diferentes formas de precios para la empresa: * $106/hora – solo limpieza única * $70/hora – solo limpieza dos a tres veces semanales. * $150/hora – limpieza y lavado único * $120/hora – limpieza y lavado dos a tres veces semanales. * $200/hora – limpieza lavado y cuidado a niño por hora única vez. * $170/hora – limpieza lavado y cuidado a niño de dos a tres semanales.

Nuevos Mercados

Horizontales

Se tiene planeado para el futuro expandir la marca, agregándole más opciones dentro de los servicios que podemos ofrecer. Se piensa tener un servicio de comidas ofreciendo meseros y todo ese tipo de cosas. Claro que es un proyecto muy a futuro después de que se establezca la marca en la parte de limpieza y el nombre sea más conocido en la sociedad la idea es incluir más opciones de servicio para los clientes. Al ya tener una base de clientes, es probable que agregando un nuevo servicio, un cliente que ya conozca la marca lo pueda de igual manera utilizar.

Verticales

Se va a iniciar teniendo convenio con Interdomicilio Interlomas, para comprarles los productos de limpieza y así como para contratar a la gente que ellos tienen y ofrecen el servicio para adquirirlos. En un futuro a largo plazo se piensa en una idea de desvincularnos de este convenio y que la empresa tenga a su propio personal ya con un programa de capacitación para que en un futuro los empleados trabajen de acuerdo y al pie de la letra de la manera en la que se desea en los valores de la empresa. Se busca en un fututo independizarse totalmente para así tener todo el control de gastos, inversiones etc.

Desarrollo de Mercados

Tendencias y estilos de vida

Las tendencias en México y más que nada mundialmente, están centralizándose en productos que puedes adquirir con tu teléfono móvil de manera muy rápido y con tus ciertas especificaciones personales. Ya todos los productos que puedes adquirir en la mayoría tienen hasta cierto punto una parte de personalización. Por esta razón se está creando una aplicación en la que el cliente elije que servicios quiere, por cuanto tiempo y cuanta gente de servicio va a necesitar todo al alcance de sus dedos. Muchas tendencias y negocios se hacen la elección y el pago dentro de una aplicación que es lo que está buscando la empresa.

Debilidades de la Competencia

Puede haber muchas empresas establecidas y conocidas en el tema de limpieza empresarial o de hogares, la debilidad de estas empresas es que se concentran en un solo rubro y solo ofrecen un tipo de servicio. Las empresas de limpieza por general te ofrecen limpiar tu hogar o área de trabajo sin abrir mas opciones que le puedan facilitar la vida al cliente. Les falta tener un servicio mas completo aunque ya hay algunas que ya son muy fuertes y les va bien teniendo solo ofreciendo un producto.

Amenazas

Competencia

La competencia directa e indirecta son una gran amenaza para la empresa ya que hay empresas mucho mas establecidas en este rubro y será un proceso cambiarle la opinión a las personas. Así como la competencia indirecta que es la gente que trabaja independientemente, ya que ellos deciden sus propios precios y a buen precio muchas personas prefieren tener una persona de planta o de entrada por salida a diario.

Otra competencia podrían ser potenciales competidores, con las nuevas plataformas como los dispositivos móviles o el internet las empresas empiezan hacer este tipo de ideas que le dan mas poder al cliente al dejarlos escoger distintos paquetes pagando ahí mismo sobre esa plataforma.

Similar Documents

Premium Essay

Yoga Buisness Model

...Align: Yoga and Meditation Center | Business Plan | JOHN GABLER – ENG 3200 | Table of Context PG 1 Table of Context PG 2 Introduction PG 2 History PG 2 Mission Statement PG 2 Strategy for Inception PG 3 Business to Business Implementation PG 3 Business Benefits PG 3 Financial Goals PG 4 Customer Segmentation PG 5-6 S.W.O.T. Analysis/Recommendations PG 7-8 Conclusion PG 8 Sources Society today is filled with overwhelming stressors and a cynical media that bombard people daily. For many, the local gym has become the ritual and place to go sweat your heated temperament away; however for some growth seeking beings yoga and meditation is the preferred method to clear your head and find some inner peace. Over the last ten years yoga and meditation has jumped amazingly out into the mainstream as people have become more health conscious and focused on self-improvement. Yoga and meditation has been around for thousands of years and there’s no doubt will be for thousands more. The main challenge of building a yoga and meditation center is not the lack of business that is generated in the beginning, but it’s the sustainability that most owners find is the determining factor for success. People need innovation, they welcome change, especially individuals that are growth seeking. For them change is good, change represents evolution and discovery. Align Yoga and Meditation will represent that change, as the ever evolving center for self-growth and personal...

Words: 1305 - Pages: 6

Premium Essay

Amazon.Com's E- Buisness Model

...AMAZON.COM’S E-BUISNESS MODEL CYNTHIA SMITH INSTRUCTORS: BRUCE CHAPMAN &; MIKE O’KEEFE COURSE TITLE: BUS 508: THE BUISNESS ENTERPRISE JULY 27, 2010 Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Founded in 1994 Amazon.com has become the world’s largest e-retailer with nearly three-times more sales than its closest competitor. Initially beginning as an on-line bookstore, in no time at all the company soon diversified into sales of DVDs, CDs, MP3 down loads, computers software, video games, electronics, apparel, furniture, food and toys. Amazon’s dedication to innovation can certainly be a testament to the company’s continued growth and diversification. Along with the Kindle reading device other innovations that have kept the company highly competitive include: a booming internet hosting business, an Apple I Phone App for comparison shopping, video streaming for Amazon Prime members and a Google Android App store. Last March Amazon.com launched Cloud Drive which allows users to store music and other multimedia files that are easily accessible from their desktop or smart phone (Amazon.com website2011). Another significant advantage is the infrastructure which Amazon built in terms of its facilities along with its internet platform. The customer experience on the web-site is a simple and pleasant one, shipments are very fast which...

Words: 1503 - Pages: 7

Free Essay

Case Analysis Form for Research in Motion.Doc

...NAME: _______________________________________ CASE 8: Research In Motion: Managing Explosive Growth 1. BACKGROUND INFORMATION |Timeframe |Country(s) Involved |Key Individuals & Titles |Company Type & Size | | | | | | 2. BRIEF SUMMARY OF CASE SITUATION |Business or Industry Description |Particular Company Situation | 3. INDUSTRY AND COMPETITIVE ANALYSIS |Dominant Economic Characteristics |Strategic Group MAP | | | | | | | | | | | | | | ...

Words: 277 - Pages: 2

Free Essay

Advertuisement

...the right hair, and covering nothing up but your crotch area. This interprets sexuality. The same goes for women. typical images for women are a big chest, a big behind, slim waist, long legs, skinny, oh and flawless. The stereotypes these advertisements perpetuate are that men are supposed to be taller, bigger, heartless, and tough. As for women, they have to be smaller, looked down upon, and even always being innocent. When it comes to race, a white boy has control over the white girl. But when it's a black boy and a white girl, the girl has the control. Go figure that race would have a part in advertisement. Another way race is involved in this is when it comes to colored women, they're seen as animals. They would dress up the colored models into an animal such as a tiger and have her pose as...

Words: 528 - Pages: 3

Free Essay

The Power of Models and Modeling

...comparison between model in the past and the present, and how models become more restraints than before. Also we will talk about the advantage of using models and how they can make our life much easy. Models have evolved since the beginning of the century. There are many kinds of models for almost any system or item that exist. Each model uses short, long, simple or complex mathematics formula it depends of which case the models solve. However the models that are used in these recent years are very complex and have many numerous computations which make the only one that can handle it is the computer. These kinds of models are usually use in a wide variety of tasks, such as prevision of the decision made, and an effective answer to everyday problems. During time, models start to be more restraints than before. These kinds of restraints should have value or weight to make a model compatible with the case that model solve. There are several constraints or restraints in each models, one of the most important one is budget of the project. In other words the more wherewithal, the more model accuracy. Mark P. McDonald  (  December 8, 2010). To use complex mathematical formula in the models it requires an educated staffs with a good knowledge of model branch, which make the model more expensive and take more time to solve it, comparing with computer time and cost. However the need of special educated persons is strictly required to conclude if the models created by computer...

Words: 824 - Pages: 4

Premium Essay

Bsc, Business Score Model

...superior performance in a given job, role, or situation.Competency modeling is the activity of determining the specific competencies that are characteristic of high performance and success in a given job. Competency modeling can be applied to a variety of human resource activities. This research paper will describe how organizations identify their core competencies and how they are applying this competency data to improve performance. It will also explain some emerging trends in competency modeling. Developing Competency Models Competencies enable employees to achieve results, thereby creating value. It follows that competencies aligned with business objectives help foster an organization's success. Organizations must understand their core competency needs - the skills, knowledge, behaviors, and abilities that are necessary for people in key roles to deliver business results.According to Boulter, et al (1998), there are six stages involved in defining a competency model for a given job role. These stages are: 1. Performance criteria - Defining the criteria for superior performance in the role. 2. Criterion sample - Choosing a sample of people performing the role for data collection. 3. Data collection - Collecting sample data about behaviors that lead to success. 4. Data analysis - Developing hypotheses about the competencies of outstanding performers and how these competencies work together to produce desired...

Words: 1154 - Pages: 5

Premium Essay

Clases

...discovering similarity, maturity, and capability to measure, model asses and evolves the alignment level existing among business and technological assets of an enterprise. The top research issue for currently is the alignment between business processes and supporting software system. For the first time the issue was mention in the 1970 and then several studies and researches were conducted focused the alignment concerns. Actually this paper is aiming to review a proper analysis which considering the alignment topics. From the view of the business and technological alignment, it focuses on the degree of the information technology mission, objectives and plans, support and is supported by the business mission, objective and plans. To looking how the organization can achieve alignment, the traditional approaches have been used, however only a little contribution about how to identify and correct misalignment. To complete the alignment strategies, the modeling and measurement is a must. The phase of modeling is about the various entitled the alignment concept and the links between business and IT entities. Measurement of the alignment degree existing between the chosen assets for establishing if there is any improvement. The alignment is supported by an automatic support where it’s all the processes. There is several approaches was proposed to address issue from modeling to measurement. The approaches are Strategic Alignment Model (SAM) which used for financial service firms for determining...

Words: 714 - Pages: 3

Premium Essay

Porter's Five Forces

...Problems: 1. Essay: from either 2.2.3, 2.4 or 5.2 2. Setting up a model. (like one of the modules) (Review modules and cases-Try setting them up) 1. Given a problem statement and a set-up module, give an Analysis- (will be given a spreadsheet) QBA Sample Quiz click on files Log into Blackboard: QBA- Content Open file and save to desktop as “ lastname-id#(without @ sign)-9:40 ” When done, load files back into blackboard. Have until 11:00. MENTAL MODELS AND FORMAL MODELS Informal Modeling- Informal modeling= mental modeling * Continues on through the problem solving stage * Problem solvers conduct quick informal mental models @ various stages in the process. * Ask a series of mental questions * Helps relate cause and effect – in a simplified , incomplete way * Helps determine what might be feasible in a given situation * Always influenced by our implicit preferences for certain outcomes over others. * Useful but extremely limiting * Sometimes don’t provide sufficient insight. Formal models- * Provide same information as mental models * Links causes to effects and help evaluate potential solutions * Used to measure how well each solution...

Words: 618 - Pages: 3

Free Essay

Anita Norris Model Management

...1. MACRO ENVIRONMENT Social Forces Two publicly controversial issues in the modelling industry are slenderness and racial exclusion. Models do much more than promote the sale of fashion. The model look promotes and distributes ideas about how women and men should look. Models “do gender” professionally in ways that connect with social positions such as race, ethnicity and class, and there are many critiques of fashion models and their gendered and racial meanings. Modelling succeeds on the criticism of the female body and the gap between promoted beauty ideals and reality. As women gain political and social ground, beauty ideals are held to higher extremes of slenderness and perfection. Another social force for clients is they face uncertainty of changing consumer desires as they are highlighting the importance of healthy lifestyles and body types. Demographics For fashion models age is a very strong factor in the selection process. Models are usually discovered between the ages of 12 to 20 by agents or scouts. High fashion modeling agencies often demand height and body shape requirements and have strong preferences for standards. With cultural diversification of the Western world, ethnic diversity is becoming an important factor for all people in the modeling industry. Moreover, various races and backgrounds are becoming progressively noticeable. Anita Norris needs to be aware of the changing demographic trends in the modeling industry Technological Factors...

Words: 2018 - Pages: 9

Free Essay

Beauty

...beauty whether it is appearance, their personality or the work they have done. Looking into celebrity culture, people follow it to help them feel beautiful or use celebrities as motivation. Celebrities are our role models and we try to follow them in the latest fashion like clothing, hair, make-up and acting. Teens especially want an iconic person to look up to and follow them for their selflessness deeds and actions. Celebrities like Tyra Banks, Oprah Winfrey, and Queen Latifah are example of iconic celebrities that many people look up to and try to mimic in order to feel self-fulfilled. Celebrity culture does help define our view of beauty for men and women worldwide. The celebrity culture is in our lives every day, people try to copy them in any way possible because they are they’re our role models. Tyra Banks is an exceptional model that has been through many difficulties as an African American model. She faced racism as a child when she first began her modeling career. As she was getting older she began to put aside all the harsh comments and continued her passion for modeling. Tyra Banks was the first black young woman in the modeling business. As she was growing up, she became very famous because of her age, origin, and difficulties she faced as a young model. Many teens started to look up to her and wanted to be just like her. Tyra was tall, skinny, and smart, she was the perfect package. Many people liked her because of her beauty; boys would love her, while many girls...

Words: 943 - Pages: 4

Free Essay

Media

...body image, which can lead to unhealthy behaviors as women and girls strive for the ultra-thin body idealized by the media. This essay will attempt to prove that the media has a brutal effect on a women’s confidence. First, the media portrays that beauty is a necessity for all women. Unfortunately, the media pushes an unnatural body type, making natural beauty impossible to accept. The average American woman is 5\'4\" tall and weighs 140 pounds. Where as, the average American model is 5\'11\" tall and weighs 117 pounds ( Nikki Katz). Society is being brainwashed by the media. In fact, studies show that more than sixty percent of women do not like what they see in the mirror (Rutherford). Also, at young ages girls are impacted by the physical appearance of Barbie. Many people do not understand that looking like Barbie is physically impossible. Moreover, the models women see in magazines are completely flawless, and have incredible bodies. The majority of society could never look as good as the models they see. To summarize, women are discouraged with their bodies because the media only show beautiful...

Words: 262 - Pages: 2

Free Essay

Case1

...Computer Simulation: The process of computer simulation is mainly used for the purpose of generating an abstract model of a specific system. The way how system behaves can be shown by this along with few other activities involving constructing, designing and defining a model of a system. Simulation can be defined as mimicking or imitating through experimentation with a model of some real system Importance of Simulation: To lead a day-to-day life, many industries such as Healthcare, Military, Retail, Logistics etc. also makes use of these simulation models for their routine work to be done in an effective way. When these industries face problems they can be solved by acquiring the knowledge of simulation software which can be obtained by the use of analysis and modeling Simulation & Modeling can be used in various areas such as: In call centers- Simulation used in call centers is mainly to assure customer satisfaction. Simulation helps in predicting various calls and analyzing the agents to work on each type of call. Agents are trained in such a way that the waiting time for the incoming call should not be increased and one should respond to it immediately to answer customers queries managing their own time. This way customer satisfaction can be obtained handling numerous calls per day. Therefore simulation helps in call centers to plan and manage the workforce accordingly. In Healthcare- To investigate various diseases and to design new pharmaceutical agents modeling...

Words: 332 - Pages: 2

Free Essay

E-Business and E-Commerce

...TOYBOX WORDS:-2292 SUBMISSION:26TH NOVEMBER 2015 Contents 2 INTRODUCTION 3 2.1 Company 3 2.2 Purpose of Report and What it will Cover 3 3 E-BUSINESS 3 3.1 What is E-Business 3 3.2 Definition 4 3.3 Why is it Relevant to Toybox – Discussion of Concept 4 4 STRATEGIES 4 4.1 Definition of a Strategy 4 4.2 Strategy Definition Stage 5 4.3 Decisions That Toybox Should Take At This Point 5 4.3.1 Decision 1: Strategy To Assist with Market and Product Development 5 4.3.2 Decision 2 – Look at the Capabilities of Having a Supply Chain 6 4.3.3 Decision 3:- Looking at Business, Service and Revenue Models 6 5 E-BUSINESS REVENUE MODELS 7 5.1 Definition of a Revenue Model and Why is It Relevant to Toybox 7 5.1.1 Recommendation 1 – Cost Per Click Model - Advertising 7 5.1.2 Recommendation 2 – Auction Models 7 6 CONCLUSIONS 8 7 REFERENCES 9 INTRODUCTION Company Toybox is a toy manufacturer that is continually growing, providing traditional, wooden and educational toys aimed at a specific age group i.e. from birth to eight years old. The toys that they sell are sold in various price brackets ranging from pocket money toys through to toys that are retro inspired. Within the organisation, they have fifteen members of staff who are allocated duties which include designing the toys, purchasing the materials in which to build and manufacture the toys and then through their two outlets in Glasgow and Edinburgh, sell the goods...

Words: 2742 - Pages: 11

Premium Essay

Jayson Tatum: A Role Model

...Jayson Tatum is a influential advocate of being a role model to younger people. Through his actions including the help out a mom program, leadership, and great teammate. “Growing up wasn’t the greatest with my mother that was single. So he told people that when he made it to the nba he would make a single mothers program.” He’s going to help help out families that only have a mom because he grew up that way and wants to give back. Giving back to him is like how he grew up with his single mother and now he wants other mothers to feel appreciated for all the work they do.The importance of Jayson Tatum's social movement is that he has with the single mothers and how he has impacted them. He has helped them buy giving them money and supplies...

Words: 372 - Pages: 2

Free Essay

Crystal

...Analysis Crystal is the main character in my book, she is somewhat shy but when she gets in front of the camera she turns into a different person, she says her modeling career is just something she does to bring extra money into her household but her mother wants her to model so she can relive her childhood dreams through Crystal. The fact that Crystal models to bring money to her household shows maturity, and that she is very responsible to be a 16 year old. Modeling was not Crystal's only strong point, she was also a great writer, she wrote articles in her school's magazine which is "The Caliper". At the beginning of the novel she was a nice, dainty preacher's daughter with strong morals. She is also drop dead gorgeous and this is the reason she pursued modeling. Her changing for the worse started when her grades in school started to drop because of her modeling sessions and practices, another factor in her transformation was meeting a model that was not much older than her that had a great influence on her, her name is Rowena. Crystal also loves to joke around and is very fun loving and has a positive attitude about most things , but also has a smart mouth and is very snappy. The point in the story where Crystal does a complete 180 is when her closest friend in the modeling world, Rowena, dies which makes her rethink her whole career and makes her wonder is it really worth it, this is where she changed for the better...

Words: 265 - Pages: 2