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Buller Et Al 2000 - When Ethics Collide- Managing Conflicts Across Cultures.Pdf

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Organizational Dynamics, Vol. 28, No. 4, pp. 52-66, 2000 © 2000 Elsevier Science, Inc.

ISSN 0090-2616/00/$--see frontmatter PII 50090-2616(00)00005-X

When Ethics Collide:

Managing Conflicts Across Cultures
PAUL F. BUllER

JOHN J. KOHLS

KENNETH S. ANDERSON

Nike-one of the fastest-growing companies in the world-has been stymied recently due in part to consumer reaction to conflicts involving management practices in its suppliers' factories in the Far East. Among the accusations-poor working conditions, low wages, enforced over­ time, and harsh, sometimes brutal, discipline and corporal punishment. Levi Strauss & Co. was recently confronted with the challenge of how to deal with contractors in Bangladesh that employed young children, a legal practice in Bangladesh, but one contrary to Levi's company policy. The fact that these chil­ dren were often a sole or significant source of their family income further complicated the mat­ ter. Tony Anderson, Chairman and CEO of H. B. Fuller Company, was faced with a decision re­ garding the company's responsibility for illegiti­ mate use of one of its products. Resistol, a tolu­ ene-based glue, has become an addictive drug of choice for many Central American street chil­ dren. These "Resistoleros" inhale the glue and often experience violent reactions and serious health problems, including kidney failure and brain damage.

ness practices. Ethical conflicts may involve a variety of issues:


bribery and extortion,

as in the highly

publicized case of Lockheed, which made

$12.5 million in payments to Japanese agents and government officials to secure an impor­ tant order from Nippon Air. This incident was a major impetus for the passage of the Foreign Corrupt Practices Act in 1977.


human rights

concerns, like those now

being debated in the apparel industry in­ volving companies such as Nike and Gap. Cross-cultural

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