...Burger Machine Case Study In: Business and Management Burger Machine Case Study HIRING PROCESS * Create a Hiring Checklist – the management will create a checklist with the qualities that the employee must possess. Also list the steps that the business plan to take in the hiring process to serve as a guide as they begin the search. * Write a Job Description - Once the management knows the type of candidate they’re looking for, they can post a job description. This means they must first write the job description, which will be useful in attracting qualified and interested candidates. This job description can help them make job expectations clear and when it comes time to train their new employee. * Advertise the job opening – The management will post the job opening near the business site so it is not expensive for them. They will list down the positions available and the responsibilities that are tied with each. * Conduct Interviews - Once they receive resumes from interested job candidates, they may begin to conduct interviews. This step in the process varies based on the number of candidates they want to consider. If only a few people apply for the job opening, individual interviews may be best. If hundreds apply, they can save time by conducting brief phone interviews before moving to individual interviews with the best candidates, and then second interviews with your top choices. The interview will be held at the location of the business. * Have a Physical...
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...Case Analysis of Burger Machine Time Context Burger Machine started with with 20 people working in shifts for 24 hours and making hundreds of hamburgers daily. With this, Burger Machine was hailed as “ the burger that never sleeps.” A year later, a third store was opened which became an instant hit. The owners attributed it to the restaurant-quality food at street-level prices and the popularity of hamburgers to Filipinos. It was Burger Machine who introduced the first “cheesedogs.” It started when a regular customer ordered a slice of cheese to his order of regular hotdog. Likewise in 1981, the familiar dwarf image in every Burger Machine van was introduced to the public. It was only in 1988 when it was finally given a name in a contest, BURGER BART. In 1990, the Corporate Office in EDSA started and was called EDSA Business Unit. It was also in this year when the Food and Nutrition Research Institute of the Department of Science and Technology confirmed that its burgers as “source of the most nutrients in terms of peso value compared to other leading hamburger chains.” Burger Machine Holdings Corporation, Burger Machine is the market leader of the Burger-On-Wheel segment of the fast food industries in the Philippines operated by Franchisees nationwide. Burger Machine is engaged in the Industry of Foods and Beverages. Sometime, between 80’s and 90’s the Burger Machine has been a household name in the Philippines and had been existing for almost 32 years...
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...Line Balancing Group Members Sr. No. | Member Name | PRN | 1 | Bhushan Daga | 15020841130 | 2 | Kanika Gulati | 15020841176 | 3 | Parantak Soni | 15020841147 | 4 | Priyank Singhvi | 15020841150 | 5 | Ridhi Choudhary | 15020841154 | 6 | Snehil Bhadkamkar | 15020841162 | Introduction Production capacity required for production lines is determined by Product Design and the market demand. Once the production capacity is determined information like number of workers, attended and unattended machines is required. Line balancing at its core tries to equally divide work to be done among workstations. The objective is to minimize No. of workers or workstations required on a production line to provide the required amount of capacity. Analysis Methods Various methods like Linear Programming, Dynamic Programming and other mathematical models possible but not useful for solving large problems.Hence, General Rule of thumbs used, which are good solutions but not ideal solutions. These Heuristics are: * Incremental Utilization heuristic * Longest-Task-Time heuristic Incremental Utilization Heuristic A heuristic method is a procedure that can find a good feasible solution for a given class of problems, but which is not necessarily an optimal solution * It adds tasks to a workstation in a precedence task order. * To each task added to the station, operatorsare added when necessary, and the station utilization is calculated by equation. * Tasks are...
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...production of healthy patties made from organic ingredients. Management Highlights E.S. Food Corporation chose corporation as our form of organization. It is formed and authorized by law to act as a single person although constituted by one or more persons and legally endowed with various rights and duties including the capacity of succession. The associates are known as shareholders and each of their shares in the ownership, control and profits of the corporation is determined by the portion of shares in the company that they own. Success of the company will depend on the input, perseverance and endeavour that they will be providing. Marketing Highlights The company focus their energies on the food industry, particularly- burger patties, which is made up of horseradish and mongo beans. It is low in cholesterol, rich in protein and fights against cancer. Our product is new to the food business ventures that may capture the attention of those who are food lovers through with the product’s Unique Selling Proposition. We see this as an opportunity and advantage to generate effectual marketing and advertising. Financial Highlights The study of the financial stability of the company will only consider years 2014 to 2018 financial accounts. The figures we have in the prior study will be helpful in computing the cost of products. The financial information is assumed distributed evenly during the year. All government regulations are complied with and paid within regulated...
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...McDonalds SWOT Analysis Case Study Report McDonald’s BACKGROUND: Brothers Richard and Maurice McDonald founders of McDonald’s Corporation grew from a single drive-in restaurant in San Bernardino, California in 1948 to the largest food service organization in the world. In 1955 Ray Kroc opened firs McDonald’s in Des Plaines, Illinois and became exclusive franchising agent for the company. By 1991 McDonald’s owned $13 billion of fast-food industry, operating 12,400 restaurants in 59 countries (Ezine). The company recorded revenues of $21,586 million during the fiscal year ended December 2006 and increase of 8.8% over 2005 (Yahoo Finance, 2007). SWOT ANALYSIS: Strengths: The greatest strengths of McDonald was introducing people to the fast food and creating an image in people minds of fast food culture. McDonalds has over 30,000 branches in 120 countries and 80% of its revenues is derives from eight countries like Canada, Brazil, Germany, France, Japan, UK, Australia and US (Ezine). The biggest strength that the case study focused on was strategy – market leadership and buyer supplier relations. Shamsie stated that “the bigger success came in the form of McGriddles breakfast sandwich which was lunched nationwide in June 2003” (Dess, Lumpkin & Eisner, 2007, p. 692).New breakfast addition gave the firm comparative advantage in the market place and brought about 1 million new customers each day. Weaknesses: The same factors which are consider strengths are also weakness...
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...Introduction to the Marketing Task 1: The limitations and constraints of marketing for McDonald's and Burger King: |The limitations and constraints of marketing | | | | |McDonald's |Burger King | | |This company authorized by the law of the|This company has commercial registration and they | | |government. |follow the regulations of the law. | |Consumer law |That can be considering as a limitation |This could be consider as a limitations if they | | |if they did not work under the law. |did not have any commercial registration or | | | |working under the regulations of law. | | |Food safety and quality for the sake of |More quality, friendly staff, clean place, new and| | |keeping the customer increase it. If the |exciting products help to gain more customers. | |Sale of goods act 1979...
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...Case Analysis Project, McDonald’s Corp, Introduction McDonald’s Corporation franchises and operates McDonald's restaurants in the United States, Europe, the Asia/Pacific, the Middle East, Africa, Canada, and Latin America. The company was founded by brothers Richard and Maurice McDonald when they opened their first restaurant in San Bernadino California in 1948. At the time, McDonald’s core business was inexpensive and fast food, burgers, fries and shakes. The present corporation dates its founding to the opening of a franchised restaurant by businessman Ray Kroc, in Des Plaines, Illinois, on April 15, 1955, the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion, and the company became listed on the public stock markets in 1965. Today McDonald’s has grown to become is the world's largest chain of hamburger fast food restaurants, serving more than 70 million customers daily in 119 countries across the globe. As of December 31, 2013, the company operated 35,429 restaurants, including 28,691 franchised and 6,738 company-operated restaurants. It ranks 111 in Fortunes top 500 companies, with revenues of usd$28.1B at the end of calendar year 2013. Problem Statement McDonald’s problems started in the 1990s as a result of rapid global expansion at the expense of service, cleanness, and quality. Solving for cleaning up stores and improving service were short term fixes. CEO Skinner realized...
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...McDonald’s Case Analysis Nick Brown BUSN412 Business Policy May 14, 2010 CASE ANALYSIS McDonald’s COMPANY NAME: McDonald’s Corporation INDUSTRY: Food McDonald’s Corporation COMPANY WEBSITE: (www.mcdonalds.com) COMPANY BACKGROUND: Ray Kroc found McDonald’s corporation, a successful fast food restaurant, in 1955 were his vision was to create McDonalds restaurants all over the U.S, and within 3 year of establishing the franchise the corporation was already selling its 100 millionth burger. The franchise has now became a successful global fast food restaurant that sells a variety of items and has a unique philosophy that Ray Kroc envisioned with building this franchise which was “To Build a restaurant system that would be famous for food of consistently high quality and uniform methods of preparation”(McDonald’s Corporation 2009). He wanted, “To serve burgers, buns, fried and beverages that tasted just the same in Alaska as they did in Alabama”(McDonald’s Corporation 2009). The case study concentrated on the financial strengths and struggles of the franchise. With the early millennium years 2001, 2002 and 2003 the franchise seen a tremendous dip in total revenue and net profits, it wasn’t until 2007 when the company seen a turnaround in total revenue and net profits. Things were starting to look up for franchise. Currently the CEO at McDonald’s Corporation is Jim Skinner and he is providing the same vision that Ray Kroc was envisioning when he opened the doors. The...
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...Case Study of McDonald’s I. Name of the Company McDonald’s Corporation II. Point of View Newly appointed CEO of McDonald’s, Charles Bell III. Time Context April 15, 2004, after the death of James R. Cantalupo IV. Historical Background of the Company The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald at 1398 North E Street at West 14th Street in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger-shaped head whose name was "Speedee". By 1967, Speedee was eventually replaced with Ronald McDonald when the company first filed a U.S. trademark on a clown-shaped man having puffed-out costume legs. Since it was founded more than 50 years ago, McDonald’s has been defining the fast food business. However, the company had been stumbling over the past decade due to its rapid expansion in the 1990s and the lack of adequate employee training. McDonald’s was headed into serious trouble until the arrival of James Cantalupo, who turned around the company by introducing new additions in its menu and cutting back on its expansion plans. During his brief tenure, McDonalds recorded strong growth in sales over the last three quarters. V. Statement of the...
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...the firm is operating in. Carry out an internal analysis of the firm (organization audit) using a range of sources and producing a reference list. P2.1, M2 The American Burger King Worldwide Holdings Inc. is a global franchising company operating in the fast food industry. Burger King is a well known brand all over the world. It is the second largest fast food burger chain with their main product being hamburgers. Originally founded in 1954 by Keith Kramer and Matthew Burns, but was subsequently acquired by two franchisees, James McLamore and David Edgerton. The first restaurant was opened on December 4th in 1954 in Miami, Florida, under the name “Insta Burger King”. The concept was already then and has stayed the same from the beginning, flame roasted beef with fresh ingredients in a bun. Their bestseller the “whopper” was first sold in 1957. Over the past 50 years the firm has had numerous owners. In the past 25 years alone, the company has seen 13 CEOs. Despite of the lack of long-term ownership, constant management turnover, and inconsistent strategy, the company managed to grow into the world’s second largest fast food burger chain, with over 13000 restaurants operating in 80 countries, which speaks to the strength and resilience of the business. New owners restructured the company. Since 2010, when the company was acquired by 3G Capital, the index has increased by more than 50% and Burger King became Burger King Holdings (BKH). The new owners modified the...
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...University of Greenwich Strategic Financial Management (FINA1035) Programme: UOG (3+0) BAAF Student ID: 000721005 Submission Date: 10th February 2014 Content Page 1. Introduction 3 Internal Analysis 2. Financial Analysis 4 3. Human Resource Management(HRM) Analysis 7 4. Marketing Analysis 8 5. Operational Analysis 10 6. Strength and Weakness of the Company 11 External Analysis 7. P.E.S.T.E.L. Analysis 12 8. Porter’s 5 forces 14 9. Critical Success Factors 16 10. Marketing Analysis 16 11. Opportunities 17 12. Threats 17 Current Strategies 13. Strategic Position 18 14. Proposed Strategies 18 15. Selection of winning Strategy: Feasibility 19 16. Description and Risk Assessment 20 References 21 Appendices 23 1. Introduction. Note: “All work within this report is taken from the case study unless referenced otherwise”. McDonald’s started as BBQ restaurant by (“mac and dick”) which also known as Maurice and Richard. The concept of the McDonald’s at that time was a typical drive in restaurant that offers variety of BBQ menu to choose from. The brothers realised that it is important for them to highlight the menu that get the intention the most. Mac and Dick eliminated McDonald’s carhops’ concept to make McDonald’s as a self- service operation. They also narrowed down the menu...
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...CASE STUDY: MCDONALD’S Executive summary This case study looks to evaluate marketing within McDonald’s and will look into how it has affected McDonald’s in terms of its position within the market. Through research, a positive correlation has been revealed between how successful a company operates and how committed they are in terms of customer focus and its marketing strategy (Kloter and Armstrong, 2010). This study will demonstrate how McDonald’s marketing strategy has helped render the company a global success. This is shown through the SWOT analysis. This study has found that the pivotal ingredient in this company is the unique and effective marketing strategy. Also to be credited was that the strategy showed that there were areas which could potentially disrupt the current rate of success (in terms of monetary results) If they are not rectified. A recommendation could be to increase the amount of ‘Healthy foods’ McDonald’s currently offer, to do so McDonalds would need to invest more in their product segment of the marketing mix. Introduction In many cases a company does not become successful overnight. There are a number of key ingredients which need to be focused on, in order to achieve its potential. An important part of this is the ‘marketing strategy’. The majority of successful firms invest large sums of capital and time into tailoring their strategy focusing on the potential changes in customer levels, rivals and the environment (Bradley, 2005). McDonald’s currently...
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...dollars per hour. The majority of those marching were activist students and employees of fast food industries. If protesters are successful in securing a fifteen dollar per hour minimum wage up to seventy percent of them will lose their jobs. For the first time in history, if the fifteen dollar per hour wage is approved, a fully automated solution would be an economically viable solution for struggling companies like McDonalds. Several companies are nearing commercial launch of the automated burger process. “Roboburger,” an automated burger machine can produce 8,500 burgers a day while 25 employees can produce 320 per day in comparison. If the companies are only required to pay a minimum wage of eight dollars per hour and contract labor, which means no benefits, it would still be viable to hire those 25 employees. The automation over the next few years will affect over 20 million workers. Evidence shows that minimum wage increases disproportionally hurt the people they are supposed to help. In the case that seventy percent of fast food employees lose their jobs, the wage increase would have little effect on reducing poverty. Evidence suggests that raising the minimum wage does not reduce poverty. In a 2012 review by Mark Wilson it was...
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...Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 SOMO Quick Scan Burger King SOMO Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 2 SOMO Quick Scan Burger King Contents 1 2 2.1 2.2 2.3 2.4 2.5 2.6 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 6 6.1 6.2 6.3 6.4 6.5 7 7.1 7.2 7.3 8 9 Introduction ...................................................................................................................... 4 Company Profile: Burger King Holdings....................................................................... 6 Corporate Profile................................................................................................................ 6 Burger King Holdings’ corporate history............................................................................. 7 Burger King Holdings ownership and corporation structure............................................... 8 Market presence................................................................................................................. 10 Purchasing activities........................................................................................................... 11 Burger King Suppliers in the Netherlands .......................................................................... 11 CSR Sector Analysis ....................................................................................................... 13 Consumer...
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...Comigel raised concern that its products didn’t “conform to specification” (Bowling, 2013). Tests were performed on the products supplied by Comigel and out of the 18 products tested they found 11 to be containing between 60 and 100 percent horse meat traces (Bowling, 2013). Another good example of the horse meat scandal in the media is with Tesco supermarkets. Tesco’s everyday value frozen burgers which used meat supplied by Silvercrest Foods (Hegarty, 2013) were tested to analyze the percentage of meat in each burger. Out of the 27 beef burgers that were trialed 10 tested positive for horse DNA and 23 positive for pig DNA (Hegarty, 2013). The highest level of horse DNA found in any of Tesco’s value burgers was a massive 29.1% and since the conclusion of these tests there has been a withdrawal of around 10 million burgers (Hegarty, 2013) and an 2 page spread “unreserved apology” has been made by Tesco themselves (BBC News. 2013). They have also decided to drop Silvercast suppliers saying the “breach of trust [was] simply too great” (BBC News, 2013). These cases of horse meat being found in burgers and lasagne across the county...
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