...Business feasibility study for Pocket cake Executive Summary Pocket cake will be a bricks-and-mortar cupcake shop in Suzhou Culture and Arts Centre. The shop will mainly sell various cupcakes with healthy ingredients. Business skills, such as management skill, accounting skill and baking skill will all need to be considered before running the business. Young women will be our target customers who are pursuing a fashionable and elegant lifestyle. In view of being more considerate, four types of cakes will be provided: ordinary cupcakes, themed cupcakes, customized cupcakes, and cupcakes for those with diet restriction. Customers can exchange their feelings of new products casually on the blog of Pocket cake. The main rivals of the shop are 21cakes and pantry’s best, both of which have been recognized by residents in Beijing and Shanghai. This shop will make losses inevitably in the first two operating years and begin to make profit afterwards. According to the feasibility analysis of the business, it can be seen that the cupcake store is worth opening. Section I: Personal skills, qualities and experience. Necessary business skills are required before running the business officially. Specialized courses which I have learned from university will be the important bases of running the cupcake shop methodically. The application of accounting lessons will be helpful to know the financial position of the cupcake shop timely. Additionally, diversified marketing strategies...
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...Assignment 1: Company Introduction, Market Segmentation, and Product Positioning Put My Foot In It Cakes Lynda R. Gaston Dr. David A. Holness Strayer University MKT 500 – Marketing Management April 25, 2012 Write a detailed company background. Family functions are always a great way to introduce my creativity by designing new homemade cakes. Made and created by Lynda Gaston in 1992, my company, Put My Foot In It Cakes was born. Featuring homemade cakes, cupcakes and other delectable only the finest ingredients are used. Bringing my cakes to family functions and getting rave revues, thumbs up and the famous quote “Lynda, you put your foot in this cake”, a vision was born….Put My Foot In It Cakes. Create a strategic mission statement. Put My Foot In It Cakes strives to be the “I remember my grandmother’s cakes tasted exactly like this” in the Southern and Northern regions. Committed to bringing a personal touch to the palate, Put My Foot In It Cakes will bring joy and comfort in every bite. Everything we do reflects this mission and brings the values that make it possible. Determine and decide upon at least one foreign market for the product and service. Provide your rationale for this market. One foreign market that I have decided upon would be Canada. The reason I chose Canada is because they speak dual languages. There would be no large shipping costs and freight charges. Ground transportation can be used because Canada is a country in close proximity to America...
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...Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business Nikki Dockery BUS475 – Integrated Business Topics December 1, 2014 Dr. Sarita Wesley Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business Innovation is evolution within the business world, without it all businesses would stay at a standstill. In order for a business to go anywhere, they need to evolve and grow with the companies around them in which they may compete, as well as with their customers. If a business does not grow with their customers, then those customers will find a business that is better for them. Within the confectioner’s world, there are very few that cater 100% to their customers’ needs or wants. In my surrounding area many individuals can only buy their cakes, cupcakes, cookies, chocolates, etc., from the grocery store. Limiting personalization for those wanting specific pieces. None of these locations provide any type of “treats” that specify to the 21 and older crowd. As a home baker (starting off with baby steps) experimenting with flavors and liquor has peeked some interest with potential clients. There are no other locations that they can go to get their favorite cake flavor and have it infused with their favorite liquor. Business, Product, and Customers: Mission Statement. According to Pearce and Robinson (2009), the mission of a company is the unique purpose that...
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...Business Name: NOMNOMNOM Kitchen Location: Washington Operating Permit- $603 Food Handlers Permits- $10 Each $60 Total Our plan is to provide local marijuana dispensaries with medicated cupcakes! We will be offering three varieties which offer different strength levels. We will utilize a community kitchen until we are able to locate and budget a store front. The community kitchen is located in Kirkland, and is currently operating with proper zoning permits. The price is $500 per month which includes; water, electricity, maintaining permits, full use of commercial kitchen, dish wash station, multiple hand washing stations, dry storage, walk in refrigerator, and separate prep areas. Menu: White Luxury- Vanilla cupcake with white chocolate buttercream, and real gold dust! Strongest potency $15 retail. Wholesale 36 for $450, 12 for $140, 6 for $60, can make other packages, check for specials. Tooty Fruity- Strawberry cupcake filled with fresh strawberry cream, topped with mixed berry buttercream, and garnished with sliced strawberry! Middle of the road potency $8 retail. Wholesale 36 for $195, 12 for $65, 6 for $30, can make other packages, check for specials. Decadent Chocolate- Chocolate cupcake filled with chocolate mousse, topped with chocolate buttercream, and garnished with fudge drizzle. Lowest potency $5 retail. Wholesale 36 for $100, 12 for $45, 6 for $20, can make other packages, check for specials. Food Supplies Needed: Plan is to only have to shop on...
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...Facilitator in charge: Mr Phillip Dowler G4 Assignment due date: Jan 04 2013 Date of submission: Jan 04 2013 Number of pages including this one: 30 Word Count: 20 pages for the main content, 10 pages for Appendix and Table of Content Lecturer: Mr Phillip Dowler Team: Unity Hoang Bao Chau Vu Ngoc Thuy Bui Thai Han Pho Ai Hong s3298283 s3324477 s3343702 s3296816 Group 4 - Semester C 2012 RMIT University | Applied Entrepreneurship | Feasibility Report 1 Table of Contents Executive Summary ............................................................................................................................. 3 A. I. II. III. B. I. II. 1. 2. III. 1. 2. IV. V. VI. 1. 2. VII. C. I. II. III. IV. V. VI. D. I. II. III. Business Idea ............................................................................................................................... 4 Opportunity: ............................................................................................................................. 4 Product and Service: .............................................................................................................. 4 Description of entrepreneur or team ........................................................................................ 5 Current industry: ....................................................................................................................... 6 Market potential for this industry:...
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...DISCUSSION AND POST YOUR COMMENTS. I picked the episode on Daisy Cakes. http://www.youtube.com/watch?v=AVM-RuLh2KI Kim Nelson from Spartanburg, South Carolina made her appearance on Shark Tank asking for $50,000 for 25% equity of her company. Daisy cakes features old family recipes (from her grandmother and great aunt Daisy) of homemade cakes made from scratch with no preservatives, made by Kim and her mother in their commercial kitchen, packaged in a cake tin, dry ice packed and shipped nationwide. Daisy cakes are made with hand sifted flour, farm fresh eggs and every cake is hand iced with homemade icing. The Nelson family has invested $93,000 to date with a $27,000 return in a 3 month window October through December of the previous year after attending only 3 trade shows. Each cake costs approximately $18 to make, while charging an average of $44.50 per cake plus delivery expenses. Kim hands out samples of her cakes to each of the 5 “sharks” all rave and state that it is the best cake they have ever tasted. All of the male “sharks” drop out stating that the business was to small to invest in. The remaining “shark” Barbra Corcoran offers Kim the $50,000 under two conditions: 1 For each cake sold she would receive $1.00 and 2 That Kim’s mother had to attend every possible trade show and hustle the Daisy Cake Samples. Kim agreed to the terms I personally picked this episode because I love cake and thought it would be interesting to watch. I personally think that...
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...Running Head: EAT CAKE, AN ANALYSIS Eat Cake A Book Analysis Erica Grossman University of Florida Abstract This paper analyses the novel Eat Cake by Jeanne Ray and how the characters in the novel use a variety of occupations to deal with complex life issues as well as every-day challenges. The relationship between health and the use of occupations is explored and examples from the novel are used throughout to support the link between health and wellbeing, and occupation. This paper also explores the different sociocultural views of “occupation” and how these relate to the characters in the novel. Eat Cake: A Book Analysis In the novel Eat Cake, Jeanne Ray cleverly and humorously captures the day-to-day issues of one family’s life during a couple of trying months. Ray develops and describes each character in such a way that one can identify with each character and his or her struggles. The story is centered on Ruth Hopson whose roles are those of wife, mother, and daughter. We also meet her recently unemployed husband Sam, teenage daughter Camille, her mother Hollis, her estranged father Guy Nash, and Guy’s occupational therapist, Florence Allen. Ray describes how each character utilizes everyday occupations to help each deal with the stresses and challenges that life brings their way. Ever since childhood, Ruth has found the baking of cakes to be an extremely soothing and stress relieving...
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...My Adventures In Cake and College The idea of going to college never seemed to be much of a reality when I graduated from high school fourteen years ago, instead I found myself in the position of starting a family. Now that I am in my mid-thirties, with three teenage children, I feel like a kid again with a new passion for things. I have recently found a new passion in my life that apparently I am pretty talented at, which is the wonderful world of cake decorating. I have always been a very crafty person who also loves to cook and bake. A favorite thing to do as a family is to watch all of the cake shows on television, so a little over a year ago when my son turned thirteen I decided I would try my hand at making him a fancy cake like they do on television. I have never had any type of formal training, and really had no idea what I was doing, but I was going to make it work somehow. I did tons of research on the internet, as well as watching several shows to learn as much as I could before I attempted anything. Finally it was time to bake. My son is a what some people would call a legomaniac, so my husband and I decided to make his cake look like Lego blocks that spelled out the number thirteen. It actually turned out to be really cute! Once I had that one under my belt, I did a couple more cakes for family members birthdays over the next couple of months, as well as a couple of carry-in events that we had attended. That is when everything really started to take off. I...
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...My family is in the process of re-opening a small business to the north of Atlanta, Georgia call The Cake Shoppe (bakery). We are in the middle of a complete re-model, and this section has been very enlightening for me as I assist them. I found that one of the most important concepts for The Cake Shoppe, especially during this remodel, is technological forces (pg 67), which is defined as “inventions or innovations from applied science or engineering research” (Kern, Hartley, & Rudelius, 2012, pg 67). The previous owners did not use social media or advertise at all, so the new branding of our new products and lines, social media networking and electronic commerce, which is “any activity that uses some form of electronic communiciation in the inventory, exchange, advertisement, distribution, and payment of goods” (Kern, Hartley, & Rudelius, 2012), will be extremely important. We are in the process of re-vamping our logos to make them more appealing for the website, creating social media accounts for the bakery, and even producing online advertising via social networking, online giveaways, and e-mail coupons. Utilizing online savings websites like Groupon and Living Social to promote our business has boosted sales tremendously. Another very important concept is competitive forces (pg 68). Competition is “alternative firms that could provide a product to satisfy a specific market’s needs” (Kern, Hartley, & Rudelius, 2012, pg 68). I believe that attracting customers is...
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...that dedicates its business in creating beautiful and delicious unique cakes, dessert bars and custom candy. Couture Candy has been appreciating and serving its objective market since 2009 with its pioneering notion of designing extreme wedding Cakes and making custom gifts out of imprinted candy covered fruit. We create our fruit arrangements mixing the idea of a fruit basket with development motivated by the floral industry. We aim to set a high standard in the wedding cake industry by providing intricate designs and gourmet ingredients, also including a element of design. We strive to convey happiness to all occasions of life such as: Weddings, birthday parties, anniversaries, holidays and other special occasions. We offer a wide arrangement of mouthwatering fresh products, chocolate covered fruit, and handmade arrangements and wonderful baked goods. Couture Candy creates these magnificent deserts to order for delivery, pick-up and soon online seven days a week. Company Background, Mission Statement, Couture Candy is a trendy twist on the everyday Cake Bakery in Jackson Ms. It is this company’s goal to change people’s idea of what cakes can be by setting a new standard our customers. Our mission is to provide delicious, high-quality Cakes and specialty deserts that fit the desires of our most traditional customer to our customer with the wildest imagination. Couture Candy aims to make deserts as visually pleasing as they are tasty. With custom cakes being the Companies...
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...Cover Page Content page The summary Business Description segment Sweetelicious Pastries, is the name chosen for our business. The name was chosen as a group to promote and sell delicious pastries which is composed of sweets that will give additional calories to our health and we all need those calories. The business is planned to sell small ranges of products and within the time we will make available new products to grow and expand the business. We plan to distribute our products nationally and intemal if possible.The internal potential growth of the business is that it will be successful because within the time, the business will offer new line of products like coffee. Also the business will be able to put other branches in Benque and so have more profits. In addition, games for kids could be an advantage to call the attention of kids and so the parents go the business and buy. Furthermore, the workers can be trained more so they have more knowledge of their work. The external potential of the business is to merge with another business in order to obtain more customers and have a lot of sales. For instance, it can merge with an ice-cream shop where lots of people will go and buy to the shop. With all these causes then the business will be able to help organizations in the country and help with the development of the industry. For example, the venture will then be able to invest money in making playgrounds for children and fixing roads within the community...
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...IN THE MIDDLE: CUPCAKES Cupcakes are a world-wide phenomenon, almost everyone loves a cupcake. Cupcakes are even a household name, which is why I have begun to start this business. Each of the 4 ps are important because they put together the whole business. You first need a product so you have something to sell; otherwise it’s not a business. Then you need a price to make a profit, a place to sell your product, and finally a promotion. The promotion helps to get your business going. Without all of these, even just missing one, you have no business. The idea for “IN THE MIDDLE” was actually a pregnancy craving I was having. One night I wanted a cupcake but I also wanted a cookie. So I got to thinking what if you could do both? So I went out and bought some stuff and it took off from there. Everyone loved the idea and not many had heard of such a thing. So I took it farther, brownie in the middle, cheesecake and every day I try to take it one step further. Maybe one day I can finally open my own shop. I love to bake always have, I find it relaxing and soothing. So I thought why not make this project on something I know, my own business. The product is cupcakes, with a cookie, brownie, or cheesecake in the middle. Which is where the name came from thought it would be something fun and cute. These cupcakes are made from scratch, from the dough in the middle, to the cupcake batter, to the icing. All done by my hand from my own recipe, nothing is used in someone else’s recipe. It...
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...name along sets it apart as an iconic and delectable place, you can tell that cheese cakes are just one of many of the restaurants specialties that it has to offer. Back in Detroit within the 1940s Evelyn created her own original recipe for cheese cake where Evelyn and Oscar open there own cheese cake shop together. That’s until Evelyn gave birth to their kids David and Renee where they closed up shop to focus on their family. Though never giving up on her passion of baking Evelyn supplied the local restaurants with her original take on cheesecake which was in high demand. Into the couples 50s they moved to los angels and with their last savings opened up a restaurant and dubbed it the cheese cake factory. The years weren't favorable and hard but they persevered, and in 1975 that led to expansions and opening of newer locations left and right, Evelyn’s recipes of cheese cakes grew to over 20 varieties and other desserts. The company grew so much that Oscar had to hire truck drivers to accommodate the out of state customers. Than in 1978 David Overton (son of Oscar and Evelyn) open up the first cheese cake factory restaurant in Beverly hills with little knowledge but a strive and intuition of making a great restaurant expertise perfect with generous portions and unlimited inventive menu selection the cheese cake factory was a success and within 30years later and over 100+ restaurants the cheese cake factory grew to the momentum house hold name it is today; Growing from a small kitchen...
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...as a Restaurant Manager where I can best utilize my experience with a view to improve your restaurant s business. Education June 2012 | Advanced Diploma in Management April 2011 | Diploma in Management April 2010 | Cert III in Food Processing (Retail Bakery, Cake, Pastry) * All Completed at Della International College, Melbourne * July 1993 | BAMS (Bachelor of Ayurvedic Medicine and Science) * Completed at S.A.B.S. Medical College Ludhiana, India June 1991 | Diploma in Pharmacy * Completed at G.G.N. Khalsa College Ludhiana, India * Experience Current | Restaurant Manager Jatt Flava Indian Restaurant | Shop 14/24 Martin Street, Fortitude Valley, QLD April 2011 – January 2012 | Assistant Baker My My’s Bakery | 27 Douglas Street, Noble Park, VIC Skills Organizing and rostering of staff, both front end and kitchen staff, monitor and control payroll Assist with the selection of staff in order to provide excellent and positive customer service Ensuring all staff are briefed before beginning of shift Ensuring the day to day set up of the business is carried out Prepare budget, weekly and monthly reports for the owner Ensuring that company policies are carried out as well as the health and safety requirements of the business Dealing with customer complaints in the appropriate manner Cake decorating Baking of cakes, pies, biscuits and slices Preparing bread dough for bread loaves, muffins Cutting dough into uniform portions...
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...baking lessons under Henry Sison in Quezon City in year 2002. And then in 2006 while the business is growing she studied 1 year Culinary Course in International School for Culinary Arts and Hotel Management. In 2003, the business started a simple bakery in 19 Aniban I, Bacoor, Cavite. At that time they only sell breads. And then few months later Ms. Sharon started to accept some cake and cupcakes orders. In 2008, with a capital of Php 500,000.00, Ms. Sharon decided to expand her business with the help and support of his husband and his father. They close the bakery and decided to focus on their cake bakeshop. iii. Products of the Company FOLD AND FRILLS products are cakes and cupcakes. All of their products are made to order and should be placed one (1) week before the event. Because they offer products that didn’t use any preservatives, they see to it that the qualities of their products are not taken into consideration. They baked the cake base a day before the event and put the icing or finishing touches of the cake on the day of the event. For the cakes, they offer boiled icing and fondant icing cakes. The price of the cake varies from the request or special instruction of their clients. One example for this product is their boiled icing cake for which the picture is attach at the bottom.* it is a 9 x 3 “ round chiffon cake and the price is P 400.00 Figure1.1. Plain Round cake Their other product is cupcake. They produce it in bulk order and the minimum quantity...
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