...You Decide You Decide Assignment Title: E-Marketing Scenario Summary You are an e-commerce expert and you have some friends who own their own local bookstore. The husband and wife team have owned this company for 20 years and have built an amazing business that is very successful to the local community and is known to have an amazing collection of rare and exotic books. However, due to the World Wide Web, bookstores have had challenges, as Amazon and Barnes and Noble and other online companies have hurt their business. You have been hired by the owners to help craft an e-marketing strategy to improve their local sales and introduce the ability to sell their books online. You will be asked to write a 5 page (2,500 words minimum) business report outlining your strategies to increase their presence online and improve their online advertising and create the ability to sell books to people throughout the world. Good luck! Your Role/Assignment You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you to help them improve their sales both online and in their store. The Johnsons do not currently have a website, and are unaware of social media. They have asked you to develop an online strategy to create advertising to improve the number of walk-ins into their store as well as the ability for anyone that has access to their site and purchase books. You will need to write a 5 page (2,500 words minimum) business report outlining your...
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...state laws and judicial systems governing and/or affecting information security. Topics include the effects on information security of cyber-business regulation, doing business on the Internet, privacy laws, taxation, protection of intellectual property, electronic privacy, wiretapping, and cyber-squatting. In addition, students examine ethical issues, forensics, and evidence of cyber-crime. (No Prerequisite) | | | Terminal Course Objectives | DeVry University course content is constructed from curriculum guides developed for each course that are in alignment with specific Terminal Course Objectives (TCOs). The TCOs define the learning objectives that the student will be required to comprehend and demonstrate by course completion. The TCOs that will be covered in detail each week can be found in the Objectives section for that particular week. Whenever possible, a reference will be made from a particular assignment or discussion back to the TCO that it emphasizes. A | Given the importance of Law, Investigation, and Ethics in Computer Security, develop an understanding of the operation of the American legal system, including how the interpretation of statutes, judicial precedents, and legal reasoning affect information security. | B | Given the global nature of the Internet, evaluate how doing business on the Internet may subject you and your company to the laws, regulatory agencies, and judicial systems of multiple states and/or foreign countries. | C | Given that the...
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...E-Commerce Introduction An e-commerce solution for a business is the incorporation of all aspects of the business operation into an electronic format. Many well-established businesses have been selling on-line for years. For example, Dell Computers Corp., has been selling computers directly to end-users for years. Currently, Dell is selling excessive of 1 million dollars worth of computers everyday on the World Wide Web (WWW). When a business has incorporated an e-commerce solution, the business will experience a lower operation cost while at the same time increasing its profit. The e-commerce solution will allow businesses to eliminate unnecessary paperwork. All paperwork and data can be transformed into an electronic format. Thus, it will eliminate valuable shelf space and data can searched and accessed in matter of seconds. E-commerce will also automates the sales process. Customers can "point & click" on the products they wish to purchase, fill out the customer information, and the product will be shipped and received in a matter of few days. The administration department does not have to fill out any paperwork because the customer had done it already. Thus, the efficiency will be greatly improved. With an e-commerce solution, the business will be open 24 hours a day, 7 days a week. People from anywhere in the world with an Internet access will be able to visit the site at any time. They will not be restricted to the "normal" business operating hours. A "brick + mortar"...
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...Advanced Diploma in Business Administration ERCBA 212 E-Commerce Management Individual Assignment Create either an imaginative E-Business or an E-Commerce start-up here in HCMC. Table of Contents 1. Executive summary 3 2. Introduction 4 3. Company concept 4 Propositional values and competitive advantages 4 Business model work 4 Generating money 5 Target market and target audiences on the internet 5 4. Supply chain 6 5. Domain name 7 6. Generating visitors 7 7. Conclusion 8 8. Appendix 9 1. Executive summary This individual assignment was commissioned to create either an imaginative E-Business or an E-Commerce start-up here in Ho Chi Minh City. Specifically, it’s about ngonngon.com – online webpage supports to order a lunch. The assignment analyses and identifies propositional value and competitive advantages like professional delivery service within 30 minutes with flexible payment. There are different things that make ngonngon becomes special one. Besides using traditional webpage, we develop an application for smartphone of many operating systems to attract more people. This assignment defines which products and services that ngonngon offers and adds more value, who we are selling to, which segments. How does this E-Business work and generate money by advertising and describe our supply chain with diagram. Furthermore, we explain the reason why we choose this domain name ‘.com’ for ngonngon and their benefits with other. Finally...
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...managing everyday commerce. In order for the marketing student to grasp the complexities of these issues in the real business world, each student will be assigned to a special project group that will design and create an integrated Ecommerce business plan for a newly developed online company. Each team will be assigned a specific type of online business model. Project Concept: Each special project group will function as a marketing design team that will meet on several occasions to determine project requirements. Each group will be responsible for creating the appropriate Ecommerce business model, as part of the integrated Ecommerce marketing plan. Strategic market planning is a process directed towards making decisions with tomorrow in mind. As such, strategic market planning is a means of preparing for future decisions so that a firm can rapidly and economically, start and move forward with as little disruption to the business as possible. Proper strategic market planning can provide considerable benefits to start up firms, especially those firms requiring substantial financial backing or are involved in highly turbulent or changing environments online. Proper strategic market planning can act as a road map to guide long term plans, assist in strategy implementation, and encourage better use of resources. Project Criteria: Each team will develop an appropriate business model for a startup company in the online marketplace. Review current academic, business, marketing, consumer...
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...History of E-commerce - HowStuffWorks money.howstuffworks.com/history-e-commerce.htm * * he History of E-commerce by Dave Roos The purchasing process of the man has changed , he used to visit the store and slelct the product that he wanted to buy. He was helped by the salws assistant or a news paper advertisement , but the thing has chmged a lot. Mosern cuistomer has tha ability to purches his ware without stepping out of hisss house. E –commerce meands thwe process of selling and buy of goods and services over internet, According to certain statictics mopre than 66% of the adul populatuin have –purchsed at least ond product by employing this technology. The data of the 2008 has shown that there was 17% of online sales whichwas responsible fro $204 billion and the popular products were clothing , cars and personal compiters. This isnjust the start of the phenomena and e commerce is growing. It is the perfect time to get an idea of the history of this concept How E-commerce Started It has a short history but it is a very interesting one. In order to facilitate the e commerce tthre s hould be good interrelated connection between the customer and the merchant. The development of the computer and the networks have offered a great help top the business The first transactions were helped by computers in 1960/ They have used asystem calles electronic Data Exchange to conduct the business. The computers of a particular comoanynwasa ble to share business document...
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...Essentials of MIS, 9e Laudon & Laudon Lecture Files by Barbara J. Ellestad Chapter 9 E-Commerce: Digital Markets, Digital Goods Twenty-four/seven—the mantra of the Internet. Whether it’s buying, selling, gathering information, managing, or communicating, the driving force behind the evolutionary and revolutionary business is the Internet and its technological advances. 9.1 E-commerce and the Internet Take a moment and reflect back on your shopping experiences over the last year. Did any of them not involve using the Internet in one way or another? Perhaps you simply used the Internet to research the cost of products without actually purchasing a product or service online. Perhaps you emailed a company to get an answer to a question you had about a product after you purchased it at a regular brick-and-mortar store. Or, maybe you compared prices between two businesses to get the best deal. If you did any of these you are among the growing legions that rely on the Internet as a new way of conducting business and commerce. E-Commerce Today The text provides useful statistics to demonstrate the solid growth in e-commerce. Many companies that failed during the “dot.com” bust did so because they didn’t have solid business plans, not because e-commerce as a whole wasn’t a good idea. The Internet has proved to be the perfect vehicle for e-commerce because of its open standards and structure. No other methodology or technology has proven to work...
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...Week 3 – You Decide Gabe Gonzales Fundamentals of E-Commerce May 25, 2014 Professor Lydia Mackenzie Table of Contents Introduction …………………………………………………………………………………………. Page 3 Necessary Features ………………………………………………………………………………….. Page 3 Advertisement ………………………………………………………………………………………. Page 3 CRM Systems ………………………………………………………………………………………. Page 4 References ………………………………………………………………………………………….. Page 5 Introduction When looking online for books or any form of media, there are a lot of websites that will show up. And in this case, Amazon, Barnes and Noble, eBay, etc…. All of those sites are leaders in world of e-commerce. And because of this, the Book Bunker’s sales have been declining over the past several years. There are a few things that Book Bunker needs to do to address their declining sales. The first is to start a website where they can perform transactions online as well. Having a website for your business will help out and bring in a lot more business to the store. Necessary Features The Book Bunker website should have a few features that would reflect those from your local library website. An online catalog would be useful where customers can view what books the Book Bunker currently has in stock, along with that, they can place orders and have books delivered, request books that they currently do not have. As a form of incentive for using the online store, the customers can receive a small discount towards their current purchase or future transactions. Advertising ...
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...Definition of e commerce: E-commerce (electronic commerce or EC) is the buying and selling of goods and services on the Internet, especially the World Wide Web. In practice, this term and a newer term, e-business, are often used interchangeably. For online retail selling, the term e-tailing is sometimes used. Source: http://searchcio.techtarget.com/definition/e-commerce (17th September 2012) 2. * Direct online sales are that the customer actually don’t get the product with physical delivery, instead of they are getting the product on directly on their computers/smartphones fx. Apps. * Online sales with delivery are delivered with post/currier to customer’s door directly from online shop. Fx. Buying an IPhone from apple online shop. * Pre-sales: opportunity to compare/research the product online, before transaction. * Post sales: Promotion of the products by e-mail, magazines. 3. There are many benefits of e commerce. For the company and customers. You don’t have to go out of your house to buy things. There is bigger choice of products with better prices than in normal shops. You can shop 24 hours a day seven days a week. If you are the company you don’t have to employee that many people so it’s cheaper to run the company, no rent. 4. There are many limitations of e commerce as well: Not all the customers have access to internet so they are limited to shop in local stores. If you buying online it’s impossible to try it on so you are not sure...
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...Course Syllabus Course Name: Business Law Course Number: BUS/415 Group Number: SWFOUN86 Course Start Date: 5/14/2012 Course End Date: 6/18/2012 Day & Time: Monday, 6:00pm PST Course Schedule________________________________________________________ Workshop 1 – May 14, 2012 Workshop 2 – May 21, 2012 Workshop 3 – June 4, 2012 Workshop 4 – June 11, 2012 Workshop 5 – June 18, 2012 Course Description This course examines, analyzes, and applies to the morn business environment the nature, formation and system of law in the United States. Course Topics & Objectives 1. Legal Environment Explain the relationship between business and the legal environment. Evaluate the social responsibility of business practices. Describe the stages of a civil case. 2. Torts Assess business situations for tort liability and defenses. 3. Contracts and Commerce Describe the elements of a valid contract. Explain the application of the Uniform Commercial Code to commercial transactions. Differentiate between types of interests in property. 4. Business Organizations Differentiate business entities by their advantages and disadvantages. Explain the actions which may result in the piercing of the corporate veil. Describe the formation and dissolution of a corporation. 5. Employment Law Government Regulation Describe the evolution of employment law. Explain government regulation of employer-employee relationships...
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...BACHELOR OF COMMERCE Introduction to Business HBC 2102 YEAR 1 SEMESTER 1 MAY 2016 Assignment Due Date: 11th June 2016 Question 1- Distinguish between e-commerce and e-business? (4 marks) E-commerce is an abbreviation used for electronic commerce. It is the process through which the buying, selling, dealing, ordering and paying for the goods and services are done over the internet. In this type of online commercial transaction, the seller can communicate with the buyer without having face to face interaction. Some examples of real world application of e-commerce are online banking, online shopping (Jumia.co.ke), online ticket booking (Jambojet.co.ke), social networking (selling goods on facebook.com). Electronic Business, shortly known as e-business, is the online presence of a business. It can also be defined as the business which is done with the help of internet or electronic data interchange. E-commerce is one of the important component of e-business, but it is not an essential part. E-business is not confined to buying and selling of goods only, but it includes other activities that are also part of business like providing services to the customers, communicating with employees, client or business partners can contact the company in case if they want to have a word with the company or they have any issue regarding the services, etc. All the basic business operations are done using electronic media. The major differences between e-commerce and e-business are; * Buying...
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...then an evaluation along with the conclusion. There will be an inventory of the current technological equipment and telecommunication services, and the hardware that is used. Club IT Part 3 Organizational Description and Demographic Information: Lisa Tejada and Ruben Keys are the owners of a high energy, high impact night club. They both graduated from college with degrees in Business Administration, while they were in collage they both supported themselves working as musicians and playing instruments in night clubs. They both gained quite a bit of experience from working in these clubs along with their studies in college. They want to have a successful business; they currently offer their customers refreshments, short orders and appetizers, with live music, DJ’s, a 600 square foot dance floor with seating for 220, and a huge bar with 4 pour stations. They want to have a place so everyone can get together and have fun and encourage a community. The people they serve are young, middle aged business or college students that like to get out and meet others. All types of music will be enjoyed currently you can find out what kind of music is playing by looking at the website under Club IT music. Club IT’s clientele carry their smart phones, I-Pads, and laptops, and other wireless communication devices. Although their remodeling is paying off Lisa and Ruben have said their...
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...John Sperling School of Business ------------------------------------------------- Course Syllabus BIS/219 Version 3 Business Information Systems By Ed Potter, UOP Copyright Copyright © 2009, 2008 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Course Syllabus Course Title: | BIS/219 Business Information SystemsStart Date: 8/25/2010, Group ID:SWFOUN85 | Course Schedule: | 8/25/2010, 9/1/2010, 9/8/2010, 9/15/2010 and 9/22/2010 | Course Location/Times/Newsgroup: | South West campus 6 PM to 10 PM | ------------------------------------------------- Instructor’s Name: | Edward A. Potter | Telephone: | Work: 407-5550 (8-5 M-F), Home 562-3114 (5-9 M-F, 9-2 Sat) | UoPhx E-mail Address: | Alpotter77@email.phoenix.edu | Alternative E-mail Address: | Alpotter77@msn.com | Availability: | I check my...
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...GUIDE CREATING AN E COMMERCE WEB SITE: A DO IT YOURSELF GUIDE GUIDE Creating an E-commerce Web Site: A Do-It-Yourself Guide Introduction Over the past 10 years, e-commerce has been one of the fastest growing segments of the retail industry. That may seem obvious to anyone who has ever shopped online, but the size and speed of the boom has been truly astounding. There are already hundreds of thousands of online stores around the world wide web, and according to some estimates, merchants open 20,000 new e-commerce storefronts every week.1 The popularity of the online marketplace shows no signs of slowing, so now may be the perfect time to start selling on the web. There are more options for creating an e-commerce site than ever before. You can work with an e-commerce platform provider to set up an online store, or you may want to let web professionals handle the design and development of your site from start to finish. Working with services like these offer some convenience, but if you want additional flexibility and control, your best bet may be to create your site on your own. With a little know-how and some easy-to-use tools, you can develop an e-commerce site that looks and functions exactly the way you want, helping you meet the needs of your customers and your business more effectively. In this guide, you’ll learn about what goes into creating your own do-it-yourself (DIY) e-commerce web site, from picking the right tools and services you’ll need to create your...
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...CIS1101 REVIEW QUESTIONS AND CASE STUDY QUESTIONS Click below link for Answer http://workbank247.com/q/cis1101-review-questions-and-case-study-cis-1101-r/23695 http://workbank247.com/q/cis1101-review-questions-and-case-study-cis-1101-r/23695 MODULE 1 CHAPTER 1 REVIEW QUESTIONS 1. Briefly describe the technologies that led businesses into the second wave of electronic commerce. 3. Briefly describe the specific activities that a computer assembly operation might include in B2B electronic commerce for its supply management or procurement operations. 5. Many business analysts have discussed the concept of the first-mover advantage. What are some of the disadvantages of being a first mover? CASE STUDY C1 CRITICAL THINKING QUESTIONS 1. Toys“R”Us sales exceeded $300 million by 2004 on the Amazon.com site. Explain how Amazon, Toys“R”Us, and other toy sellers who participated in Amazon’s Marketplace retailer program benefitted from the network effect as a result of the relationship between Amazon and Toys“R”Us. 2. In 2004, Toys“R”Us sued Amazon.com for violating terms of the agreement between the companies; specifically, Toys“R”Us objected to Amazon.com’s permitting Amazon Market-place retailers to sell toys. (Note: When the lawsuit was filed, Amazon Marketplace was called “zShops.”) Amazon.com responded by filing a countersuit. After more than two years of litigation, a New Jersey Superior Court judge ruled that the agreement had been violated...
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