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Business Investigation of Pfizer Inc.

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Submitted By chayon1987
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Business Investigation of Pfizer Inc.
World’s most profitable and privately sponsored research based biomedical organization is Pfizer Inc. Pfizer became the biggest pharmaceutical company after merging with Warner Lambert in the month of July, 2000. Huge global sales with a large number of popular products, a valuable and ingenious R&D division, all these have taken the firm to the peak of the industry. There lie some secrets behind the success of Pfizer that it follows while operating the business. They are: * Maximizing short and longstanding sales revenue. * Establishing a more flexible but lower cost base some places in Asia. * Creating smaller, more customer focused and responsible operating areas. * Engaging more customers, patients, tolerant, medical doctors and other collaborators. * Making Pfizer a place where everyone enjoys their job.
Pfizer has altered the business method along with the change of the global business environment by the end of year 2007. This company currently operates in places where there are fewer constraints, less officialdom and minimum operating costs. Pfizer has reorganized their cost base to run with flexibility. Conversely, this company is now making things easier for the R&D division to create cooperation in all the research teams who are expert in different sides to increase efficiency by using all the research team in functioning together in any particular work base.
The upward growth trend of pharmaceutical industry has affected the firm’s global strategy. Pfizer is known as the parents of unconventional and particular products which satisfy the individual needs of some people. The strategy of the company has changed as the global market shifted. In the last decade, this company has made two acquisitions and two mergers with some well known and local companies which were producing a wide variety of products. New innovations along with cost reduction and low cost base of production are new concerns for the firm, although it is following the global trend.

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