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Business Plan Project

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Submitted By waikit92
Words 18736
Pages 75
Chapter 1:
Introduction
1.0
Introduction
1.1 Name of the Company
Our company name is Friends Café. The reason we decided to come out with this name is because of:- 1.1.1 Name of Relationship
It is because five of us are close friends since in college. If people came to our cafe also they make friends with us and other customer because we always serve with smiling. 1.1.2 Reputation
It is because we want our café different from other café and for sure want a good reputation.

Friends Café is representing our main product of business that is café while cake is representing other service that we provided in our business that is food and beverage. The used of café and picture is to make the logo more interesting, make it not look to messy as well as to make the people easy to remember Friends Café. Because we want to create something different than other café shop and bring a relaxing and simple ambiance or concept for our café shop so our customer can fell that they truly fell the relaxing experience in Friends Café.

1.2 Nature of Business
Our Friends Café is exclusive and relaxing café which serve a various type of coffee and other food and beverages for consumption on our cafe. We highly specialized quality of our coffee from New Zeeland coffee bean. Along with the espresso drink and brewed coffee, we also sold some refreshment beverages in our coffee shop. We also offer fresh juice, cakes and muffins. The menu of our coffee shop will be built around espresso-based coffee drinks such as lattes, mochas, cappuccinos, bubble tea and etc. Each of the espresso-based drinks will be offered with whole, skimmed, or soy milk. Every coffee we create has a rich story behind it from the origin of the beans and our rigorous selection process to our blending and roasting artistry.
Besides that, we also operate our café the whole week. We will

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