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Business in the 21st Century

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Businesses in the 21st Century

Gia Serrette
Dr. Tina Lamb
Business 101
January 30,2012

Businesses in the 21st Century
Businesses in the 21st Century face many challenges, and these challenges are based on the fact that there is a need for managing change and resources more effectively, in the current global marketplace and because of the fast developments of infrastructures. The below review will attempt to review the role and challenges of a business or non-profit organization and the marketing strategies that would make any venture competitive.
The role of a business or non-profit organization can be determined by the services it provides for its stakeholders. (Carroll and Buccholtcz, 2008.) The relationship between the government and businesses has changed significantly since World War II. The government has a regulative role in the life of businesses, while businesses communicate with the public through advertising and public relations. Globalization has created some new ground rules, and these are changing the role of businesses and non-profit organizations alike. (Norén, Göran, 2004)
The role of businesses
The basic role of a business originally is to develop and supply goods and services for customers. Profit oriented companies do this for a profit, while non-profit organizations choose to work for the benefit of the society. The profit generated by companies is the foundation of the society’s prosperity; therefore, it is a driving force. Governments depend on businesses, as one of the main sources of tax income, and the more profit businesses make, the higher the tax income would be for the government. Companies, however, benefit the society because they supply goods and services already in demand, create jobs, develop technology and design, and spread environmental practices. The better a profit or non-profit organization can build up its

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