...Decision Analysis Task3 A. Manufacturing the Samba Sneakers cost-effectively is very important for the organization. The best option for the organization would be to manufacture the sneaker with the lowest cost for every 1,000 sneaker produced The options to manufacture are: 1. Recondition the existing equipment with fixed cost of $50,000, variable cost of $1000 for every 1,000 sneaker. 2. Buy New Equipment with fixed cost of $200,000, variable cost of $500 for every 1,000 sneaker. 3. Outsource with no fixed cost, with variable cost of $3000 for every 1,000 sneaker. . Based on volume output the best option to cost-effectively manufacture the Samba Sneakers would be to buy New Equipment with fixed cost of $200,000, variable cost of $500 for every 1,000 sneaker. -Buying new equipment has the lowest cost option for a volume over 300 sneakers manufactured. The breakeven points for each option are as follows: BREAKEVEN POINTS Units Dollars Reconditioned vs. New Equipment 300 350000 Reconditioned vs. Outsource 25 75000 New Equipment vs. Outsource 80 240000 However, buying New Equipment has the lowest cost according to the graph for volumes over 300 sneakers. (See Graph) A1. A1a. The decision analysis tool to Buy New Equipment is the best fit for the organization. Buying New Equipment provides the lowest cost based on volume for producing the Samba Sneaker. According to the graph, Buying New Equipment would be more cost-effective...
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...paper is called “Sneaker Brokers.” The business is a sneaker brokerage firm, where we will locate, sell and purchase shoes for individuals who may not have the time to go out and find the product themselves. We would basically act as a liaison between the seller and the potential customer. Marketing plan is presented to focus on launching the product services to a specific consumer or sneaker enthusiast. Flight Club NYC is one of a market leaders in this consignment industry. Many other direct and indirect competitors also exist in the industry. Within these markets we would we use segmentation to market to the demographic that would most likely use our services, so that would be the Millennials. So we would use product placement on social media sites and sneaker forums. Sneaker Brokers financial plan is to acquire new products and resell them to the consumer based on demand. Company Name Sneaker Brokers has aspirations to become a household name. The business is targeting the Millennial generation who likes to buy sneakers. We plan to appeal to all markets by offering different services and payment methods. Company Strategy Sneaker Brokers are your one stop shoe consignment experience. You can shop, sale or even solicit the services of the company to make your sneaker dreams, a reality. Company Logo The company has a very simplistic design, that we hope most people can associate with. The logo consists of a man in a suit wearing a pair of sneakers. This represents...
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...Converse Inc. Situational Analysis ID: 936605550 ID: 911484064 ID: 933327329 ID: 919538922 ID: 938345647 Table of Contents Company Analysis ……………………………………………………………………………………………………………………………….. 3-‐6 Consumer Analysis………………………………………………………………………………………………………………………….……. 6-‐7 Product Analysis……………………………………………………………………………………………………………………..……………. 7-‐9 Competitive Analysis……………………………………………………………………………………………………………………………. 9-‐14 Market Analysis……………………………………………………………………………………………………………………………………. 14-‐15 Other Considerations (Past and Present Communications)…………………………………………………………………… 15-‐17 SWOT………………………………………………………………………………………………………………………………………………….… 18-‐19 Primary Research Considerations………………………………………………………………………………………………………….. 19 Work Cited and Appendix……………………………………………………………………………………………………………………… 20-‐29 2 ID: 936605550 ID: 911484064 ID: 933327329 ...
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...different brands of sneakers ranging from the most popular brand like Nike to Reebok, Adidas, New Balance and Puma. Each offers the consumer various styles, color, purpose, comfort level and price. Sneakers have developed into a fashion statement as sneaker companies are developing new ideas that separate themselves from the competition such as color scheme and material. The sneaker industry is booming, but if it was not for one particular company that started the sneaker product, who really knows how much of an impact sneakers would have on billions of people. All sneaker companies need to recognize and appreciate Marquis M. Converse for creating Converse sneakers, which 60 percent of Americans own or have owned. Our group has a new marketing plan that we want to implement so that this company can get back to being one of the leading sneaker retailers in the world. Background It was in 1908 when in his late 30’s that Marquis Converse, who was a manager at a footwear manufacturing firm, opened the Converse Rubber Shoe Company in Malden, MA. Originally he began selling winterized rubber soled footwear for men, women and children. In 1915 after producing 4,000 pairs of shoes daily, Marquis began manufacturing athletic shoes for tennis. Two years later he designed and produced the world’s first performance basketball shoe called the Converse All Star. The new Converse All Star shoe helped revolutionize basketball. Synonymous with Converse sneakers is a logo on the...
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...different brands of sneakers ranging from the most popular brand like Nike to Reebok, Adidas, New Balance and Puma. Each offers the consumer various styles, color, purpose, comfort level and price. Sneakers have developed into a fashion statement as sneaker companies are developing new ideas that separate themselves from the competition such as color scheme and material. The sneaker industry is booming, but if it was not for one particular company that started the sneaker product, who really knows how much of an impact sneakers would have on billions of people. All sneaker companies need to recognize and appreciate Marquis M. Converse for creating Converse sneakers, which 60 percent of Americans own or have owned. Our group has a new marketing plan that we want to implement so that this company can get back to being one of the leading sneaker retailers in the world. Background It was in 1908 when in his late 30’s that Marquis Converse, who was a manager at a footwear manufacturing firm, opened the Converse Rubber Shoe Company in Malden, MA. Originally he began selling winterized rubber soled footwear for men, women and children. In 1915 after producing 4,000 pairs of shoes daily, Marquis began manufacturing athletic shoes for tennis. Two years later he designed and produced the world’s first performance basketball shoe called the Converse All Star. The new Converse All Star shoe helped revolutionize basketball. Synonymous with Converse sneakers is a logo on the shoes...
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...Marketing Sales Promotion Analysis Promotion is the method you use to spread the word about your product or service to customers, stakeholders and the broader public. Not only does promotion get your product out there in the public’s eye, but you have to understand that there are levels to promotions. One should be able a proper communication strategy, a target audience, sales approach, and most importantly what does the product represent. For example, lets take a look at Nike. Nike has all types of products ranging from sneakers, polo shirts, sports gear, etc….but in this paper I’m mainly going to focus on the “Air Jordan” brand sneakers made by Nike, and how they are promoted. We will begin this topic with Advertising. Advertising is a form of communication designed to persuade potential customers to choose your product or service over that of a competitor. Nike has the “Jordan” brand very successful not just because of the name, but its successful advertising. Nike pushes the “Jordan” brand in section of the public most likely to purchase them, and that is the urban community. For example as a fairly young African American (33yrs old) I grew up idolizing Michael Jordan. I guess you can say, “I wanted to be like Mike”. So as I would walk through the mall, look at magazine all I would see is the world’s most famous sports player wear his own sneaker brand produced by Nike. So since I wanted to be like “Mike” then I would beg my mom to buy me a pair so I can be like...
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...awareness that’s sets us apart from the competitors. It will be used to remind current and prospective customers why they should purchase our products over the others and try to convince them to buy our products based on emotion. We would like consumers to think of our products as inexpensive with similar quality of our competitors. In order for us to give consumers a positive association with our brand we could conduct clothing drives and sponsor positive activities for inner city youth and other activities to reinforce our brand association with our target market which consist of single parent mothers and African American men. In addition to that we could create online blogs or customer feedback cards that would allow customers to give us their opinions which could be used to our advantage. Optimum Pricing Strategy This company’s optimum pricing has a mixture of low pricing and medium pricing characteristics. It penetrates the market through providing low prices to attract volume and some of the prices of the products are nearly predatory because they are low enough to discourage competitors. For example, the Air Jordan sneakers that inner city youth hold value to are priced at nearly $175 per pair in large department athletic apparel stores but this company could offer that same model sneaker of similar but not exact quality at a cheaper price of $65. In addition to that some products are priced slightly below the prices of the competitors for perception of good value. For example...
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...consumer purchase decision has been studied. The different approaches of influencing market positioning of the company and product through promotion have been discussed herein. The methodology incorporated includes both primary and secondary research data, pertaining to directly and exclusively collected information and views from Dove users and employees and results or analysis from credible magazines, online portals, discussion forums, journals etc. respectively. The data sampling has been thereon used to ascertain outcomes and derive results and presenting a better view of the entire branding-promotion-consumer cycle. Keywords: Branding, consumer buying behavior, brand management, Nike CHAPTER ONE - INTRODUCTION Chapter One introduction mainly concern with the background study of the project focusing to the study of the case. The concern also given to the research aims and objectives of the research as well as research question which comply with the dissertation. The focus also given to the research methodology which determines the ways of deriving the data collection and its methods for analysis where primary and secondary research being taken under consideration. The parallel focus given to the significance of the study being taken under consideration and finally ends with conclusion of the chapter one. 1.1. BACKGROUND “People get consciousness all the...
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...Executive Summary The Sneaker Seeker is a new company that sole purpose is to create a shoe that will track the where-a-bouts of not just children, but for people with mental conditions such as, Dementia or Alzheimer's. The goal is to build a shoe that is comfortable and stylish, but can track a person without any boundaries. The research showed that out of 100 people between the ages of 12 to 50 that had done a survey on would they where a sneaker that had a tracking device inside the results was mixed. Surprisingly 40% said that it would be invasion of privacy and wouldn’t wear the shoe, but a whopping 60% said that they would. Throughout this paper you will see the need for a shoe of this caliber. It is better to have safety, then to have a loved one missing for years. The shoes will go through a shoe press, this process takes the materials, such as leather or clothes shape the shoe into various parts, but in this process the GPS tracking device will be securely implanted in the tongue of the shoe. The GPS device will have a special plastic coating on it to prevent electrical shock or water damage to the device itself. The materials used will be made based on the style and type of shoe that is being manufactured. Leather would be used to make the running style, dress, and casual shoes. A cloth material will be used for tennis style shoes and causal walking shoes. Using a...
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...Introduction to Marketing Carl Loraine Cruz – 20154176 Task 1: The organization that I am going to work for is New Raven Manufacturing Co. Ldt.. New Raven Manufacturing Co. Ldt is a Spanish clothing corporation and manufacturer that is owned by a Filipino business woman. I am going to concentrate on the organization's product or brand name Nuevo Ropa, and I am going to compare this product to Stickeez, a printing company here in Dubai, United Arab Emirates. Here’s brief information about the products that I am going to use: Nuevo Ropa means new clothing in Spanish. We chose this word because it is unique and it sounds fabulous. This is the new and easy way to trend yourself and build a new appearance that will wow everybody. With the help of Nuevo Ropa, we change the old you, to a more fabulous you. FUN, because DIY is all about the satisfaction and creation of new things. That's what Nuevo Ropa is all about. Do it yourself and that’s what makes us different and unique from other clothing companies. We are unique and our system that you made from raw materials lovingly finished provides enjoyment and satisfaction that no other clothing store will ever give. Nuevo Ropa is all about you. Stickeez is a T-shirt printing business here in Dubai which is owned by a Filipino Graphic Designer. It launched last 2012. They’re printing on 100% Cotton shirt, with a wide variety of logos and designs from their series collections to choose from. Stickeez also accepts your own...
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...Atos Strategic Marketing Plan Theo Gonzales Alicja Ignatowicz Yorkville University Marketing Strategy BUSI 2163 Paul Finlayson August 16, 2015 Table of Contents Company Background 4 Mission Statement 4 Products 4 Consumer Analysis 5 Competitive Analysis 6 Industry analysis 7 GTA – Home Market 7 Canada – Domestic Market 8 Foreign Market 9 Strategic Plan 10 Marketing Mix 12 Product 12 Price 12 Place 12 Promotion 13 Objectives and Goals 13 Short-term plan 13 Long-term marketing objectives 14 Market share and customers projections 14 Recommendations 16 References: 18 Appendix 1 20 Appendix II 21 Appendix III 22 Company Background Atos Shoes Inc. was founded in 2005, and the headquarters is located in Toronto Ontario with the primary manufacturing facility located in Kitchener-Cambridge Ontario area. Atos shoes offers a unique approach to athletic footwear, in its ability to offer customers different insole options to customize the fit to each individual. Atos is a new player in the running shoe market and is targeting not only the high performance runner, but also the recreational runner, especially trying to target active families. Atos shoes have seen a steady growth in the home and domestic market. The company is looking to enter the foreign market, while continuing to keep production in Canada, to maintain the level of quality and performance that...
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...business. THE REAL STRATEGIES IN SHOE MANUFACTURING Nowadays there are many different approaches and methodologies that can be used for industrial systems’ optimization and analysis. Among these techniques are the ones for production and inventory management and industrial plant distribution, which are mainly used for reducing the company’s cost. According to APICS Dictionary, production management consists of “planning, scheduling, executing and controlling the process of converting inputs into finished goods.” In addition APICS Dictionary defines inventory as “those stocks or items used to support production (raw materials and work-in-process items), supporting activities (maintenance, repair, and operating supplies), and customer service (finished goods and spare parts).” (2) For many businesses it is very important to maintain certain number of goods in inventory because their capacity it is not enough to fulfill clients’ orders. Each product in inventory represents money, an investment tied up until finished products are delivered to clients. It is important to select the best techniques depending on the type of industry and the goals of the company. ZEBRA SHOES The company Zebra Shoes is located in the metropolitan area of Mexico City, Mexico, and they produce and sell sneakers. Those shoes are manufacture in seven different colors and eight different sizes. Zebra Shoes doesn’t have any methodology at the moment of making business decisions. They produce...
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...Introduction The Reebok shoe company is like a streaky jump shooter; when they are hot they are hot, but when they are not nobody is interested. This has been a way of life for the Reebok brand since its inception. They wow the sneaker industry one year, just to turn around and lay an egg the next. The Reebok brand got its beginnings back in 1958 when it branched out as a sister company to JW Foster and Sons. Beginning in 1895, JW Foster and Sons started to manufacture shoes and sell them all over the United Kingdom. Even though they never garnered much attention, they were successful enough to be worn by the athletes in the 1924 Summer Olympics. Then in 1958, Foster’s grandsons decided to branch out to form a new company which they would call Reebok. They picked the name Reebok, which means African Gazelle, because they wanted to depict speed, style, and grace. Even though the company was selling the shoes at a decent rate in the United Kingdom, they were still having a hard time getting the shoes noticed on a world wide scale. But in 1979 this would all change. At the Chicago International sneaker trade show, Paul Fireman took notice of the Reebok brand. At the time, Fireman was working for an outdoor sporting goods distributor, and immediately saw great potential in the Reebok brand. He was drawn in by the customization of each shoe, as well as the high quality. Fireman felt that those two qualities alone would make this brand a hit with the North American population...
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...main character is Stanley Yelnats IV (his last name spelled in reverse is his first name). There were many male Yelnats named Stanley for this reason. Stanley is overweight, bullied, has low self-esteem and no friends. He was cursed with bad luck (as all Yelnats have been for 125 years) because of his “no-good dirty rotten-pig-stealing” great-great grandfather who failed to follow instructions by Madame Zeroni. He never did steal a pig but was “cursed” with bad luck along with future Yelnat generations for disobeying Madame Zeroni. Stanley misses the school bus (a school mate put his books in the toilet), so he had to walk home. While walking, a pair of sneakers “fell from the sky” and hit him on the head. Stanley took the sneakers home hoping to help his father (an unsuccessful inventor). He has no idea the sneakers were donated by a famous athlete, Clyde (“sweet feet”) Livingston for charity. Stanley is promptly arrested and convicted of theft. Only his parents believed he was innocent but they are poor and have...
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...Strategic Marketing: Nike: A Case Study: . Published: 14th October 2013 Table of Contents 1. Assignment Topic 3 2. Word Count 3 3. Executive Summary 3 4. Introduction 4 5. Nike – Where it came from 4 6. Nike – Market orientation, challenges and missteps 5 7. Nike’s labour practices shame and the turn around 8 8. Nike’s “She runs the night campaign” 9 9. Conclusion 10 10. References 11 11. Appendix A - Case Study 13 Nike - The art of selling air 13 1. Assignment Topic In your case report, identify three to four marketing challenges covered in this subject, and address how those challenges can be met using the principles developed in this subject. Be sure to cite and reference the name and source of your case in your assignment report (as well as other references you use). The case study “Nike – The art of selling air.” has been included for reference in Appendix A of this paper. 2. Word Count This paper contains a total of 2581 words from the start of the introduction to the end of the conclusion section. 3. Executive Summary Companies today face many challenges to maintain market share and differentiate themselves from a highly competitive and ever evolving market place. Marketing is crucial to a company’s long term success. The aim of this paper is to use the “Nike - The art of selling air.” case study and concepts from strategic marketing theory to identify marketing challenges and how those challenges...
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