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Cim Case Analysis 2014

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1.0 SWOT ANALYSIS 1.1 STRENGTHS | Yeo Valley farms (production) Ltd is a private limited company and operates in the farming and dairy processing business, mainly in the UKIt operates mainly in the organic dairy market The family business was taken over by TIM Mead in 1990, together with his mother, they have developed a strong brand in the Yeo valley Organic rangeYeo Valley stated production of organic yoghurts in 1993 and introduced its first fruit flevoured organic yoghurt in 1995The entrepreneurial spirit of TIM is reflected in his key philosophyYeo Valley is much more than a yoghurt manufacturerTim believes in a balanced approached to farming | | | 1.2 WEAKNESS | Initially the yoghurt was not organic, with just a couple of supermarket stocking own-label Yeo Valley productsTIMs continues to think of the business as a farm rather than a manufacturer | | | 1.3 OPPORTUNITY | The growth of organic farming in the UK has been driven by the concern of consumers, farmers and governmentConsumer concerns about the quality and safety of food, and the potential for environmental damage from conventional agriculture-to be largely responsible for the growth of the retail market for organic farming produce | | | 1.4 THREATS | |

2.0 PESTEL ANALYSIS POLITICAL | The political response to the mid twentieth century worldwide population growth was to avoid possible food shortages Farming and consumer pressure groups lobbied for government regulation of organic production in the 1980sUnder the regulations, retailers and wholesalers can only sell food as organic that originates from registered growers, processors and importers | ECONOMIC | Producers, manufacturers and processors of organic food pay an annual fee to a certification body | SOCIO-CULTURAL | The growth of organic farming in the UK has been driven by the concern of consumers, farmers and

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