...Professional Diploma in Marketing (Level 6) NEW SYLLABUS Unit 3 – Managing Marketing Project Brief and Mark Scheme CIM Deadline Date – 11th June 2010 Results Released – August 2010 OR ALTERNATIVELY CIM Deadline Date – 10th September 2010 Results Released – November 2010 The Chartered Institute of Marketing has strict deadline dates which must be adhered to. The assignment must be submitted to the Accredited Study Centre well before these dates to allow time for administration and postage. Contact your tutor for your Accredited Study Centre submission deadline. Candidates are required to choose ONE out of the following TWO project briefs: Option One – Weighing Up the Past To Improve The Future (detailed separately) Option Two – Driving Quality Report • • • All tasks within the chosen project brief are compulsory 100% of the marks available for this paper Maximum word count – 6,000 words Documentation Word Count Candidates must ensure that they are registered with CIM as a studying member and for this assignment, by the required deadline(s). Candidates must adhere to the word count stated. No marks will be allocated for information contained in appendices, unless explicitly stated within the assignment brief. Appendices should be used for supporting information only. CIM reserves the right to return unmarked any assignment that exceeds the stated word count or contains, in the opinion of the examiner, excessive appendices. In submitting their assessment...
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...to BPP Learning Media At BPP Learning Media, we seek to inspire, enthuse and guide people from all walks of life on every step of their educational journey. We have a passion for imparting knowledge and improving lives through education. The fact you are reading our publications catalogue tells us you share that passion. Together, we can work to improve life and career aspirations across the world. The trusted publishing partner From our beginnings over 35 years ago, BPP Learning Media has become the benchmark for quality in professional education study materials. Today, tutors and students in more than 188 countries worldwide look to us as an essential support for success in accountancy, tax, financial services, business, management, marketing and medical exams. So trusted are our materials that...
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...CIM Professional Diploma in Marketing Unit 1: The Marketing Planning Process Case Study: Brittany Ferries Brittany Ferries is a French-owned car ferry operator, running ships across the Western Channel between south-west Britain and ports in Brittany and Normandy. The company also operates between Ireland and Brittany, running ferries from Roscoff to Cork. Brittany Ferries was formed as a result of Britain joining the Common Market in 1972. The local farming co-operatives in Brittany joined with the Finistere Chambre du Commerce to create the company, mainly with the aim of shipping artichokes and cauliflowers from Brittany to Britain. The farmers recognised the huge potential market in Britain. At the time, the UK was a net importer of food, whereas France was (and still is) a net exporter of food. The Chambre du Commerce recognised an equally tempting potential for tourism from the UK. Brittany was a somewhat remote part of France, a long way from the Eastern Channel crossing point between Dover and Calais or Boulogne sur Mer, and not well-served by airports. In 1978, the company took the brave step of starting a direct route to Spain from Plymouth, making the crossing to Santander. This route opened up the possibility of taking one’s car to Spain without having to make the long drive through France, which in 1978 would typically take two days. 24 hours on a ferry seemed a much better alternative, albeit somewhat expensive. In 2009, the ferry (the Pont Aven) set a new record...
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...SESSION : MARCH 2012 UNIT TITLE : MPP CANDIDATE REG. NUMBER : 13443734 WORD COUNT : 2963 ‘I confirm that in forwarding this assignment for making, I understand and have applied the CIM policies relating to word count, plagiarism and collusion for all tasks. This assignment is a result of my own independent work/ investigation except where otherwise stated. Other sources are acknowledged in the body of the text and/or a bibliography is appended. The work that I have submitted has not previously been accepted in substance for any other award. I further confirm that I have not shared my work with other candidates’ Prepared for : Zimbabwe Newspapers Prepared by : Marketing Manager Date : January 2012 Subject :Medium – term Marketing planning to address threats in the external environment of Zimbabwe Newspapers TABLE OF CONTENTS Content Page Executive Summary 4 Corporate Mission 5 Summary of audit findings 5 SWOT Analysis 6 Marketing objectives 6 - 7 Marketing Strategies 7 - 10 Marketing mix decisions 11 - 12 Budgets 12 Implementation 12 Evaluation and Control 13 APPENDICES Appendix 1 : Organizational background Appendix 2 : Audit Findings Appendix 3 : Gabriel’s credibility Matrix Appendix 4 : Implementation...
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...|Professional Post Graduate Diploma in Marketing | | | |Chartered Institute of Marketing | | | | | | | |Candidate No: 13184461 | | | |Center Name: Management Development Centre (MDC) | | | | | |Subject: Emerging Themes | | | | | |Word Count for Discussion Paper: | | | |Task One: 555 ...
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...applicants are increasing slowly. Two fundamental reasons contribute to this increase. On one hand, MBA is needed in the workplace. More students are choosing MBA due to pressures from their current jobs. On the other hand, the Lebanese culture regards education as a vital tool for progress and social welfare. The achievement MBA is winning wide social acceptance and is said to improve education quality. Although HCU is ranked as the 11th among the top universities in Lebanon, maintaining a good position at the educational industry is not easy. The educational industry in Lebanon is very competitive, having more than 41 accredited universities and vocational institutes. However, Universities in general face a difficult barrier when they plan to enter the MBA education or expand the range of its specifications because of the accreditation process and evaluation system for the qualification of MBA. In...
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...CIM Professional Diploma in Marketing Core Task (1) – Marketing Planning: Marketing Plan 2008 for: COMPANY IMAGE/LOGO REMOVED |Author: | | | | | |Student No: | | | | | |CIM No: | | | |3,270 | |Word Count | | |Excl. tables, | | |Appendices | | |Version: |1.0 | |Date: |December 2007 | TABLE OF CONTENTS Section 1 Executive Summary 3 2 Mission Statement & Corporate Objectives 4 2.1 Mission 4 2.2 Corporate Objectives through 2007-08 4 3 Situation Analysis 5 3.1 Marketing Audit 5 3.1.1 External Macro-environment 5 3.1.2 Market, Customer, Competitor 6 3.1.3 Five Forces 6 3.1.4 Internal Environmental Issues 6 3.2 Marketing Objectives...
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...Choosing a career as a certified accountant has become more complicated –that is choosing between becoming a CPA or a CMA. Never the less, receiving a certification in either of these two has the benefits of a higher salary, greater job opportunities and the chance of getting paid for your talent. Moreover, both Certified Public Accountant (CPA) and Certified Management Accountant (CMA) designations are highly recognized certifications in the accounting profession, but each has its distinct set of duties. Moreover, even though most people think that CPA is more prestigious than CMA, but CMA is more practical than CPA. Based on this variation, if one may decide to have both certifications, you have the better of the two worlds. Furthermore, there are many differences between CPA’S and CMA’s. Below are some of the differences discussed in paragraphs. CPA, which stands for Certified Public Accountant, is the more popular certification between the two. “It is also the most widely accepted and accredited certification for an accountant”( Harden, G ,2008 ) . Moreover, according to bureau of labor statistic, CPAs mostly handles tasks such as auditing, taxes, and preparing financial statements to ensure that an individual or company is able to meet the legal financial requirements mandated by local government agencies. CMA, on the other hand, stands for Certified Management Accountant. Accountants that receive this certification are more concern with handling responsibilities pertaining...
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...MULTIMEDIA LEARNING MATERIALS FROM THE EXPERTS PRODUCT CATALOGUE JANUARY 2012–JUNE 2012 BPP Learning Media has been producing high quality study materials for more than 30 years. We are the publisher of choice for students, tuition providers, companies and professional bodies in more than 150 countries worldwide. Using the expertise of our specialist authors and tutors, we have developed a range of innovative study aids in a variety of formats including web delivery, audio-visual products, CD-ROMs and books. Our products are designed to support a variety of different learning styles, ensuring all students make the most of their study time and successfully achieve their learning outcomes. This catalogue is your comprehensive guide to the qualifications we publish for and the learning materials we offer in support of those qualifications, together with our UK and overseas stockists directory. CONNECT WITH US bpp.com/learningmedia twitter.com/bpplm LinkedIn: BPP Learning Media Clients contents 04 ABoUt Us WhaT’s neW aT 12 BPP LeaRning MeDia 14 insTiTUTe OF LeaDeRshiP anD ManageMenT (iLM) 15 MeDiCaL seRies assOCiaTiOn OF BUsiness exeCUTives (aBe) 16 a BRanD neW 17 aPPROaCh a neW iDenTiTY 17 a neW PROPOsiTiOn 18 inFORMaTiOn FOR BOOKseLLeRs 20 WhOLesaLe ORDeRs 23 BeCOMe a sTOCKisT TUiTiOn PROviDeRs 24 TeRMs anD COnDiTiOns OF saLe RegiOnaL saLes ManageRs 24 CUsTOMeR seRviCes PRinTeD 25 PRODUCTs 26 sTUDY TexTs PRaCTiCe & RevisiOn KiTs 27 PassCaRDs 28 eLeCTROniC PRODUCTs...
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...Bachelor's degree; MBA not required, but preferred. The applicants should have experience in the following area(s): Brand Planning/Development, Marketing. They also mentioned that the candidates should have strong drives to achieve results. Red Bull published the ad in a highly professional way, whereas Dekko Group did not do it. Red Bull mentioned their requirements in bulletin points and in detail, which highlight each and every point and Dekko Group, wrote all their requirements in one paragraph which is little vague. Red Bull mentioned the age limit Dekko Group did not. Red Bull mentioned key results and deliverables (what does success look like) but Dekko Group did not say anything regarding this. Red Bull broadly described about major activities to ensure achievement of key results and deliverables and Dekko did not mention about it. Red Bull did not mention the salary they will give but Dekko Group clearly mentioned it. 1. Dekko Group did not mentioned key results and deliverables (what does success look like) 2. Dekko Group did not publish the add in a highly professional way 3. Dekko Group did not mention the age limit 4. Dekko Group did not broadly described about major activities to ensure achievement of key results and deliverables 5. Red Bull did not mention the amount of the salary Vacancy for Marketing Executive Both Mir Telecom LTD and nature Publishing Group wants...
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...Giving life to thought Sri Lanka Telecom PLC Annual Report 2014 Welcome to Sri Lanka Telecom PLC Annual Report 2014 Our Vision All Sri Lankans seamlessly connected with world-class information, communication and entertainment services. Our Mission Your trusted and proven partner for innovative and exciting communication experiences delivered with passion, quality and commitment. Contents SLT at a glance 02 SLT’s year at a glance 05 About this report 07 Letter from the Group Chairman 08 Letter from the Group Chief Executive Officer 10 Board of Directors 12 Leadership team 18 Corporate governance 23 Risk management 34 Management discussion and analysis 38 Financial reports Annual Report of the Board of Directors on the affairs of the Company 86 Statement of Directors in relation to their responsibility for the preparation of financial statements 93 Audit committee report 94 Independent auditors’ report 97 Statement of profit or loss and other comprehensive income 98 Statement of financial position 99 Statement of changes in equity - Group 100 Statement of changes in equity - Company 101 Statement of cash flows 102 Notes to the financial statements 103 Ten year progress - Group 150 Value added statement 151 Investor relations 152 Portfolio of lands 154 Milestones 157 GRI index 158 Abbreviations 161 Notice of meeting 162 Form of proxy Enclosed Corporate information Inner back cover Sri Lanka Telecom...
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...1.1 BACKGROUND OF THE STUDY Emotional Intelligence comprises specific skills behaviors, and attitudes that can be learned, applied and modeled by individuals to improve personal satisfaction and career effectiveness (Nelson & Low, 2003). In other words, emotionally intelligent skills are developed to help lecturers cope with daily multiple tasks and provide substantial growth and psychological health. According to Goleman (1998) asserts that emotional intelligence, not IQ, forecast a workplace success and who inspires by the powerful of EQ as a leader. This study describes a research undertaken with a sample of lecturers from Faculty of Business Management in Universiti Teknologi MARA Shah Alam and Puncak Alam Campus, including male and female lecturers. Besides, a meta-analysis of 59 studies by Van Rooy and Viswesvaran (2004) found that emotional intelligence correlated moderately with job performance. According to Hargrevas (2001), both teaching and learning are not only concerned with knowledge, cognition and skills, but they are also emotional practices. Dewey highlighted that an educator ought to “have the sympathetic understanding of individuals as individuals which gives him an idea of what is actually going on in the minds of those who are learning” (Dewey [1938]” 1997, p. 39). Harkin (1998) found that, “effective behaviors are the most important determinants of student satisfaction with educator,” through “recognizing individuals, listening to students, showing...
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...(Porter 5 forces) 5 5. SWOT MODEL 5 5.1 Strengths 5 5.2 Weaknesses 6 5.3 Opportunities 7 5.4 Threats 7 6. CHALLENGES 7 7. MARKETING INFORMATION 7 8. CRITICAL ANALYSIS OF THE CURRENT PLAN 8 9. POTENTIAL STRATEGIC OPTIONS FOR VISIT BRITAIN 8 10. RECOMMENDATIONS WITH JUSTIFICATION OF THE CHOSEN STRATEGIC OPTIONS 9 11. MARKETING MIX 9 References 18 1. INTRODUCTION: As a marketing consultancy team, we have been asked to review the current marketing plan of Visit Britain that was put together by an inexperienced marketing team. Visit Britain is a large tourist organisation, whose aims is to increase inbound tourism in Great Britain and to improve Britain’s ranking in the eyes of international travellers but also to expand the tourism industry. (VisitBritain, 2013) This report will require a Marketing This audit will critically analyse the current plan, it will identify areas that needs improvement on the plan also recommending strategies and tactics that can help Visit Britain to achieve their objectives with justification. This report will explore the macro environment, the micro environment and the internal environment of visit Britain using PESTEL, SWOT, and 5 PORTAL FORCES Models. Few growth strategic options will also be recommended justifying one of the only one of the strategy then growth marketing mix will be outlined in support of the strategic options recommended. 2. SITUATIONAL ANALYSIS The first decade of the twenty first...
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...Board of Director *Job description A board of directors legally represents the interests of a corporation's stakeholders. Those stakeholders include stockholders of a publicly held corporation, donors to a nonprofit corporation and/or the communities served by either. As their representatives, the board members have the responsibility of establishing, guiding and assessing the overall direction of the corporation. * Job Specification a job specification is a written statement of educational qualifications, specific qualities, level of experience, physical, emotional, technical and communication skills required to perform a job, responsibilities involved in a job and other unusual sensory demands. It also includes general health, mental health, intelligence, aptitude, memory, judgment, leadership skills, emotional ability, adaptability, flexibility, values and ethics, manners and creativity, etc. Purpose of Job Specification Described on the basis of job description, job specification helps candidates analyze whether are eligible to apply for a particular job vacancy or not. It helps recruiting team of an organization understand what level of qualifications, qualities and set of characteristics should be present in a candidate to make him or her eligible for the job opening. Job Specification gives detailed information about any job including job responsibilities, desired technical and physical skills, conversational ability and much more. It helps in selecting...
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...increasing under pressure to adopt advanced manufacturing technologies (AMTs) to survive or be competitive. Previous studies suggest that AMTs can diffuse in SMIs that adopt new ways of thinking, have a workforce with higher level of skills, a flexible organizational structure and inculcate a new culture in managing, training and planning of the manufacturing technologies. However, in Kenya where SMIs appear slow to adopt AMTs, little work appears to have been done on the ability of SMIs to implement AMTs successfully. An exploratory survey of 60 SMIs suggest the need to rethink implementation of AMTs if they are to obtain strategic benefits of AMTs. In particular, they need to rethink their organic structure and understanding of the technologies, plan their level of skilled workers and engineers, and change their culture. Increasing their competitiveness and organizational flexibility requires a flexible structure, training of the workers to running multiple machines, stopping production when problem occurs, communicating organizational goals, and participating in idea generation and decision making. Further, SMIs need a higher understanding of these technologies to realize their potential. The results of this survey have implications for innovation research and stakeholders in governmental and non-governmental organizations seeking the successful implementation of AMTs within the SMI sector. Key words: AMT Implementation, SMIs, Kenya, Organizational Structure INTRODUCTION AND RESEARCH...
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