...Report Proposal Title: Coca Cola: What stands behind prestige and brand reputition? Introduction statement of purpose/thesis statement (one/two sentences): -Basic History -Background -Ethics & Corporate sustainability are a key element/outcome to MNE activity, organisation strategy and practices. Section 1 header: Framework, main ideas & correlation ------------------------------------------------- Paragraph 1 topic & topic sentence: ------------------------------------------------- Business ethics / Business ethics is about what is considered as right behaviour in the business world. Paragraph 2 topic & topic sentence: CSR / corporate social responsibility concerns the corporates responsibility in providing a healthy and prosperous society. _______________________________________________________________________________________________________________ Paragraph 3 topic & topic sentence, etc. sections can have as many paragraphs as necessary!!! Relation to TCCC. / The Coca-Cola Company has a distinghuished way of handling these factors, which we will discuss further on. _______________________________________________________________________________________________________________ Section 2 header: Social aspects ethics & corporate sustainability ------------------------------------------------- Paragraph 1 topic & topic sentence: ------------------------------------------------- Role of social citizenship projects ...
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...1 ACCT2162 Ethics and Accountability COCA COLA and PEPSI Student name: Pham Thuy Vy Vy Ta lam Han Tieu Thien Tam Assignment: Ethics and Accountability ACCT2162 1|Page 2 ACCT2162 Ethics and Accountability RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: ACCT2162 Subject Name: Ethics and accountability Location where you study: RMIT Vietnam- SGS campus Title of Assignment: Group assignment File(s) Submitted: Cocacola_Pepsi Pham Thuy Vy Vy Student name: Tieu Thien Tam Ta Lam Han Student Number: S3325175 S3324340 S3275812 Learning Facilitator in charge: Samia Ibrahimo Assignment due date: 18th April 2013 18th April 2013 Date of Submission: Number of pages including this one: (Please number your pages like this: 13 page 1 of 7, etc.) 2200 words (exclude references, table of content and Word Count: reference) (Main Content) 2|Page 3 ACCT2162 Ethics and Accountability Contents INTRODUCTION....................................................................................................................................... 4 COMPARE AND CONTRAST POLICIES, PROCESSES AND GUIDELINES ......................................................... 5 a) Health and Safe Work Environment: .....................................................................
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...2011/2012 GRI Report A companion to the 2011/2012 Sustainability Report This report was released on October 7, 2012 | v1 . 8 About This Report The Global Reporting Initiative (GRI) is “a network-based organization that produces a comprehensive sustainability reporting framework that is widely used around the world.” This year, in 2012, The Coca-Cola Company has set out to report against the Key Performance Indicators (KPIs) that measure economic, environmental and social performance. We have done so within the scope of our Company’s wholly owned operations. Where we have reported information on behalf of the Coca-Cola system (The Coca-Cola Company and our bottling partners), we have flagged this information within the body of the text. For 2012, and the 2011/2012 Sustainability Report specifically, our Company has self-declared a grade B against the GRI G3.1 Guidelines. This year’s Sustainability Report has also received verification by a third-party external verification agency, FIRA Sustainability BV. Their verification is evidenced by a “+” sign next to our grade B, which reflects their verification and approval of our tracking systems. Throughout this report, you will find the KPIs that we have addressed, along with additional information regarding our most critical initiatives and programs. While we strive to continuously increase our transparency, some of the information requested in response to additional KPIs could put at risk our ability to compete and therefore...
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...Running Head: COCA-COLA AND THE FOUR Coca-Cola and the Four Functions of Management Tiffany Woodward University of Phoenix Abstract: We will be explaining how internal and external factors affect the four functions of management in the Coca-Cola Company. We will be providing specific examples for internal and external factors that affect the company; the factors are as follows: globalization, technology, innovation, diversity, and ethics. Coca-Cola and the Four Functions of Management The Coca-Cola Company is one that we have loved and enjoyed for many years and more to come. The company was established in 1886 by Dr. John Pemberton in Atlanta, Georgia. Today the well-known soda is sold in over 200 countries and is consumed at the rate of more than one billion per day. The four functions of management are planning, organizing, leading, and controlling. Coca-Cola had to do all of these to become the successful, thriving company they are today. Globalization is an external factor that would affect these functions. “Through the late 1990s, under CEO Roberto Goizeta, Coca-Cola pursued a strategy that involved focusing resources on Coke’s megabrands, an unprecedented amount of standardization, and the official dissolution of the boundaries between the U.S. organization and the foreign operations”. (Ghemawat, 2011) Coca-Cola has to recognize how much business that they have around the world and adjust any strategy to keep being successful. In the last few years...
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...thinking.May raise awareness of threats to a project.Can help an organisation to anticipate future difficulties and take action to avoid or minimise their effect Even Coca Cola, the worlds’ largest beverage company has to consider about their macro environment and its opportunities and threats. They too have to analyze their Political, Economical, Social Environment. limitations .The external factors considered during PEST analysis are dynamic and they change at a very fast pace. At times, these changes may occur in less than a day’s time, thus making it tricky to predict why and how these factors may affect the present or future of the project.Collecting enormous amounts of relevant data from the right sources becomes a bit of a problem, especially since most of the pertinent data must be collected from external agencies. This makes PEST analysis not only time consuming but costly as well. Also, getting the latest data and keeping the analysis updated with it becomes a problem.A proper PEST analysis requires a lot of information to be collected. But when handling too much information, the users tend to get confused and lose sight of what factors are more critical. This ambiguity in prioritizing the affecting factors can put the entire planning on the wrong track political Those Non- Alcoholic Beverages like; Coca-Cola, are within the food category, under the FDA (Food and Drug Administration). The government has control over the...
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...paper 2.2) -HR's involvement in ethics programs is important to success, but HR should not expect to accomplish the task alone. Fairness issues are important to employees and the involvement of HR staff and departments in ethics and compliance programs could be important to the real and perceived fairness of those programs. HR offices can play a key role in developing ethics programs with a proper balance of values and compliance orientations, and in integrating ethics programs into important organizational activities. -Some organizational challenges or policies that might challenge and HR professional are competitive position (cost, quality, and distinctive capability), decentralization, downsizing, organization restructuring, technology, outsourcing, and even organizational culture. -Managers may face ethically challenging tasks such as firing someone, delivering negative feedback, and denying bonuses-tasks in which a manager must cause pain or discomfort to another person in the name of a greater good. Social Responsibility paper begins on next page………… Coca-Cola Company is a well-known respected company throughout the world. John Pemberton, a pharmacist in Atlanta, invented the drink that many have come to call “something special”. Driven by his curiosity, Pemberton, together with Jacob’s Pharmacy created Coca-Cola, in 1886, which in the first year alone sold 9 glasses a day. However, Pemberton was merely the inventor of Coca-Cola. It wasn’t until Atlanta businessman...
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...Introduction Coca-Cola is a brand that is in almost every household in the world and some point in time be it an icy cold drink, or one of their other products they strive not only to make profits but to be seen as a leader in diversity. This paper will show you some of the reasons that Coca-Cola has indeed done both make huge profits, and became a leader in diversity by using Globalization, technology, innovation, diversity, and ethics to become one of the largest companies in the world. Internal and external factors, and how they affect the four functions of management (planning, organizing, leading, and controlling). There are several internal and external factors to consider as Coca-Cola continues to produce and achieve its successes and its effects on the functionality of the company. Serving as one of the biggest soft drink manufacturers in the world, Coca-Cola has to consider many factors to continue to be one of the biggest household name brands today. Internal Factors Coca-Cola’s managerial functions are essential to the company’s continued success. The different layers of management must plan the daily production routines and organize the many different new or last-minute tasks for the employees to accomplish. The different layers of management need to have a good sense leadership and control their perspective areas in case of any conflicts, misunderstandings, or hic-ups that may arise from within. Sample situations and techniques to resolve these situations...
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...environment are mostly attributed to unethical business practices, failure to embrace technology advancements, and stiff competition among businesses. Use the Internet to research the code of ethical conduct of one (1) of the following organizations: * AT&T * Hershey Company * Coca-Cola * Chevron Next, use the Internet to research the code of ethical conduct of two (2) similar companies in the same industry as the company you have chosen. Write a six to eight (6-8) page paper in which you: 1. Specify, in brief, the nature, structure, types of products or service of the business you selected. Examine the information within the company’s code of ethical conduct, and choose three (3) key issues from within the document that you believe are critical for success. Provide a rationale for the response. What is the significance of global business environments? Do you know what attributes influence unethical business practices, for example, failure to embrace technology advancements, and stiff competition among businesses? To exemplify these challenges, in the Global Business Environment, I have selected the Coca Cola Corporation to examine. A brief overview of the Coca Cola organization reflects back to 1886 when it began it is business as a local soda producer in Atlanta, Georgia. They began by selling about nine beverages per day. By the 1920s, the company had begun expanding internationally, selling its products first in the Caribbean and Canadian markets...
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...Challenges in the Global Business Environment Code of Ethics Conduct Coca-Cola Company Richard Bonds Dr. J. A. Anderson, Sr. Date May, 31 2014 Abstract Coca-Cola Company or Coke s the largest distributor of soft drinks in the world. Businesses such as Coke and other corporations set a strict code of ethics laws to live by and operate upon. This paper will illustrate the code of ethics of Coke the industry leaders and two of its partners/competitors PepsiCo and Dr. Pepper/Snapple Co. and the similarities of their ethics code for operations as American multination companies. Coca-Cola Company or Coke is the largest distributor of soft drinks in the world. A successful businesses like Coke and other large corporations set a strict code of ethics laws to live by and operate upon. A brief look at the industries three largest leaders in the soft drink industry, with Coke being the front runner followed by the PepsiCo Groups and Dr. Pepper/Snapple Group all unique in their own way with a variety of products consumers have been using for nearly 100 years. All three companies born in the southern part of the United States has provided different brands names under different company logos worldwide. Coke has such names in the soft drink industry like Sprite, Minute Made, Fanta, Power Aide, an Simple Orange to name a few of the 3500 plus products they produce worldwide. The largest and closest competitor of Coke is a bit more diverse in the product...
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...Alignment Learning Team A Michelle Bolte, Jason Rodriguez-Galarza, Ryan Worsham, Jennifer Patton, Carol Odom BUS/475 March 24, 2014 Ryan Simpson Value Alignment Organizational values are established by the individuals that develop the business and are carried out in the plans and actions of employees and executives of the firm. Although there are inevitable differences between the two, alignment of individual and organizational values help to shape the culture in which the company operates and often the direction of the firm to include both long-term goals and the strategic short-term methods by which they are reached. Below we will analyze how organizational and individual values are reflected in the plans and actions of the Coca Cola organization. Individuals are born amoral, without established values. As each matures and evolves, they develop a sense of moral obligation and a system of values that derives from the people and cultures that they are subjected to. As babies, toddlers, and young children individuals witness and mimic the actions and values of those that they are most frequently surrounded by, mainly their parents or caregivers. They are taught the difference between right and wrong and throughout time develop a set of values from sources such as their parents, peers, religious leaders, educators, and other influential persons such as celebrities and cultural leaders. Although at a younger age people are generally more willing to stray from their moral...
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...2.4- What is meant by business sustainability? To be a sustainable business, an entity should meet current needs without compromising the ability of future generations to meet future needs. The key drivers of sustainability are competition for resources, climate change, economic globalisation and connectivity and communication. 2.6- What are the three pillars of sustainability? The three pillars of sustainability are Social Economic and Environmental. 2.10-What are the four key responsibilities of business? Do you than an entity should consider discretionary responsibilities? Why? Corporate Social Responsibility, Shareholder Value, Stakeholder Theory, Stewardship Theory. Yes, I believe entities should consider discretionary responsibilities as I think it would benefit the company’s image within the community and it would also make for a happy place to work for its employees, as they would know they were working for a socially responsible entity. 2.17- Outline activities that accountants could take to help corporations discharge their social obligations? Transparency: The Company provides timely disclosure of information about its products and services and activities thus permitting stakeholders to make informed decisions. 2.22- List some of the reasons given to explain why business act in socially responsible manner. Competition for resources- natural resources are finite and must be preserved to ensure there will be enough for future generations Climate change- Due...
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...Part I: Case Study 1. Discuss the four components of corporate social responsibility (CSR) and how they relate to a charitable campaign such as (Product) RED. How does participation in a cause-marketing event contribute to a company’s CSR? What roles does sustainability play? Corporate social responsibility is the activities of an organization that address the impact of its activities on the environments and society. The four components of corporate social responsibility include employees, environment, customers and society. RED mainly focuses on two facets of CSR (customers and society) by creating products that satisfy consumer needs while at the same time providing funds for a charitable course, the Global Fund to fight HIV/AIDS in Africa. The company has emphasized on the core values for the campaign as the reason for having the cause marketing. Therefore, the contributions will be made by both consumers and the companies involved. The founders, Bono and Bobby Shriver, have indicated the viability of the campaign in companies being able to make money at the same time contributing to a great cause. Sustainability is crucial for crucial for this cause marketing. Julia Cordua, the marketing VP, indicates that Boo and Bobby Shriver were keen on a long term event that would last five to ten years of making donations, Gap offered 100% of its profits but they refused since the companies involved in the market had to make profits to sustain their businesses. 2. Do you...
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...Course title Institution Date The Coca Cola Company The nature, structure, types of products This is a beverage business, which was founded by Pharmacist Dr. John Pemberton. It is among the largest manufacturer, supplier, and seller of the non-alcoholic drink concentrates and syrups. The company is well known for the production of over 500 brands in more than 200 states and serves about 1.7 billion servings every day. The company is mainly based in Atlanta, USA. The Coca Cola Company manufactures and sells numerous types of carbonated soft drinks including the very common brands like Coca Cola, Diet Coke, Coke Zero, Sprite, Fanta. Other drinks comprise Oasis, Powerade and Schweppes Abbey water. The company also owns the Schweppes types of products, Energy drinks plus the glacial Vitamin water types. The corporation has established well structure links with various other companies, such as the bottling associates. The company sells its concentrates and syrups to the bottling partners, which are legally permitted to manufacture, distribute and market branded products. The trade scheme that consists of the coke company along with the bottling associates is known as the Coca Cola system. The company collaborates with its bottlers globally to make certain that the concentrates and syrups are made into finished beverages that are manufactured and sold to customers globally. Code of ethical conduct of the Coca Cola Company The Coca Cola Company believes in integrity and honesty...
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...Joneses if they want to keep a profitable bottom line. To be profitable and successful the four functions of management need to have continuous improvement. The four functions of management are planning, organizing, leading and controlling. By analyzing how all four functions of management in the Coca-Cola Company one will be able to explain how each is affected by the following external and internal factors globalization, technology, innovation, diversity, and ethics. Coca-Cola is a very well known label all over the world. Even so, however, the company seems to always be marketing their name somewhere new. This means that the planning function of this company is globalized and very innovative. It can be purchased all over the world. The planning is also effected by diversity. It is evident in the different beverage products they produce, in example juices, vitamin water, sports drinks, and plenty of other drinks other than just soft drinks. They use innovative methods in their marketing, for example their online music service in the UK. And, even though it shut down, their experimentation shows innovation. The planning function shows ethical values in its marketing. Coca-Cola’s marketing is always aiming at social awareness to happiness. It encourages a united America during its super bowl commercials…have a coke and feel joy. Organizing is assembling and coordinating the human, financial, physical, informational, and other resources needed to achieve goals; specifying...
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...Case on Corporate Sustainability Reporting: Coca Cola 1) The Coca Cola Enterprise is very big supporter of the community. In 2013 they have * Invested more than $9 million in community programs to support young people, encourage active lifestyles and protect the environment. * Reached more than 100,000 young people through local partnerships and our education centers. * In 2013, we launched a new partnership with JINC, an organization bringing together companies and underprivileged young people to help students prepare for the world of work. Focusing on developing the skills needed to gain employment, volunteers and funding are provided for classes, interview coaching and one-to-one support. * In Sweden, we support Städa Sverige (Clean Sweden) to promote environmental awareness among young people. Since 2010, more than 4,000 participants have * Cleared litter from over 300 Swedish beaches. Through our projects with WWF-UK, we are working with community groups to improve water quality and undertake river restoration at the River Nar in Norfolk and the River Cray in South London 2-3) Metric People Empowering 5 million women to be entrepreneurs by 2020. * The Goal: Enable the economic empowerment of 5 million women entrepreneurs across our value chain by 2020. * Status: In progress as of December, 31, 2012 the 5 by 20 program had enabled approximately 300,000 women and has recently expanded to twelve countries. * Goal: A policy implementing...
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