...At the International Consumer Electronics Show, You can find just about anything. Automobile enthusiasts are in luck this year. Renault revealed an electric race car. Audi unveiled a self-driving A7 - the cars park themselves. Last year, the technology needed for their driver-less sedan took up the entire rear end of the car. This year, the computer fits on a card about the size of an iPad. Induct showed off its self-piloted shuttle, called the Navia. The company's Max LeFevre says it's also 100 percent electric. "It's a shuttle, so it's for public transport for eight to 10 passengers. It works with lasers which work kind of like a bat," he said. "It sends out beams that bounce off the walls and other things in the environment. That way the vehicle can create the map of the environment. Ford made headlines with its solar car - the C-MAX Solar Energi. Solar cells are mounted on the car’s roof, but the trick, says Ford Motor Company’s Dave McCreadie, is the solar canopy. "It boosts the power of the solar panels by essentially magnifying the sun. So it takes a larger square footprint area of the sun and concentrates down onto the solar panels," he said. "The purpose of this is to enable the customer to recharge their vehicle off the grid. The Ford C-MAX Solar Energi is still just a concept. If you’re looking for something more tangible, 3D printers are capable of producing more complex, high-quality designs, and the cost of a 3D printer is falling. Some cost less than $500...
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...Global Player in the Consumer Electronics Market: Knowledge@Wharton ( http://knowledge.wharton.upenn.edu/article.cfm?articleid=2667) LG’s Michael Ahn on Becoming a Global Player in the Consumer Electronics Market Published : January 06, 2011 in Knowledge@Wharton In 2000, executives at South Korea-based LG Electronics set the goal of becoming a top-three player globally by the close of the decade. One year early, in 2009, the company achieved its goal. Meanwhile, revenue has jumped from $5.6 billion in 2004 to more than $13 billion in 2010. Michael Ahn guided the branding effort for LG Electronics North America before stepping down as regional president and CEO last year to become a senior adviser at LG Electronics USA. In a recent conversation with Knowledge@Wharton, Ahn -- who was visiting the University of Pennsylvania to make a speech as part of the Wharton Leadership Lecture series -- named patience, consumer-targeted marketing and achieving synergy among the firm's different divisions as the factors catapulting LG Electronics from a relatively obscure maker of commodity goods to a premium global brand. An edited version of the conversation appears below. This is a single/personal use copy of Knowledge@Wharton. For multiple copies, custom reprints, e-prints, posters or plaques, please contact PARS International: reprints@parsintl.com P. (212) 221-9595 x407. Knowledge@Wharton I would love to start by talking about the consumer electronics industry. Competition...
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...Consumer Electronics Industry: Tablets Over the next Decade 1. Introduction A tablet PC is a wireless, portable personal computer with a touch screen interface. The tablet form factor is typically smaller than a notebook computer but larger than a Smartphone. Bigger and Brainier than a smart phone but smarter and sleeker than a net book, tablet computers have revolutionized the way in which modern day consumers experience and fulfill their computing and communication needs. The credit of pioneering this field and creating the market segment goes to Apple with launch of i-pad in 2010 and once again proving its capability of a leading innovation driven firm which redefines the course of overall computer industry as a whole from time to time. Since then the tablet sales have seen unexpected momentum in terms of growth in sales figures worldwide with apple emerging as the largest supplier till date as compared to all others. However, Android based tablet PCs are expected to take over Apple’s share in the coming years. The world has seen aggressive competition among tablet PC manufacturers after the launch of iPad from Apple. Within five months of the release of iPad, Samsung launched its Samsung Galaxy Tab to compete with Apple. Since then, the tablet PC manufacturing industry has seen the emergence of numerous players. Most tablet manufacturers such as Asus, HP, and Lenovo among others released their models of tablet PCs in quick successions, but none...
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... Product line – Looking at the evolution of consumer durables industry and your company, Board of Directors have identified four major products to be focused. 1. Conventional TV (CTV) CTV is the most popular forms of CRT Tube TV that initiated the process of TV viewing. They have curved shape glass tube screens and have gone through the transition from Black & White Tube to Colour Tube. Historically the growth in this segment has been robust but in the recent years it’s slowing down. Your Company is working on to bring revolutionary advancement in CTV by introducing new Slim & Sleek Television. Slim & Sleek Television will have a super slim picture tube technology, that will make TV 40% Slimmer. Slim Picture tube is a product with reduced depth providing the TV and monitor producers with opportunity to design Slim, flat and stylish TVs comparable to plasma or LCD panels maintaining Good picture Quality. 2. Flat Panel Display (FPD) Flat Panel TV’s are the biggest revolution since the introduction of Colour TV’s and will eventually replace the conventional TV’s. You can hang flat sets on the wall, on the ceiling, or above the mantle in place of a trophy buck. Prices of Flat Panel TV’s have considerably come down and its demand is picking up. 3. Refrigerator Company is aware that when consumer goes to the appliance store they are amazed at the selection of refrigerators available. Consumer has to narrow down the type of refrigerator in their...
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...PROJECT REPORT ON “THE CHANGING INDIAN CONSUMER DURABLES INDUSTRY-AN OUTLOOK” SUBMITTED TO: Prof. Samarendra Mahapatra SUBMITTED BY: Roshan Kanoo (08DM076) INSTITUTE OF MANAGEMENT AND INFORMATION SCIENCE BHUBANESWAR 1|Page ACKNOWLEDGEMENT This report is an outcome of mutual support and guidance of many persons towards whom I am indebted. I express my profound reverence and heartfelt gratitude to Prof. S.Mahapatra who suggested me proper guidelines towards the project and for his unconditional co-operation and kind support in preparing the report and doing the activities required for the same. 2|Page TABLE OF CONTENTS SL. NO. 1 1.1 1.2 2 2.1 2.2 2.3 2.4 3 3.1 3.2 3.3 4 4.1 4.2 5 5.1 5.2 5.3 6 6.1 6.2 6.3 7 8 HEADINGS OVERVIEW Key Growth Drivers for Consumer Durables Major Hurdles and Challenges INDUSTRY ANALYSIS Industry Classification Success in the Industry would depend on the following factors Profiles of Key Consumer Durable players Opportunities and Challenges CONSUMER ANALYSIS Consumer Classes Changing Attitude of Today’s Customers Marketer’s Response to Consumer Attitude MARKET ANALYSIS Consumer Electronics Household Appliances PRODUCT ANALYSIS Television Consumer Electronics Market in India – CTV CTV Industry Post Liberalisation COMPETITION ANALYSIS Competition Overview India as an Emerging Force in Television Market Market Measurement and Forecasting THE ROAD AHEAD CONCLUSION PAGE NO. 4 4 5 6 6 7 7 10 11 11 12 13 14 14 15 16 16 18 18 20 20...
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...Strategy Price Strategy Promotion Strategy Place Strategy 7. Financial Data and Projections 16 Past Sales Revenue Five-Year Projections 1. Executive Summary Sony Corporation manufacturers high-quality electronic products, utilizing new technology to continually evolve in a highly competitive industry. This marketing plan for introducing the new product, Tracker Stickers, illustrates our market segments and the strategies we are employing to get customers and create a solid revenue stream. This new product will not only increase revenues for the company, but will provide a convenience to our customers allowing them to locate those easily lost items including keys, phones, remotes and any other item they would like. Tracker Stickers are easy to apply and easy to use. 2. Company Description Sony Corporation had humble beginnings in May of 1946 as Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company) which was also commonly referred to as Totsuko. Established in Nihonbashi, Tokyo with start-up capital of $530 and 8 employees, Totsuko was founded by Masaru Ibuka in an electronics shop in a bomb-damaged department store building. Sony Corporation is one of the leading manufacturers of high-quality electronic products that are sold to consumer and business markets. Sony products utilize...
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...CONSUMER DURABLES December 2008 www.ibef.org CO N S U M E R D U R A B L E S December 2008 The Indian Consumer Durables Industry can be segmented into three key groups Consumer Durables White Goods • Refrigerators • Washing Machines • Air Conditioners • Speakers and Audio Equipments www.ibef.org CO N S U M E R D U R A B L E S December 2008 The Indian Consumer Durables Industry can be segmented into three key groups Consumer Durables Kitchen Appliances/Brown Goods • Mixers • Grinders • Microwave Ovens • Iron • Electric Fans • Cooking Range • Chimneys www.ibef.org CO N S U M E R D U R A B L E S December 2008 The Indian Consumer Durables Industry can be segmented into three key groups Consumer Durables Consumer Electronics • Mobile Phones • Televisions • MP3 Players • DVD Players • VCD Players www.ibef.org CO N S U M E R D U R A B L E S December 2008 Several key trends are driving growth in the sector Income growth and availability of financing • Disposable income levels are rising and consumer financing has become easier Increased affordability of products • Advanced technology and increasing competition are narrowing the price gap and the once expensive appliances are becoming cheaper Increasing share of organised retail • Urban and rural market are growing at the annual rates of seven per cent to 10 per cent and 25 per cent respectively with organised retail expected to garner about 15 per cent share by 2015 from the...
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...Designing policy to influence consumers Briefing note 3: consumer behaviour and electronics When designing policy to influence consumers, you must take into account the way in which people make choices. Consumer choice is strongly influenced by mental short-cuts and emotive factors – it is not just a rational assessment of information on quality and price. Often these short-cuts lead to biases, which mean consumers do not always buy the best product for them. Effective policy must work with these mental short-cuts and account for the many factors that influence consumer choice. When designing policies aimed at influencing the purchase and use of consumer electronics, remember that consumers… • … are strongly influenced by unusual prices and offers. The visibility of these prices is very important: a key factor in consumer choice is whether an individual believes they are getting some kind of reduction in price. If they believe this, they are more likely to buy it as they see themselves as making a ‘profit’ on the purchase. Something ‘half price’ or in particular ‘free’ (for example ‘tax free’) can be even more appealing. Work with retailers, for example through voluntary agreements and codes of conduct, to promote energy efficient products. • … are very averse to loss. People want to avoid loss even more than they value additional gains, so use policy that imposes visible losses – like extra tax - even if quite small relative to the price. This is more influential than...
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...PROJECT REPORT ON FACTORS AFFECTING CONSUMER PURCHASE INTENTION TOWARDS CONSUMER DURABLES (A COMPERATIVE STUDY OF LG & VIDECON) UNDER GUIDANCE Prof. S.k.Chadha In the partial fulfillment of the requirements of the Final Project for the degree of Masters in Business Administration Submitted By Navdeep MBA International Business University Business School Panjab University, Chandigarh ACKNOWLEDGEMENT I am overwhelmed with pleasure and deep sense of gratitude towards University Business School, Chandigarh for giving me such an opportunity to do the research project which has opened my vision towards rich experience of the theory implications and practical applications studied in the MBA course. I express a heartfelt thanks to my guide Prof. S.K.Chadha who has helped me in choosing and doing this...
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...a Potential Audit Client Jimmy Chung is the president of the Peninsula Company, a retailer and distributor of consumer electronics based in Hong Kong. Although Lam & Company, the audit firm had previously audited Peninsula, Jimmy has recently become aware of the CPA firm of Zhou & Company from his friend. His interest in the firm was heightened when he discovered that Zhou & Company audited the primary bank with which he did business. During March of 2015, Jimmy contacted his banker who arranged for Jimmy to have lunch with one of the CPA firm’s partners. At that time, a wide-ranging conversation was held concerning Peninsula as well as Zhou & Company. Jimmy discussed the history of the consumer electronics company along with his hopes for the future. The partner, in turn, described many of the attributes possessed by his audit firm. Subsequently, Jimmy requested a formal appointment with Peter Zhou, the managing partner of Zhou & Company, in hopes of arriving at a final conclusion concerning Peninsula’s 2015 audit engagement. A June 1 meeting was held at the audit firm’s office and was attended by Jimmy, Peter, and Andrews, an audit manager with the CPA audit who would be assisting in the investigation of this prospective audit client. Both auditors were quite interested in learning as much as possible about the consumer electronics business. Although there are a number of similar operations in Hong Kong, Zhou & Company has never had a client...
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...Anna Frolova, Danya Setiawan, Edbert Mulia WebTV Case Canvas Deliverable: What are the three most important terms that WebTV should request, in order of priority? 1. Money: Perlman is in desperate need of money (Page 9 “Running on Fumes”). The company has 2 ways that they can get money, either from a partnership with a CE (and they will get an automatic 1.5 million from their initial investor, Miles Davis) or they can continue partner up with a VC such as Brentwood in exchange of ownership. 2. Partnership: Perlman is pressured to partner with a CE from his initial investor and from the dwindling bank account. WebTV can’t really make any profit until they have this kind of partnership, unless they decide to go an entirely new route and try to go at it alone, which is very risky because of their current financial condition and the market itself. Another partnership they are considering on doing is with a VC called Brentwood, but it was not mentioned how much of the company’s stake the VC wants with a $30-$40 million valuation range. 3. Control of Company: This is a very important term for WebTV in the company's point of view. WebTV is introducing a new product to the market where they have received positive feedback from surveys (page 4), they would want to keep as much control as they can to keep the prestige of being the first ones to have this product as well as hold the decision making power regarding their product. However, they...
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...1. Why did the contraction of the U.S. And Japanese economies and the rise in the value of Yen hurt Sony's exports from Japan ? The strong rise in the value of Yen and the contraction of US economy resulted in a sharp drop in exports from Japan. The decline in exports was primarily due to a lower demand for consumer electronic products in US due to the slowing US economy, as well as the strong rise in the value of Yen relative to US dollars or Euros making the exports more expensive or less affordable for foreign countries. As exporters saw their sales and profits declining, they started cutting operating costs and slashing orders from their suppliers thus creating a ripple effect in the Japanese economy affecting both production and employment. These events and deflation caused a sharp contraction in the Japanese economy where consumers were delaying purchases in hopes that prices would continue to fall. Sony as well as other local companies were hesitant to invest more in technology and or R&D due to these uncertain conditions thus making their exports less competitive relative to competiton. 2. In what other ways has the strong yen affected Sony's bottom line ? What would be effect of a weak Yen? Exchange rate fluctuations affect Sony’s operating profitability because many of Sony’s products are sold in countries other than the ones in which they were manufactured. The strong appreciation of Yen created a negative impact on Sony's financial results as exports were...
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...Marketing Case: Samsung Samsung, is a Korean consumer electronics company. Originally, Samsung was a provider of valued priced commodity products that original equipment manufacturers sold under their own brands, now, is a global marketer of premium-priced Samsung-branded consumer electronics such as, flat screen TV’s, digital cameras, digital appliances, semiconductors and cell phones. Some of the Marketing Strategies that Samsung uses are: Growth and Innovation: the first combination of strategies that this company has used is growth and innovation. Samsung’s cell phones, have been a growth engine for the company that allow the company to innovate in the market with unique products, such as the PDA phone, the first cell phone with an MP3 Player, and the first Blue-ray disc player. All these products have positioned Samsungs as one of the most innovative technology brand. Financial Strategy: During the Asian financial crisis of the late 1990’s when other Korean chaebols collapsed beneath a mountain of debt. Samsung, cut costs and reemphasized product quality and manufacturing flexibility, which allowed consumers electronics to go from a project phase to store shelves within six months. This was a financial strategy that Samsung’s company used in order to perform well during the crisis. Innovation: during the same crisis, the company invested heavily in innovation and focused intently on its memory chip business, which rapidly made the company the largest chipmaker...
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...ID#080515A PUBLISHED ON OCTOBER 23, 2008 REVISED ON MARCH 22, 2011 Sonance at a Turning Point BY NATALIE MIZIK * ABSTRACT CONTENTS In 1982, Sonance, a high-end audio company, invented a new product category: in-wall speakers. At Introduction .........................................1 the close of 2005, Sonance was at a turning point. The company attempted to benefit from the boom in the Industry ................................................3 housing market in the 2000s by shifting its focus from its traditional channel of custom installation dealers to Competitors .........................................7 pursuing production developers and mass-market consumers. While growth accelerated, its relationship with the high-end audio dealers began to deteriorate. Issues Defined .....................................1 Company ..............................................2 Traditional Channel .............................3 Customers ............................................5 Context .................................................7 New Products ......................................8 Options ...............................................10 Exhibits...............................................11 Led by recent Columbia Business School graduate Ari Supran, Sonance’s sales and marketing teams struggled to determine the best strategy for the future. * Natalie Mizik is Gantcher Associate Professor of Business, Columbia...
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...About Inventec Corporation “Founded in 1975, Inventec has enjoyed a leading reputation in Taiwan’s electronics and technology industries. Starting out as a manufacturer of electronic calculators, Inventec has moved forward into the design and manufacturing of high-tech products such as notebooks, enterprise servers, storage products, wireless communications, network applications, consumer mobile devices, consumer electronic devices, and wireless solutions. Currently, the annual production capacity of notebooks exceeds 30 million units, over 3 million servers and 5 million smartphones. Being the biggest server ODM and one of the top 4 notebook makers worldwide, Inventec 08’ revenue has reached 10 billion with growth rate over 33%” (www.inventec.com). As Taiwan’s leading Original Design Manufacturer (ODM), Inventec’s reputation for success is apparent. Areas of achievement include development and production in software, notebook PCs, Servers, and consumer electronics such as PDAs, MP3 players, and mobile telephones. Inventec continues to progress in the $190 billion contract manufacturing industry, while working with large Original Equipment Manufacturers (OEM) such as Hewlett-Packard, Dell, Apple, and Palm. Inventec serves alongside the Electronics Manufacturing Services (EMS) industry which offers opportunities to broaden their product scope and remain competitive with other EMS firms. Inventec also has their own brand of products and software which may result to them...
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