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Consumption Patterns of Mobile Phone

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Submitted By hamidfatima
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ABSTRACT
The topic for the research work is “An Analysis of Consumption Patterns of Mobile Phone Technology and Its Effects on Youngsters” and the basic purpose for this research was to find out the ratio of usage of mobile phone, consumption of different patterns of mobile phone, dependency of youngsters on mobile phone, preference of youngsters for communication and the effects of mobile phone usage on routine life of youngsters.
The researcher used convenience sampling and gathered data through survey method using questionnaire based on close ended questions from famous universities of Lahore. The sample size of the study was 400 youngsters. The hypotheses of the study were tested by using SPSS 17.
The findings of the research showed that every individual has own personal mobile phone. Youngsters consume mobile phone in different patterns depending upon their need. But they do not completely depend on mobile phone technology. The usage of mobile phone is excessive in the lives of youngsters but they use mobile phone within their limits that is why mobile phone technology does not affect their lives to great extent. Study also revealed that youngsters prefer mobile phone communication rather than face to face communication. Youngsters consider mobile phone interaction more comfortable and give more importance to the mobile ph ne interaction. Bullying via mobile phone is not so much found and youngsters also do not respond back to such messages or phone calls. They also do not consider mobile phone technology as the source of increasing

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