...A Study on Purchase Pattern of Cosmetics among Consumers in Kerala Dr. Vinith Kumar Nair* Dr. Prakash Pillai R* Introduction Understanding behaviour of consumers is a key to the success of business organizations. Marketing personnel are constantly analyzing the patterns of buying behaviour and purchase decisions to predict the future trends. Consumer behaviour can be explained as the analysis of how, when, what and why people buy. Consumer behavior can be understood as: "The decision process and physical activity individuals engage in when evaluating, acquiring, using, or disposing of goods and services." (Loudon and Della Bitta, 1980). Nowadays, this phenomenon, can also be illustrated in the following way: "activities people undertake when obtaining, consuming, and disposing of products and services" (Blakwell, Minard and Engel, 2001). A study by Voss and Parasuraman (2003) suggests that the purchase preference is primarily determined by price than quality during pre-purchase evaluation. Given explicit quality information, price had no effect on pre-purchase or post-consumption quality perceptions. Instead, post consumption quality evaluations had a favorable impact on price evaluations. Another study by Chernev (1997) analyzed the effect of common features on brand choice and the moderating role of attribute importance. It is argued that when brand attributes differ in importance, with the best value on the most important attribute, thus further polarizing brands’ choice shares...
Words: 8126 - Pages: 33
...Cosmetics’ Effect on College Girls Today, when walking around the college campus, you will have a hard time finding a college girl without any makeup. Many college girls show off their “beauty” with a magical mask—makeup. Under the decoration of cosmetics, each of them hides their physical flaws very successfully, hiding their natural beauty as well. Since cosmetics give them confidence, they do not want to look at the health problem that it causes. And they are absolutely willing to spend a lot of their time applying makeup and a good portion of their money buying makeup. As a result, their grades become lower while they become addicted to cosmetics, and they feel anxious and uncomfortable to see themselves when they remove their masks. Despite the positive effect that makeup has on beauty, restraining from using cosmetics can help college girls attain a more successful college life. Media always has a huge effect on the way people think. In many fashion magazines, TV shows or advertisements, we can see most women wear makeup such as mascara, lipsticks, eye shadow, eye liners, and foundation. They tell us how they feel confident under the cosmetic condition. Eventually, they affect people’s perception of female’s beauty—if women want to show their attractiveness, they must wear makeup. Many college girls like fashion. Through the media, the images of those beautiful women plant an inaccurate message in college girls’ minds: cosmetics can make them as attractive as those models...
Words: 1325 - Pages: 6
...Cosmetics can be injurious to Health Chemistry or chemicals are a part of our daily lives, we use chemical on a regular basis to help enhance ourselves like Cosmetics. Women of all ages use cosmetics in one way or another to help them look flawless. “According to our survey of 2300 people, on average, respondents use nine products daily. These contain 126 unique ingredients. One man in 100 and fully 25 percent of women surveyed apply 15 or more products each day.” (ewg.org) But the price they pay for that flawless look is beyond imaginable; research indicated, personal care products contains 10,500 unique chemical ingredients and some of them can be carcinogens, affect female reproductive system because of disruption in the endocrine system (ewg.org). Almost all cosmetic products have chemicals in them and those chemicals can be very harmful for the human body. Today, we are going to focus on one of the cosmetic product Mascara; we are going to be looking at the harmful chemicals mascara contains and their short-term and long term effects on the human body. In the ancients day’s men and women used paint to bring out their eyes. The eye paint primarily contained copper-based green ore called malachite that was mined from nearby quarries (Castro, 2006). But now a days people use Mascara which contains iron oxides, carbon black, ultramarine blue, pigments, beeswax, carnauba wax and paraffin wax, water, color additive, thickening polymers like ceresin, gum tragacanth, methyl...
Words: 642 - Pages: 3
...and people go to any measure to make ourselves more readily acceptable to others. For everyone, one of the easiest ways to improve confidence and self-image is the use of cosmetics. Cosmetics are products you apply to the body to clean it, make it more attractive, or change the way it looks. A powder, lotion, lipstick, rouge, or other preparation of beautifying the face, skin, hair, nails, and other parts of the body. Cosmetics products are today part of our regular culture and fashion, but that was not always the case. The first human made cosmetics appeared in early modern civilizations some six thousand years ago as the way to enhance the appearance and odor of the human body. In the ancient Egyptian time they use to create the world’s first cosmetics to the scientifically advanced products of today that can do everything from hide pores, smooth complexions, and turn pale green of your eyes a vivid shade of emerald. Make up has been an integral part of human kind for thousands of years. Over the centuries, women used burnt matches to darken their eyes, berries to stain their lips and young boy’s urine to fade their freckles. They even swallowed ox blood in some misguided attempt to improve their complexions. Women throughout history put their health at risk with many of their homemade cosmetics. In some cultures, for example, women used arsenic, lead, mercury, and even leeches to give themselves the pale appearance deemed beautiful in the old days. Thankfully, people...
Words: 354 - Pages: 2
...1.1 Introduction Consumer behavior is the act or process that been taken by buyer before purchased any kind of product or goods. According to Solomon, 2006 consumer behavior is the study of the process involved when individual or group select, purchase, use product or services to satisfy they need and wants. (p.6) Even though Solomon said that consumer behavior is the process of purchasing but Schiffman ANDKanuk (2007) agreed that consumer behavior its not only about the process itself but it also about method and approaches that been use to evaluate the decision making. Blakewell, 2001 also agreed with Schiffman and said that consumer behavior has responded to the modern marketing. Consumer are viewed as rational decision maker by Zinkhan 1992 always concerned with their self interest before purchase but due to modern marketing approaches their have five different aspect including advertisement give a huge impact to decision-making (Foxall, 1990). On consumer behavior theory, buyer will consider price as one of the aspect that will evaluate before purchased product but in modern marketing consumer will buy whatever product even though the price was higher as long supplier know how to attract the consumer to buy the product. Market strategy affect attitudes towards the products and services and ability to attract customer for future growth. It assesses the role of articulation of marketing strategy to fine tune business trends in promoting the product image and attractiveness...
Words: 1702 - Pages: 7
...1. Product Description The product in this study comprise of Face & Skin Creams & Lotions under HS 3304910 2. Import Restrictions The import, export and transshipment of Cosmetic (Natural Base) are regulated under the new subsidiary legislation “Health Products (Cosmetic Products – Asean Cosmetic Directive) Regulations 2007’’ supersedes the previous legislation governing the control of cosmetic products under the Medicines. Any person who introduces a cosmetic product into Singapore must ensure that the cosmetic product is safe for human use when applied under normal conditions of use, and does not contain any banned or restricted substance stipulated for cosmetic products as listed in the legislation. Product Types The illustrative list provided below is not an exhaustive list on types of cosmetic products. Product forms and types not listed should be considered against the definition of a cosmetic product. • Creams, emulsions, lotions, gels and oils for the skin (hands, face, feet etc.) • Face masks ( with the exception of chemical peeling products) • Tinted bases( liquids, pastes, powders) • Make-up powders, after –bath powders, hygiene powers etc • Toilet soaps, deodorant soaps etc • Shaving products ( creams, foams, lotions etc) • Products for making-up and removing make-up from the face and the eyes • Products intended for the application to the lips • Products...
Words: 3548 - Pages: 15
...HALAL COSMETICS WHAT HALAL MEANS • Halal originates from the Arabic word that means 'permissible' or 'allowed‘ by the laws based on Islamic teachings. • Jakim outlines that the laws encompasses Islamic laws from the Syafie laws or any of the Maliki, Hambali or Hanafi laws that has been agreed upon by the Yang di-Pertuan Agong. • The Halalan Thoyiban concept is not limited to being free from pork or other contaminants but takes into consideration wider aspects in whatever is consumed or used. • This includes the way it is obtained which must be through Halal means and not by stealing, robbing or illicit means and includes the processing and storing methods. DEFINITION UNDER TRADE DESCRIPTION ACT • Apart from this, the 'Halal' definition is also described under the Trade Description Act (APD) 1972. • According to the Trade Description Order (Use of Expression Halal) 1975, the 'Halal' definition covers things not made of, or containing any part or substance from animals which are forbidden to be consumed by Muslims, according to Islamic laws. • It also means that anything Halal should not contain any substances that are declared as filth according to Islamic Laws. • At the same time it is not prepared, processed or manufactured using equipment which are not free from filthy substances as directed by Islamic Laws Different People, Different Views Different opinions about and definitions for halal cosmetics were encountered. • “Even as they lean towards western-style...
Words: 1208 - Pages: 5
...Potential Analysis – A study of the Cosmetics Industry in the ABC Islands Master Thesis within Business Administration Author: Danny Reijntjes Ryan Wagijo Tutor: Jönköping Desalegn Abraha May 2012 Master Thesis within Business Administration Title: Market Potential Analysis – A study of the Cosmetics Industry in the ABC Islands Authors: Danny Reijntjes & Ryan Wagijo Tutor: Desalegn Abraha Date: 2012-05-14 Subject terms: Market potential, Aruba, Bonaire, Curacao, Cosmetics. Abstract Background: The main aim of the research is to focus on the market potential of the cosmetic brands in the market of Aruba, Bonaire and Curacao (ABC islands). These islands are located in the Caribbean Sea in front of the coast of South-America. Before starting to expand, international companies first search for potential suitable markets to invest in. This thesis attempts to find out if there is a potential market for the cosmetic products of the companies on the ABCislands. The purpose of the Master thesis is to find out if there is a potential market for new cosmetic products on the ABC islands. To achieve the purpose, the research addresses the market potential analysis. The market of Aruba and Curacao offer a great number of potential clients and a good future prospect. These findings are also supported by research that was conducted in 2007 by the Icongrouponline. Majority of the consumers on the islands are willing to try new professional cosmetics products. Additionally, the tourism...
Words: 37005 - Pages: 149
...To L'Oréal, Brazil's Women Need New Style of Shopping By CHRISTINA PASSARIELLO (See Correction & Amplification below .) RIO DE JANEIRO—Brazilian women are among the biggest spenders on beauty products anywhere. But the world's largest cosmetics company, L'Oréal SA, has faltered in Brazil. The reason: Brazilian women from the banks of the Amazon to Sao Paulo's slums and the affluent beach communities of Rio de Janeiro have traditionally bought their skin creams and mascaras from door-to-door sales representatives, not the shops where L'Oréal sells its brands. Cosmetics giant L'Oreal is trying to change the way Brazilian women buy makeup. WSJ's Christina Passariello reports from Rio De Janeiro. The French company won't use the direct-sales approach, but the company has adopted a strategy that takes a page from it: introducing personal beauty advisers at department stores. L'Oréal also plans to offer a new line of lightening creams at pharmacies. "Our big bet here is to create a makeup business in retail from scratch," said Jean-Paul Agon, L'Oréal chief executive, as he picked up a tube of Maybelline mascara, one of his company's many brands, in a Lojas Americanas department store in a middle-class Rio neighborhood. "The more the market develops, the less relevant direct sales will be." For L'Oréal, winning over Brazilian women is crucial if it is to meet its goal of adding one billion consumers—a doubling of its current clientele—over the next decade. L'Oréal currently...
Words: 1173 - Pages: 5
...IMPORTANCE OF COSMETIC PRODUCTS Hi dear friends! Hope you all doing well. Today I am back with informative information for you. Now I am going to give you some interesting stuff about the importance of cosmetics products. In today’s society an increasing number of men and women using cosmetics and beauty products. Some of them use to present themselves for commercial purposes, while others use it to improve their appearance and increase their confidence. In general, most of us use cosmetics to better feel about ourselves. The picture we see in the mirror as good a reason to smile throughout our days, and the opposite. Our skin and our body needs nutrients all the time and sometimes is not enough, what we see in our body. Healthy food for all nutrients needs certainly help, but it is not always sufficient for our skin to ensure the beauty and fresh look, we have to cosmetics and / or beauty products. So I said cosmetic and / or beauty products? If you use beauty products that they are here to ensure that your body gets all the attention and help to look healthy and beautiful. These beauty products are usually the health of our body products in the development and maintenance to help. The cosmetics are mostly used as a cover for deficiencies in our body or part of strengthening. Although sometimes it is a good prevention for use beauty products from the first year to ensure your body is well cared for, sometimes it’s just not enough. To cover our little mistakes cosmetics gives us...
Words: 401 - Pages: 2
...Cosmetics advertising works by using several different techniques that encourage its target to buy specific cosmetics and skincare products based on their needs. The effectiveness of the advertising typically depends on convincing people that the product being advertised actually can improve their beauty and that most importantly, they are in need of an appearance enhancement. L’oreal, is one of the world’s largest cosmetic companies coming out of Paris, France. They have succeeded in this field largely due to its marketing, and advertising ads persuading women around the world to purchase their product and instantly become more beautiful. By analyzing their ads and products released in 2010 compared to 2014, it seems as though colors seemed to be the trend. I noticed in their ads, all of their models were marketing bright or bold colors. Whether it was eye shadow, lipstick, and even the color of their hair, it was more fashionable. In today’s advertising I noticed more of the naked/natural look with matching skin tone makeup, black or shadows, and also products promising to reduce wrinkles in older women. In a time of high unemployment, in which older workers may be concerned about age discrimination, this type of advertising can be very effective. According L’oreals annual sales report of 2010, the sales profit came out to 19.5 billion in euros at a +18.6% operating profit. The 2014 annual profit has not been released yet but according to L’oreal, the company reported...
Words: 468 - Pages: 2
...MARKETING ASSIGNMENT REPORT WRITING ON LUSH COSMETICS EXECUTIVE SUMMARY: This report is on LUSH cosmetics – a sustainable brand in cosmetic industry. This report will describe about marketing history, company ethics and current market position of LUSH. This report also deals how LUSH is making their products with sustainability and what marketing strategy they are following. We will discuss about marketing mix of LUSH, How they are doing ethical business and their position in competitive market. We will also do SWOT analysis and LUSH position mapping with other brands. This report also concentrates how LUSH can improve its marketing strategy. Keywords: Organic, Cosmetic, Sustainability, Product Portfolio, Marketing mix, Customer, Social Media, Competitive. TABLE OF CONTENTS 1. INTRODUCTION: ..…………………………………………………………………………...5 1.1 MARKETING BACKGROUND OF LUSH: ………………………………………………...6 1.2 COMPANY PROFILE: ……………………………………….……………………………...7 2 LUSH AND SUSTAINABILITY:……………………….……………………………………8 2.1 LUSH AND GREEN SUPPLY CHAIN: ……………………………………………………8 2.2 LUSH AND SOCIAL INFLUENCE: ……………………………………………………….9 3 LUSH PRODUCT ANALYSIS: ……………………………………………………………..10 3.1 LUSH PRODUCTS: ……………………………………………………………………….10 3.2 PRODUCT PORTFOLIO: ………………………………………………………………….11 3.3 LUSH SERVICES: ……………………………………………………………………….…11 3.4 LUSH AND THEIR SUPPLIER: ………………………………………………………..…11 3.5 LUSH AND THEIR CUSTOMERS: …………………………………………….…………12 4 MARKETING STRATEGY OF LUSH: …………………………………………………...
Words: 3733 - Pages: 15
...people’s appearance? What ingredients are used in cosmetics? Why being able to read cosmetic labels are important? Although wearing makeup can enhances one’s appearance, some ingredients in makeup can raise risks of skin damage. There are many various elements that contribute to cosmetics. There are foundation, creams, eyeliners, lip gloss, mascaras and concealers just to name a few types makeup. All of these products, when applied properly and moderately, are capable of enhancing a person's facial appearance. It can enhance their skin to have smoother and more balanced skin tone. Foundation specifically softens a person’s skin to give it a refine blend. Eye liners and mascaras on the other hand, can make his or her eyes look bigger and brighter, which is the focal point of a person’s face. Blushes add color to person face so they would not look so pale. Bronzer makes person’s face look skinnier and highlights make they shine out at night. Concealer can cover acne, dark spots, and imperfections that one would not want other people to see. According to Stan Place, an author of ‘Art and Science of Professional Makeup” state, “Some women can wear a strong eye shadow colors to match clothing colors, however, when the color is not flattering to skin and hair, the effect will not be pleasing.” It is better to strive for harmony of hair, skin, and eye color, than to insist on matching clothing colors. Ingredient use in cosmetics can enhance a person's appearance. There are more...
Words: 670 - Pages: 3
...Campaign for Safe Cosmetics Jack Welch Management Institute Introduction Social media campaigns are extremely important in today’s marketing. Awareness of a product/service is the only way your campaign can be successful. People cannot buy or support what they do not know about. In order to optimize sales and revenue, it is wise to utilize an integrated marketing campaign that attracts attention, draws interest, creates desire, and calls to action (Week Eight, Lecture One). The strategy of advertising and promotion via social media is a success that has been proven over and over again. Campaign for Safe Cosmetics Women all over the world use cosmetics, hair products, and facial products on a daily basis. No wonder there is constant concern with the ingredients and production process of things that we put in or on our body every day. Many cosmetics or personal care products, especially those that are chemically based, are often tested on animals and not humans. That makes true reactions to the products unpredictable and sometimes inaccurate. Animal skin is more durable, adaptable, and less sensitive thank humans, so this could provide a false reading in testing scenarios. There are many campaigns and advocates for government regulation and safety verifications with regards to cosmetics and personal care products. However there are some that are actually doing something about it, as opposed to just talking about it. The Campaign for Safe Cosmetics is a non-profit coalition...
Words: 974 - Pages: 4
...Cosmetic War: The Influence of Cosmetic Advertising in our Society Advertising has become a massive part of our social environment, and can be seen at large throughout any industrialized society. Nowadays it is virtually impossible to avoid ads while carrying on with your daily life. Our daily dosage comes from television, radio, magazines, newspapers, billboards, and most recently, social media, among others. The average person is exposed to as many as 5,000 advertisements a day, and nearly 10,000,000 in their lifetime (Gustafson). With that said, advertising’s impact in society is so prevalent that if advertisers do not take caution, it can also become easily detrimental. Cosmetic advertising can be held accountable for feeding especially women with unrealistic results and false standards of beauty. The problems with cosmetic advertising and the effect it has mainly on, but not limited to, women are innumerable. Considering the fact that “cosmetics are a major expenditure for many women, with the cosmetics industry grossing around 7 billion dollars a year,” cosmetic advertising is a practice that should be approached with caution, as it affects so many women daily (Thompson). The most simplistic and widely targeted critique of cosmetic advertising comes from the excessive use of photo manipulation in ads, including Photoshop and the use of filters. These tools create unrealistic images of the benefits the product can actually offer, causing women to become more dissatisfied...
Words: 1672 - Pages: 7
