Free Essay

Customer Information Model

In:

Submitted By ljillian
Words 957
Pages 4
1. Please evaluate the following travel sites using the consumer information processing model that we discussed in class (Exposure-Reception-Active Processing-Decision Making – Behavior). How well does each site handle each stage? www.expedia.com www.orbitz.com www.priceline.com
Exposure
(methods used to attract traffic to the site) • Advertisements on social media sites
• Relatable TV commercials that make you wish you were at the certain destination
• The catchy slogan for the website
This site is better at getting their name out there to more people I feel. It uses ads online as well as TV. It also gets their slogan stuck in people’s heads, which makes them think to go their first when booking a trip. • Hilarious TV commercials that lets you know there is nothing to be unexpected.
• Letting people know that they can get money when other people book for cheaper prices
• This site is good at being funny and clever and still letting the customers know that it is reliable and trustworthy. • Funny TV commercials that advertise how their prices are the lowest and best.
• The negotiator is a famous actor that draws more attention to the site
• Commercials that are witty and clever
This site is good at being funny and advertising their low prices, however their exposure needs to expand a bit more I feel.

Reception

(overall impression and what commands the most attention) This site is a bit plain for my liking. The colors are not bold enough. What command the most attention is the pictures of beautiful destinations as well as the features and top deals of the day. The vacation packages also catch attention because who doesn’t love packaging all things together. Overall this site is more engaging right off the bat. The pictures command my attentions, but the hot deals also are what I noticed. The cheap prices they advertise make any trip seem affordable. The red color for all the cheap prices really stand out and make anyone looking at the site want to click on them and get even more information. The colors of this site are the bests of the three. Its not as plain and more fun and engaging. The home page is way too plain though there isn’t much to it. There isn’t any pictures which are what normally draws in my attention. The only thing that drew in my attention is the guy who does all the “negotiating”

Active Processing
(what information is provided, ease of use, point of differentiation) There is information about deals as well as different ways to save on trip such as Groupon. It is clear and easy to understand what you are supposed to do to book a trip. It is different because it really emphasizes the top destinations and deals. Those really stand out. Packages for trip are what I see first with the information provided. Also the top destinations and hotels are provided for the customers. Also knowing that there are cruises and cars that you can get off the site help draw in more people. All the pictures of hotels make this site different from the others. It requires less information to search for a flight and it is much easier in more opinion. Hotel guides and vacation packages are some of the information that is provided. It is the same as the others in the way you search for flights and packages that you already know the information for. It is different and standout because of its simplicity and the colors of the whole site.
Decision
Making
(how is the decision structured & what attributes are emphasized) The decision is structured into offering deals and sample pricing for trips that make the customer visualize how much their trip would cost. The attributes that are emphasized are the hot deals and the Groupon portion of the site. The tropical destinations are also what they emphasize in pictures It is structured by giving you options of cheap destinations that are the most popular. You can also browse around which is nice incase you don’t see anything you like on the tops list. It is like the other where you can book very easily if you have all the dates and place already picked out. The booking a flight and other options like cars and cruises is emphasized on the first page. It shows you cheap prices of places and hotels that they have on the site drawing in your attention. It helps with the decision process by showing options and last minute deals that are at a low cost. The homepage doesn’t emphasize much except percentages off. It really doesn’t help make the decisions easier.
Behavior
(ticket purchase process, encouragements to buy & stop search process) The purchase process is pretty much the same as the other sites. You add in the info and choose a flight. Encouragements to buy are given with the deals and low pricing advertised. The search process is straightforward and very easy to follow. You can stop the search process very easily or switch destinations and dates with no trouble. The purchase process is the same as the other sites for the most part. It also has the phone number in bold incase you want to book through that option. It encourages you to package your trip with activities, cars, hotels, and gives options for cruises. You can stop searching your trip and start up another at anytime. It has options for pretty much everything.

The purchasing process is the same as the others but it encourages you to buy things by all the price reductions and packages. It makes you want to stop and just search fun places to go because of the deals that are provided.

Similar Documents

Free Essay

Interoperability Paper

...by mean of comprehensive system of care which points out the most appropriate and least restrictive setting to deliver the highest level of functioning. There should also be continuity of care within the state and between the public and private sectors. The ranges of these services within the system must respond to the needs of the individual consumers and the population served. Interoperability means the ability of health information systems to work together within and across organizational boundaries in order to advance the effective delivery of healthcare for individuals and communities. For Human services provider, the ability is critical to meeting objectives. Interoperability affects care delivery, continuity of care, and the ability to share information with patients for patient engagement. For the Administration for children and families, the three methods of interoperability would probably be information sharing/exchanging, improve service delivery, and provide better outcomes for children and families. The National Information Exchange Model (NIEM) Human Services (HS) Domain was established by the...

Words: 932 - Pages: 4

Premium Essay

Mr Fezs

...WHO IS BETWEEN YOU AND YOUR CUSTOMERS? NO ONE The Analysis of Dell Computer and its use of Information Systems in CUT THROAT PC Industry Simon T. Lau Table of Contents Analysis Paper Objective Section I : Industry Analysis : The Personal Computer Industry A. Personal Computer (PC) Industry Profile B. Porter Competitive Model for PC Industry Structure Analysis C. Business Strategy Model and Representative Business Strategies D. Globalization of the Industry E. Importance of the Information Technology to the Industry Section II : Company Perspective : Dell Computer in the PC Industry A. Business Leaders and Company Profile B. Competitive Strategy Statement C. Dell Computer Financial and Market Performance D. Significance of Information Systems at Dell Computer E. Strengths and Weaknesses of Dell Computer Section III : Structured Analysis of Information Systems at Dell Computer A. Strategic Option Generator B. Roles, Roles and Relationships C. Redefine and/or Define D. Significance of Telecommunications E. Success Factor Profile Section IV : Final Analysis – The Success of Dell Computer in the PC Industry A. Success of Business Strategy and Information Systems Use to Day B. Is Dell Computer effectively positioned themselves for the Future? Bibliography Three Outstanding Articles Analysis Paper Objective The objective of...

Words: 13153 - Pages: 53

Premium Essay

Ecommerce

...This report is based on the company known as Wiggle which is the UK’s no 1 online cycle and Tri- sports retailer This report introduces wiggle company with a brief description of its history. The literature review of the report is about the supply chain and value chain of the business. The literature review describes about the supply chain and how the information technology affects the supply chain of the business. It also deals with the current strategy of wiggle and how the strategy is achieved with the future plans. In addition the report helps to find out the affiliation of wiggle to other companies and the advantages of the affiliation model. Table of Contents: 1. Introduction: 3 1.1 Aim: 3 1.2. Objectives: 3 2. Literature review: 4 2.1. Information Technology and Supply chain: 4 2.1.1. Impact of Information technology on purchase: 4 2.1.2. Impact of Information Technology on Operation: 5 2.1.3. Impact of Information Technology on Logistic: 5 2.1.4. Impact of Information Technology on Customer relationship: 5 2.1.5. Impact of Information Technology on Firm: 5 2.2. Value chain: 6 2.3. Business models: 6 2.4. Strategy of wiggle: 7 2.5. Affiliation of wiggle: 7 3. Conclusion: 9 4. Bibliography: 10 1. Introduction: The history of wiggle can be traced from the small independent shop called butler cycle which was established in 1920s.According to wiggle website (2013) Mitch Dall took the property of butler cycles located at highland road in...

Words: 3040 - Pages: 13

Premium Essay

Is – 535 Study Guide Answers

...Maung Aung IS – 535 Study Guide Answers 1. Why Information Systems so important? Information Systems are not just technology, it is also a business perspectives. Information Systems are a foundation for conducting business today. Information Systems are essential tools for helping organizations operate in a global economy. Many companies are trying to become more competitive and efficient by transforming themselves into digital firms where nearly all core business processes and relationships with customers, suppliers, and employees are digitally enable. Businesses today use information systems to achieve six major objectives: Operational excellence, new products, services, and business models; customer/supplier intimacy; improved decision making; competitive advantage; and day to day survival. 2. What are the features of an organization? All modern organizations have certain characteristics. They are bureaucracies with clearcut divisions of labor and specialization. Organizations arrange specialists in a hierarchy of authority in which everyone is accountable to someone and authority is limited to specific actions governed by abstract rules to procedures Organizations try to hire and promote employees on the basis of technical qualifications and professionalism. The organization is devoted to the principle of efficiency: maximizing output using limited inputs. Other features of organizations include their business processes, organizational culture,...

Words: 1554 - Pages: 7

Premium Essay

Dell Case Study

...in 1997, and the stock split for the sixth time in 1998. Much of this success is due to management principles and a vision that we describe here. First we provide some background information on the company, and we describe the management principals and philosophies we think make Dell a success. Finally, we describe Dell using the lens of a Zero Time organization. Company Background Many know the story of Michael Dell, his college-based business of building personal computers with available parts, and his build to order strategy. Founded in 1984 as PC’s Limited, the name was officially changed worldwide to Dell Computer Corporation when the first stock offering took place, in June 1988. Other key turning points, according to Michael Dell, were in 1986, when Dell first went outside the US to Europe and hit $50 million in sales; 1989, when the company when from last to first place in their industry on the management of their inventory; and 1993 when the concept of segmenting took shape and allowed the management to regain control of customers. At the core of Dell’s business was the build-to-order strategy. Customers ordered PCs directly, and their order was routed through a credit check, then directly to the manufacturing floor. The order was then built, tested, and shipped to the customer, who received it 5-7 days after placing their order. This strategy afforded Dell some impressive...

Words: 9948 - Pages: 40

Premium Essay

Bussiness Models for E-Commerce

...F21EC E-COMMERCE TECHNOLOGY Coursework 2 Report on Business Model Classification for eBusiness Name: Vasileios Papapathanasiou Student Number: H00204955 Question 1 Since the 1990s, many different Business Models for eBusiness have been suggested by various authors. According to Hayes and Finnegan(2005), Timmers(1999) has classified the Business Models in eleven different categories. In this report, seven of these categories will be investigated and supported with real Business examples, in order to get a clear view of the characteristics of each category. One of the most famous business-to-consumer (B2C) models is the e-shop. An e-shop is the electronic presence of a shop or a company. It is used to promote the services or the products which are offered by a company over the Web. Also, in most of the cases, an e-shop allows customers to buy these products and pay for them online without the need to go to the shop directly. This business model can be beneficial for the company, by attracting more customers from all over the world which can increase the sales and eventually the profit, and by having lower costs for advertisement and human resources. From the customers point of view, purchasing goods from an e-shop can be advantageous, because the prices are at the most circumstances lower , in comparison with the traditional shop, and it can be made from the comfort of their own home. In addition, an e-shop is accessible 24 hours per day-365 days per year, which...

Words: 3165 - Pages: 13

Premium Essay

Dell Case Study

...The Information Society, 16:5–21, 2000 Copyright ° c 2000 Taylor & Francis 0197-2243/00 $12.00 + .00 Re ning and Extending the Business Model With Information Technology: Dell Computer Corporation Kenneth L. Kraemer, Jason Dedrick, and Sandra Yamashiro Center for Research on Information Technology and Organizations (CRITO), Graduate School of Management, and Department of Information and Computer Science, University of California, Irvine, Irvine, California, USA Keywords The exceptional performance of Dell Computer in recent years illustratesan innovative response to a fundamental competitive factor in the personal computer industry—the value of time. This article shows how Dell’s strategies of direct sales and build-to-order production have proven successful in minimizing inventory and bringing new products to market quickly, enabling it to increase market share and achieve high returns on investment. The Dell case illustrates how one business model may have inherent advantages under particular market conditions, but it also shows the importance of execution in exploiting those advantages. In particular, Dell’s use of information technology (IT) has been vital to executing both elements of its business model—direct sales and build-to-order—and provides valuable insights into how IT can be applied to achieve speed and exibility in an industry in which time is critical. Many of the insights gained from this case can be applied more generally to other time-dependent industries...

Words: 12929 - Pages: 52

Premium Essay

Analytical Framework

...analytical An analytical framework for evaluating e-commerce business models and strategies Chung-Shing Lee The author Chung-Shing Lee is Director of Electronic Commerce Resource Center and an Assistant Professor of Information Systems and Technology Management in the School of Business at Pacific Lutheran University, Tacoma, Washington, USA. Keywords Internet, Economy, Innovation, Strategy Abstract Electronic commerce or business is more than just another way to sustain or enhance existing business practices. Rather, e-commerce is a paradigm shift. It is a ``disruptive’’ innovation that is radically changing the traditional way of doing business. The industry is moving so fast because it operates under totally different principles and work rules in the digital economy. A general rule in e-commerce is that there is no simple prescription and almost no such thing as an established business or revenue model for companies even within the same industry. Under such conditions, an analytical framework is needed to assist e-commerce planners and strategic managers in assessing the critical success factors when formulating e-commerce business models and strategies. This research develops an analytical framework based on the theories of transaction costs and switching costs. Both demand-side and supply-side economies of scale and scope are also applied to the development of this framework. In addition, e-commerce revenue models and strategies are also discussed. Based on the analytical framework...

Words: 6444 - Pages: 26

Premium Essay

Books

...Chapter 1 The revolution is just beginning E-Commerce: Use of Internet and web to transact business securely and privately. Commerce * Commerce is the exchange of items of value between persons or companies * Any exchange of money for a product, service or information is considered a transaction of commerce * Commerce is the branch of business. It is concerned with the exchange of goods & services. It includes all those activities, which directly or indirectly facilitate that exchange. E-Business Digital enablement of transaction and processes system within a firm, involving information system under firm’s control. Functions of Business Research & Development, HRM, Sales & Distribution and Marketing. Difference Between E-Commerce and E-Business E-Commerce E-Business 1. E-Commerce covers outward facing E-Commerce covers internal processes such process that touch customers, suppliers as Production, inventory management, and external partners. product development, risk management, finance, knowledge management and human ...

Words: 2794 - Pages: 12

Premium Essay

E-Business

...analytical framework for evaluating e-commerce business models and strategies Chung-Shing Lee The author Chung-Shing Lee is Director of Electronic Commerce Resource Center and an Assistant Professor of Information Systems and Technology Management in the School of Business at Pacific Lutheran University, Tacoma, Washington, USA. Keywords Internet, Economy, Innovation, Strategy Abstract Electronic commerce or business is more than just another way to sustain or enhance existing business practices. Rather, e-commerce is a paradigm shift. It is a ``disruptive’’ innovation that is radically changing the traditional way of doing business. The industry is moving so fast because it operates under totally different principles and work rules in the digital economy. A general rule in e-commerce is that there is no simple prescription and almost no such thing as an established business or revenue model for companies even within the same industry. Under such conditions, an analytical framework is needed to assist e-commerce planners and strategic managers in assessing the critical success factors when formulating e-commerce business models and strategies. This research develops an analytical framework based on the theories of transaction costs and switching costs. Both demand-side and supply-side economies of scale and scope are also applied to the development of this framework. In addition, e-commerce revenue models and strategies are also discussed. Based on the analytical...

Words: 6443 - Pages: 26

Premium Essay

Case Analysis Esri

...geographic information systems (GIS): ArcInfo. Listening to its customers, investing in new technology and aligning it to real customer needs were key factors that contributed to ESRI becoming world’s leading vendor of GIS in terms of revenue, market share and innovation. Here, ESRI had a successful business market process in which effort was put in understanding its customers’ needs (market sense), and creating (managing market offerings) as well as delivering value (sustaining customer relationship). However, with the arise of the desktop GIS, a new type of GIS users emerged. Their demands were different than the traditional GIS users because they didn’t need specialized, hard-to-use software. In terms of Anderson and Narus (2004), ESRI needed to understand the value of these new customers (market sense), in order to anticipate on this ‘new demands’ (crafting market strategy and in the end, gaining customers). This led to the launch of desktop GIS technologies (new offering realization). Along with the adoption of the Internet into the world of GIS, ESRI re-engineered its entire product line into a “platform”, called ArcGIS. Google and Microsoft challenged the market segment by investing in virtual globes. Now being available for free for the mass and with the upcoming success of (collaborative) Web 2.0 technologies, virtual globes became extremely popular. Because Volunteered Geographic Information (VGI) is based on unverified observations or assertions, the information is generally...

Words: 3014 - Pages: 13

Premium Essay

Information Systems

...0965944 Information Systems A consultancy report of Aalsmeer Flower Auction. Submitted to Ian Durling. Submitted by 0965944. Words 2919. 0965944 Contents 1.0 Introduction 1.1 Information Technology and Information Systems 1.2 Organisation chart of Aalsmeer Flower Auction 1.3 Business Environment 1.4 Swot Analysis of Aalsmeer Flower Auction 1.5 Pest Analysis of Aalsmeer Flower Auction 1.6 Porters Five Force Analysis 1.7 The Value Chain 1.8 Enterprise Application Architecture 2.0 Design Methodology 3.0 Dimensions of Information Systems 4.0 Conclusion 0965944 1 1.Introduction Aalsmeer Flower Auction, located in the Netherlands is the biggest flower auction of the world. It offers global growers, wholesalers and exporters a central place for the buying and selling of floricultural products with a range of marketing channels, facilities for growers, buyers and logistics. Every phase of the trade of flowers is managed in the Netherlands, pricing, packaging, distribution and quality control. Most of the flowers come from the Netherlands also Spain, Israel and Kenya among others. (Boonstra A & Van Dantzig,06 pg2). This has made AFA a prominent link in the International Chain of the flower auction market. New developments in the auction market has threatened the comfortable position of AFA. E-Networks the emergence of alternative electronically driven flower markets. Mergers and acquisition among...

Words: 3700 - Pages: 15

Premium Essay

Information Technology

...organizations do managers need to know about to build and use information systems successfully? What is the impact of information systems on organizations? Define an organization and compare the technical definition of organizations with the behavioral definition. Students can make use of Figures 3–2 and Figure 3–3 in answering this question. The technical definition defines an organization as a stable, formal social structure that takes resources from the environment and processes them to produce outputs. This definition of an organization focuses on three elements: Capital, labor, and production and products for consumption. The technical definition also implies that organizations are more stable than an informal group, are formal legal entities, and are social structures. The behavioral definition states that an organization is a collection of rights, privileges, obligations, and responsibilities that are delicately balanced over a period of time through conflict and conflict resolution. This definition highlights the people within the organization, their ways of working, and their relationships. The technical definition shows us how a firm combines capital, labor, and information technology. The behavioral definition examines how information technology impacts the inner workings of the organization. Identify and describe the features of organizations that help explain differences in organizations’ use of information systems. Common features for organizations include:  Routines...

Words: 2798 - Pages: 12

Premium Essay

Dell Scm

...strong marketing performance for dell than it ever had been. This paper takes an overview of Dell’s supply chain and strategies used in supply development. Generally, three sections are involved in the analyses which are build-to-customer strategy, direct sale model and IT system. Build-to-customer strategy’s purpose is to give quick responsiveness from supplier to end of users to apply the customer diversification demands. Meanwhile combine with stronger IT system, information is highly sharing without enormous unnecessary intermediaries. Under the great execution of direct to sale model, JIT standard inventory control is obtained and supply efficiency is approved to handle the delivery time limit set Dell. SWOT analyze as the power tool to distinguish a company current situation. The result distinctively shows that despite the advantage of cost, there are still many opportunities as untapped market for Dell to exploit. But no matter how unpredictable the future would be. Right now the consequence is obviously that Dell’s supply chain is very successful and providing both efficiency and flexibility for customers. Content 1. Background/Introduction 4 2. Methodology 4 3. Theoretical framework 4 4.1 direct sale model 4 4.2 build-to-customer strategy 5 4.3 IT-system 7 4.4 Integrated approaches 8 4. Results/ Finding 9 5....

Words: 4588 - Pages: 19

Premium Essay

Data Mining

...CIS 500 Information System Decision Making September 2, 2012 Determine the benefits of data mining to the businesses when employing: 1. Predictive analytics to understand the behavior of customers Predictive analytics is business intelligence technology that produces a predictive score for each customer or other organizational element. Assigning these predictive scores is the job of a predictive model which has, in turn, been trained over your data, learning from the experience of your organization. Predictive analytics optimizes marketing campaigns and website behavior to increase customer responses, conversions and clicks, and to decrease churn. Each customer's predictive score informs actions to be taken with that customer. 1. Associations discovery in products sold to customers The way in which companies interact with their customers has changed dramatically over the past few years. A customer's continuing business is no longer guaranteed. As a result, companies have found that they need to understand their customers better, and to quickly respond to their wants and needs. In addition, the time frame in which these responses need to be made has been shrinking. It is no longer possible to wait until the signs of customer dissatisfaction are obvious before action must be taken. To succeed, companies must be proactive and anticipate what a customer desires. For an example in the old days, the store keepers would simply keep track of all of their customers in their...

Words: 1909 - Pages: 8