...Business Definition: When Tim Hortons comes to mind, a dark brown colored bean coffee strikes us instantly. Tim Horton broadly caters hot beverages and fast food items for its valued customers. But still coffee and donuts are its bull eyes. It has built its place in consumers mind and heart through its premier products i.e. coffee and donuts. With the passage of time and changing trends globally, it has expended its business into baking, catering and fast dinning to enhance its presence strongly and increase market share. As a result, Tim Hortons has impressively implemented the idea of “different but unique experiences under one roof. While doing so, it has evolved its vision and mission statement without ignoring its loyal consumers which are the important stakeholders as it still strongly associates o itself to its premier products. Karachi: Pakistan is an emerging market for coffee players. It has most of the things to attract brands like Tim Hortons to Pakistan. Country with sixth most populous nation, middle class is expanding, youth rate in population is one of the highest in the world, people are embracing western lifestyle, and buying power is improving. Therefore, Pakistan is a good market to jump into and grow international presence. Karachi, being the biggest metropolitan of Pakistan, provides perfect platform to launch Tim Hortons in the country. It has already established the taste for coffee and philosophy behind the model of cafes and coffee shops as espresso...
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...Dunkin Donuts Case Study Report Dunkin Donuts : Betting Dollars on Donuts Acknowledgement We are really grateful to course instructor for all kinds of informative information and valuable advice. We are also very grateful to the group members who helped in preparing this project. Executive Summary Dunkin' Donuts is a business in food retail. They are the world's largest coffee and baked goods chain. Dunkin’ Donuts have been in business since 1950 and have been franchising since 1955. This franchise serves more than 2 million customers a day. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as bagels, breakfast sandwiches and other baked goods. It is important to look at consumer usage and future trends before entering into the market. Dunkin Donuts is part of the snack shop market. The snack shop market had almost 10 billion is sales worldwide in 2003 alone. Snack shops have an advantage because they are popular among all consumer groups. Dunkin’ Donuts has retained a consistent database of customers, while also gaining additional consumers through the progression of time and emergence of newer markets. The report discusses task environment that Dunkin’ Donut operates in. It describes the competitive environment and its customer base. The company follows different competition strategies and has goals to achieve through them. We also discuss the external environment of the company which includes the socio-cultural...
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...In 1948, William Rosenberg opened his first restaurant, Open Kettle, in Quincy, Massachusetts, before being renamed Dunkin' Donuts in 1950.[4] In 2004, the company's headquarters were relocated to Canton.[5] The following year, four-time James Beard Foundation Award nominee Stan Frankenthaler was announced as the company's first Executive Chef / Director of Culinary Development.[6] A typical Dunkin' Donuts in Geneva, New York. In 2008, Dunkin' Donuts opened its first "green" store in St. Petersburg, Florida. The restaurant is Leadership in Energy and Environmental Design (LEED) certified and includes programs like worm-casting, water-efficient plumbing fixtures, and the use of well water rather than potable water for all irrigation.[7] On December 10, 2008, Nigel Travis was appointed Chief Executive Officer of Dunkin’ Brands. He also assumed the role of Dunkin’ Donuts President at the end of 2009.[8] In 2010, Dunkin' Donuts' global system-wide sales were $6 billion.[9] In 2011, Dunkin' Donuts earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for the fifth year in a row.[10] One of the last remaining Dunkin' Donuts locations in Canada at Montreal's Place Ville-Marie. In April 2012, Dunkin' Donuts switched its beverage products back to The Coca-Cola Company having formerly served Pepsi products in response to similar rivals expanding PepsiCo products to the United States in 2011. The only exception was PepsiCo's Gatorade. Locations...
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...Company Description Dunkin Donuts was founded in 1950 by William Rosenberg, an entrepreneur who is known as a “visionary” by success magazine, “the father of franchising as we know it today” by restaurant News, and is well known as one of the most influential and innovative individuals that the food service industry has even known” stated Alan Gould. [pic] Products and Services The Dunkin Donuts menu consists of a variety of different types of beverages ranging from hot, iced, frozen and your own brew at home drinks. Dunkin donuts also offers food fresh from the bakery which includes donuts, bagels, cookies, munchkins, danishes, muffins, and many other great choices. One great thing about Dunkin Donuts is their variety of foods and items, they Dunkin donuts franchise offers breakfast sandwiches on English muffins, croissants, bagels and wraps. The franchise offers breakfast sandwiches in the morning and also other types of sandwiches including chicken salad, ham and cheese and many other options during the later hours of the day. Markets Served (Geographical Area, Global Footprint) With 27 years of successful business the Dunkin Donuts franchise has become a globally known business which operates in over 30 different countries and has more than 6000 locations. Outside of the Unites States, there are 3,100 stores in 32 different countries. Some counties that the Dunkin Donuts franchise currently operates out of include but are not limited...
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...DUNKIN’ DONUTS PRESS KIT July 2012 Dunkin’ Donuts, At-A-Glance Dunkin‘ Donuts is owned by Dunkin' Brands Group, Inc. (Nasdaq: DNKN), one of the world's leading franchisors of quick service restaurants. Dunkin‘ Brands is the parent company of both Dunkin‘ Donuts and Baskin-Robbins. Dunkin' Brands Group, Inc. is headquartered in Canton, Massachusetts. At the end of 2011, Dunkin‘ Brands Group, Inc. had franchisee-reported sales of approximately $8.3 billion. Dunkin‘ Brands, the parent company of Dunkin‘ Donuts and Baskin-Robbins is one of the largest QSR (quick service restaurant) companies in the world with nearly 7,000 retail shops in nearly 60 countries worldwide. Dunkin‘ Brands Group, Inc. has a nearly 100 percent franchised model. There are more than 10,000 Dunkin‘ Donuts restaurants in 32 countries. Dunkin’ Donuts Locations (For Q1 2012) Countries Aruba Bahamas Bulgaria Canada Chile China Colombia Ecuador Germany Guatemala Honduras India Indonesia Korea Kuwait Lebanon Malaysia New Zealand Oman Pakistan Panama Peru Philippines Puerto Rico Qatar Russia Saudi Arabia Singapore Spain Thailand United Arab Emirates United States U.S. Alabama Arizona Colorado Connecticut Delaware Florida Georgia Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Mississippi Missouri Nevada New Hampshire New Jersey New Mexico New York North Carolina Ohio Oklahoma Pennsylvania Rhode Island South Carolina Tennessee Texas Vermont...
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...VITAMIN WATER VITAMIN WATER VITAMIN WATER VITAMIN WATER Executive Summary Executive Summary Group Members: Faizan Makhdoom Sarah Waheed Rutba Gabool Mehak Masood Group Members: Faizan Makhdoom Sarah Waheed Rutba Gabool Mehak Masood VITAMIN WATER Executive Summary This term report is a compilation of our research based on a lengthy interview taken from the Brand and Category Managers of Vitamin Water by Searle. In this report we explored factors that have led the brand to build its equity since its introduction in 2013. It was initially introduced as an Enhanced Water product with 6 essential vitamins and minerals and came in only 5 flavors. It is the only Enhanced Water category product that exists in Pakistan. This is where it has gotten an edge over its competitors. However, they believe that the target market is still unaware of what the product exactly is, despite of being aware of the Brand’s existence. Currently, Vitamin Water is at its introductory phase where it is looking to generate leads and educate its audience about the Enhanced Water Product category. They have started conducting researches for long-term plans and to evaluate their existing market performances. They believe that in the next 5 years, Vitamin Water is likely to have a larger share in the market, especially when people are more aware of it category rather than its existence. Table of Contents Introduction to vitamin water 3 Consumer Based Brand Equity 3 Brand...
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...Study of Quick Service Restaurants in India Once an introvert, domestic home driven Indian population is now opening up to a culture of eating out. India is a young country with almost 60 percent of people in the age window of 18- 35 years which are also the most spending years, hence QSR. The first foreign Quick Service restaurant and casual dining entered Indian Market around 20 years ago. Although Quick Service Restaurants contributes to only 2-3% to India’s GDP, the market is worth INR 247,680 crore (USD 48 billion) and is expected to grow to INR 408,040 crore (USD 78 billion) by 2018. It comprises of food services that are organized such as full service casual and fine dining restaurants, hotels, bars and lounges, cafes and frozen dessert formats as well as unorganized sector such as Dhabas, street stalls, roadside vendors, food charts etc. The concept of QSR has gained prominence in India because of the affordable, competitive pricing and convenient quick service to the ever growing population. QSRs face few challenges in terms of Health and hygiene, beating local competition, monitoring multiple outlets in various cities, holding on to the customers as QSR customers are easy to sell to but also easy to lose, maintaining quality service, localization of menu and building a cost effective supply chain. Foreign QSRs have more 63% of the market shares but there are many Indian chains such as Haldiram’s, Faasos, Goli Vada Pav etc. that are flourishing in the market that is...
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...importantly, Starbucks provide 24 hour training for all their employees that Is very thorough about the company. They learn about coffee making and how to offer excellent customer service to their customers. Learning how to remember customer’s names has proven to improve customer satisfaction. Starbucks employees have an eighty-two percent job satisfaction rate according to a Hewitt Associates Starbucks Partner View Survey (Hammers, 2003). Starbucks also motivates their employees. They offer full health care benefits to all their employees, and also limited stock options. One incident in Japan, Starbucks employees came up with a new product , green tea frappuciono. Management grasps the idea and offered it resulting in the product becoming a big winner. This example shows that the company takes their employees ideas in consideration. Starbuck is also highly visible in different locations that attract their customers. Starbucks stores are found in every area, in urban and suburban areas, as well as rural communities. The numerous locations offer convenient alternatives for their customers. “Starbucks main strength over the years has been their tireless effort to make their product an uplifting part of people’s lives. Starbucks strategy for expanding its specialty operations is to reach customers where they work, travel, shop, and dine. As a result there are Starbuck locations in grocery stores, convenience...
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...STARBUCKS HISTORY As with any corporation in America or throughout the world, Starbucks started out as a dream or a vision ready to be delivered to the world. Starbucks was born in the early seventies (Starbucks, 2005). In 1971, three friends, Jerry Baldwin, Zev Siegel, and Gordon Bowker got together on numerous occasions to discuss what type of business would be successful during their time. During the early 1960s coffee was a major success in the US Market; however, overtime the popularity declined due to the dreadful taste of the coffee. Jerry, Zev, and Gordon together had the opportunity to travel to Europe where they had the chance to indulge in the dark, rich coffee made there. It was not until Jerry visited a coffee store in Berkley, California that he was reminded of their trip to Europe and of the luscious coffee there. Moreover, this convinced the three friends that they should embark in opening a gourmet coffee shop. The three friends followed the appropriate procedures for establishing their vision. When asked to for the name of the company they were unsure and deliberated for names. They finally agreed to name the shop after Seattle’s seafaring heritage, Starbucks. However, it was also said that they named it after the coffee loving first mate Herman Melville’s Moby Dick (Starbucks, 2005). Starbucks was no longer a dream or an idea but an organization in the making. By the 1980s, four stores were up and successfully running in Seattle. It was...
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...STARBUCKS HISTORY As with any corporation in America or throughout the world, Starbucks started out as a dream or a vision ready to be delivered to the world. Starbucks was born in the early seventies (Starbucks, 2005). In 1971, three friends, Jerry Baldwin, Zev Siegel, and Gordon Bowker got together on numerous occasions to discuss what type of business would be successful during their time. During the early 1960s coffee was a major success in the US Market; however, overtime the popularity declined due to the dreadful taste of the coffee. Jerry, Zev, and Gordon together had the opportunity to travel to Europe where they had the chance to indulge in the dark, rich coffee made there. It was not until Jerry visited a coffee store in Berkley, California that he was reminded of their trip to Europe and of the luscious coffee there. Moreover, this convinced the three friends that they should embark in opening a gourmet coffee shop. The three friends followed the appropriate procedures for establishing their vision. When asked to for the name of the company they were unsure and deliberated for names. They finally agreed to name the shop after Seattle’s seafaring heritage, Starbucks. However, it was also said that they named it after the coffee loving first mate Herman Melville’s Moby Dick (Starbucks, 2005). Starbucks was no longer a dream or an idea but an organization in the making. By the 1980s, four stores were up and successfully running in Seattle. It was...
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...maximize the competitiveness and profitability. I will outline a communication plan to make strategies known to all stakeholders. Two corporate governance mechanisms will be selected to evaluate the effectiveness of the controlling managers. I will evaluate the effectiveness of leadership within the corporation and make recommendations for improvement. An assessment of the efforts by Starbuck’s corporation to be a responsible and ethical corporation and the impact of these efforts on the corporation is bottom-line. The Impact of the Company’s Mission, Vision, and Primary Stakeholders on Overall Success A mission statement is a company’s beacon light to assist company employees with its navigation. In relations to the organizations customers, it is assurance that the company is committed to the clients’ purpose. A mission statement articulates the front line of the organization and reminds the firm’s partners of how the company would like to be seen by its consumers (Starbucks, 2013). In Starbuck’s mission statement states that top executives at Starbucks understand the link between the significance of research and development. This implication is clear...
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...Bahria University Department of Management Sciences MBA Program Strategic Management (Sm) Report on “Strategic Management of Coca Cola Company” PRESENTED TO: Sir Naveed m khan PRESENTED BY: * RAFIA ALAM * Irsa afzal * Saira Urf Sana * Sana Anjum * Hina Majeed MBA-6A Dated: 22nd May, 2013 Acknowledgement We have the pearl of our eyes to admire blessing of the compassionate and omnipotent because the words are bound, knowledge is limited and time is short to express His dignity. It is one of the infinite blessings of almighty ALLAH that He bestowed us with potential and ability to complete the present training and make a material contribution towards the deep oceans of knowledge. This report reflects the efforts of few people who assist us in its preparation. First we avail this opportunity to bow our head before ALLAH almighty in humility who given us the wisdom and perseverance for completing this piece of report. We invoke peace for Holy Prophet Muhammad (P.B.U.H) who is forever torch. We feel highly privilege to ascribe the most and ever burning flame of my gratitude and deep scene of devotion to the “Sir Naveed M. Khan” who taught us “Strategic Management” with heart and also gave a guideline to this report and guides right from the beginning till the completion of this report. Than we are grateful to Mr. Tabassum Mumtaz (HR Manager) at Coca Cola in Karachi who guides us about their organization, its products their strategies, financial...
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...BTEC National Diploma in Business Assignment Brief Unit: 9 CREATIVE PRODUCT PROMOTIONS P2 Version 2 The role of promotion within the marketing for coca cola Clarawiniferd Mesode ( IBSIA) Due date: 31 November 2011 TABLE OF CONTENT PAGES Introduction 3 P2 4/15 Introduction Task 2 p2 was to describe the brand image and how this image is supported through the promotional campaign for one of the company I chose at p1 and I chose Coca cola business or company and we also had to describe the role of promotion within the marketing mix of the promotional mix of the campaign I selected. This was quite an interesting assignment to do and was not difficult as I imagine it to be. Task 2 Promotional objectives * Raising awareness of product. Coca cola raised awareness with the company profile by going all green and also helps increase it sells and more awareness fort his company and its products. * Creating distinctive market presence Global Footprint is a good example of that when it comes to international presence; Coca-Cola easily trumps its rival Pepsi. Coca-Cola's larger global footprint exposes it more too international economic forces, particularly in the developing world. While this led to strong growth through much of the decade, weakness in emerging market economies could easily slow this momentum. Furthermore, because Coke generates...
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...Recession A significant decline in activity across the economy, lasting longer than a few months. It is visible in industrial production, employment, real income and wholesale-retail trade. The technical indicator of a recession is two consecutive quarters of negative economic growth as measured by a country's gross domestic product (GDP); although the National Bureau of Economic Research (NBER) does not necessarily need to see this occur to call a recession. Recession is a normal (albeit unpleasant) part of the business cycle; however, one-time crisis events can often trigger the onset of a recession. The global recession of 2008-2009 brought a great amount of attention to the risky investment strategies used by many large financial institutions, along with the truly global nature of the financial system. As a result of such a wide-spread global recession, the economies of virtually all the world's developed and developing nations suffered extreme set-backs and numerous government policies were implemented to help prevent a similar future financial crisis. A recession generally lasts from six to 18 months, and interest rates usually fall in during these months to stimulate the economy by offering cheap rates at which to borrow money. The sharp decline in economic activity during the late 2000s, which is generally considered the largest downturn since the Great Depression. The term “Great Recession” applies to both the U.S. recession – officially lasting from December 2007...
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...Cafe Coffee Day is India's favorite coffee shop, for the young and the young at heart. CCD today has definitely become the largest youth aggregator.”Although demographically, a typical consumer would be male or female between 15-29 years of age, belonging to middle or upper middle class, we call our consumers young or young at heart. We are about juke boxes, good and affordable coffee and food.” Sudipta Sen Gupta, ex-marketing head, CCD. CCD focuses on projecting a feeling of togetherness, friendship, romance or informal office meetings over a cup of coffee and celebration which are critical core values. Accordingly the cafe ambience, the look and feel inside is maintained. Other than the regular stores (SQUARE) CCD has is having the premium formats (LOUNGE) where one can be what s/he is best at being…oneself. Moreover they have coffee day express, coffee day beverages (coffee day wakeup), coffee day fresh n ground and coffee day exports thus catering to every aspect of coffee. With its vision to be the friendly and stylish social hub for the young and the free spirited to get together and converse over a cup of coffee, and complementing this is the fact that half of India having being born after 1983,the company rightly calls itself “India’s largest youth aggregator.” And with their simple yet sensitive objective “A great cup of coffee. From bean, to cup. Every time”, they have hit the right notes. Having zeroed in on the youth and...
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