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Design in Hospitality

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Submitted By nickygurgz
Words 1659
Pages 7
Nicky Gurowicz
Research Project
December 13th, 2013
FA-13 HM 221

The Art of Design in the Hospitality Industry

Abstract
Interior design has only just recently become an essential part of the hospitality industry. It gives a sense of brand identity in some cases and in some cases, the design of a hotel may be the sole reason for choosing a certain hotel above others. Thanks to the internet and social media, it has become increasingly easy for customers to make known what they like and don’t. Design is an important factor when it comes to guests choosing where to spend their money. Therefore, hotel designers focus on enhancing guest experience through their designs. Hotels are no longer about just a place to stay, but rather a unique experience that appeals to the preferences of guests. Not to mention, the hotel industry is always changing and coming up with new design innovations. One of the most influential changes recently is the push for designers and hoteliers to go green. Hotels are now striving to generate sustainability to satisfy guests that have become more environmentally and socially aware, as well as to cut costs.
Introduction

Today, the hospitality industry is about giving guests a complete unique experience, throughout every aspect of their stay. Hotels and restaurants are able to provide these experiences through design, by taking a closer look at their guest’s tastes and preferences. These specific choices include things such as food, art, entertainment, travel, and fashion, and these characteristics help to define the design of hospitality businesses. Most recently people look for a more modern, warm design style to be implemented in all areas of guest experience, and it’s important to comply with consumer demands. According to Jim Holthouser, the senior vice president of Embassy Suites Hotels, “We are now experiencing an industry

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