...company. And also we are going to explain briefly about their internal environment includes their resources, type of their resources, company’s capabilities, evaluate their core competencies and so on. PROFILE OF THE COMPANY Nestlé with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Sales at the end of 2004 were CHF 87 bn, with a net profit of CHF 6.7 bn. We employ around 247,000 people and have factories or operations in almost every country in the world. The Company's strategy is guided by several fundamental principles. Nestlé's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives. BACKGROUND [pic] Nestle was promoted by Nestle Alimentana, Switzerland, a wholly owned subsidiary of Nestle Holdings Ltd., Nassau, Bahama Islands. Nestle is one of the oldest food MNC operating in India, with a presence of over a century. For a long time, Nestle India’s operations were restricted to importing and trading of condensed milk and infant food. Over the years, the...
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...1.1 Background of Nestle Company The purpose of this assignment is to discuss about Nestle Company. Moreover, we thinking some new product for Nestle Company to create excitement. Nestle Company had started off from Henri Nestle idea, and developed into a giant corporation (Nestle Company, 2016). In 1866 he developed a milk food formula for infants who were unable to tolerate their mother milk. His product became a success, and it created a demand throughout Europe. Finally, the last name change that the company would endure was in 1977, where it adopted the name Nestle SA. Nestle had become the world’s biggest food and beverage company (English Tea Store, 2016). 1.2 Current product offerings Nestle product line is subset of the product mix. It can have a number of different type of products, so it will have similar number of product lines. Nestle current product offerings are baby foods such as Nestum, Gerber and Cerelac (Nestle Brands, 2016). Moreover, they are also offerings bottled water for example nestle pure life, Perrier and Poland spring. Besides, cereals is one of the product that Nestle offerings which are Honey Star and Koko Krunch and others. The most favourable product of Nestle is chocolate, for instance, KitKat. They are also offerings Nescafe coffee and dairy products like milkmaid. Milo is a very popular drinks, it also produces from Nestle Company. 2.1 Macro Environmental Analysis Macroenvironment consists of nonspecific aspects in the...
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...customers, not just selling goods, services and/or ideas. This uses distribution, communication and pricing strategies to give customers and stakeholders with the goods, services, ideas, values and benefits they desire when and where they want them. There are some market management philosophies. They are production orientation, sales orientation, market orientation and societal marketing orientation. Production orientation is the philosophy that gives what the firm want to give. They focus on internal capabilities of the organization rather than on the desires and need for the marketplace. It means the management assesses its resources and ask questions about their capabilities such as “What can we do best?” and “What can our engineer design?”. Next is sales orientation. Sales orientation is based on the ideas that people will buy more goods and services if aggressive sale techniques are used and that high sales results in high profits. In the other hand, market orientation is based on the understanding that a sale does not depend on aggressive sales force but rather customer’s decision to purchase a product. Besides that, market management philosophies also consists societal marketing orientation. Societal marketing orientation is based on satisfying the customer’s wants and needs and to meet organizational objectives and also preserve or enhance individuals’ and society’s long-term best interests. Nestlé Nestlé was found in 1886 by Henri Nestlé. It started off with initiatives...
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...blessings. I would like to thank my Module Instructor “Sir Naqi Shah” for his valuable guidance and advice throughout this project. Without his superior knowledge and experience, the Project would not pursue in a quality of outcomes. Table of Contents: * Introduction * General Introduction * Company Introduction & Products (Nestle) * Mission & Vision Statement and Core Values * Mission Statement * Vision Statement * Core Values * Tasks * Task # 1 * Task # 2 * Task # 3 * Task # 4 * Conclusion * Recommendations * References and Bibliography Introduction: Today’s business world is highly dynamic uncertain and challenging the globalization and rapid peace of technology results in the integration of social culture economic and unsituational markets. Today the customers are very much aware about the market trends they know what is good for them and they want quality products and services at reasonable prices. The organization must effort to attract and retain customers long term and this can only made if the organization can design and develop strategic planning to establish goals and objectives with the use of their resources in the best possible manner and this can create brand image, brand loyalty and future achieve competitive advantage. The total quality management module focuses to improve the quality of management operations policy procedures standards to achieve...
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...1.0 Introduction: Nestle is founded by Mr. Henri Nestle in 1866, thereafter he diversified his business and latter was branded the world’s largest food and beverage company. Nestle adopted the international strategy and led them to provide nourishing food for Asians’ health and wellness. In order to attain a higher market positioning, Nestle designed a customer-driven marketing strategy that build the right relationships with the right customers and in turns segmented them based on their needs and preferences. Hence, their variables are demographic and psychographic. Since then, in responding to fast economic growth, Nestle invested and set up their first Asia Research and Development (R & D) office in Singapore to support in developing more products. 1.1 Unique Selling Proposition Nestle Coco-yoghurt is a nutrient setter in market. They are the first to introduce the coco-yoghurt in the market. The USP of coco-yoghurt is unique, nourishing, instant and affordable and Nestle will positioned it as a high quality nourishing beverages of consumer’s convenient focus. Positioning statement like “To all baby boomers, Generation X & Y who are always on the go, Nestle Coco-Yoghurt drink is an attributes to a healthy lifestyle of premium ingredients in relation to Convenient, Nourishing and affordable to start your day in seconds. “ Therefore, the positioning will be achieved by leveraging Nestle coco-yoghurt a competitive edge: market experience from its competitors...
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...Task 1 1.1 Evaluate the interrelationship between the different processes and functions of the organization. To achieve the aims and the goals of the organization, it has different type of functions and process in it to lead the business. The processes It is a process to make easy to get the job I done and it puts together in every functions in the organizations. It is involving from start to end in all over the functional activities of the organization and also considering the customer end as well. Functions If we take an organization it having some certain functional departments and having the interrelation among them. It helps to run the organization to reach the overall company objectives and also will make the satisfaction of the customers. It has departments such as marketing, finance, human resource, IT and technical. Example I have selected Amana Takaful PLC to discuss its different processes and functions. The interrelationship different between processes The customer propose the insurance to their property Filling the proposal form and paying cash or cheque The assessor takes the inspection and check the valuation of the property The policy authorization and gives the policy documents to the customer When the claim situation customer informs to the company The assessor inspect the damages and value the damage Check current value of the property and...
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...DEVMALYA DUTTA THE UNIVERSITY OF BURDWAN CONTENTS 1. Declaration 2. Acknowledgement 3. Introduction 4. Consumption of Chocolate in India 5. Nestle 6. Cadbury DECLARATION RITABRATA BAHERJEE (Signature) ACKNOWLEDGEMENT QUESTION Wafer chocolate has never been a success in India until Kitkat was launched. Cadbury has launched “Crisp” in 70’s and the brand was in reposition in 80’s. “Kitkat” was launched at Rs. 3/- per 8.5 gm the smaller version with a ‘have a break’ campaign. The campaign introduced the brand as a friendly, casual and humorous product. The brand also had a finger format which meant that chocolate could either be shared or stored. “Perks” from Cadbury was launched around same time at Rs.7/- for 35gm bar. The product format was similar to that of “5Stars” bar. The brand came out with the ‘Stomach worship’ campaign. While “Kitkat” was targeted at adult Perks seem to be targeted young people as made out from commercial. Perks formulation is slightly different from that of Kitkat. It had few ingredient other than wafers and also position as a snack food. Recently Cadbury has reposition a number of it’s brands like “Dairy Milk”, “5Stars”, “Gems” and festival offer; as it evident from various print and electronics commercial ads. 1. Comment on the segments chosen by these brands of Cadbury and Nestle and suggest their segmentation and positioning parameters. 2. Suggest appropriate marketing promotion strategies, other than advertising in case of promoting...
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...of existing companies, present their organization design, organization chart, work specialization, chain of command, span of control, for the purpose of presenting the advantages and disadvantages of four types of organization structure. As Mintzberg defined it, "The structure of an organization [is] the sum total of ways in which it divides its labour into distinct tasks and then achieves co-ordination among them" (Boddy, 2008:319) and "makes possible the application of the process of management and creates a framework of order and command through which the activities of the organization can be planned, organized, directed and controlled" (Mullins 2007:564). As the business environment evolves, traditional approaches to organizing work are being reevaluated. Managers are searching out structural designs that are more appropriate to their environment, that are more relevant to the contingencies that reflect their organization. "Organisations are collections of people brought together for a purpose. To achieve this purpose successfully, people need to be organised within the best possible structure. Decisions on structure are primary strategic decision. Structure can make or break an organisation." (Lundi and Cowling 1996:141). Firstly we are going to examine the organization structure of Pharma Nord, a Romanian import, export and distribution company of pharmaceutical and Para-pharmaceutical products. This company is a good example of a functional structure, where tasks are...
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...Assignment on Nescafe Course: MGT 480 Section: 5 Submitted To: Leo V Dewri Lecturer, Department of Business Administration East West University Submitted By: Date of Submission: 26.08.2013 LETTER OF TRANSMITTAL 25 August, 2013 LeoV Dewri Senior Lecturer Dept, of Business Administration East West University. Dhaka-1212 Subject: Submission of the Nescafe Tram paper Dear Sir, I am very pleased to submit my Tram paper on Nescafe. After finishing this research, we think that we had gathered some knowledge about the main point of view regarding this work. This research report helped us to extent our knowledge and may help us in future. Thank you very much for giving us such kind of opportunity to enrich our knowledge. We would like to thank you for your valuable guidance in every problem we found and the precious time that you gave us. We hope our work will come up to the level of your expectations. We will be available for any further clarification if required. Best Regards Sincerely yours, ------------------------------------------------- Aparna Biswas ID:2009-2-10-209 Md. Shahinur Hossain Chowdhury ID: 2009-2-10-054 Department of Business Administration ACKNOWLEDGEMENT Writing this tram paper has been very effective, Instructive and sometimes hard. Many hours have been spent during this semester working on this research and therefore it...
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...Discuss the Vision and Mission of Nestle and the fundamental principles that guide the company's strategy. "At Nestlé, we believe that research can help us make better food so that people live a better life. Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs. In addition to Nutrition, Health and Wellness, Nestlé products bring consumers the vital ingredients of taste and pleasure." (Nestle- Mission Statement, 2010) When it comes to the strategy of the company, there are numerous principles that will continue to support the ongoing products of Nestle. These products will continue to produce both the modernization and renovation as the company grows at the same time with maintaining the steadiness in both the product line and in geographic behaviors of the company. "Research is a key part of our heritage at Nestlé and an essential element of our future. We know there is still much to discover about health, wellness and the role of food in our lives, and we continue to search for answers to bring consumers Good Food for Good Life." (Nestle- Mission Statement, 2010) While the long-term ability of the company shall not be forfeited when it comes to the short-term performance. The main concern of the Nestle company is to be able to make the best products to its customers. Discuss the leadership tasks that are fundamental to Nestlé's success. When...
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...STRATEGIC MANAGEMENT Business Strategy Case Analysis “NESTLE” Group Members : Suhendra Suwardi (10313010) Fadly Hassan (10313011) Kanigya Kadiso (10313019) Steven Edbert (10313026 Johan Susetyo (10313029) BUSINESS MANAGEMENT INTERNATIONAL CIPUTRA UNIVERSITY SURABAYA 2016 NESTLE 1. Company Profile of Nestle : Nestlé S.A. is a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues. Nestlé’s products include baby food, bottled water, breakfast cereals, coffee, confectionary, dairy products, ice cream, pet foods and snacks. Nestlé employ around 330,000 people in over 150 countries and have 461 factories or operations in 86 countries. Nestlé history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by th founder, Henri Nestlé. The company grew significantly during the First World War and again following the Second World War, expanding its offerings beyond its early condensed milk and infant formula products. In 2011, Nestlé was listed No.1 in the Fortune Global 500 as the world’s most profitable corporation. The Nestlé Corporate Business Principles are at the basis of the company’s culture, developed over 140 years, which reflects the ideas of fairness, honesty and long-term thinking. 2. Case analysis from following article : Nestle's commitment to sustainable business practices...
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...Nestle - Nespresso Marketing Strategic About Nestle Nestle is a Swiss multinational food and beverage company headquartered in Vevey, Swiss. Nestle’s products include baby food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. 29 of Nestle’s brands have annual sales of over 1 billion Swiss francs including Nespresso, Nescafe, Kit Kat, Smarties, Nesquik, Stouffer’s, Vittel and Maggi. Nestle has 447 factories operates in 194 countries and employs around 333,000 people. Nestle was formed in 1905 by the merger of the Anglo-Swiss Milk Company, established in 1866 by brothers George Page and Charles Page, and Farine Lactee Henri Nestle, founded in 1866 by Henri Nestle. Nestle Coffee Industry In 1985, Nestle’s coffee division was in a comfortable position regarding the overall coffee market. Long time leaders, Nestle was present and leading the mass coffee market since 1938 when it first launched it soluble coffee brand, Nescafe. Other players, such as Phillip Morris and Sara Lee, were also big multinational brands that somehow threatened Nestle leadership but that through the last two decades have not been able to achieve a threatening and sustainable growth. Early in 1980s, coffee market was losing some of its attractiveness due to the stagnation of coffee consumption. Soft drinks and fruit juices were gaining market space to coffee products and growth was being achieved through price increases...
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...the Study Most producers do not sell their goods directly to the final users between them stands a set of intermediaries performing a variety of functions. The process of distribution of goods involves all human and physical means which aid the smooth transfer of such good from the manufacturer to the final consumer. Nickeil (1998) The growing of distribution is a key strategy variable in marketing management. In deed, if one look at the major strategy of the marketing mix – product, price, promotion and distribution, the greatest potential for achieving a competitive advantage now lines in distribution. Distribution still offers a new frontier for competing usefully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer services. Yet design optimal marketing channel system to boost sales, formulating innovative distribution strategies and management channels system effectively is no simple task. To day, companies are faced with choice of distribution path or strategy that will make product readily available to potential customers. Achumba (1994). Also the need for other institutions or intermediaries in the delivery of good is sometime questioned, particularly since the profits they make are viewed as adding to the cost of product which may eventually slow down sales of the product. The concept of distribution refers to where and how product and services to be offered for sale and all essential mechanism...
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...Assignment: | Nestle: Coffee- the Supply Chain | | | CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student's Signature: Fancy Fieffe ***************************************************************** Instructor's Grade on Assignment: Instructor's Comment Executive Summary Nestle is one of the largest and leading international coffee and nutritional products corporation with a core mission to provide quality nutritional food options "Good Food, Good Life” to its consumers. Nestle supply chain system is impressive, but due to its wide range of supply chain links, they are subjected to some vulnerabilities such as quality assurance of its suppliers which can have serious repercussions for the company and its brand. In order to reduce its risks, the company launched a sustainability campaign by creating shared values to mirror its triple bottom line core concepts and values. The case outlines Nestlé’s role in the future global market and its strategy to strengthen its position by horizontally partnering on a pre-competitive level with its competitors and vertically with suppliers. The Nestle corporation main business is the export of goods, particularly...
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...Nestle is the world’s largest food group, not only in terms of its sales but also in terms of its product range and its geographical presence: Nestlé covers nearly every field of nutrition: infant formula, milk products, chocolate and confectionery, instant coffee products, frozen ready-made meals, mineral water etc. Nestle also a major producer of pet food.Nestle management provided their employees functionally with good environment, they also influences their employees various steps,like gives their employees various training and knowledge’s .For this reason these employee more motivated and ready to make much more contribution to the organization Mainly we focus this report how to maintain and what types of methods follow in training and development process. We also focus five steps. How to evaluated their employees performance appraisal. And tried to our best think,what types of training and development process should be followed for their employees increasing knowledge and skills. We are acquired more experience to research and analysis this report, that help us future job performance. We also learn various things. We collecting data and some valuable information by internet from Nestle Bangladesh Ltd. Official web-site,friend and annual report. We create these report by Microsoft office 2003. Finally,We thanked those people who are help through valuable information.Also special thanks our honorable Teacher Ayesha Bintte Saifullah for her guideline. INTRODUCTION ...
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