...Guidebook Your marketing plan guidebook is designed to help you in developing a mission and vision statement, setting marketing objectives, examining the external environment, performing a situation analysis, selecting and describing a target market, developing marketing strategies and tactical plans and selecting methods to control a marketing plan. 1 YOUR MARKETING PLAN TITLE PAGE Here's your sample Title Page [It's a great idea to put a color picture of your business or product right on the front. But leave room for the following information.] [Your Name] [The month and year the marketing plan is completed] 2 YOUR MARKETING PLAN TABLE OF CONTENTS Here's a sample Table of Contents. Be sure to include the page numbers when you have finished your Marketing Plan. Section: Page Number: I. Mission and Vision Statements II. Company Description III. Marketing Objectives IV. Analysis of the External (Uncontrollable) Environment V. Situation Analysis • Strengths • Weaknesses • Opportunities • Threats VI. Description of the Target Market(s) VII. Marketing Strategies...
Words: 1967 - Pages: 8
...BTM 8106 Complete Course BTM8106 Complete Course Click below link for Answer http://workbank247.com/q/btm-8106-complete-course-btm-8106-complete-course/15548 http://workbank247.com/q/btm-8106-complete-course-btm-8106-complete-course/15548 Week 1 Answer the following questions: 1. Jackson (2012) even-numbered Chapter Exercises (p. 244). 2. What is the purpose of conducting an experiment? How does an experimental design accomplish its purpose? 3. What are the advantages and disadvantages of an experimental design in an educational study? 4. What is more important in an experimental study, designing the study in order to make strong internal validity claims or strong external validity claims? Why? 5. In an experiment, what is a control? What is the purpose of a control group? Of single or multiple comparison groups? 6. What are confounds? Give an example of a design that has three confounds. Describe three ways to alter the design to address these confounds and explain the advantages and disadvantages of each. 7. What does “cause” mean and why is it an important concept in research? How are correlation and causation related? 8. You are a researcher interested in addressing the question: does smiling cause mood to rise (i.e., become more positive)? Sketch between-participants, within-participants, and matched-participants designs that address this question and discuss the advantages and disadvantages of each to yielding data that help you answer the...
Words: 2130 - Pages: 9
...BTM 8106 Complete Course BTM8106 Complete Course Click below link for Answer http://workbank247.com/q/btm-8106-complete-course-btm-8106-complete-course/15548 http://workbank247.com/q/btm-8106-complete-course-btm-8106-complete-course/15548 Week 1 Answer the following questions: 1. Jackson (2012) even-numbered Chapter Exercises (p. 244). 2. What is the purpose of conducting an experiment? How does an experimental design accomplish its purpose? 3. What are the advantages and disadvantages of an experimental design in an educational study? 4. What is more important in an experimental study, designing the study in order to make strong internal validity claims or strong external validity claims? Why? 5. In an experiment, what is a control? What is the purpose of a control group? Of single or multiple comparison groups? 6. What are confounds? Give an example of a design that has three confounds. Describe three ways to alter the design to address these confounds and explain the advantages and disadvantages of each. 7. What does “cause” mean and why is it an important concept in research? How are correlation and causation related? 8. You are a researcher interested in addressing the question: does smiling cause mood to rise (i.e., become more positive)? Sketch between-participants, within-participants, and matched-participants designs that address this question and discuss the advantages and disadvantages of each to yielding data that help...
Words: 2127 - Pages: 9
...perception as a result of the continuing effect of a constant stimulus; the stimulus threshold of the affected sense becomes adapted to the stimulus intensity level. Adaptive response: An appropriate action in which the individual responds successfully to some environmental demand. Adaptive responses require good sensory integration, and they also further the sensory integrative process. Additivity: Addition effect of sensory impressions in a mixture so that the perceived overall intensity is equal to the sum of the intensity of the single components. Affective tests: Tests to evaluate the popularity of an aroma and/or taste impression (also called hedonic tests). Aftertaste: Sensory impression that lasts longest after swallowing. Analysis of variance: Multivariate statistical method. An independent variable Y, one or more independent variables X. Are there X differences between the products for term Y? Analytical testing: See objective testing. nosmia: Olfactory disorder resulting in temporary or permanent loss of smell. Appearance: Characteristics that encompass all visually perceptible sensory impressions of a food. Examples include shape, surface, structure, colour, lustre, clarity, cloudiness, opalescence. Aroma: Total (positive) olfactory impression gained from breathing through the nose and from expiratory olfaction. Astringency: Ability of substances to cause the surface...
Words: 3597 - Pages: 15
...uminary ReviResearch Definitions and Study Guide for Luminary Comps HC3 - 2013 Ideology | Oversimplified explanations for social behavior that focus on one or a few variables to explain a social phenomenon. Ideologies are resistant to change and become entwined with moral, instead of empirical arguments. Begins and ends with facts. | Social Theory | A systematic, detailed means of explaining why a social phenomenon exists that recognizes the influences of a multitude of factors, is subject to change, and avoids moral arguments in favor of empirical arguments. Begins with a question and ends with facts. | Concepts or Constructs | Abstract terms people use to describe reality. People may share general definitions or understandings of a concept, but because they are abstract, the specific interpretation of these concepts among many people may differ. An abstraction. Cannot be measured directly. | Dimensions | A theoretical term used to describe clusters of concepts that together represent a broader, more complex concept. | Conceptual Definition | Is the working or “dictionary type” definition a researcher uses for a concept. It tends to be nonspecific | Operational Definition | Is used to define something (e.g. a variable, term, or object) in terms of a process (or set of validation tests) needed to determine its existence, duration, and quantity. | Measurement | The process of observing concepts, as indicated by their operational definitions, and assigning some...
Words: 5023 - Pages: 21
...Societies all over the world have used education as the instrument for the national development while students' academic performance has the real impact on their professional career development. There are many factors which can directly affect students' academic performance. However, after extensive reviews of the past literatures, the researchers argued that time management and external motivation have relatively higher influences on students' academic performance. The quantitative questionnaire survey method was employed for this study. The findings of the study indicated that there is a significant and positive relationship between time management and students' academic performance. In the light of the findings, we discuss the importance of time management in order to improve students' academic performance. Implications, suggestions and recommendations for students, parents, policy makers and educational stakeholders were discussed. Keywords: time management, external motivation, students' academic performance, Universiti Utara Malaysia 1. Introduction There is no doubt that today's students are the future leaders for nation building. However, the journey of transforming a nation's dreams into reality is not easy. Students in every discipline in universities should overcome various obstacles in order to achieve better academic performance measured by the GPA system. The Grade Point Average (GPA) system, as an indicator of the students' academic performance, is used...
Words: 3688 - Pages: 15
...is to approach large number of customers and this can be achieved by satisfying their needs and wants. Marketing- an exchange process SALES AND PRODUCTS Seller Manufacturer Producer Seller Manufacturer Producer Customer Buyer Consumer Customer Buyer Consumer PAYMENTS Customer is that individual who has ability to buy and consume the goods and services. A customer is someone who gives something valuable to the company in the monetary form in return for something he gets from the company in form of goods (Blythe, 2008). Customers can be of two types; internal as well as external. An internal customer is someone who gets value from the company (Salary, payment etc.) and gives valuable service in return to the company. An external customer can be defined as an individual who consumes the goods and services provided by the organization and pays for the services and goods. He does not act as active participant of the organization as a part of organization. They buy the things according to their choice and taste and if they are not satisfy then they can choose alternative for that in form of any...
Words: 1715 - Pages: 7
...Determinants of firm Short term Financing behavior: Evidence from Listed firms in Pakistan Muhammad Shahbaz 0132-BH-BAF-10 Faizan Saeed 1091-BH-BAF-10 Session: 2010---2014 Department Of Economics GC University, Lahore Determinants of firm short term financing behavior:Evidence of Listed firms in Pakistan | Submitted to GC University, Lahore in Partial fulfillment to the requirement For the award of degree of BS (Hons) In Business Accounting and Finance By Muhammad Shahbaz Faizan Saeed Roll No | 0132 | BH | BAF | 10 | Roll No | 1091 | BH | BAF | 10 | Session: 2010-2014 Department Of Economics GC University, Lahore RESEARCH COMPLETION CERTIFICATE It is certified that the research contained in this dissertation titled “Determinants of firm short term Financing behavior: Evidence from Listed Firms in Pakistan”, has been carried out and completed by Mr. Muhammad Shahbaz (Roll No 0132-BH-BAF-10) and Mr. Faizan Saeed (Roll No 1091-BH-BAF-10) under my guidance and supervision. The quantum and the quality of the work, contained in this dissertation, are adequate for the award of Degree of BS (Hons.) in Business Accounting and Finance Date: ______________________ ___________________ Mr. Nisar Ahmed Supervisor Department of Economics ...
Words: 9982 - Pages: 40
...Marketing Plan Outline Compiled by: Dr. Vandana T Khanna Componenet Glucose Batch_01_Crysta Xylose ls Arabinose Glucose Batch_02_Crysta Xylose ls Arabinose Sample Name RT 11.067 12.129 14.059 11.05 12.114 14.059 AREA 3034 275827 9379 8235 415303 14410 % AREA 1.032 93.875 3.192 1.871 94.409 3.275 % 0.97 81.39 3.19 1.80 83.50 3.34 Sample Name Batch_01_Crystals Components Glucose Xylose Arabinose RT 11.067 12.129 14.059 11.05 12.114 14.059 Area 3034 275827 9379 8235 415303 14410 % Area 1.032 93.875 3.192 1.871 94.409 3.275 % 0.97 81.39 3.19 1.80 83.50 3.34 Batch_02_Crystals Glucose Xylose Arabinose I. Executive Summary A high-level summary of the marketing plan II. The Challenge Brief description of product to be marketed and associated goals, such as sales figures and strategic goals 1|Page III. Situation Analysis a. Company Analysis Goals Focus Culture Strengths Weaknesses Market share b. Customer Analysis Number Type Value drivers Decision process Concentration of customer base for particular products c. Competitor Analysis Market position 2|Page Strengths Weaknesses Market shares d. Collaborators Subsidiaries/joint ventures and distributors etc. e. Climate MICRO ENVIRONMENT Elements close to a company that impact the company's ability to serve its customers. There are six components of the microenvironment: the company's internal environment, composed of the management personnel and including the finance...
Words: 1576 - Pages: 7
...between academic locus of control and academic achievement . Sample of the study consisted of 187 (126 high and 61 low) achieving BSc final year students. Independent group research design and purposive sampling technique was used in this study. Academic locus of control scale developed by Trice (1985) was administered. The scale classifies the students having scores from 0-14 as internals and with the score above than 14 as externals. Two –Factor ANOVA, correlation and simple linear regression was used to analyze the data. Results indicated a significant main effect of achiever and gender and no interaction between gender and achiever was found. High achieving students scored low on academic locus of control which indicates their strong internal academic orientation than low achieving students. Interestingly study indicated that high as well as low achieving students both hold an internal academic belief system towards the academic situations. Women are significantly high on an internal academic locus of control indicating less internal academic orientation than men. Results also indicated a significant inverse relationship between academic locus of control and GPA and simple linear regression indicated that academic locus of control is a predictor of GPA. The study has wide implications for the psychologists, educationists, teachers and students. Keywords: Academic achievers, internal academic locus of control, external...
Words: 3171 - Pages: 13
...You have to do a SWOT and PESTLE analysis of the company given to you. * Please use the latest data from company website, annual reports, industry reports, news articles, etc. * The data points/facts mentioned should be latest - not older than Jan 2013. * 2 samples have been provided for reference of format, data presentation and kind of research expected. Please do not copy anything from the samples. * The sources need to be authentic and valid: * Wikipedia is not an authentic source * Anonymous Blogs/Academic sites/Student essays published online are not considered good sources. Avoid them. * You must have references for all your facts and data with proper intext. * Do not copy from existing SWOT /PESTLE analysis found on web. Please do your own research and analysis * Each data point/fact should properly referenced with the exact source. For e.g. If you say The net profit margin increased from 15.2% in FY14, the source of the information needs to be mentioned with a footnote inserted mentioning the webpage/pdf/source link. It will be checked. * Plagiarism should be strictly avoided * Try to use infograms/bullet points/smart art to highlight gists and summaries. They lend more readability to any article and are a great tool for quick surfing or browsing. * You will get a lot of useful and current information by analysing the annual reports of the organization under concern. Most of them are freely downloadable...
Words: 784 - Pages: 4
...Structure: Influencing Factors and Impact on a Firm Quangyen Tran1,2, Yezhuang Tian1 School of Management, Harbin Institute of Technology, Harbin, China; 2National Economics University, Hanoi, Vietnam. Email: yentq@neu.edu.vn Received November 3rd, 2012; revised December 17th, 2012; accepted January 18th, 2013 Copyright © 2013 Quangyen Tran, Yezhuang Tian. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. 1 ABSTRACT The influence of certain factors on organizational structure has been in researchers’ focus for years, together with their impact on the overall organizational efficiency. Many of these factors are from the environment where traditional view commonly divided into internal and external factors. This paper presents the findings of a study to evaluate the influencing factors and impact on organizational structure of a sample of firms located in Hanoi, Vietnam. Structured questionnaires were administered with respect to these factors. The variables studied were identified from among the factors considered in contingency theory and by incorporating elements of the strategic choice approach. After grouping the variables into two factors (related to external and internal respectively), the results revealed three groups of firms according to how they regarded the impact of these factors on organizational structures...
Words: 6052 - Pages: 25
...Kim (2009), explains that internal integration and external integration have the ability to improve operational performance outcomes, such as cost, quality, delivery and flexibility however their impacts on product innovation are less understood due to their potential in facilitating exploration and exploitation. While studies have tried to show the positive impacts of internal integration and external integration on explorative innovations, due to the fact that internal integration and external integration together improve product innovations and exploitative innovations have a positive effect on explorative innovations, there are no comprehensive empirical evidence or theoretical explanation to show or support this argument (Lau et al., 2010). The research presented on this presentation will critically evaluate and explain how internal integration and external integration both individually and together affect product innovation. When separated, the individual effects of internal integration and external integration can be explained by information processing theory and relational view theory. However, for the combined effects of internal integration and external integration, we have to refer to the ambidexterity theory from the field of organizational studies as ambidextrous firms are found to benefit both the exploitation of existing resources as well as the exploration of new resources and they are additionally known to be more relatively innovative. This research will offer...
Words: 1442 - Pages: 6
...(2009). Factors influencing adult learners' decision to drop out or persist in online learning. Journal of Educational Technology & Society, 12(4), 207-n/a. Retrieved 04/17/2013 from http://search.proquest.com/docview/1287038599/13D7CABD07A2409A66F/1?accountid=28844 Purpose of the study: This study looked into various theories on why adult online learners fail to continue their education and examined limitations of understanding learner’s behaviors. The purpose was to identify consequential factors that contribute learners to discontinue their education from online classes and eventually investigate what can be done to keep students in online classes by involving sufficient number of participants and including meaningful variables; individual characteristics, external factors, and internal factors that are also differentiated by age, gender, educational background and employment status. They also considered external factors of family support and organizational support, and students own motivations that are sub-categorized by relevance and satisfaction. The study did not look at other internal factors like social and academic integration, and technological issues. They raised two important questions that follow; 1. Do the dropouts and the persistent learners of online courses show differences in their individual characteristics (i.e., age, gender, and educational background), external factors (i.e., family support and organizational support), and internal factors (i.e., motivation...
Words: 1295 - Pages: 6
...guidelines and stress among nursing professionals in one German hospital (Knoll, Lautenschlaeger, & Borneff-Lipp, 2010). This paper explores the factors associated with hand hygiene compliance of nurses during routine clinical practice. The purpose of this research was to clarify whether external factors such as ward capacity, or level of nursing intensity had an influence on nursing staff compliance with hand hygiene guidelines. The research questions in this study are; does hand hygiene between healthcare workers decrease healthcare associated infections (HCAIs)? Does exterior factors influence on nurses compliance with hand hygiene guidelines? The hypothesis of this study is; workload factors like maximum ward capacity, severity of patient cases, have an influence on nurse’s compliance with proper hand hygiene guidelines. Study Variables A total of nine variants were used in this paper. Records from the descriptive interviews were used as dependent variables. The ward-specific workloads considered on one side as the rate of used ward capacity, and on the other as the degree of nursing intensity which were distinct as independent variables. Conceptual Model\Theoretical Framework Acquiescence with good hygiene practice, depend on the nursing intensity and used ward capacity were evaluated. These two threat factors were checked for their connection to ‘objectionable behavior’ in a multifactorial model...
Words: 1592 - Pages: 7
