PROJECT REPORT
ON

FACTORS AFFECTING CONSUMER PURCHASE INTENTION TOWARDS CONSUMER DURABLES
(A COMPERATIVE STUDY OF LG & VIDECON)

UNDER GUIDANCE
Prof. S.k.Chadha

In the partial fulfillment of the requirements of the Final Project for the degree of Masters in Business Administration

Submitted By

Navdeep MBA International Business University Business School Panjab University, Chandigarh

ACKNOWLEDGEMENT

I am overwhelmed with pleasure and deep sense of gratitude towards University Business School, Chandigarh for giving me such an opportunity to do the research project which has opened my vision towards rich experience of the theory implications and practical applications studied in the MBA course.
I express a heartfelt thanks to my guide Prof. S.K.Chadha who has helped me in choosing and doing this project. He provided me with guidance, inspiration, perspective and stimulating discussion throughout the process of this project. He has acted as the constant motivating force for directing me towards right path for the completion of this project.

Dated: March 21, 2014
Place: Chandigarh

Submitted By

Navdeep
MBA – International Business
University Business School
Panjab