...MCSER Publishing, Rome-Italy Vol 4 No 12 October 2013 Factors Affecting Consumer Buying Behavior of Mobile Phone Devices Mesay Sata School of Management and Accounting Hawassa University,Ethiopia Doi:10.5901/mjss.2013.v4n12p103 Abstract The purpose of this study is to investigate the factors affecting the decision of buying mobile phone devices in Hawassa town. In order to accomplish the objectives of the study, a sample of 246 consumers were taken by using simple random sampling technique. Both primary and secondary data were explored. Moreover, six important factors i.e. price, social group, product features, brand name, durability and after sales services were selected and analyzed through the use of correlation and multiple regressions analysis. From the analysis, it was clear that consumer’s value price followed by mobile phone features as the most important variable amongst all and it also acted as a motivational force that influences them to go for a mobile phone purchase decision. The study suggested that the mobile phone sellers should consider the above mentioned factors to equate the opportunity. Keywords: Consumer Buying Behavior, Mobile Phone, Consumer Purchase Decision, Hawassa : 1. Introduction The development of mobile phones and technologies has been an extended history of innovation and advancements cropped up due to dynamic changes in consumers’ needs and preferences. Among these developments, mobile phone devices have had one of the fastest household adoption...
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...secure global payment system by using only a mobile smartphone. This study is directed towards developing a model to explain the consumer's’ intention to adopt e-Wallet in the social context. It adopts Consumer Need for Uniqueness Theory based on the concept of Counter-Conformity Motivation (CCM) also known as Need For Uniqueness. Many researchers had explored the relationship of consumer’s intention to adopt on the technological usage context. However, little research in social context had been carried out. Therefore, this paper aims to examine the factors affecting the consumer adoption intention in social context. This paper found that CCM, self-identity and word-of-mouth (WOM) are the salient determinants in this study of knowledge of consumer adoption intention in e-Wallet. Keywords: e-Wallet, intention to adopt, counter-conformity motivation, need for uniqueness 1.0 Introduction According to the historical evidence, the first use of money is assumed to have started around 600 BC in term of coins (Davies and Davies, 2002). However, the world is evolving, due to the rapid change in technology. Most of the consumers have changed their ways of making bill payment. E-Wallet is the latest trend and phenomenon as the outcome of technology advancement (Patel,V, 2016). Not only that, Doan, N (2014, p. 6) claims that Mobile Wallet can also be known as Digital Wallet when the smartphone can function as the leather wallet. Mobile wallet is simply defined as a payment solution...
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... …………..6 VII. Sampling technique …………..6 VIII. Data collection method …………..6 IX. RESULTS …………..7-9 X. CONCLUSION …………..10 XI. REFERENCES ……………10 EXECUTIVE SUMMARY: This study was conducted to study the behaviour of customers while buying a new mobile handset. Because mobile phone markets are one of the biggest market environments today due to increased competition and change, it is of growing concern to look at consumer buying decision process and cast light on the factors that finally determine consumer choices between different mobile phone brands. On this basis, this article deals with consumers' choice criteria in mobile phone markets by studying factors that influence intention to acquire new mobile phones on one hand and factors that influence on mobile phone change on the other .This study includes responses from the people who are currently...
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...Economics & Art Conceptual Paper: Factors Affecting the Demand of Smartphone among Young Adult. Mei Min, Chow1, Ling Hong, Chen2, Jian Ai, Yeow3, Pei Wah, Wong4 1,2,3 Faculty of Business & Law, Multimedia University (MMU), 75450, Bukit Beruang, Melaka, Malaysia. E-mail: mmchow@mmu.edu.my; lchen.hong@gmail.com; jayeow@mmu.edu.my 4 Centre for Diploma Programmes, Multimedia University (MMU), 75450, Bukit Beruang, Melaka, Malaysia. E-mail: pwwong@mmu.edu.my Abstract— The term ‘Smartphone’ has commonly discussed among young adult especially students from higher learning institutional. Cell phone has becoming a part of their life-tool eventually. Young adult eventually used their phone to communicate with people, alarming themselves from few reminders, direct ways, downloading songs and games, texting messages and more. According to Rice and Katz (2008), the cell phone can be said as a social medium that developing into a multimedia digital platform which has the ability to provides, obtains, and shares personal and social information. However, the market eventually has a higher technology which is called Smartphone. Several industries have hurriedly espoused mobile devices, such as personal digital assistants (PDAs) which have the capabilities of integrating wireless connections and mobile devices that auxiliary pushed the demand effectively in every industry by having a new buzzword, “Smartphone,” illustrates this popular PDA-phone amalgamation with numerous capabilities...
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...Int. J. Electronic Finance, Vol. 5, No. 1, 2011 15 Towards a conceptual model: a path analysis of fundamental relationships affecting mobile advertising effectiveness Justin Beneke School of Management Studies, University of Cape Town, South Africa E-mail: Justin.Beneke@uct.ac.za Abstract: This research aims to establish how attitudes towards mobile advertising ultimately influences purchase intention. A conceptual model was developed, linking the constructs attitudes, attention, involvement and purchase intention in the context of mobile advertising. The model was tested with a sample of 250 young adults using Partial Least Squares (PLS) analysis. Findings indicated that a positive relationship exists between a consumer’s attitude towards mobile advertising and his or her purchase intention. However, this relationship was found to be partially mediated by the attention that a consumer pays to the mobile advertisement, as well as his or her involvement in it. Keywords: mobile advertising; attitude; attention; involvement; purchase intention; e-finance; South Africa. Reference to this paper should be made as follows: Beneke, J. (2011) ‘Towards a conceptual model: a path analysis of fundamental relationships affecting mobile advertising effectiveness’, Int. J. Electronic Finance, Vol. 5, No. 1, pp.15–31. Biographical notes: Justin Beneke is a Lecturer in the Marketing Section of the School of Management Studies at the University of Cape Town (UCT). His fields of interest...
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...product, it is important also to understand the existing and potential competitive market, explore different opportunities or issues that the company could face, and consider the factors that could affect the cost of producing the product. Company History Samsung was founded by Lee Byung Chul in 1938 in Taegu, Korea as an export trade company selling to nearby countries. During the 1980s, Samsung devoted more focus to its electronic division and began introducing products such as DVD technology, computer technology, and many other electronics as well. (Kovach, 2013) In 1983, Samsung Electronics evolved. It was not until 1999 when Samsung would make their mobile phone division the most profitable part of the company by releasing their first internet ready phone. Over ten years later, they released the first version of their flagship Android phone, the Galaxy S. (Kovach, 2013) Product History Since the original model hit the scene in 2010, many new versions have been released in the Galaxy S Series cell phone made by Samsung. (Kovach, 2013) The Galaxy S series is best known for its sleek design, its complex processor and graphic design, and its 5-megapixel camera. (Samsung, 2015) The most recent release in this series is the Galaxy S6. This model also comes as the S6 Edge, and Edge+. This new flagship phone contains many improvements over the S5, such as an all-metal body and a processor that offers the fastest and most powerful Galaxy S to date. The S6 Edge offers a curved screen...
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...MARKETING RESEARCH METHODS ASSIGNMENT 1 (RESEARCH PROPOSAL) Factors influencing the consumer buying decision of mobile phone in Malaysia Group Members: Word count-2579 1.1 Introduction 1.1 Background With recent advancements in technology, the term mobile phones become obsolete and is replaced with the word ‘smart phones’, which has adjusted its position as the ‘new information medium’ (May and Hearn, 2005), due to the ever increasing convenience and features, such as, MMS, GPS, video call services and many more, allowing society itself to shift towards smartphone purchases (Min, et al., 2012). AC Neilsen (2012) reported that Malaysia is ranked highly in its region for smartphone usage, a total of 27%, while the closest contenders have only a slight difference in percentage (Thailand, 28% and Philippines, 29%). Furthermore, the perception of smartphones being a luxury item or a status symbol shifts to it being viewed as a necessity to daily life (Walsh and White, 2006) may have added the increase in usage rates, this can be supported by a study conducted by Syed Yahya Kamal, Syed Ardi and Tasir, Zaidatun (2008), which reported that mobile phones were viewed as a necessity by university students as it changed the methods of learning in universities. For example, info graphic research showed that out of the 57% mobile phone users, 40% use their phones to study before exams (Alexander, 2011). Furthermore, an increasing...
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...Abstract The purpose of this study is to analyse the factors of affecting the students’ purchase intention on mobile phone in Johor. The result is useful for manufacturer to take the feedback and make the improvement in the future. There are many factors of purchase intention and it changes with the time. Therefore, this study will focus on 4 variables to analyse which are brand, price, feature and recommendation by friends and family. Moreover, data were collected from Southern University College students in Johor Bahru. This data is based on 100 respondents who age is between 20 and 30 years old. The quantitative method would be used to collected data which can help to save time and costly. Besides, the result shows that brand is the main factor affects the students’ purchase intention. Hence, this study suggested that the mobile manufacturer should consider the above mentioned factor which helps to enhance the students to purchase. Acknowledgement In this regard, I want to express my gratitude to my supervisor, Mr. Alex Tan Wei Liang. During this time, he spends his time to guide me to complete this research study. Also, he always use his language to call me relax when I am feeling stress and bad mood. In addition, one of the important roles in this research study is the respondents. I would like to thank for them due to willing to spend their time and help me to response the questionnaire which is part of the research study. Lastly, I would like to thank...
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...www.irssh.com ISSN 2248-9010 (Online), ISSN 2250-0715 (Print) Consumer Choice Criteria in Mobile Phone Selection: An Investigation of Malaysian University Students Safiek Mokhlis (Corresponding author) Faculty of Management and Economics, Universiti Malaysia Terengganu 21030 Kuala Terengganu, Malaysia e-mail: safiek@umt.edu.my Azizul Yadi Yaakop Faculty of Management and Economics, Universiti Malaysia Terengganu 21030 Kuala Terengganu, Malaysia e-mail: azizul_yadi@umt.edu.my (Received: 9-11-11/ Accepted: 30-11-11) Abstract The widespread use of mobile phones, the various information access means that it provided to its users, and the vast presence and significant impact of mobile phone on users’ daily life make mobile phones important devices to study. This paper focuses on studying the importance of different choice criteria in mobile phone selection among Malaysian consumers. A quantitative study drawing data from 376 university students was employed. The collected data were analyzed using SPSS. Descriptive statistics, factor analysis, and Friedman test have been employed in the study. The principal components factor analysis resulted in seven independent dimensions: (1) innovative features, (2) image, (3) price, (4) personal recommendation, (5) durability and portable aspects, (6) media influence, and (7) post-sales service. The top three most important factors influencing consumer choice of mobile phones are: innovative features, recommendation and price. Several managerial...
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...Business Research Methods Project On Conjoint Analysis Identifying Key Product Attributes & Product Designing of Mobile Phones Abstract This paper intends to explore consumer preferences for Mobile phones attributes, to determine the optimal combination for consumers, and to provide manufacturers a reference for their marketing strategies. In this study, consumers were divided into several demographics (age, gender, occupation) and individual preferences for various mobile phone attributes were compared. Consumers showed significant demographical difference in their preferences over the combination of mobile phones attributes. The various combination of mobile phone attributes were grouped together. Subjects were asked to rank the 22 product profiles (Pair1 to Pair22) from the most to the least preferred. The variables Pref1 through Pref7 contain the IDs of the associated product profiles, that is, the card IDs. Subject 1, for example, liked pair13 most of all, so PREF1 has the value 13. Analysis of the data is a task that requires the use of command syntax—specifically, the CONJOINT command. The necessary command syntax has been provided in the file conjoint.sps. Literature Review N. Soutar et al. (2008), the study aims to examine its relevance in exploring the trade-offs followers make about leaders. The aim was to have an integrated understanding of leadership. The leaders were assessed on the eight leader attributes obtained from three focus groups...
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...Factors behind the brand switching in telecom industry The Cellular telephone (mobile phone) is a long-range, portable electronic device used for mobile communication. In addition to the standard voice function of a telephone, current mobile phones can support many additional services such as SMS for text messaging, email, packet switching for access to the Internet, and MMS for sending and receiving photos and video. The problem of Customer’s switching to other service providers have been the cause of intensive research .Due to the increased competition in the telecommunication industry in Ghana it has become extremely important for the companies to pay attention towards retaining of their customers .This research study particularly investigated the causes of customer switching behaviour. CHAPTER ONE: INTRODUCTION This research is focus on finding out the underlying factors that make the customer to switchover to another service provider in telecom industry in Ghana . The telecommunication industry is one of the most important industries of the world. In order to gain competitive advantage as competition is getting more and more intense, companies are compelled to innovate and do their best for to enhance the customer satisfaction level. As in the telecom industry the customers have multiple choices to select among service providers and actively seek their rights of switching from one telecom service provider to another. In this ferocious competition customers requires better...
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...Inquire, Inspire and Innovate BRM 2044 RESEARCH METHODS FOR BUSINESS The Factors Affecting the Purchase Intention of the Consumers toward Smartphone. TRIMESTER 2, 2012/2013 Lecturer: Wendy Teoh Ming Yen Lecture section | BM 202 | | Student’s Name | Student’s ID | Student’s Major | Signature | (Group Leader)Member 1: | THEO WAI KIAN | 1102700074 | BANKING AND FINANCE | | Member 2: | MAH JIA YEE | 1102701193 | BANKING AND FINANCE | | Member 3: | CHEN ZI XIANG | 1111112600 | HUMAN RESOURCE | | Member 4: | TAY KHENG GUAN | 1101106830 | HUMAN RESOURCE | | Table of Contents Index Page Cover Page 1 Contents 2-3 Chapters 1: Introduction 4-11 1.1 Introduction 4-6 1.2 Background of the research and research question 6-7 1.3 Research objectives 8 1.4 Significance and justification of the study 8-9 1.5 Research scope 9 1.6 Definition of the key terms 10 1.7 Organizational of Research 11 Chapters 2: Literature Review 12-19 2.1 Introduction 12 2.2 The theory 12-13 2.3 Dependent variable 13-15 2.3.1 Purchase intention of smartphone 14-15 2.4 Independent variables 15-19 2.4.1 Product features 15-16 2.4.2 Price 16-17 2.4.3 Brand name 17-18 2.4.4 Social influences 18-19 2.5 Conclusion 19 Chapters 3: Research Methodology 20-29 3.1 Development of Research framework and hypotheses 20-22 3.1.1 Social influences 21 3.1.2 Product features 21 3.1.3 Brand names 22 3.1.4 Price 22 3.2 Research...
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...bKash. I will talk about the usefulness of M-commerce by bKash and its success in Bangladesh for people with low income. For this, I will make a survey of 60 bKash customers and form 11 hypothesis’s about this. My model will show how each aspect of bKash’s services affects customer satisfaction. Using the research I will find if customers of bKash are satisfied and how bKash can improve its services. Introduction Many new kinds of business’s have emerged due to widespread use of cell phones. The number of cell phone users in Bangladesh is increasing and therefore these kind of business’s are booming. Different kinds of services are offered by mobile banking such as balance check, transfer of funds, bill payments, cash withdrawal services. bKash offers mobile banking services around Bangladesh via agents. This service was introduced in Bangladesh by BRAC bank and Money in motion. The 3 things necessary to run business by financial institutions are gaining trust, balancing safety with choice and increasing transparency. Today, business’ are building trust of consumers through advertising and providing consumers with good service. This service is spreading in Bangladesh but if quality of this service is not good, the business will fail. Research Questions and Research Objectives Answers to research questions will help in gaining the research objectives. They will provide information about satisfaction of customers. The 3 research questions are as follows: •Are location...
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...touch, which was really difficult to be done in Indian market, but in past 2-3 years the trends have changed at least in metros and big cities. It has been observed that Indore is adapting the changes in shopping trends in metros very quickly, they love to shop from home and enjoy online shopping. So the process of analysis of factor affecting customer satisfaction levels was initiated, ACSI Model uses the three manifest variables: Customer’s Expectation, Perceived Values and Over-all Quality, which leads to satisfied customer. This will give us the clear insights of satisfied online shoppers across Indore. Factors affecting online shopping behavior Online shopping is a relatively new type of retail shopping. It has now been adopted all over the world including Thailand. In Thailand, electronic shopping is still not as well known or accepted as in many other countries, and though the knowledge of online shopping in Thailand is now beginning to increase rapidly, the factors influencing online shopping behavior of Thai consumers have not been investigated. There are several articles written on online shopping, which have studied the influencing factors, but these have not been...
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...suitable for sale on the Internet. These developments have changed travellers’ behaviour that now depends on the Internet to search for information, plan their travel, and purchase online. Different sources provide evidence that illustrate the importance of online travel shopping. Research Objectives: * To explore the relationship between the Internet and the travel industry, with a special emphasis on the impacts brought by the Internet; * To identify the factors affecting the online travel shopping behaviour of FEU students, with special emphasis on the influence of trust and culture * To explore internet usage for information searching and product purchasing for online travel products by FEU students. * To determine the positive and negative effects of online travel shopping to the behaviour of FEU students. Review of Related Literature NEW TECHNOLOGIES. They provide travellers with greater access to information, and facilitate the purchase of remote tourism products. (New Web-based and mobile technologies have become important drivers of change in travel behaviour. They provide travellers with greater access to information, and facilitate the purchase of remote tourism products.) (In the context of tourism, this active participation of consumers is becoming especially prevalent through websites that provide consumers with the opportunity to save and print their own travel itineraries or to purchase tourism packages dynamically assembled based on their personal...
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