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Farmville

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Group Assignment 1
Visit the study group section and introduce yourself; also provide your schedule for keeping in touch. Discuss how to approach completing project 1 based on the social media for which your team will be the class leader. Every study group member should sign up for a social medium, connect with his or her study group, and start to communicate.
Social Media Assignments * Study Group 1: Facebook * Study Group 2: Farmville * Study Group 3: Twitter * Study Group 4: YouTube * Study Group 5: FourSquare * Study Group 6: Pinterest
● The study group will be the leaders in connecting the class on the selected medium, using the applicable weekly conference and start-off communications using these techniques.
● The study group will write a three- to five-page paper on the contribution the selected social medium has made to e-marketing, providing recommendations on ways this contribution can be increased.
● Use ideas from study and class group discussions, modules 1-4, our textbook, and Internet research sources to help justify your assessment and recommendations.
● Use your instructor as a consultant during your project. The paper should consist of a contribution of a minimum of one typed page per study group member, including citations, along with a group-developed executive summary and comprehensive reference section at the end with at least 6 total references. As an example, with a four-person study group, the paper should be a minimum of four and three-quarters to five pages (one page per group member and three-quarters to a full page of executive summary). If a study group member does not contribute to the paper, it can be one page less in length. All papers should list group members who helped write the whole paper, as well as who wrote each particular section (page) of the paper. Grades will be based on both individual and group contributions (five points—individual and five points —group).
The sections for the papers across each selected social medium are:
1. Executive summary: Overview of key points and recommendations to be derived from the paper. Include a SWOT analysis.
2. History of the social medium and where it is headed: Who started it? How? Why? How fast has it grown? Did it replace other Internet applications for users, or is it incremental? Does it deliver brand-building and/or lead generation for e-marketers? What is the outlook and impact on e-marketing?
3. Current and future target audiences and core users: Who and how many of them are using this now? Has it changed? If so, why? Who is projected to use this in the future? How can emarketing best be used to reach these users?
4. Competition: Who are they now, and who are they projected to be in the future? Why? Include both direct competition (at a minimum, the social media other study groups are writing on and others listed below) and indirect competition (this could be another type of medium, such as TV or radio) that can affect usage or profits in a major way. For direct and indirect competition, at a minimum include the following: * Facebook (Myspace, LinkedIn, Meetup, Ning, Google+ ) - focus on individual and group-oriented social media * Farmville (Other multi-player online social games including World of War or others available on Facebook, Wii, PS3, xBox, PC/MAC, mobile devices, as well as newer games by Zynga, the Farmville creator) - focus on social gaming * Twitter (SMS/MMS text messaging, Tumblr) - focus on short, concise social messaging and microblogging * YouTube (Justin.tv, UStream.tv, Vine, Vimeo) - focus on social video * Foursquare (Groupon, Living Social) - focus on location-based social deals and connections * Pinterest (Flickr, Picasa, Instagram) - focus on social photography
5. Profitable business models: Is the social medium profitable? How and why? If not, what does it need to do to become profitable? If so, how might it need to change to improve profitability?
6. SWOT analysis (strengths/weaknesses/opportunities/threats) for selected social medium and its two closest competitors. For all sections, include comments on the impact, opportunity, and challenges for e-marketing the social medium to its users as well as how other organizations can use the social medium as an e-marketing tool with their users.

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