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Financial Crisis in Tourism

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Submitted By tijansan
Words 3345
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Alexander Technological Educational Institution of Thessaloniki

Course:
International entrepreneurship

Financial crisis in Tourism

|Student: |Professor: | |Mr. Samaras Giannis |

November, 2011.
Content:

1. Financial crisis in Tourism- Introduction 2
2. How the crisis affects tourism 3
3. A Strategic Approach for the Global Tourism Industry to Overcome the Global Economic Crisis: A 10-Point Plan for Tourism Recovery 5
4. Money-saving trends in tourism 6
5. References 9

1. Financial crisis in Tourism- Introduction

Tourism is especially vulnerable to economic uncertainty and volatility for a simple reason. Most travel and tourism involves discretionary expense. During tough economic times people conserve their cash to cover the essentials of life, food, shelter and family necessities. However, this does not mean that tourism stops. The trend that we have learned from past crises whether we refer to past economic crises or the global tourism scare resulting from the events of 9/11 is that people continue to travel but they will travel differently from the way they do during times of economic buoyancy. Those tourism and hospitality businesses which will survive and indeed thrive in the months ahead are those which can adapt because there are always winners and losers in any outbreak of economic volatility.

In the short to medium term there is almost certain to be a trend of travelers spending less on travel. Those tourism and hospitality businesses which can adapt to service travelers on a tighter budget will do well. The demand for the luxury end of

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