...Ford Motor Company Ford Motor Company In 2008, three major U.S. automakers asked the government for a bailout. Ford, along with GMC, was two of those companies. Ford was able to mortgage enough assets and avoid for a bailout to avoid bankruptcy. Since that time, Ford has made strides toward increasing their annual income, providing more fuel efficient cars, and becoming known in the global world market. After reviewing the 2010 income statement, Ford reported a full net income of $6.6 billion. It competitors, Honda reported a full net income of $6.88 billion and GMC a full net income of $6.17 billion. Even though GMC shares are higher, Ford showed higher earnings than GM. According to Ford’s 2010 annual report, the earnings per share increased by 80 cents a share from 2009 and that the net income is Ford’s highest in more than ten years (annual report). It would be beneficial for Ford management to investigate a variety of ways to increase interest among its internal and external stakeholders to purchase stocks which in turn will help to increase the overall net profit of the company. In looking at the balance sheet, Ford reported the most in liabilities and long term debt. However, Ford showed greater earnings assets than both Honda and GMC (Appendix B). Honda reported the lowest amount in liabilities and a significantly lower long term debt than Ford (Appendix B). Overall, GMC fared better than Ford on the balance sheet with the lowest long term debt and decreased...
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...Ford Motor Company – Case Study Jason Austin Denine Rood Jeanne Sands Like apple pie and a summer baseball game, Ford Motor Company has come to symbolize America, the land of opportunity. This America is a place where a person with scarcely any means can take little more than an idea and transform it into one of the most successful companies in the world. This is the story of Henry Ford and the Ford Motor Company. Consider the following quote from the Ford Web site. Ford Motor Company entered the business world on June 16, 1903, when Henry Ford and 11 business associates signed the company's articles of incorporation. With $28,000 in cash, the pioneering industrialists gave birth to what was to become one of the world's largest corporations. Few companies are as closely identified with the history and development of industry and society throughout the 20th century as Ford Motor Company. Henry Ford and his business partners where true entrepreneurs. Today, when we think about Ford, we think about innovation. From Henry Ford’s revolutionary idea of the assembly line to the new vehicles that Ford introduces every day, innovation has always been a cornerstone of Ford’s business. One little known fact is that Ford embraced QFD (Quality Function Deployment) , a Japanese quality methodology, into their product design process significantly earlier than most companies in the United States. This embracing of new ideology has led Ford to offer products...
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...Business Research Methods, Part III Robert LaFond, Taylor Norman, Zephyr Scott, Vennita Watson QNT 561 May 13, 2013 Sripathi Nilkar Introduction As Ford Motor Company continues to seek ways to improve its current hybrid vehicles, the company will conduct a statistical analysis of the results of the questionnaires returned by its customers. Through this analysis, Ford Motor Company will be able to identify challenges that the company faces as well as the steps needed to reduce these challenges and improving both the company’s product and image. Statistical Analysis The results gathered from the questionnaire immensely helped Ford understand new aspects of an improved Hybrid vehicle. Subject 1 was the owner of a 2010 Ford Fusion Hybrid. Subject 1 has had 4 scheduled maintenance jobs performed on the car in the past year. On average, Subject 1 only drove 100 miles per week. Usually, scheduled maintenance is performed depending on the gas mileage of the car i.e. oil changes, tire rotation and balance, etc. Subject 1 took good care of their car over the past year, but still had two serious additional car problems. The 2010 Ford Fusion Hybrid costs Subject 1 on average $127.06 a week in gasoline. This customer is only satisfied at level 3. Being that this is only a three year old car, these problems point to inefficiencies with manufacturing. Both are costly for the owner to replace. Subject 2 is the owner of a 2012 Toyota Prius. Scheduled maintenance was performed...
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...M3_A2 “A hybrid vehicle is a vehicle that uses an on-board rechargeable energy storage system (RESS) and a fuel based power source for vehicle propulsion. These vehicles use much less fuel than their counterparts and produce less emissions. Hybrid vehicles recharge their batteries by capturing kinetic energy through regenerative braking. Some hybrids use the combustion engine to generate electricity by spinning a generator to either recharge the battery or directly feed power to an electric motor that drives the vehicle. This takes place when cruising or in other situations where just light thrust is needed.” (Orloff) Hybrid Car Advantages Clean energy. An electric motor together with a gas powered engine make a vehicle that has lower emissions and better gas mileage. It conserves energy while having the power of a standard engine. Performance improvements. New technologies allow hybrids the same kind of performance as normal cars, and they are continuing to develop, improving efficiency, getting better mileage, and reducing emissions even further. Incentives. Varying from state to state and federally, hybrids may come with a tax benefit and savings in the form of much less money spent on fuel. Regenerative braking. Each time you brake, the battery is recharged a little, eliminating the need for stopping to recharge the battery periodically. Lower fossil fuel dependence. Because hybrids are much cleaner and require...
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...Ruff April 10,2012 Business Analysis Part Two In this paper, the author will discuss Ford Motor Company’s business environment. The author has reviewed Ford’s income statement, balance sheet, and cash flow to determine the financial health of the company. The author will conduct a benchmarking analysis of the company as well. From reviewing Ford Motor Company’s income statement, balance sheet, and cash flow, the author has learned that the company needs to increase their revenue. Their revenue concerns the author because it is a little low, as compared to other companies, GMC and Toyota. It is lower than that of the other two companies. Toyota’s operating income is low, however, and their assets and liabilities equal to the same amount. GMC’s sales and revenue was very high along with its net income. GMC’s liabilities outweigh its assets though, which poses a very big problem. They are spending more than they produce, which is a bad thing. This makes their financial health very poor in that regard. To summarize Ford’s financial health, it could be better. Their gross profit is very low, in comparison to the two other companies. Their operating income leaves much more to be desired. Their income after taxes is more than their income before taxes. Their total assets outweigh their liabilities. They have quite a bit of debt. Moving forward, Ford can use this information to create strategies to increase their revenue. Some strategies include...
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...Gas Prices – Final Paper BUS308: Statistics for Managers Professor Student Name Date As a manager of a delivery service, it is important to observe the changes in the cost of gas. This information is significant because it determines whether the price of our product increases or decreases for the year. I recorded the annual average mean of gas prices between the years of 1982 to 2011. To get the mean I used the formula (=average(numbers in cells)), I calculated the expected value by multiplying the slope by the year and subtracting the intercept amount, and the residual amount was calculated by subtracting the annual mean by the expected value. The United States saw a noticeable uptick in the price of gas from 1976-1983, thanks to the situation in Iran. Gas prices have always been in an up and down rollercoaster according to our data the average mean of gas in 1982 was 1.296. From 1982 to 1983 gas prices went down because of another crisis the United States was dealing with. From the years 1984-1992 this period of time includes the Gulf War and the recession that followed shortly after: In 1986 the gas price went as low as 0.927 this came as a result of reduced demand and overproduction, which resulted in the short-term loss of OPEC unity. In the years 1993 – 2000 the United States was in an Economic boom. The gas prices remained average during this period until the year 2000...
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...Ford Motor Company Eric Andrews IRN: 9003104860 MGT/521 December 30, 2012 Dr. Tim Williams The purpose of this report is to conduct a SWOT analysis of the Ford Motor Corporation. The author will decide which parts of the SWOT analysis are most relevant to the decision to invest in the company. The author will identify the company’s internal and external stakeholders and those stakeholders’ wants and needs. The author will also explain how the company is fulfilling those needs and if they are not; why those needs are not being meet and how he company can fulfill the needs not being met. Strengths Brand Image Ford Motor Company has strong brand recognition through out the world and is one of the oldest manufacture of automobiles in the world. The company manufactures and distributes automobiles in over 200 markets on six continents (Ford, 2012). Ford’s main strength is it’s brand image because of the Ford and Lincoln brand name (Ford, 2012). Ford place seventh in 2012 amongst the leading automotive brands, ahead of (a) Audi, (b) Hyundai, & (c) Lexus (Ford, 2012). The company’s market share in the United States increased from 14.2% in 2008, to 16.5% in 2011 on the combined sales of their cars and trucks (Ford, 2012). The company is the leading automaker in Canada and Turkey with a 17.1% and 15.8% of car and truck sales (Ford, 2011). Their share of the market in Brazil and Argentina is a respectable 9.8% and 12.9%. The company’s market share throughout the world...
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...have on the consumer? The Ford Fusion Hybrid faces some pretty good competition from several direct and indirect competition. Hybrids are becoming more popular and some are going to choose based on the company and not the actual vehicle. Chevrolet, Honda, and Toyota have some good competitive models for those people who are being targeted. The environmentally minded and those wanting to cut their fuel consumption are also being targeted by the all electric cars on the market and the very high gas mileage vehicles offered by most manufacturers of vehicles. When looking at hybrids, the target markets include those people who are environmentally savvy and those who want value for their money. The ability to gain from the low fuel consumption combined with safety issues of driving in any conditions and in any type of traveling traffic is a goal feature to promote in those markets. However, many will still prefer the more comfortable knowledge of how the high mileage cars work and their reliability. People wanting to just lower their gas bills will be targets of these types of vehicles and though they may have the dual concerns of the environment, people are often slow to change. So far, the Ford Fusion is selling very well to its target markets and even with the all electric competition of the Ford Focus, the Fusion is expected to remain a good seller. One aspect that makes it popular and more competitive, especially with the Prius and the other hybrids is the size. The Fusion is...
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...Applied Research Paper: Superior Rentals Learning Team B Comm/215 July 14, 2014 Linda Camp Applied Research Paper: Superior Rentals As the business world looks to the future, they are leaning toward a more modern approach. Businesses are going "green" and using recyclable products in their industries. Being an environmentally aware company helps to promote a business, cut costs, and, most importantly, keeps our earth healthy. There are many reasons for a business to become more environmentally responsible. A healthier workplace, positive public response, reduced waste, and legal and tax advantages (Lorette, 2014) are just a few reasons Superior Rentals, Inc. should "go green.” Environmental responsibility begins with research and continues with the implementation of new methods and ideologies to promote a "green" company and a better world. The proposed methods, contained herein, are financially responsible, and relatively simple to incorporate into Superior Rentals, Inc.'s business plan. When businesses “go green,” the impact on the environment is substantial. Superior Rentals, Inc. can positively affect its local market and the world with environmentally sound practices. Alternatives and Discussion Research indicates the following alternatives for Superior Rentals, Inc., and includes discussion of the effectiveness of each alternative. Using Tablets/Going Paperless Using a tablet in place of a cash register has many benefits. Tablets...
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...Sales of hybrid and plug-in electric vehicles fell to a 16-month low in May, dragged down by real and imagined supply constraints and increased competition from lower-priced gas-powered small cars, reports Edmunds’ AutoObserver.com, the premier online resource for automotive industry analysis. May sales of hybrid and electric-drive vehicles were off 35.8 percent from a year earlier, lead by dramatic declines in sales of Toyota and Honda models. Overall, Toyota and Lexus hybrids dropped 45.1 percent for the month. Honda, the second-largest producer of hybrids, saw its sales in the segment fall 29 percent in May. "For those selling hybrids, it is incredibly bad luck that the Japanese earthquake and associated production disruptions occurred as gas prices were reaching their highest levels in three years," said Edmunds.com Chief Economist Lacey Plache. "While Japanese automakers may well gain back their lost share on other vehicles, hybrids will face an even steeper climb back to previous levels, given the greater and growing competition from fuel-efficient, non-hybrid vehicles." Leading the slump was the decline in Toyota Prius sales, which traditionally account for about half of the hybrid market. A total of 6,924 Priuses were sold in May, down 51 percent from the same month last year. Low supply and higher prices have made the popular hybrid less palatable to consumers. A pricing analysis by Edmunds.com found that the effective cost of a new Prius was $2,500 more in May than...
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...A hybrid car is a motor vehicle that uses two or more different sources of power. In most hybrids, you will find an internal combustion engine in addition to an electrical motor. Depending on how the vehicle is driven and the availability of power, the car uses gasoline and battery power alternately. In this assignment, you will research five different hybrid cars and evaluate their impact on the environment. Using the readings for this module, the Argosy University online library resources, and the Internet, do the following: * Identify the top five most popular choices of hybrid cars. Analyze the advantages and disadvantages of each car’s technology, price, manufacturing, and impact on environment. Include the scientific principles involved in the technology. * Determine which type of car would work best for you and your family. Justify your decision based on your analysis of the five hybrid cars. * Explain the impact these cars will have on the United States’ economy. Consider the following issues in your analysis: consumer buying, sustainability, recycling, and fuel economy. * Evaluate the impact that hybrid-car technology has had or could have on the United States’ political relationships with oil-producing countries. Be sure to include an analysis of economic issues such as production, supply, and trade. Describe how this technology will influence world politics. Include an analysis of economic issues such as production, supply, and trade. The top...
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...The Ford Motor Company (NYSE: F) is an American multinational corporation and the world's fourth largest automaker based on worldwide vehicle sales, following Toyota, General Motors, and Volkswagen. Based in Dearborn, Michigan, a suburb of Detroit, the automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford, Lincoln, and Mercury brands, Ford also owns Volvo Cars of Sweden, and a small stake in Mazda of Japan and Aston Martin of England. Ford's former UK subsidiaries Jaguar and Land Rover were sold to Tata Motors of India in March 2008. In 2007, Ford fell from the second-ranked automaker to the third-ranked automaker in US sales for the first time in 56 years, behind General Motors and Toyota. Based on 2007 global sales, Ford fell to the fourth-ranked spot behind Volkswagen. Ford is the seventh-ranked overall American-based company in the 2007 Fortune 500 list, based on global revenues in 2007 of $172.5 billion.[3] In 2007, Ford produced 6.553 million automobiles and employed about 245,000 employees at around 100 plants and facilities worldwide.[1] Also in 2007, Ford received more initial quality survey awards from J. D. Power and Associates than any other automaker. Five of Ford's vehicles ranked at the top of their categories[4] and fourteen vehicles ranked in the top three.[5] Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing...
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...Jessica V. 04/12/2013 ENV 105 section# 22641 Captain Planet seeks Planeteers with real super hero powers In the early 90s, the animated environmentalist television program Captain Planet and the Planeteers gained worldwide popularity; the show immediately grabs your attention from the opening theme. “Our world is in peril; Gaia, the spirit of the Earth, can no longer stand the terrible destruction plaguing our planet. She sends magic five rings to 5 special young people” (A Hero for Earth. Captain Planet and the Planeteers. TBS. 15 September 1990. Television.) In 2013 those 5 special young people sold the rings on EBay to pay off student loans and credit card debt. In society’s attempt to solve the ecological crisis in the 21st century, people living and breathing on this planet must contribute to making environmentally conscious sacrifices to ensure that there will be a planet Earth tomorrow. What we have done throughout the past has contributed to the erosion and deterioration of our ecosystem today. In order for a system of environmental policy to be enforced, the policy itself needs to be backed by governments. Unfortunately, a large number of corporations and businesses that contribute to the crimes against nature directly stimulate the economy and in addition act as huge sponsors in political campaigning. With each solution for every environmental issue, whether it is clean energy or animal cruelty, money plays a significant role. In order...
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...will start thinking enough is enough, and start looking into purchasing an “economy based” vehicle to meet their everyday needs at a lower overall cost of ownership and gas price. Two of the leading cars for the economy today are; the Toyota Prius and the Ford Fusion, they are both gas efficient; however, they do differ in purchase price and lifetime performance. Those are two main things I would take into consideration when purchasing a vehicle in this economy. If we take into consideration the financial situation, the United States is in today, having a car that does not cost a fortune at the pump to fill and would be easy to maintain is ideal. When purchasing a vehicle an area that often overlooked during the purchasing a vehicle is the gas tank capacity. The Toyota Prius gas tank size is on the smaller size side at only 12 gallons, which means the national average to fill this car is only $45.12 each time you go to the gas station. This vehicle also comes with an alternative power option, the Prius runs on electricity as well called a (Plug in option), not only meaning that you are saving on gas but also air pollution as well. The Prius gets an estimated 44 MPG city and 40 MPG highway, not too bad for a compacted car. The Ford Fusion has a much bigger gas tank at 17.5 gallons, with a national average of $64.23 to fill every time you go to the gas station. The Fusion does not come with an...
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...Marketing Plan Group Assignment (Phase Three) 10% MRK 200 XX [pic] Ford Motor Company Hybrid Ford Escape Group Memebers: Yasmine Kustec Ramon Pinto Bowang Zhou Zang Yue Brett O'connell Yoon Joon Table of Content Cover Page Table of Content 1 The Executive Summary 2 Company Backgrounder 3 Company Mission Statement 3 ➢ Vision 4 ➢ Values 4 Situational Analysis ➢ Internal Environment 5 ➢ Competition Environment 6 ➢ Economic Environment 6 ➢ Cultural/ Social Environment 7 ➢ Government Environment 8 ➢ Technology Environment 9 Company Objectives 9 Target Segment(s) Profile 11 Market Strategies 13 ➢ Figure 1.1 21 Resources 25 Marketing Plan Group Assignment The Executive Summary Ford Motors, through the past five years or so, have been experiencing difficulties with their significantly present decline market share. Being a dominate player in the auto business for over a century, Ford Motors have been reluctant to keep up with current trends and evolving competitors from growing economies. Considering the company’s external and internal opportunities, and directing their resources towards a more skillfully R& D (research and development)...
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