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Corporate finance 2

Ngoc-Viet Vo

Binh-Duong Doan

Yuming Hao

Huili Liu

Noelia Martin Plaza

Khurram Shahzad

© 2010 - GMP IAE LYON 3

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Introduction SWOT Analysis Balanced Scorecard
Strategies & Indicators

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Google is a global technology leader focused on improving the ways people connect with information. Incorporated in California in September 1998 and reincorporated in Delaware in August 2003. Headquarters are located at 1600 Amphitheatre Parkway, Mountain View, California 94043
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Mission: Google’s mission is to organize the world’s information and make it universally accessible and useful

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Major Products:
Google Web Search with Advanced Search Functionality Web Page Translation—supports 41 languages Integrated Tools—such as a spell checker, a calculator, a dictionary and currency and measurement converters Google image and book search Google Scholar Google Finance Google webmaster Tools etc. etc. list goes on……….

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Financial Position:
Total Assets stand at US Dollar 31 Billions Total Stock Holder’s equity stands at US Dollars 23 Billions Total Revenues stand at US Dollars 21 Billions While biggest cost is that of Research and Development. (FY 2008)

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