KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN
Faculty of Accountancy, Finance and Business
Faculty of Applied Sciences and Computing
Academic Year 2015/2016
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ABDT2043 FUNDAMENTALS OF MARKETING
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COURSEWORK SPECIFICATION

Coursework Assessment (40%)

No. | Contributions to coursework | % of contribution | 1. | Mid-Term Test: Multiple Choice Questions | 25% | 2. | Individual Tutorial Presentation | 15% | 3. | Group Written Assignment | 60% | Total contribution | 100% |

1. Mid-Term Test: Multiple Choice Questions (25%)
A mid-term test will be given during Week 3 tutorial. It consists of 25 multi-choice questions and will cover lecture topics from Weeks 1 to 2. Students are expected to complete all the questions within one hour.

2. Individual Tutorial Presentation (15%)

* Each student will be assigned a tutorial question. * Each student will be given 10 minutes to present the tutorial answers. * The tutor will inform the scheduled dates for each group to present. * Students will be assessed individually according to the criteria listed. * Use the cover page provided by the lecturer/tutor. (Refer Appendix 3) * Presenters are required to use visual aids for their presentations, PowerPoint slides must be printed and attached with format of 6-slide in a page. The presentation slides should not more than 6 slides or 1 page.

3. Group Written Assignment (60%)

Requirements

Select a company in the consumer market for analysis and write a report on the following topics: * Background of the company * Marketing Mix: Product, Place, Price, and Promotion * Recommendations

Instructions to students

* Form into groups of 4 to 5 students in each group. * Write a report of between 12 to 15 pages (excluding Table of Contents and Appendices). A penalty of 2% will be imposed on reports exceeding the required number of pages. * The assignment must be submitted in neatly type-written Report Format. * Assignment is to be typed in font size 12pt, Times New Roman. 1.5 spacing and Justify for text align on A4 size papers. * All pages must be paginated consecutively using Arabic numerals (e.g., 1, 2, 3, etc) including appendices and printed at the bottom centre of the page. * Appendices: copies of articles must be attached to the report. * Use the Harvard Referencing System. * The written assignment must be submitted in second tutorial of Week 5 during tutorial session. * A softcopy of the assignment in CD format must be submitted together with the written assignment. * Students will get the feedback of their assignment during week 7. * Students are required to submit their original work and avoid any plagiarism. Students are required to sign a declaration that the work submitted is their own work and that they have not in any way knowingly allow another student to copy it. It will be assumed that all submitted work is that of the students’ own work. * Students are also required to submit their work on to the SafeAssign and attach the result outcome along with their submitted assignment. Before submitting your completed assignment, you are required to check your written work with the SafeAssign available at CeL. The SafeAssign Report Summary percentage for your written work should not exceed 20%. Revise or rewrite your work to ensure your group meets this requirement. Any submitted assignment with SafeAssign percentage that exceed 20%, 20 marks will be deducted from the total marks of the written work.

Report Layout

* Cover page (Refer Appendix 1) * Feedback form (Refer Appendix 4) * Plagiarism Statement (Refer Appendix 2) * SafeAssign Result (Should not exceed 20% - from Introduction to Conclusion) * Table of Contents * Contents of report * Introduction * Background of the company * Product * Place * Price * Promotion * Recommendations * Conclusion * References and citations (Use the Harvard Referencing System) * Appendices (Number and give titles to all the appendices) * CD (Complete assignment, Safeassign report, video and etc)

ASSESSMENT CRITERIA FOR GROUP WRITTEN ASSIGNMENT (60%)

Assessment Criteria | Excellent | Good | Average | Poor | Very poor | Introduction (2.0) | 2.0 | 1.5 | 1.0 | 0.5 | 0 | Company background (2.0) | 2.0 | 1.5 | 1.0 | 0.5 | 0 | Product (8.0) | 8.0 | 6.0 | 4.0 | 2.0 | 0 | Place (8.0) | 8.0 | 6.0 | 4.0 | 2.0 | 0 | Price (8.0) | 8.0 | 6.0 | 4.0 | 2.0 | 0 | Promotion (8.0) | 8.0 | 6.0 | 4.0 | 2.0 | 0 | Recommendations (6.0) | 6.0 | 4.0 | 3.0 | 2.0 | 0 | Conclusion (2.0) | 2.0 | 1.5 | 1.0 | 0.5 | 0 | References and citations (6.0) | 6.0 | 4.0 | 3.0 | 2.0 | 0 | Appendices (3.0) | 3.0 | 2.5 | 2.0 | 1.0 | 0 | Report layout and format (4.0) | 4.0 | 3.0 | 2.0 | 1.0 | 0 | Good English grammar and spelling (3.0) | 3.0 | 2.5 | 2.0 | 1.0 | 0 |

Additional Information

* Armstrong, G & Kotler, P 2015, Marketing: An introduction, 12 edn, Pearson, England, relevant chapters will provide the necessary guidance. * The marked assignment will not be returned but coursework marks with feedback will be released during Week 7. * Penalty for late submission: Any assignment submitted after the due date without an approved extension, will be penalised. * Late submission 1-3 days after the stipulated deadline: Maximum marks capped at 50%. * Late submission 3-7 days after the stipulated deadline: Reject and fail the coursework with 0 marks. * No coursework shall be accepted 7 calendar days after the deadline.

Appendix 1: Cover Page of Group Written Assignment

Academic Year 2015/2016

ABDT2043 FUNDAMENTALS OF MARKETING
GROUP WRITTEN ASSIGNMENT TITLE:

…………………………………………………………………………………

Programme: ______________________________________________

Tutorial class: ____________________________________________

No. | Students’ names | Students’ ID No. | 1. | | | 2. | | | 3. | | | 4. | | | 5. | | |

ASSESSMENT CRITERIA: Assessment Criteria | Excellent | Good | Average | Poor | Very poor | Introduction (2.0) | 2.0 | 1.5 | 1.0 | 0.5 | 0 | Company background (2.0) | 2.0 | 1.5 | 1.0 | 0.5 | 0 | Product (8.0) | 8.0 | 6.0 | 4.0 | 2.0 | 0 | Place (8.0) | 8.0 | 6.0 | 4.0 | 2.0 | 0 | Price (8.0) | 8.0 | 6.0 | 4.0 | 2.0 | 0 | Promotion (8.0) | 8.0 | 6.0 | 4.0 | 2.0 | 0 | Recommendations (6.0) | 6.0 | 4.0 | 3.0 | 2.0 | 0 | Conclusion (2.0) | 2.0 | 1.5 | 1.0 | 0.5 | 0 | References and citations (6.0) | 6.0 | 4.0 | 3.0 | 2.0 | 0 | Appendices (3.0) | 3.0 | 2.5 | 2.0 | 1.0 | 0 | Report layout and format (4.0) | 4.0 | 3.0 | 2.0 | 1.0 | 0 | Good English grammar and spelling (3.0) | 3.0 | 2.5 | 2.0 | 1.0 | 0 | TOTAL | /60 |

Appendix 2

FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS
FACULTY OF APPLIED SCIENCES AND COMPUTING
Academic Year 2015/2016

Plagiarism Statement

Read, complete and sign this statement to be submitted with your written work.

We confirm that the submitted work are all our own work and are in our own words.

Name (Block Capitals) Reg. No. Signature

1. ………………………………. ……………………… ………………….

2. ………………………………. ……………………… ………………….

3. ………………………………. ……………………… ………………….

4. ………………………………. ……………………… ………………….

5. ………………………………. ……………………… ………………….

Programme ………………………….

Tutorial Class …………………………..

Date ………………………….

Appendix 3

ASSESSMENT CRITERIA FOR INDIVIDUAL TUTORIAL PRESENTATION (15%)

Name of student: ______________________________________
Student’s ID No.: ______________________________________
Programme : _____________________________________
Group : _____________________________________

Assessment criteria | Excellent | Good | Average | Poor | Very poor | Good understanding of topic (3.0) | 3.0 | 2.0 | 1.5 | 1.0 | 0 | Use of visual aids (3.0) | 3.0 | 2.0 | 1.5 | 1.0 | 0 | Time management & audience interest (3.0) | 3.0 | 2.0 | 1.5 | 1.0 | 0 | Eye contact (3.0) | 3.0 | 2.0 | 1.5 | 1.0 | 0 | Overall quality of voice tone (3.0) | 3.0 | 2.0 | 1.5 | 1.0 | 0 | TOTAL | /15 |

Comment:___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Appendix 4
FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS
FACULTY OF APPLIED SCIENCES AND COMPUTING

COURSEWORK FEEDBACK FORM FOR WRITTEN REPORT

COURSE CODE/ COURSE TITLE: ABDT2043 Fundamentals of Marketing | NAME OF STUDENT(s): | ID No: | 1) | | 2) | | 3) | | 4) | | 5) | | | | PROGRAMME: 1DBU/1DEC/1DEM/1DMK/1DRM/1DLM/1DIN/1DEN/2DSE/2DFN | YEAR OF STUDY:1 /2 SEMESTER: 3 | ACADEMIC YEAR: 2015/2016 | GROUP NO: 1/ 2/ 3/ 4/ 5/ 6/ 7/ 8/ 9/ 10/ 11/ 12/ 13/ 14/ 15 | COURSEWORK NO: 2 | NATURE OF COURSEWORK: Group assignment | MARKS ALLOCATED:/60 |

Overall feedback: | Student’s Acknowledgement: | Date: | Lecturer’s /Tutor’s Name and Signature: | Date: |
Note: This form must be submitted together with the assessment grid/grading criteria and SafeAssign report for the coursework.

THE HARVARD REFERENCING SYSTEM
In the Harvard referencing system, cited publications are referred to as citation in the text by giving the author’s family name and the year of publication, and the details are listed in the reference list at the end of the text/work.

The process of citing references consists of two inter-related parts:
i. Citing - the way a writer refers from the text to the sources used in the assignment. ii. Referencing - the process of creating a reference list of each source a writer has used in writing the assignment.

CITATION IN THE TEXT
When writing a piece of work, you will need to refer to materials written or produced by others. This procedure is called citing or quoting references. The system that you have used to cite the sources must be consistent and accurate to enable readers to identify and locate the materials to which you have referred to. The same set of rules should be followed every time you cite a reference.

Material | An example of citation in the text | The entry in the reference list | | BOOKS | Single author | An important factor is… (Cameron 2002, p. 158) Khoo (1977, p. 45) argues that… | Cameron, SS 2002, Business student’s handbook: Learning skills for study and employment, Prentice Hall, Harlow. Khoo, KK 1977, The western malay states, Oxford University Press, Kuala Lumpur. | | | Two or three authors | According to Kim and Mauborgne (2005), … | Kim, WC & Mauborgne, R 2005, Blue ocean strategy: How to create uncontested market space and make the competition irrelevant, Harvard Business School, Boston. Guelich, S, Gundavaram, S & Birznieks, G 2000, CGI programming with perl, 2nd edn, O’Reilly, Cambridge. | | | Four or more authors | As suggested by Sandler et al. (1995, p. 14) … The industry… (Leeders et al. 1996) | Sandler, MP, Patton, JA, Coleman, RE, Gottschalk, A, Wackers, FJ & Hoffere, PB 1995, Diagnostic nuclear medicine, Williams & Wilkins, Baltimore. Leeders, SR, Dobson, AJ, Gibbers, RW, Patel, NK, Mathews, PS, Williams, A & Marriot, DL 1996, The Australian film industry, Dominion, Adelaide. | | | Electronic book | Gottshalk and Solli-sather (2006) contend that… | Gottschalk, P & Solli-saether, H 2006, Managing successful IT outsourcing relationship, viewed 30 July 2007,<http://site.elibrary.com/lib/tarc/document/display.jsp?docID=1008436&page=1>. | | | Chapter in an edited book | Ezhar (2001) notes that… | Ezhar, T 2001, ‘Working with foreigners’, in Understanding Malaysian workforce, eds Asma Abdullah & A Low, Malaysian Institute of Management, Kuala Lumpur, pp.179-196. | | JOURNAL | Single author | Ho (2007, p. 2) argues that … | Ho, S 2007. ‘Knowledge sharing - a fear factor’, Malaysian Management Review, vol. 42, no. 2, pp. 1-22. | | | Two or three authors | Bilosvalavo and Lynn (2006, p. 774) acknowledge…The impact of IT… (Li & Clifford 2007, p. 163). | Bilosvalavo, R & Lynn, M 2006, ‘Mission statements in Slovene enterprises: Institutional pressures and contextual adaptation’, Management Decision, vol. 45, no. 4, pp.773-788.Li, G & Clifford, N 2007, ‘When a talking computer agent is half human and half humanoid’, Human Communication Research, vol. 33, no. 2, pp. 163-193. | | | Journal article from an electronic journal using electronic database | …and this has been established by Eisend andSchucherta (2006). | Eisend, M & Schucherta, P 2006, ‘Explaining counterfeit purchases: A review and preview’, Academy of Marketing Service, vol. 2006, no. 2, viewed 31 July 2007,<http://www.amsreview.org/articles/eisend12-2006pdf>. | ELECTRONIC PUBLICATIONS | A World Wide Web site | The result of the test can… (Potter 2005). | Potter, J 2005, The big five personality test, viewed 11 July 2007, <http:// www.outofservice.com/bigfive>. | | Electronic book | Holland (2004) maintains that… | Holland, M 2004, Guide to citing internet sources, 2nd edn, updated 2 November 2005, viewed 10 July 2007,<http://www.bournemouth.ac.uk/library/using/guide_to_citing_internet_source.html>. | | Media releases on the World WideWeb | Ong (2007) notes that sustainable living… | Ong, KT (Minister of Housing and Local Government) 2007, Sustainable living in Malaysia, media release, 16 June, Ministry of Housing and Local Government, KualaLumpur, viewed 30 July 2007, <http://aplikasi.kpkt.gov. my/ucapan.nsf>. | | Discussion lists or newsgroups | Marsh (2007) postulates that… | Marsh, A <marsha@gmail.com> 2007, ‘Time management’, list server, 28 March, Google Recreational Gardens, viewed 30 July 2007,<http://groups.google.com/group/rec.gardens/browse_thread/thread/e0ec899/2956944565b8e75c#2956944565b8e75c>. | | Email | Amir confirmed this by email on 1 July 2007… | Personal communications such as conversations, letters and personal email messages are not included in a reference list. | SPECIAL PUBLICATONS & | Conference paper | It has been shown (Chang 2003) that… Chang (2003) contends that… | Chang, CC 2003, ‘Malaysia’s outline perspective plan towards prosperity in the trend of globalisation’, in Proceedings of the Seventh World Chinese EntrepreneursConvention, 21-26 July 2003, Sunway Resort, Petaling Jaya, The Associated Chinese Chambers of Commerce and Industry of Malaysia, ACCIM, Kuala Lumpur, pp.28-38. | | Newspaper article with author | As Fernandez (2007) notes in his articles, … | Fernandez, T 2007, ‘I didn’t make any threats: Kayveas’, Sun, 31 July, p. 2.Note: ‘The’ in the English language newspaper title is omitted. | | Newspaper article with no author | …in the Sun (31 July 2007, p. 3). | Sun 2007, ‘Master plan boost for northern corridor’, 31 July, p. 3. | | Government article | The strategic approaches include…(Ministry of Agriculture 1998). | Ministry of Agriculture 1998, The third national agriculture policy, Ministry of Agriculture, Kuala Lumpur. | | Thesis | Lee (1995) recommends that … | Lee, CW 1995, ‘Characteristics of rubber products for mining applications’, Unpublished final year advanced diploma project, Tunku Abdul Rahman College. | | Acts of Parliament | The Service Tax (Amendments) (2000) states that … | Service Tax (Amendments) 2002. |

Material | An example of citation in the text | The entry in the reference list | | BOOKS | Single author | An important factor is… (Cameron 2002, p. 158) Khoo (1977, p. 45) argues that… | Cameron, SS 2002, Business student’s handbook: Learning skills for study and employment, Prentice Hall, Harlow. Khoo, KK 1977, The western malay states, Oxford University Press, Kuala Lumpur. | | | Two or three authors | According to Kim and Mauborgne (2005), … | Kim, WC & Mauborgne, R 2005, Blue ocean strategy: How to create uncontested market space and make the competition irrelevant, Harvard Business School, Boston. Guelich, S, Gundavaram, S & Birznieks, G 2000, CGI programming with perl, 2nd edn, O’Reilly, Cambridge. | | | Four or more authors | As suggested by Sandler et al. (1995, p. 14) … The industry… (Leeders et al. 1996) | Sandler, MP, Patton, JA, Coleman, RE, Gottschalk, A, Wackers, FJ & Hoffere, PB 1995, Diagnostic nuclear medicine, Williams & Wilkins, Baltimore. Leeders, SR, Dobson, AJ, Gibbers, RW, Patel, NK, Mathews, PS, Williams, A & Marriot, DL 1996, The Australian film industry, Dominion, Adelaide. | | | Electronic book | Gottshalk and Solli-sather (2006) contend that… | Gottschalk, P & Solli-saether, H 2006, Managing successful IT outsourcing relationship, viewed 30 July 2007,<http://site.elibrary.com/lib/tarc/document/display.jsp?docID=1008436&page=1>. | | | Chapter in an edited book | Ezhar (2001) notes that… | Ezhar, T 2001, ‘Working with foreigners’, in Understanding Malaysian workforce, eds Asma Abdullah & A Low, Malaysian Institute of Management, Kuala Lumpur, pp.179-196. | | JOURNAL | Single author | Ho (2007, p. 2) argues that … | Ho, S 2007. ‘Knowledge sharing - a fear factor’, Malaysian Management Review, vol. 42, no. 2, pp. 1-22. | | | Two or three authors | Bilosvalavo and Lynn (2006, p. 774) acknowledge…The impact of IT… (Li & Clifford 2007, p. 163). | Bilosvalavo, R & Lynn, M 2006, ‘Mission statements in Slovene enterprises: Institutional pressures and contextual adaptation’, Management Decision, vol. 45, no. 4, pp.773-788.Li, G & Clifford, N 2007, ‘When a talking computer agent is half human and half humanoid’, Human Communication Research, vol. 33, no. 2, pp. 163-193. | | | Journal article from an electronic journal using electronic database | …and this has been established by Eisend andSchucherta (2006). | Eisend, M & Schucherta, P 2006, ‘Explaining counterfeit purchases: A review and preview’, Academy of Marketing Service, vol. 2006, no. 2, viewed 31 July 2007,<http://www.amsreview.org/articles/eisend12-2006pdf>. | ELECTRONIC PUBLICATIONS | A World Wide Web site | The result of the test can… (Potter 2005). | Potter, J 2005, The big five personality test, viewed 11 July 2007, <http:// www.outofservice.com/bigfive>. | | Electronic book | Holland (2004) maintains that… | Holland, M 2004, Guide to citing internet sources, 2nd edn, updated 2 November 2005, viewed 10 July 2007,<http://www.bournemouth.ac.uk/library/using/guide_to_citing_internet_source.html>. | | Media releases on the World WideWeb | Ong (2007) notes that sustainable living… | Ong, KT (Minister of Housing and Local Government) 2007, Sustainable living in Malaysia, media release, 16 June, Ministry of Housing and Local Government, KualaLumpur, viewed 30 July 2007, <http://aplikasi.kpkt.gov. my/ucapan.nsf>. | | Discussion lists or newsgroups | Marsh (2007) postulates that… | Marsh, A <marsha@gmail.com> 2007, ‘Time management’, list server, 28 March, Google Recreational Gardens, viewed 30 July 2007,<http://groups.google.com/group/rec.gardens/browse_thread/thread/e0ec899/2956944565b8e75c#2956944565b8e75c>. | | Email | Amir confirmed this by email on 1 July 2007… | Personal communications such as conversations, letters and personal email messages are not included in a reference list. | SPECIAL PUBLICATONS & | Conference paper | It has been shown (Chang 2003) that… Chang (2003) contends that… | Chang, CC 2003, ‘Malaysia’s outline perspective plan towards prosperity in the trend of globalisation’, in Proceedings of the Seventh World Chinese EntrepreneursConvention, 21-26 July 2003, Sunway Resort, Petaling Jaya, The Associated Chinese Chambers of Commerce and Industry of Malaysia, ACCIM, Kuala Lumpur, pp.28-38. | | Newspaper article with author | As Fernandez (2007) notes in his articles, … | Fernandez, T 2007, ‘I didn’t make any threats: Kayveas’, Sun, 31 July, p. 2.Note: ‘The’ in the English language newspaper title is omitted. | | Newspaper article with no author | …in the Sun (31 July 2007, p. 3). | Sun 2007, ‘Master plan boost for northern corridor’, 31 July, p. 3. | | Government article | The strategic approaches include…(Ministry of Agriculture 1998). | Ministry of Agriculture 1998, The third national agriculture policy, Ministry of Agriculture, Kuala Lumpur. | | Thesis | Lee (1995) recommends that … | Lee, CW 1995, ‘Characteristics of rubber products for mining applications’, Unpublished final year advanced diploma project, Tunku Abdul Rahman College. | | Acts of Parliament | The Service Tax (Amendments) (2000) states that … | Service Tax (Amendments) 2002. |

MATERIALS
MATERIALS
EXAMPLES OF REFERENCING

When you cite references in the text of your assignment, include:
 the author or editor’s family name (or organisation responsible) - do NOT include given names or initials
 the year of publication
 page(s) of publication (if appropriate and where available)

THE REFERENCE LIST
The reference list in the Harvard referencing system:
 is titled ‘References’
 is arranged alphabetically by author’s family name
 is a single list – books, journal articles and electronic sources are listed together and not arranged in a separate list
 includes the full details of your citation in the text
 is NOT a bibliography – you do not need to produce a bibliography for your assignments unless specifically asked to do so by your lecturer. A bibliography lists everything you may have read but did NOT use it in the course of doing the assignment while a reference list is limited to the citation in the text references used in your assignment.