...|Managing change | |Managing Change - McDonalds | |McDonalds | | | |By: Dangermin Field | |HR587 Managing Organizational Change | K Milburn 29 May 2011 |This document brings into picture the change that took place in McDonalds | Table of Contents Executive Summary Assessment/Diagnosis Analysis of the Change Strategy Results/Outcomes Evaluation of the Effort Discussion and Conclusion Works Cited Appendix Introduction: ‘You can change without improving, but you cannot improve without changing!’ In today’s fast growing and highly competitive environment everyone wants to stay...
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...Don Thompson Products: Fast food, hamburgers, chicken, French fries, desserts, soft drinks, coffee, milkshakes, salads, breakfast. Revenue: U.S $27.56 billion (2012) Operating income: U.S $8.60 billion (2012) Net Income: U.S $5.46 billion (2012) Total asset: U.S $35.39 billion (2012) Total equity: U.S $15.29 billion (2012) Employee: 1800000 (2013) It serves 68 million customers daily in 119 countries McDonald’s Type: Public restaurant Founded: May 15, 1940 in San Bemardina and California April 15, 1995 McDonald’s corporation in Des Planines, Illinois Founder: Richard & Maurice McDonald’s founder of McDonald’s Restaurant Ray Kroc McDonald Corporation founder Head Quarter: Oak Broak Illinois No. of location: 34000 worldwide Area served: Worldwide History In 1937, Patrick McDonald’s open “The Airdrome”, a food stand, on Huntington Drive near the Monrovia airport California – Hamburgers was 10cents and all you drink orange juice was 5cents In 1940, his two sons, Maurice and Richard moved the entire building 40 miles east, west 14th and 1398 North E Streets in Bernardino California. The restaurant was renamed as “McDonald’s Bar-B-Q” and served 25 items In 1948, after the McDonald’s brother realized that most of profit came from selling hamburgers, then they closed down their food stand, drive-in to established a simple menu of hamburgers, French fries, soft drinks, apple pie and cheese burgers. The restaurant name changed again...
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...Key Success Factors McDonald’s key success factors are cost efficiency, product development, marketing, and promotions. To ensure McDonald’s remained consistent with these factors, they sold Donatos Pizzeria, a company they owned for the past four and half years, due to the costly operations of running the company. This allowed McDonald’s to address the issues of slumping sales they experienced in the past and focus their attention on their operations. In 2003, McDonald’s introduced a new revitalization plan aimed to help market itself to today’s health conscious consumers and to improve its financial position through discipline. In previous years, 10 McDonald’s had been attempting to grow primarily by adding new restaurants. With the limited success of this strategy, the McDonald’s managers appeared they were more interested in expanding the empire than generating shareholder wealth. With the new campaign, McDonald’s has begun to look like the world’s food service industry leader once again. McDonald’s has introduced new products like salads and chicken options that have been well received by the more health conscience consumers. McDonald’s also streamlined and improved techniques its training and operations systems. This resulted in an even more enjoyable customer experience. Finally, McDonald’s has practiced impressive levels of financial discipline lately. They have paid down their own debt, reduced capital expenditures by starting less new restaurants, and reducing other...
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...thing to keep in mind throughout this paper is that twenty five percent of currency passes through the McDonald's corporation. McDonald was created by Dick and Mac McDonald. The Brothers started out with opening a hotdog stand in 1937 called Airdrome. With Airdrome being such a great success they decided to expand the business and come up with a different type of restaurant. McDonald opens in 1940 in San Bernardino, California (History of McDonald's). The menu consisted of 25 items and most was barbecue. McDonald became a popular place for teen to hang out at. McDonald stays open for several years but they wanted to close down. The reason they closed down they want to do something different with their restaurant. So they closed down for several months. The brothers wanted to be the first restaurant that had what they called "Speedee Services" (The Great Leaders). They came up with this idea because they most there profit off of burgers, and since the burger did not take that long to make they could have fast services. In 1948 McDonald establish the principles of the modern fast-food restaurant(History of McDonald's). They also started selling French fries and milkshakes to go along with their burgers in 1949(History of McDonald's). They became popular in San Bernardino, California, so the brother decided to franchise the restaurant. The second McDonald open in Phoenix, Arizona. The third open in...
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...Executive Summary This assignment is about the ethical aspects of the two organizations chosen by me which are McDonald and KFC. I have done some research about the definition of business ethics, the history of these both organization, evaluate and analyst the ethical and unethical business practices of one company compared to the other company within the same industry and also applied 4 relevant ethical theories to these both organizations and also how they use it. Table of Contents Executive Summary 1 Definition of Business Ethics 3 1.0 Introduction 4 1.1 KFC’s History 4 1.2 McDonald’s History 5 2.0 Evaluation and Comparison of Business Practices in the Ethical Aspects between McDonalds and KFC 6 2.1 Prices 6 2.2 Food Packaging and Environmental Recycle 7 2.3 Public Relationship 8 2.4 Working Condition 9 3.0 Application of 4 Relevant Ethical Theories is Analysis which is: 10 3.1 Communitarianism 10 3.2 Justice 11 3.3 Ethics of Care 12 3.4 Rights Theory 13 Conclusion 14 List of Referencing 15 Bibliography 15 Definition of Business Ethics Business ethics is the applied ethics discipline that addresses the moral features of commercial activity. In practice, however, a dizzying array of projects is pursued under its rubric. Programs of legal compliance, empirical studies into the moral beliefs and attitudes of business people, a panoply of best-practices claims, arguments for mandatory...
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...analysis of McDonalds. Retrieved from Strategic Management Insight: http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis References Dalavagas, I. (2015, May 11). McDonald's Corporation : A Short SWOT Analysis. Retrieved from Value Line: http://www.valueline.com/Stocks/Highlights/McDonalds_Corp___A_Short_SWOT_Analysis.aspx#.VZawLfmqqko (McDonalds SWOT Analysis, n.d.) References Dalavagas, I. (2015, May 11). McDonald's Corporation : A Short SWOT Analysis. Retrieved from Value Line: http://www.valueline.com/Stocks/Highlights/McDonalds_Corp___A_Short_SWOT_Analysis.aspx#.VZawLfmqqko Jurevicius, O. (2013, February 16). SWOT analysis of McDonalds. Retrieved from Strategic Management Insight: http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis McDonalds SWOT Analysis. (n.d.). Retrieved from Assignment Point: http://www.assignmentpoint.com/business/mcdonalds-swot-analysis.html (History, n.d.) References Dalavagas, I. (2015, May 11). McDonald's Corporation : A Short SWOT Analysis. Retrieved from Value Line: http://www.valueline.com/Stocks/Highlights/McDonalds_Corp___A_Short_SWOT_Analysis.aspx#.VZawLfmqqko History. (n.d.). Retrieved from I'm lovin' it! McDonald's® Malaysia: http://www.mcdonalds.com.my/about_us/corporate_info/history.aspx Jurevicius, O. (2013, February 16). SWOT analysis of McDonalds. Retrieved from Strategic Management Insight: http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis ...
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...Campaign History Project BUSN 1489 Sherrie Smalls One of the most successful ad campaigns in history is from McDonalds. They have had many different campaigns over the years and each of them has gone on to make a niche in advertising. We all can remember the jingle, for the ingredients of the Big Mac, we remember the commercials for “have it your way” and of course the phrase “I’m loving it”. All of these ads have been successful for McDonalds. One common thread that the McDonald’s campaigns and jingles have is they are tailored to the McDonald brand association. The ads are strong visual and verbal and assist in building brand personality. McDonalds applies the principles of verbal by creating catchy phrases. “You deserve a break today, at McDonald’s,” is one phrases that McDonalds has used in the past and when said is immediately identified with McDonalds. One can feel as though by going to McDonalds a day off from work is achieved. The jingle of the ingredients for the Big Mac, describes the big mac itself, leaving the audience to want to sample it. The phrase “have it your way” hints that you can what you want at McDonalds. These phrases are used in advertising to conjure up a visual of the company that is being advertised and is then associated with that company as their sole slogan. You can say “you deserve a break today” or sing “two all-beef patties, special sauce, pickles, lettuce on a sesame seed bun” and people will immediately know you are talking about...
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...IMC of McDonalds Rachel Walker Kaplan University MT 359-01 Integrated Marketing Communication Strategies Professor Kevin Cojanu May 28, 2013 McDonalds is a well-known world-wide corporation. Richard (Dick) and Maurice (Mac) McDonald started a barbeque car hop in California in 1940. First starting out they offered a menu that consisted of twenty-nine different items that were served by car hops. By 1947, their business started to slow way down and they had discovered that hamburgers were one of the largest sellers within food sales. That was when the transformation began. The grills, once cast iron, were upgraded to stainless steel and the research of candy machines resulted in the finding of the ideal hamburger shaper. Dick and Mac made a comeback in December of 1948 with a completely different approach and opened as a hamburger venue advertising the famous 15 cent hamburger. When the menu first started out they served 9 different items and French fries was not one of them. It wasn’t until 1949 that the French fries came to the menu to replace regular potato chips and they also introduced a triple thick milkshake. In 1955, Ray Kroc opened a restaurant in Illinois. This was when the famous golden arches were designed by an architect by the name of Stanley Meston. Little did they know that those golden arches would soon become their well-known trademark. The very first advertisement done for this restaurant was the amount of hamburgers sold with the first sign...
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...engages History of mcdonalds McDonald is the world famous fast food restaurant. The idea of McDonald’s was introduced by two brothers Mac (Maurice) and Dick (Richard) McDonald in California. Their father Patrick McDonald in 1937 was having a hot dog cottage called as Airdrome restaurant near the airport. In 1940 the restaurant was renamed as McDonald’s Famous Barbeque. In 1940 both brothers came to a conclusion that most of their profit comes from selling hamburger so they made their menu very simple by selling only Hamburger, cheeseburger, soft drinks French fries and apple pie.in 1954 a turning point came in McDonald’s brother history. Ray Kroc a seller of Multitier milkshake visited McDonald and he liked the idea of McDonald. McDonalds corporation was built in those times and as a result Kroc started expanding their business by opening franchises for mcdonalds.1960 McDonald’s advertising campaign “look for the golden arches” gave McDonald’s sale a big boost.1965 McDonald corporation went public.in 1968 McDonald open its 1000th restaurant.1974 McDonalds started their business in UK and Newzealand.in 1980 McDonalds was facing very big competition from its rival Burger King and Wendy but McDonald with its innovation was experiencing boost in its sales.in early and mid-nineties McDonalds was having decline in their sales and as a result they start improving their business. Taste was improved and some new menu items were introduced. McDonald introduced first Kosher McDonald in Jerusalem...
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...that I will be conducting my research on and presenting will be in the Fast Food Industry. The two companies are McDonalds and Burger King. Bothe companies are doing well and have shown considerable amounts of profit for the last five years. These companies are ranked No. 1 and No. 2 in the industry. Background Industry A McDonalds- The McDonalds Corporation is the world’s largest fast food chain in terms of sales. McDonalds is a restaurant that specializes in fast food such as; hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes and desserts. McDonalds currently has 31,489 restaurants in 118 countries, and about 80% are run by franchises or affiliates. McDonalds competition in the fast food industry are; Yum! Brands Inc. In order to compete with its rivals, the company focuses on “being better, not just bigger” by making their products more affordable. Background Industry B Burger King- Burger King is the second largest fast food restaurant in the world. Burger King is the original Home of the Whopper, and is committed to premium ingredients, signature recipes, and family-friendly dining experiences. Burger King’s menu consists of hamburgers, French fries, soft drinks, milkshakes and desserts. Burger King competes in the industry by revamping their stores, and increasing their advertisement. History of Company A McDonalds is known as a pioneer in the fast food industry and is best known for their strong branding that is known in 119...
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...being explored in China during the early 20th century by such business leaders as Lu Zuofu with his experiment at Beibei. This “model society” was implementing the same values in the early 20th century that McDonald’s later touted in the U.S. fifty years later. The author suspected that they had a common ancestor in Taylorism, a business model developed in the U.S. around 1900. Further research found that indeed, they shared that common ideology. Could this be the reason that the Chinese have adapted so well to an open market system? The ideas were not new, having, in fact been explored by Chinese business leaders prior to the Cultural Revolution. This curriculum project explores the history of Scientific Management in China and the U.S. It also looks at the concept of McDonaldizaiton and how McDonalds has had to adapt to succeed in China. It...
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...improve the quality of the product or service provided In order to demonstrate that two contrasting businesses can share very similar aims, I will be using case studies to provide evidence of my point. The two companies that I will be using are McDonalds and Londis. You will learn more about them later on. All six of the types of business listed strive to achieve one or more of 4 aims. These include: 1. Making a profit 2. To increase market share 3. To provide products/services to the consumer 4. To improve the quality of the product or service provided In order to demonstrate that two contrasting businesses can share very similar aims, I will be using case studies to provide evidence of my point. The two companies that I will be using are McDonalds and Londis. You will learn more about them later on. What’s INSIDE? the different types of business 2 being in a franchise 7 The main aims of a business 3 being in a private limited company 7 A brief history of mcdonalds 4 being in a public limited company 8 A brief history of Londis 5 being...
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...Parker Abstract The central thesis of this paper examines the organizational structures of McDonalds, Burger King, and Wendy’s food restaurants. It will examine the comparison and contrast of the organizational structure of McDonalds with Burger King, and Wendy’s Corporations. What functions influence McDonalds, and explains how the organizational design helps determine the structure that best suits McDonalds needs, as a business. Organizational Structure Burgers are one of the most favored junk foods people like to eat from around the world. What a great idea to create a restaurant that gives the best tasting flavors, one of a kind style, and give quality ingredients to meet the demands to deliver fast-food. Many fast-food industries like McDonalds, Burger King, and Wendy’s all share one thing in common, and that is they sell burgers. But they all have different organizational structures that help make them successful. What is the comparison and contrast of the organizational structures of McDonalds with Burger King, and Wendy’s? What makes McDonalds stand out and what are the functions that influence the development of their success? The organizational structure of McDonalds has both vertical and a horizontal structure in its business. In comparison to Burger king and Wendy’s, in all of their websites, they display their menus, promotions, history, careers, and locations on their toolbar. They all give information about the corporate executives, management...
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...INTRODUCTION The reason how McDonalds Restaurant became a well-established brand around the world began with the series of strategies they used throughout the years in building its success. From the beginning there was only a local food stand more like the food trucks on the streets now to becoming the multi-billion corporation with over a billion employees. The way McDonalds is able to penetrate through different markets around the world is very amazing because they may be the only fast food brand that could be found around the world with the possibility of finding one just at a corner near you. The brand is well known around the world yet they may only know the name and that it is a fast food restaurant. Yet different countries or cities may have discrepancies in menu engineering where the company accommodates to the food preferences of the people or the culture of the regions. As many may know, operating a hospitality establishment requires much effort to maintain and operate while the failure rate of restaurants are statistically calculated to be quite high. As discussed by the “RestaurantOwners” website, “Within a 90 percent confidence interval, CRG found that the first year failure rate for startups averaged 23 percent over four years in that market. Based on the study, you could say that there is a one in four chance a new startup will fail.” Nonetheless all company may have there ups and downs while the McDonalds Restaurants brand reign in the fast food market for...
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...Study of Consumer Behavior at McDonalds (Bayan) and KFC (SM Downtown branch) Submitted by: Culala,Mharnie David, Mary Rose Dunglao, Rissa Gutierrez,Rachel Nucup, Aimee Ocampo, Rialyn. Tumabcao,Jaime Submitted to: Prof. Jonathan Lintag Brief History of McDonalds McDonalds is the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 million customers across 35,000 outlets. Head quartered in the United States. The company began in 1940 as a barbeque restaurant operated by Richard and Maurice McDonald. In 1948, they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. In 2012, the company had annual revenues of $27.5 billion and profits of $5.5 billion. According to a 2012 BBC report, McDonalds is the world’s second largest private employer – behind Walmart-with 1.9 million employees, 1.5 million whom work for franchises. McDonald’s primarily sells hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, fruit and seasoned fries. Brief History of KFC KFC (Kentucky Fried Chicken) was founded by Harland Sanders, an entrepreneur who began selling...
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