...MANAGING BUSINESS ACTIVITIES TO ACHIEVE RESULTS Name : Doan Minh Thanh ID number: P1007208 Course: Managing Business Activities to Achieve Results Module : Organizations and Behavior Lecture : Shamima Hossain Due date : April Group , 2014 : 1A 1 TABLE OF CONTENTS Interrelationships Between Organizational Process And Function Structure .............................. 4 Structure .............................................................................................................................................................. 4 Functions ............................................................................................................................................................. 6 Interrelationships between different functions: .................................................................................. 7 Process and Relationships between Objectives, Vision and Mission Statement ..................... 8 Methods for Mapping: ................................................................................................................................. 11 Identifying the Process Margins: ........................................................................................................ 11 Make the list of the functions and their process accordingly .................................................. 11 Make the Classification of Steps and Process ...........................................................
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...GROUP 2137 YEKATERINA POLYNCHUK ULIANA KOSTIEVA YULIIA KRYVONOS MARKETING STRATEGY PLAN FOR MARRIOTT U.S.A. EXECUTIVE SUMMARY Marriott USA is a leader in the global lodging industry in that area. With numerous properties in USA and countless achievement awards, they are not only a wellknown but also a well-liked brand. The global financial crisis hit the hotel and lodging industry hard because of a sharp drop in business and leisure travel. Regardless of the steep drop in profitability over recent years, Marriott USA has plans to focus on driving incremental revenue by cutting costs at the property level. It also addresses opportunities Marriott USA has to further capitalize on their strengths by extending their expansion plans into the mid-level hotel segmenting the USA to take advantage of the industry’s fastest growing population and by utilizing low-cost, high-impact promotions to allow room rates to remain competitive and continuously evaluate market conditions as the world gradually climbs from this economic downturn. VISION & MISSION OF THE COMPANY The majority of the market shares is still in the United States. Marriott operates the global leading timeshare brand known as Marriott Vacation Club International. Marriott’s portfolio includes 3,420 lodging properties in 68 countries consisting of a total 595,461 rooms as of year-end 2009 and over 500 locations worldwide. The...
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...Market Report Plus 2013 27th Edition June 2013 Edited by Leah Tutt ISBN 978-1-78304-020-9 Hotels Hotels Foreword In today’s competitive business environment, knowledge and understanding of your marketplace is essential. With over 30 years’ experience producing highly respected off-the-shelf publications, Key Note has built a reputation as the number one source of UK market information. Below are just a few of the comments our business partners and clients have made on Key Note’s range of reports. “The test of any marketing strategy and plan lies in the quality of information used, upon which marketing judgments and decisions are based. Quality is the key word here. The Key Note reports are an excellent source of such quality information, covering a wide variety of product sectors.” The Chartered Institute of Marketing “We have enjoyed a long-standing relationship with Key Note and have always received an excellent service. Key Note reports are well produced and are always in demand by users of the business library. Having subscribed to Market Assessment reports for a number of years, we continue to be impressed by their quality and breadth of coverage.” The British Library “When we are putting together strategic information for presentations to major retailers and Symington’s Board, the combination of Key Note’s market research and company information proves invaluable. It is accurate and easy to use, and provides us with important insight that we cannot get elsewhere...
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...Business P lan P roposal – F ebruary 6 th, 2 015 Group 5 Achard, David; Chams, Karim; Fiaux, Remy Kocarslan, Yasemin; Polano, Nils Schaufelberger, Tatjana; Tayza, Htet 1 Table of Contents EXECUTIVE SUMMARY ......................................................................................................................................................... 4 INDUSTRY ANALYSIS ............................................................................................................................................................. 6 INDUSTRY SIZE, GROWTH RATE AND PROJECTIONS ................................................................................................................................... 6 INDUSTRY STRUCTURE & NATURE OF PARTICIPANTS ................................................................................................................................ 6 INDUSTRY TRENDS & KEY SUCCESS FACTORS ............................................................................................................................................. 6 LONG-‐TERM PROSPECTS ..............................................................................................
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...Rosewood Hotels & Resorts Case Study Background The Rosewood Hotels & Resorts has been in business for close to 25 years. It operates in the luxury hotel segment, with a focus on one-of-a-kind hotels. Each hotel reflects the local culture and character of its location. Up to this point it has allowed properties to thrive on their own with very little corporate identity. However, management feels there is an opportunity for growth in the market and is considering a new brand strategy; one that would establish the Rosewood brand and incorporate it into the name of each property as well as introduce more Rosewood branded items in the hotels. It needs to present its strategy to the Board of Directors and is questioning how far it can push the branding without hurting the individual identities of the properties. Industry There are two distinct groups in the luxury hotel industry, the “Collections” of individual properties such as Auberge, RockResorts, and Orient-Express, and the Corporate Branded hotels such as the Ritz-Carlton and Four Seasons. Rosewood operates in the “Collections” group. It built its concept around “A Sense of Place®”, which is meant to reflect how each property captures what is unique about its location. This is fairly typical of the “Collections” brand model, where companies focus branding and marketing on individual properties, with the overall corporate brand relatively muted in the background. The Corporate Branded hotels focus heavily...
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...CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION Customer loyalty is both an attitudinal and behavioral tendency to favor one brand over all others, whether due to satisfaction with the product or service, its convenience or performance, or simply familiarity and comfort with the brand. Customer loyalty encourages consumers to shop more consistently, spend a greater share of wallet, and feel positive about a shopping experience, helping attract consumers to familiar brands in the face of a competitive environment. Types of Loyalty To understand customer loyalty one must recognize there are different types and degrees of loyalty. There is monogamous loyalty and there is polygamous. There are also behavioral and attitudinal aspects. A look at these concepts will clarify what “customer loyalty” really is, and this is important because having a solid understanding of the concept is critical if one hopes to design a reward program where loyalty enhancement is the primary objective. Monogamous vs. Polygamous Loyalty We live in a world of polygamous, not monogamous loyalty. For example, a person might shop at Safeway, Thrifty Foods and Save-on-Foods and unfailingly shop at all three. The person is then loyal to them, but not to others, and yet 100% loyal to none. In their book Loyalty Myths, Keiningham et al. (2005) suggest that “loyalty can in part be thought of as the probability a customer will purchase a brand on any particular purchase occasion. For example, a customer...
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...Room to grow European cities hotel forecast for 2014 and 2015. 18 gateway cities, Amsterdam to Zurich March 2014 www.pwc.com/hospitality II Room to grow Contents Summary 2 How did 2013 turn out? 4 Spotlight on prospects for 2014 and 2015 6 Beyond the data: trends transforming hotel businesses 14 Economic, travel and supply outlook 20 From Amsterdam to Zurich: Which cities are best placed to grow? 25 Appendices: Full data tables 49 Further reading 52 Contacts 53 Summary This third edition of our European cities hotel forecast is published against a backdrop of a region that has taken an economic pounding but is seeing clear evidence of economic recovery and returning confidence The world is changing at a pace and in this snapshot (taken in February 2014) we look forward to a resurgence in travel and hotel prospects in 2014 and 2015. 2 Room to grow (c)Suzanne Christ In terms of where hotels are compared to before the recession, in nominal terms the market is almost back at its pre-recession peak (reached during 2007) but it remains significantly behind in real terms. For example, European ADR is now only 5.7% below its pre-recession levels in nominal terms but 17.9% lower in real terms. There are 18 cities in this econometric forecast – all are important gateway cities and/or business and tourism centres and some are en route to becoming mega cities. The 18 reflect ...
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...Abstract: Acme is a travel agency, which specializes in selling cruise holidays. Although the organization started out as a bricks and mortar business, today 60% of the business is obtained online, and with 40% of the trade coming through the traditional routes. The organization has been highly successful, and business is growing, but the company is facing some challenges. Although service levels are high, increasing levels of competition have impacted on the organization, and the repeat purchase rate was reduced from 50% to 19%. Furthermore, the cost of new customer acquisition has increased significantly, to $78 per customer. The organization wishes to increase repeat sales in order to support better profit levels, and reduce the challenges and costs associated with new customer acquisition. The implementation of a customer relationship management program (CRM) has been advocated as a way of covering, analyzing, and facilitating utilizing of information about customers to improve the customer relationships, and marketing knowledge. The expected duration of implementation is approximately four months; and if it is able to increase repeat purchases by only 10%, it would increase the revenues for the company in excess of $4 million in the first year. Brief Company Background; Acme is a local travel agency firm. Established in 1978, the firm started out selling only through the shop, attracting new customers with the use of local advertising, including newspapers...
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...E-Business Group Final Presentation and Project Depth Analysis AirBnB Tuesday Session-16h30/19h30 Agbaba Felipa- Bal Laura- B00538278 Castaneda Pablo- B00681481 Gillet Clara- B00537943 Hourlier Giovanni- Rimoux Tess- SUMMARY 1. Size and importance of the market globally, in Europe and (if relevant) in France 2. How the sector has traditionally worked 3. The effect of the Internet on the sector 4. Who the major global players are (then discuss one of the major global players as a more detailed example) 5. E-business models being used by the major player you chose in part #4 (including analysis of revenues and costs involved; you can use the business model canvas as a guide) 6. Consumer reaction to e-business in the sector (not just the chosen company, but the sector as a whole) 7. Future development of the sector driven by e-business (the sector as a whole) 1. Size and importance of the market globally, in Europe and (if relevant) in France. Tourism is one of the most dynamic and resilient economic sectors. With international globalization tourists’ arrivals are reaching one billion each year and growth only expected to increase. Opportunities in the tourism industry are endless. Europe is the world’s most visited regional destination, an increase of 5% in international tourist arrivals has been noticed. It’s the highest increase across all regions and a notable result for a rather mature region. In France tourism is a major industry, the...
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...Airbnb, Inc. Marketing Plan Table of Contents Executive Summary 3 Situational Analysis 3 Company Analysis 3 Company and Marketing Objectives 4 Screening Criteria 5 Company Resources 5 Present Marketing Strategy 6 Marketing Collaborators - Current & Potential 7 Political and Legal 7 Competitive Analysis 9 Customer Analysis 11 Demographic Data 12 Market Analysis 12 Who is the target market? 12 Problem and Opportunity Summary 13 S.W.O.T and Key Factors from Situational Analysis 14 Strengths of Airbnb 14 Weaknesses of Airbnb 14 Opportunities of Airbnb 15 Threats of Airbnb 15 Target Market 15 Positioning Strategy 20 Other Core Strategies 22 Product 23 Product Life Cycle 27 Channels 27 Sales building blocks – techniques 28 Price 29 Promotion 33 Hospitality Forecast and Airbnb future 36 Conclusions: 37 Bibliography 38 Executive Summary Airbnb, Inc was built because of a risky idea and the company has continued to take risks as they have grown since 2008. That tendency of taking a risk has grown the company from eating dry cereal to survive, to being worth around $10 billion. Airbnb will continue to take that risk and succeed with their outlook toward customer service and providing the “sharing community” that Brian Chesky, Joe Gebbia, and Nathan Blecharczyk dreamed up. Opportunities for expanding brand awareness are what the company will focus on now with more advertising by mainstream media and word of mouth...
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...South African hospitality outlook: 2013-2017 (featuring analysis of Nigeria and Mauritius) 3rd annual edition June 2013 Destination Africa www.pwc.co.za/hospitality-and-leisure The information contained in this publication is provided for general information purposes only, and does not constitute the provision of legal or professional advice in any way. Before making any decision or taking any action, a professional adviser should be consulted. No responsibility for loss to any person acting or refraining from action as a result of any material in this publication can be accepted by the author, copyright owner or publisher. Destination Africa South African hospitality outlook: 2013-2017 PwC Third South African edition PwC’s team of hospitality specialists provide an unbiased overview of how the hospitality industry in South Africa is expected to develop over the coming years. The publication focuses on the following major industry segments: hotels, guest houses and farms, caravan/ camping sites, bush lodges and other accommodation. It details the key trends observed and challenges facing these sectors as well as considering their future prospects. South African hospitality outlook: 20132017 demonstrates deep knowledge of the local hospitality market and is a powerful tool for understanding critical business issues. To learn more about the challenges and opportunities that lie ahead for the hospitality industry in South Africa, please visit www.pwc...
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...turmoil in the Arab countries, high interest rates, inflation and a muted domestic corporate performance during the current fiscal (year to March 31, 2012) have sapped the industry’s ability to sustain inflation adjusted Average Room Realizations (ARRs). Muted ARRs and high costs have led to one of the weakest nine month (9M) periods (April-December-11) in over five years. With uncertainty continuing to cloud the near term, wavering business/consumer confidence and a sluggish economy, there is no significant trigger for the industry during the next two-three quarters. While the start of the next season (in Q3, 2012-13) may bring some relief to the industry in some specific markets, we expect real traction to return to the industry only by 2013-14; overall, we expect this to be a slow and long slog to recovery. We expect ARR growth during the current fiscal to be limited to around 5%, followed by around 5-8% during 2012-13. In the current inflationary environment, RevPAR growth of around 6-7% is required to maintain profitability levels. All the same, we remain optimistic on the long term growth story for the Indian hospitality industry. The improving demographics, rising affluence and the current under penetration throw up significant growth opportunities for the hospitality sector. This is further reinforced by the India-centric growth strategy several global hotel majors are...
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...Rodolfo Baggio Marianna Sigala Alessandro Inversini Juho Pesonen Editors Information and Communication Technologies in Tourism 2014 eProceedings of the ENTER 2014 PhD Workshop in Dublin, Ireland. January 21, 2014 Preface The advent of Information and communication technology (ICT) has had a paramount impact on tourism. The effects of this revolution continue to change the nature of contemporary tourism on a day-to-day base. The globalization of information, open innovation, better access, collaboration in a generation of information and technological convergence, have all contributed to the design of a new scientific paradigm. Thanks to our passion for research and to the continuous advancements in the technological ecosystem as well as the possibility of better understanding human activity and behavior we are on the threshold of a new era of the social science of tourism. This new social and technological paradigm affects tourism and human mobility in a way that gives the research process unheard-of possibilities. The current level of technological development allows for the construction of objects that are smaller, more intelligent and embedded in the environment and even wearable. These objects, which record and learn our habits are connected to the Internet and they have computing capabilities. They can also be interconnected and generate large quantities of information to benefit the environment in which they are located as well as the travellers that possess...
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...ANNUAL REPORT Building A Global Brand What’s the value in a brand name? Everything. A brand that is reputable and stands apart from others provides competitive advantage, confirms credibility, adds value to a company and ensures long lasting customer relationships. As an organisation that has been around for more than three decades, the DRB-HICOM name is one that needs no introduction. It is an organisation that prides itself on always staying ahead of the game, in setting high standards in all its endeavours and constantly challenging the status quo. With a portfolio of more than eighty operating companies in its stable, the Group’s diversity elevates it to a brand with unique character and promise. PROTON, Alam Flora, PUSPAKOM, Pos Malaysia, MODENAS, Bank Muamalat, Glenmarie Properties – these are some of the household names that form a part of the DRB-HICOM Group. From the Automotive and Services sectors to the Property, Asset and Construction sector, DRB-HICOM’s operating companies have always had a strong presence in the local market. Helmed by bold leadership and imbued with core values, strong work ethics and a vision to be number 1, the DRB-HICOM brand is well-positioned to go a step further to become a leading global brand in the future. OUR VISION to be number 1 and continuously excel in all that we do OUR MISSION to lead in the growth of the nation in the areas of DRB-HICOM’S core businesses SHARED VALUES excellence decorum teamwork integrity...
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...ANNUAL REPORT Building A Global Brand What’s the value in a brand name? Everything. A brand that is reputable and stands apart from others provides competitive advantage, confirms credibility, adds value to a company and ensures long lasting customer relationships. As an organisation that has been around for more than three decades, the DRB-HICOM name is one that needs no introduction. It is an organisation that prides itself on always staying ahead of the game, in setting high standards in all its endeavours and constantly challenging the status quo. With a portfolio of more than eighty operating companies in its stable, the Group’s diversity elevates it to a brand with unique character and promise. PROTON, Alam Flora, PUSPAKOM, Pos Malaysia, MODENAS, Bank Muamalat, Glenmarie Properties – these are some of the household names that form a part of the DRB-HICOM Group. From the Automotive and Services sectors to the Property, Asset and Construction sector, DRB-HICOM’s operating companies have always had a strong presence in the local market. Helmed by bold leadership and imbued with core values, strong work ethics and a vision to be number 1, the DRB-HICOM brand is well-positioned to go a step further to become a leading global brand in the future. OUR VISION to be number 1 and continuously excel in all that we do OUR MISSION to lead in the growth of the nation in the areas of DRB-HICOM’S core businesses SHARED VALUES excellence decorum teamwork integrity...
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