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Innovation Management: the Key Strategy of Success

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Submitted By jiawen1
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Introduction
According to Joseph Schumpeter, creative destruction describes the "process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one"(Schumpeter, 1942). This argues that in the economics development process, the new products will eventually take place of the out-of-dated ones, for the single company and even the whole society. To take the music players as an example, Sony Walkman was extremely popular in 1980s, but it was finally forced to exit the market because of the popularity of MP3 in 2000s. However, nowadays, even MP3 could not survive in the music player market, as the appearance of smart phones becomes a substitute of it. Creative destruction is a common economic phenomenon happening in the business cycle and to some extend, it is a process of wealth accumulation under capitalism. (Karl, 1848&1857&1863) In the long run, it would result into a high rise of service and products quality, a progress in the humanity society.
However, if focusing on the individual unit, creative destruction is a challenge. Those who do not play well, like because of lacking skills or technology, will be eliminated out of the game. In the following sections, this paper is going to illustrate the importance of innovation strategy in this game from the enterprise perspective, how could innovation strategy fit the strategic planning well, and how big data could work for the strategic planning process.
1
Innovation Strategy
As defined, innovation strategy is a plan conducted by the organization to encourage advancement in technology or service. (Businessdictionary.com) Innovative technology is the soul of the business, which differentiates the firm from the others and brings profits to stakeholders. However, innovation does not equal product development. Product

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