...Challenges in the Global Business Environment Student’s Name Professor’s name Course title Institution Date The Coca Cola Company The nature, structure, types of products This is a beverage business, which was founded by Pharmacist Dr. John Pemberton. It is among the largest manufacturer, supplier, and seller of the non-alcoholic drink concentrates and syrups. The company is well known for the production of over 500 brands in more than 200 states and serves about 1.7 billion servings every day. The company is mainly based in Atlanta, USA. The Coca Cola Company manufactures and sells numerous types of carbonated soft drinks including the very common brands like Coca Cola, Diet Coke, Coke Zero, Sprite, Fanta. Other drinks comprise Oasis, Powerade and Schweppes Abbey water. The company also owns the Schweppes types of products, Energy drinks plus the glacial Vitamin water types. The corporation has established well structure links with various other companies, such as the bottling associates. The company sells its concentrates and syrups to the bottling partners, which are legally permitted to manufacture, distribute and market branded products. The trade scheme that consists of the coke company along with the bottling associates is known as the Coca Cola system. The company collaborates with its bottlers globally to make certain that the concentrates and syrups are made into finished beverages that are manufactured and sold to customers globally. Code of ethical conduct...
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...CASE STUDY : COLA WARS CONTINUE : COKE AND PEPSI IN 2006 The case study “Cola Wars Continue: Coke and Pepsi in 2006” focuses on describing Coke and Pepsi within the CSD industry by providing detailed statements about the companies’ accounts and strategies to increase their market share. ‘ Cola war’ is the term used to describe the campaign of mutually targeted television advertisement & marketing campaigns between Coke & Pepsi. Furthermore, the case also focuses on the Coke vs. Pepsi goods which target similar groups of costumers, and how these companies have had and still have great reputation and continue to take risks due to their high capital. Both Coke & Pepsi have segmented the soft drink industry into two divisions, via – 1.Production of soft drink syrup. 2.Manufacturing & distribution of soft drinks at retail level. Coke & Pepsi have chosen to operate primarily on the production of soft drinks syrup,while leaving independent bottlers with more competitive segment of the industry.The purpose of this report is to gain insight into the possible strategies that can be applied, in order to expand the overall throat share in the future. History revealed that a highly competitive strategy that was utilized in the past by both companies resulted in cannibalization. Because of this, the report is described from the perspective of both Coca-Cola and Pepsi. This report focuses on increasing the overall share and finding new opportunities in the unrevealed...
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...Coca Cola’s International Strategy Table of Contents Introduction …………………………………………………………………………...…. 3 Coca-Cola’s International Strategy ..............................................................……….……. 4 Effective branding…….............................................................................................…….. 4 Quality Production ………...…...……………………………………………...………… 6 Good marketing Strategy……………………………………………………...…..………6 Global availability………………………………………………………………..………..7 Consistent innovation………………………………………………………………...……7 Communication across cultures…………………………………………………...………8 Assessing the environment………………………………………………………..………9 Interdependence Social Responsibility and Ethics……………………..……….……….11 Conclusion ………………………………………………………………….…….….….10 Bibliography…………………………………………………………………..................10 Introduction Managers of multinational organisations need to be able to manage businesses internationally. One needs to possess knowledge and skills beyond those of usual business expertise to be in a position to manage at the international level. For instance, managers in multinational firms are required to understand the various regulations in the countries in which the organisation operates. They also need to understand the values and customs, as well as the laws in the various societies in different countries. The ability to execute transactions in various nations is also essential...
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...sustainability program of Coca Cola Company. These assignments based on the challenges and success stories of Coca Cola Company to sustain in the market and be successful in the future. Firstly, I want to introduce the Coca Cola Company and what they do in the market. Secondly, I want to write about the objectives of the Sustainability program of Coca Cola Company. Thirdly, I want to write about Success and Challenges of the Sustainability Initiatives of Coca Cola Company. Fourthly, I want to write about recommendations that I can advise to the Coca Cola Company. 1 Table of Contents Acknowledgement 1 Executive Summary 1 2 3 1 Introduction 3 1.2 General growth strategy of Coca Cola Company 3 1.3 Scope of the study 4 1.4 Mission and Vision of Coca Cola Company 4 1.5 Mission 4 1.6 Sustainable vision 4 1.7 Trend Analysis of Coca Cola 5 2 Objectives of the Sustainability Program 6 2.1 Water Efficiency 8 2.2 Wellbeing 9 2.3 Energy and Climate Change 10 2.4 Agriculture 10 3 Quality Standard 11 4 Success and Challenges Story of Coca Cola Sustainability Program 11 4.1 Calorie commitments 12 4.2 Resource Scarcity 12 4.3 Coca-Cola in India 13 5 Improvement of the Business Sustainability Program 14 5.1 Growth and Differentiation 14 5.2 Advocacy and leadership 15 5.3 Technology and innovation 15 6 Recommendations 15 7 Conclusion 16 8 References 16 | | | | | | 1 Introduction Figure 1 Coca Cola Company...
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...more profit and opportunities, but the market is becoming more competitive at the same time. In order to stand out and survive in the market, organization must have clear vision and comprehensive marketing strategies. Over the decades, Coca Cola competed from a local scope to an international scope, from selling one type of Coca-Cola product in United State to selling over 500 different products in the global beverage market, it has been doing a very good job which allow Coca Cola to be the world’s largest beverage company today. THE COCA-COLA COMPANY - Coca Cola is the world’s largest beverage company which manufactures beverage concentrates and syrup to their franchised bottlers who make and deliver the final bottle drink to the market. The Coca-Cola Company was established in 1892 by Asa Candler. Besides the main product Coca-Cola coke, the company currently produces over 500 brands of other beverages and sells to more than 200 countries all over the world. Coca-Cola’s mission is to refresh the world, inspire moments of optimism and happiness and to create and make a difference. THE GLOBAL BEVERAGE INDUSTRY - The global beverage industry is made up of manufacturer of carbonated soft drinks, juices, functional drinks and bottled water. Coca Cola Enterprises remains the market leader of the industry over the years. The industry has been recorded in growing revenue and consumption. Although there is average growth in...
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...Challenges in the Global Business Environment ongoing challenges in the global business environment are mostly attributed to unethical business practices, failure to embrace technology advancements, and stiff competition among businesses. Use the Internet to research the code of ethical conduct of one (1) of the following organizations: * AT&T * Hershey Company * Coca-Cola * Chevron Next, use the Internet to research the code of ethical conduct of two (2) similar companies in the same industry as the company you have chosen. Write a six to eight (6-8) page paper in which you: 1. Specify, in brief, the nature, structure, types of products or service of the business you selected. Examine the information within the company’s code of ethical conduct, and choose three (3) key issues from within the document that you believe are critical for success. Provide a rationale for the response. What is the significance of global business environments? Do you know what attributes influence unethical business practices, for example, failure to embrace technology advancements, and stiff competition among businesses? To exemplify these challenges, in the Global Business Environment, I have selected the Coca Cola Corporation to examine. A brief overview of the Coca Cola organization reflects back to 1886 when it began it is business as a local soda producer in Atlanta, Georgia. They began by selling about nine beverages per day. By the 1920s, the company...
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...The Coca-Cola Company is a global beverage company that is mostly known for the soda for which the company is named after. It is so famous that Coca-Cola is recognized by 94 percent of the world’s population according to Peter Hartlaub at NBC. The Coca-Cola Company is much more than just the producer of Coca-Cola; they are a “…manufacturer, distributor and marketer of non-alcoholic beverage concentrates, syrups, finished sparkling and still beverages” (Coca-Cola Swat Analyst, 2010). In addition to their Coca-Cola brand, their company’s website shows that they own or license over 500 additional brands and 3,500 beverage products like water, juices, teas, sport and energy drinks to just name a few. Some of their more famous brands include Dasani, Minute Maid, Powerade and Monster. With such major brands associated with them there is no wonder why Coca-Cola has such a dominant market presence in the industry. The Coca-Cola Company has an extensive code of conduct, which they would have to have since they operate in more than 200 countries and have a global workforce of about 139,600 employees. Some of the key elements in their code of conduct deal with what is expected from the managers, their reputation, integrity and confidentiality. Ethical compliance is important to its success because it affects the reputation of the company. Coca-Cola is a company that is known and trusted across the globe. According to the CEO Kent Muhtar, Coca-Cola is a company that has a reputation that...
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...Innovation can transform and possibly reinvent services and products to accommodate the needs and demands of the market. According to Business Dictionary online (2011), “Globalization implies opening out beyond local and nationalistic perspectives to a broader outlook of an interconnected and inter-dependent world with free transfer of capital, goods, and services across national frontiers.” Globalization and technology has broadened the pool of creativity and new ideas. Today innovation is taking organizations and rewiring them for growth. In a time of change and reduce profits, organizations are retooling and finding the need to modify business strategy. Without innovative programs or ideas, change is difficult for a business. In this paper, I will evaluate the impact of innovation on AT&T, Toyota, and Coca Cola and discuss the impact on strategy, process, product, or services with each type of organization. All organizations noted above use innovation and creativity as the main source for improving business strategy. AT&T understands there are many opportunities with a rapidly expanding economy worldwide and has used innovation to develop new business in an emerging global economy. AT&T serves millions of corporations on the continents of North America, Canada, China, India, Asia, Europe, Africa, Latin America, and Middle East regions. Innovation in mobile telephones has created a new facet of performance in technology. Because of improvements in technology...
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...The role of innovation in business Introduction Innovation is defined in Schumpeter's Theory of Economic Development (1912) in the field of economics. In Schumpeter’s view, innovation is the process that introduces new combinations of production factors into the production system to get potential profits (Shelton, 2009). Schumpeter argued that innovation is composed of five aspects: the introduction of new products, generation of new technologies, exploration of new markets, acquirement of new materials, implementation new organizational forms (Shelton, 2009). As the famous statement of Ralph Waldo Emerson goes, “If a man can write a better book, preach a better sermon, or make a better mousetrap than his neighbor, though he build his house in the woods, the world will make a beaten path to his door”. The innovation in business has become more and more important nowadays. Continuous innovation is a significant factor for the success of a company. However, is it true that as long as the company can achieve sustainable innovation, it can become successful? This might not be totally right. This essay analyses the role of innovation in business and critically analyzes how innovative strategies can provide businesses with a competitive advantage in their market sectors through the case of Apple Inc and Coca-cola. Discussion Firstly, it comes to prove the correctness of the statement supported by a situation of real case in business. Schumpeter believed that new...
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...The Coca-Cola Company: Company Evaluation MGT/ 498 April 20, 2012 The Coca-Cola Company: Company Evaluation The Coca-Cola Company is the leading supplier of non-alcoholic beverages in the world. The brand is most recognized in the industry, providing over 3,500 soft drinks, sports drinks, water, juices, coffee, and milk products to more than 200 countries around the world. Guided by the company’s core values, Coca-Cola has created value and accomplished great notoriety through careful planning and execution of their business strategy. Current Strategies Although the Coca-Cola operates in a consolidated industry the company is still able to implement an integrated low cost/ differentiation strategy that “builds on the company’s basic strengths in marketing and innovation, driving increased efficiency and effectiveness in interactions with our system and generating new energy through core brands that focus on health and wellness”(Coca-Cola Company). The low cost side gives the company the ability to continue building profits in the midst of new entrants into the industry, substitutions, competitor rivalry, suppliers' power, and buyers' power. The low cost/differentiation strategy allows Coca-Cola to decrease costs consistently while adding differentiated attributes to its product lines. Using this strategy, Coca-Cola has “ increased its annual marketing budget substantially, launched many new products, and developed a model to help retail customers maximize their...
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...Course Project: Topic Selection Topic: Coca-Cola and Pepsi Cola – Marketing Strategies and the effects these changes have made on consumer consumption Over the years, rival soda companies Coca-Cola and Pepsi Cola, have tried an array of marketing strategies to entice the consumer. Changes surrounding marketing strategies include various techniques that include but are not limited to: product labeling, slogans, pricing, and product innovation and additions to their primary cold drinks – Coca-Cola and Pepsi. These changes were designed to attract more consumers and in turn, convince individuals to buy their product over the other’s. No one can argue that the longstanding histories of both companies are of significance and elicit interest among the general public, with Coca-Cola consistently holding the title of symbolizing the traditional values of a diverse group of people, and in holding with those “traditional” values has ensured that its primary cold drink has the term “Classic” clearly stamped on it; whereas, Pepsi Cola leans toward symbolizing innovation, a younger generation or one of “youth” regardless of age, what is in the “here and now” or “hip, and thus, has slogans that represent such. More recently and in response to a more health-conscious America, both have taken on the task of getting involved in the processing and distribution of more “health conscious” beverages, which include water and fruit drinks, in order to appeal to more consumers via adapting...
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...economic and the continuously evolved of the current changes with the growth of the new technology. The most common elements that the three authors focus on where: entrepreneurial leadership and the strategies in how they are related within today’s society. The three different authors also had some similar focus on the entrepreneurial leadership’s vision and their creative. The first important element that Steve Case’s believes is: “The Three P”. “People, Passion, and Perseverance” (Case, 2010). Case’s believes that when a person’s innovation, are risk takers have an entrepreneurship will improve our economic. He also believes that entrepreneurship is the underline of our future for the economic. Steve Case’s believes that entrepreneurship is a growth of success to businesses and the way people live their lives in the future economic (Case, 2010). Both Steve Case and James Kouzes, focus on the importance of people taking risks and innovation on how to improve themselves and encouraging people to improve. Both Steve Case and James Kouzes, believes that a vision or a mission has to be established in order for a business or the economic to be successful. Steve Case and James Kouzes also believe someone have to take risks in order...
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...Report: The Coca-Cola Company A) The Coca-Cola Company: Established in 1886, The Coca Cola Company is the world largest non-alcoholic drinks company, controlling over 21% of soft drinks off-trade ready-to-drink (RTD) volumes, which represents its core business. Its general growth strategy is, essentially, growing through acquisitions and organic growth [1], making small-scale acquisitions in developed countries and investing in major emerging markets. In 2012, The Coca Cola Company achieved the highest market share in Global Soft Drinks industry in Bottled Water (9%), Carbonates (49%), Concentrates (2%), Fruit/Vegetable Juice (11%), ready-to-drink (RTD) coffee (16%), and RTD tea (9%) [2]. Nowadays, Coca-Cola is pursuing an ambitious plan with 8 priorities: Maximize cash flow, attract and retain the best talent, develop the world’s most innovative effective marketing, think and act like an integrated global enterprise, create competitive advantage by fulfilling their live positively commitments, and design and implement the most efficient and effective business system. Scope: Given the multi-brand strategy and how it changes depending on the geographic market, the present analysis will focus on Coca Cola’s core business (soft drinks) in Europe as it gathers the most interesting conditions and elements leading to rapid and industry-disruptive changes. The challenging context, which is analyzed in detail in the second part, creates an opportunity to know whether Coca Cola will sustain...
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...The BTS Group has stepped up to help organization and companies reach a new goal and demand for innovation and change. Coke cola decide to embark on the journey of innovation and change in realizing this BTS had an interesting challenge to deal with Coca cola being a cherished symbol of constancy that cuts across cultures like a universal friendly face. But while the secret recipe for the taste of Coke has remained unchanged for decades, the Coca-Cola Company is transforming to meet future needs. The type of changes BTS decide to take with Coke cola are is called a 2020 vision a roadmap for growth. Coke is transforming its management model to fit evolving markets and new competition, without compromising one of the strongest product identities on earth. To meet the goals embodied in the 2020 Vision, top executives at Coca-Cola understood that new tools for building management capabilities would be necessary. Chasing several lead business indicators, Coca cola’s success factors are numerous, complex, and variable from one country to the next, ranging from individual hires to capital investments. A seemingly simple update, such as changing an SKU, could lead to downtime in the plant, leading to breakage, damage and loss Coca cola decide going through an innovation had a competitive edge. At the heart of the program, a customized business simulation enabled leaders from Coca cola owned bottling groups to lead a Revenue...
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...blood sugar levels. The sweetening agents in Stevia may also be responsible for decreasing blood pressure, and preventing Left Ventricular Hypertrophy, or in other words enlargement of the left ventricle in the heart. Other studies of Stevioside show that its chemical compound is similar to the hormones used to prevent pregnancy. (Gunnars) Stevia has been used in Paraguay and Brazil for hundreds of years to sweeten teas and medicine. The first commercial use of Stevia began in Japan in the early 1970’s. During the 1980’s Stevia was used in natural foods and health food industries for non-caloric sweetener and weight-loss blend, until NutraSweet requested the FDA to perform testing on the herb. It wasn’t until May of 2008; introduced by Coca-Cola, that Stevia based sweeteners were allowed by the FDA. There is still controversy about the plant derivatives in many countries. Extraction of the chemicals from the Stevia plant requires the use of solvents such as ethanol and methanol, whereas sugar requires boiling, filtration and drying. Factors that affect Demand, Supply and Equilibrium...
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