Premium Essay

Intel Market Intelligence

In:

Submitted By vexed
Words 4683
Pages 19
Executive Summary
KM-Market Intelligence Program will improve innovation and market performance, and facilitate knowledge emergence for better decision-making, opportunism, and enhanced agility. Whilst Intel Corp continues to record sales growth; results are dependent on PC chip sales in emerging markets. Recognising that PC sales in developed markets have declined as a result of mobile device proliferation, Intel Corp is now pursuing grounds in the portable PC, smartphone, and Internet television markets. Certain factors suggest that the delayed entry into the smartphone market is due to a KM gap. As the company expands into new markets, further KM gaps are likely to appear. The KM-MIP aims to fill these KM gaps, by improving the external capture of market intelligence, and embedding market intelligence throughout operations, in particularly R&D, and creating a market awareness knowledge culture that will ensure Intel Corp makes rapid gains in new and existing markets. The KM-MIP will also improve market intelligence capture in emerging markets, and ensure sales growth in these markets continues as these markets progress to mobile dominance.
KM-MIP Recommendation
KM-MIP will enhance the socialization, externalization, combination, and internalization of market knowledge to improve efficiency and effectiveness. Beyond tacit-explicit knowledge conversion, the KM-MIP will also cultivate a market intelligence culture to ensure that as a complex adaptive system, the company is supporting nonlinear interactions, synergistic interactions, and self-organizing systems, KM-MIP will facilitate emergence and improve adaptability. This culture will encourage openness to ‘chaos’ as in complexity theory, facilitate market knowledge and innovation emergence from complexity, and improve the capture and integration of known and knowable market knowledge for improved

Similar Documents

Premium Essay

Advanced Marketing

...Marketing intelligence should contain the very strategic information that is important for the launch of the service. It should talk about the survey of the neighborhood, the information contained in it helps in strategic planning and critical decision making. Marketing intelligence helps in identifying potential competitors and their marketing positions. It is a set of techniques and principles for systematically, collecting, recording analyzing and interpreting data to aid marketing decision makers. Market intelligence involves gathering information on a regular, ongoing basis to stay in touch with what’s happening in the marketplace it is also important that these reports are combined to form a sort of white paper for the doctors to come to very important decisions based on the type and category of service that they plan to have. This will allow the doctors to speak about the very important concept of price differentiators so that the orthopedic centre ad come to broad price based strategies. This intelligence is a very important tool for taking very important moves for doctors in terms of inputs for services and output for types of services that are expected to be given to target customers. It is also important for Doctors to know if this will be viable in the vicinity and if it is even right for them to start such a service. References Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. ...

Words: 619 - Pages: 3

Free Essay

Factors Affecting Study Habits

...about its release. It’s likely that in few months you will be seeing Window 7 products in the market with a tag saying ‘Windows 8 ready’. Only by the end of this year or may be in starting of 2013 we will get a chance to see an actual Window 8 running device. There are rumors that HP Slate 8 might be the first tablet to have the Window 8 OS, but there are not details about its release date or price details. 2. When Intel high-end CPUs Hits Market: At CES 2012 Intel was mum about its next generation of CPUs which are dubbed as Ivy Bridge. We hope that even if there is a short delay the Intel's higher-end third generation Core i series of CPUs will become a standard in all new desktops and laptops before this Christmas. The history of market trends shows that there will be a lot of improved mainstream parts in the market after the Intel’s high-end CPU hit the stores. 3. A Refresh to MacBook and Mac Pro: From the past three we haven’t seen any change in MacBook Pros design and we surely expect a refreshed model of MacBook from Apple this year. With the new Intel high-end processors we can dream of a slimmer and more powerful Pro model or a hybrid of Pro and Air is also a possibility. It’s for sure that there will be a major update in MacBook Air as Apple will be having the idea of how Intel’s Ivy Bridge processor will make the ultrabooks grab more market pie. 4. The Buzz of Ultrabooks: 2012 is going to the year...

Words: 905 - Pages: 4

Free Essay

Story of Intel

...1. The Story of the Intel® 4004 1. Intel got its start in 1968 when a company named Nippo Calculating Machine Corporation hired Intel to design custom chips for the Busicom 141-PF Printing Calculator. Intel designed a set of chips known as the MCS-4. It included a CPU chip 4004, a ROM chip, a RAM chip, and a shift register chip for input output ports. In 1968 Intel starts, but wasn’t till 1971 introduces its first microprocessor which was 4004. The 4004 held 2,300 transistors. Then 1972 Intel came out with the first 8-bit microprocessors, and then in 1973 the PL/M language was introduced for microprocessors. 1974 the 8080 microprocessor comes, it has almost double the transistors at 4,500. In 1975 the ICE-80 is put out in the market, along with the Itellec model 800 which is a disk based system. The 8085 is introduced in 1976 it has 5 volt power supply; the world sees the first microcontrollers the 8748/8048 with embedded intelligence. In 1977 the 2910 decoder becomes the telecommunications standard. The 16-bit 8086 microprocessor becomes industry standard in 1978 for all PC’s. 1980 the world witnesses the birth of internet with Ethernet networking. IBM selects the 8088 to power the IBM PC in 1981. The 8098 is the first 16-bit microcontroller released in 1982 along with the 16-bit 80286 (Intel 286) microprocessor which had 134,000 transistors held in it. In 1983 the 80C49/80C51 CHMOS DRAM comes out with densities high as 256K. In 1985 Intel exits the DRAM business to...

Words: 910 - Pages: 4

Free Essay

Intel vs Amd

...INTEL v/s AMD When researching the differences between Intelligence processors (INTEL) and Advance Micro Devices (AMD) it is safe to say they both have importance to the type of project in which you are performing keeping in mind you can’t install an AMD processor in an Intel-compatible motherboard or vice versa. INTEL processors are the more expensive of the two more often because of their better “frames per second” which make gaming experiences better. It was found to have better battery capacity with sleep states and enhanced power management which gives it mobility for the more “on the move type” personnel. Intel processors, although better for these reasons, lack in upgrade potential for the money that is spent. Even the latest CPU on the market, with an Intel processor, runs with the same default frequencies as earlier models with no noticeable difference in speed. This is due to the positioning of a controller that communicates with the memory and the processor. This process slows down the flow of information. AMD processors, on the other hand, communicate directly with the computer’s memory. Unlike its competition, AMD capable computers can have multiple processing units on one chip with multiple cores. The two basic processors are meant for personal computers and video card use which range from video editing to 3D gaming. This not only makes it more capable of performing more tasks, it also makes it a more affordable choice. I personally own...

Words: 278 - Pages: 2

Free Essay

Intel Case Study

...Intel Corporation is an American multinational corporation headquartered in Santa Clara, California. Intel is one of the world's largest and highest valued semiconductor chip makers, based on revenue.[4] It is the inventor of the x86 series of microprocessors, the processors found in most personal computers. Intel Corporation, founded on July 18, 1968, is a portmanteau of Integrated Electronics (the fact that "intel" is the term for intelligence information also made the name appropriate).  Intel also makes motherboardchipsets, network interface controllers and integrated circuits, flash memory, graphic chips, embedded processors and other devices related to communications and computing. Founded by semiconductor pioneersRobert Noyce and Gordon Moore and widely associated with the executive leadership and vision of Andrew Grove, Intel combines advanced chip design capability with a leading-edge manufacturing capability. Though Intel was originally known primarily to engineers and technologists, its "Intel Inside" advertising campaign of the 1990s made it a household name, along with its Pentium processors. Intel was an early developer of SRAM and DRAM memory chips, and this represented the majority of its business until 1981. Although Intel created the world's first commercial microprocessor chip in 1971, it was not until the success of the personal computer (PC) that this became its primary business. During the 1990s, Intel invested heavily in new microprocessor designs fostering...

Words: 644 - Pages: 3

Free Essay

ยินดีที่ได้รู้จักค่ะ : )

...Intel Corporation (NASDAQ: INTC) is an American multinational semiconductor chip maker corporation headquartered in Santa Clara, California, United States and the world's largest and highest valued semiconductor chip maker, based on revenue. It is the inventor of the x86 series of microprocessors, the processors found in most personal computers. Intel Corporation, founded on July 18, 1968, is a portmanteau of IntegratedElectronics (the fact that "intel" is the term for intelligence information was also quite suitable). Intel also makes motherboard chipsets, network interface controllers andintegrated circuits, flash memory, graphic chips, embedded processors and other devices related to communications and computing. Founded by semiconductor pioneers Robert Noyce and Gordon Moore and widely associated with the executive leadership and vision of Andrew Grove, Intel combines advanced chip design capability with a leading-edge manufacturing capability. Though Intel was originally known primarily to engineers and technologists, its "Intel Inside" advertising campaign of the 1990s made it and its Pentiumprocessor household names. Intel was an early developer of SRAM and DRAM memory chips, and this represented the majority of its business until 1981. Although Intel created the world's first commercial microprocessor chip in 1971, it was not until the success of the personal computer (PC) that this became its primary business. During the 1990s, Intel invested heavily in new microprocessor...

Words: 1182 - Pages: 5

Free Essay

Evolution of Microprocessor

...Microprocessor Evolution: 4004 to Pentium-4 Joel Emer Computer Science and Artificial Intelligence Laboratory Massachusetts Institute of Technology Based on the material prepared by Krste Asanovic and Arvind November 2, 2005 First Microprocessor Intel 4004, 1971 Image removed due to copyright restrictions. To view image, visit http://news.com.com/Images+Moores+L aw+turns+40/2009-1041_3-56490195.html November 2, 2005 6.823 L15- 2 Emer • 4-bit accumulator architecture • 8µm pMOS • 2,300 transistors • 3 x 4 mm2 • 750kHz clock • 8-16 cycles/inst. 6.823 L15- 3 Emer Microprocessors in the Seventies Initial target was embedded control • First micro, 4-bit 4004 from Intel, designed for a desktop printing calculator Constrained by what could fit on single chip • Single accumulator architectures 8-bit micros used in hobbyist personal computers • Micral, Altair, TRS-80, Apple-II Little impact on conventional computer market until VISICALC spreadsheet for Apple-II (6502, 1MHz) • First “killer” business application for personal computers November 2, 2005 6.823 L15- 4 Emer DRAM in the Seventies Dramatic progress in MOSFET memory technology 1970, Intel introduces first DRAM (1Kbit 1103) 1979, Fujitsu introduces 64Kbit DRAM => By mid-Seventies, obvious that PCs would soon have > 64KBytes physical memory November 2, 2005 Microprocessor Evolution 6.823 L15- 5 Emer Rapid progress...

Words: 1044 - Pages: 5

Premium Essay

Intel - Exploring the Future

...Jason Ho BAEP 599 Intel Research: Exploring the future Intel’s innovation and new product development process was predicated on a concept that was deemed old and no longer effective. Driven by Moore’s Law, the old roadmap-driven research method identified barriers that hindered usage of the continuing and increasing power of chips, and then built solutions to overcome those barriers. David Tennenhouse along with Hans Mulder implemented a new method, the ‘exploratory research’ strategy. The logic was to sample external environments and then amplify research around those identified as promising ventures. With Intel Research and Intel Capital under their wings, Tennenhouse and Mulder set out to bring in new innovations and ideas to Intel. However, a few roadblocks were in their way. The ultimate task for Tennenhouse and Mulder was not only to drive in new ventures, but also to develop a strategy to incubate and track the progress of their investments. In this paper, I will identify Tennenhouse’s strategy, as well as the hurdles that he had to overcome in identifying these strategies and implementations.I will then provide my interpretation and insight, as well as some suggestions to the problems that Tennenhouse and Mulder faced. Leveraging his experience from DARPA, Tennenhouse implemented an exploratory research strategy that placed emphasis on “sensing” the environment. His plan was to plant agents in areas that had an abundant amount of resources, information, and...

Words: 1342 - Pages: 6

Premium Essay

Leadership

... Coaching 4 4. Leadership Theory at Intel: 5 5. Emotional Intelligence 7 5.1 Johari Window Model 9 5.1.1 Johari Window and Emotional Intelligence (EQ) 10 5.1.2 The Interpretation 11 6. Applicability to support Organizational Goals 11 7. Conclusion 13 8. Bibliography 14 9. Appendices 15 1. Introduction: According to Drucker, for a leader to be effective, there are several practices that they must follow. He analysed various businesses including not for profit organizations and noticed similar practices with all the CEOs. These were (1) they asked what needed to be done (2) they asked “what is right for the enterprise”, (3) they developed action plans, (4) they took responsibility for decisions made, (5) they took responsibility for communicating, (6) they were focused on opportunities rather than problems, (7) they ran productive meetings and (8) they thought and said “We” rather than “I”. He stated that, the first 2 options gave them the knowledge they needed while the other four helped them convert this knowledge into effective action while the last two ensured the whole organization felt responsible and accountable (Drucker, 2011). Every organization requires good and effective leaders to ensure the organizational objectives are met. It is important that the leader is identified with their way working with people within the organization and the methods used to show organizational direction. The emotional intelligence of these leaders plays a key role in...

Words: 3770 - Pages: 16

Premium Essay

Paralegal

...components. In May, Dell incorporated the company as "Dell Computer Corporation" and relocated it to a business center in North Austin. The company employed a few order takers, a few more people to fulfill them, and, as Dell recalled, a manufacturing staff "consisting of three guys with screwdrivers sitting at six-foot tables". The venture's capitalization cost was $1,000.[14][15] In 1992, aged 27, he became the youngest CEO of a company ranked in Fortune magazine's list of the top 500 corporations.[16] In 1996, Dell started selling computers over the Web, the same year his company launched its first servers. Dell Inc. soon reported about $1 million in sales per day from dell.com.[17] In the first quarter of 2001, Dell Inc. reached a world market share of 12.8 percent, passing Compaq to become the world's largest PC maker. The metric marked the first time the rankings had shifted over the previous seven years. The company's combined shipments of desktops, notebooks and servers grew 34.3 percent worldwide and 30.7 percent in the United States at a time when competitors' sales were shrinking.[18] In 1998, Dell founded MSD...

Words: 1627 - Pages: 7

Premium Essay

GáI Xinh DạY ChịCh Beautiful Girl Sings

...Assignment Front Sheet | Qualification | Unit Code / Unit number and title | Pearson BTEC Level 5 HND Diploma in Business | Y/505/8182 Unit 7: Business Strategy | Student name / BTEC Registration Number | Assessor name | Nguyen Le Hien | F07-017 | | Learning Outcome | Learning outcome | Assessment Criteria | In this assessment you will have the opportunity to present evidence that shows you are able to: | Task no. | Evidence(Page no) | LO1 | Understand theprocess of strategicplanning | 1.1 | Assess how business missions, visions, objectives, goals and core competencies inform strategic planning | 1 | | | | 1.2 | Analyse the factors that have to be considered when formulating strategic plans | 1 | | | | 1.3 | Evaluate the effectiveness of techniques used when developing strategic business plans | 1 | | LO2 | Be able to formulate anew strategy | 2.1 | Analyse the strategic positioning of a given organisation by carrying out an organisationalaudit | 2 | | | | 2.2 | Carry out an environmental audit for a given organisation | 2 | | | | 2.3 | Assess the significance of stakeholder analysis when formulating new strategy | 2 | | | | 2.4 | Present a new strategy for a given organisation | 2 | | Date issued | Hand in deadline | Submitted on | | | | | | Assignment title | BS1: Strategic Planning and Formulation of New Strategy (1 of 2) | In this assessment you will have opportunities to provide evidence against the following criteria...

Words: 3521 - Pages: 15

Premium Essay

Nt1310 Unit 3 Generation Essay

...4.GENERATION Basic component of a computer in the fourth generation was a microprocessor. It it an integrated circuit invented in 1971 by Intel which carries out arithemetic and logic operation and its composed of milions of transistors. They operate on numbers and symbols represented in the binary system. The first 4-bit microprocessor 4004 was presented by Intel in 1971 . In the 1960s, processors were constructed out of small and medium ICs each containing from ten to few hundred transistors. The large number of discrete logic gates used more electrical power and produced more heat than a integrated design with fewer ICs. Some of the fourth generation computers are IBM 4341, DEC 10, STAR 1000, PUP 11 and APPLE II. 5. GENERATION Fifth generation was the result of a massive government research project in Japan in 1980s. The main goal of the production in fifth generation was making devices that are capable responding to natural language input, learning and organization shortly called...

Words: 537 - Pages: 3

Free Essay

Sas Insitute

...Erica Graham 1  Erica Graham   Prof. Poznanska  International Business  Final Paper  3/6/2015    Introduction:      SAS Institute Inc is by far the world largest private software company. It is known for  two things, it was the first company to make software for analyzing data, and how it treats its  employees. “SAS Institute is probably the most important software company that you’ve never  heard of.” (Fishmen) Yet a majority of the people in the United States and overseas uses SAS  technology every day without knowing where and how it came into being. SAS is considered to  be the sanest company in America, with the lowest turnover rates for employees across the  world. “The company experiences annual turnover in the range of 2­3% compared to an industry  average of 22%.” (Crowley)   This is due to the way that SAS operates, putting its workers and their job satisfaction  above everything else.  SAS institute is also one of the very few companies to take a  sustainability approach to business, one in which it holds the value of people above all else.  “SAS has found that by being an especially benevolent and respected organization, they  consistently produce the most optimal workplace performance.” (Crowley)   Reason for International Expansion:  Erica Graham 2  In 1966 there was no company called SAS, but the foundation for this fast growing  multinational company was laid. In 1966 the need for computerized statistics programs was  enormous especially for the agricultural sector...

Words: 1761 - Pages: 8

Premium Essay

Apple Inc.

...worth of $622.31 billion, placing it 56th among the Fortune 500 companies. The iPod revolution in 2000, to the iPhone in 2007 and most recently, the iPad in 2010, Apple has introduced, amidst much fanfare, ground-breaking products that revolutionized the markets since the start of the 21st century. This paper serves to provide some insight of a company that has been named Fortune magazine’s most admired company in the world for three consecutive years from 2008 to 2010. A strategic analysis will examine the opportunities and threats in the general environment and the company’s strengths and weaknesses. Apple operates in many aspects of consumer electronics, such as personal computers, mobile communication devices, digital music and video devices. To maintain their status in a highly competitive industry, Apple must not lose focus on the cornerstones of the company. They must continue building strong relationships, encourage innovation, and support strategic marketing. Brand management is also the key as they manage diverse products that have put them into new and extremely fast paced, ever changing markets. Business Intelligence Apple success in consumer electronics is a direct result of their business intelligence, “the ability for an organization to take all its capabilities and convert them into knowledge. This produces large amounts of information which can lead to the development of new opportunities for the organization. When these opportunities have been identified...

Words: 1941 - Pages: 8

Premium Essay

Computer Os and Matienance Lab 1.1 & 5.1

...tree or pathway that maps out a series of certifications to pursue that might interest you. Which certifications would be useful if you want to be a graphic designer, for example? What if you want to create computer games? I am interested in Video Game Design. Here is a certification pathway showing the types of certifications I would need to be successful in this field: Certificate in Game Design Includes classes for the following subjects  Game theory  Game genres  Design principles  3-D graphics programming  Character animation  Game engine architectures Java C++ Flash Bachelors Degree in Computer Programming Includes classes for the following subjects  Artificial Intelligence (AI) programming  Cutscenes  Graphical User Interface (GUI)  Environmental process engineering  Behaviors and effects engineering And then eventually a Masters Degree in Computer Programming • Lab Exercise 5.1 Perhaps newer and faster CPUs have come out recently. Go to www.intel.com and www.amd.com and investigate the newest...

Words: 613 - Pages: 3