Premium Essay

Introduction to Television Scenario

In:

Submitted By arun5gnath
Words 12671
Pages 51
Entertainment Industry in India has registered an explosive growth in last two decades making it one of the fastest emerging industries in India. Television itself witnessed its transformation from a single government owned channels to a medium telecasting more than 300 national and regional channels. At present Indian film industry or Bollywood is a perfect combination of entertainment and commercial sector, producing close to thousand movies in a year in various Indian languages. Indian film industry supersedes Hollywood in terms of movie production quantity by more than three times.

Broadcast Television is going through an extraordinary time of change and challenge. It is still one of the most popular forms of entertainment and information, with the average Indian viewer still watching twenty hours or more per week. But the rapid growth of the internet and interactive media is competing strongly for audiences and revenues. The Indian television industry is dominated by the major broadcasters like Star Group, Zee Group, Sun Network etc., plus a much larger number of less well-known broadcasters and production companies like Sahara, Jaya Tv, Kairali etc.

As per the recent report by PricewaterhouseCooopers (PwC), Indians are likely to spend more on entertainment in the coming years with a steady growth in their disposable income. With the introduction of digital distribution platforms like direct-to-home (DTH) and Mobile TV, Indian television industry has undergone a revolutionary change. As per KPMG and FICCI reports, the Indian television

industry is worth US$ 4.63 billion and is estimated to grow by 14.5 per cent during

2009-13. Moreover, by 2013 the television advertising industry is likely to own a

share of 41% in the Indian advertising sector, which indicates a steady increase of

2% from the current share of

Similar Documents

Premium Essay

Indian Marketing Enviornment

...there. Dependence has reduced 2/3 rd population dependent directly/indirectly on agriculture. Rural markets development at a faster rate. Impressive achievements. Self dependent. Rare foodgrain imports. Main cause of development of other sectors. c. Agricultural Scene Predominance is there. Dependence has reduced 2/3 rd population dependent directly/indirectly on agriculture. Rural markets development at a faster rate. Impressive achievements. Self dependent. Rare foodgrain imports. Main cause of development of other sectors. d. Industrial scene Contribution to GDP growth increasing More than this, there are qualitative change Rapid foreign investment and competition from multinational companies. e. Social scenario: The middle class explosion Estimate...

Words: 485 - Pages: 2

Premium Essay

Reality TV-Critique Cultural Product

...Reality TV - unique cultural product In the attempt to fully historicize Reality TV we should always have in mind the format, the social dimensions in which it was created, and its effects. Decades ago it would have been hard to imagine that we would be thinking that our attitudes for defining reality would be mediated by a media format. The complex field of defining reality through the scope of contemporary media is inherently connected to the cultural code of the media imperialism. In our attempts to deconstruct reality through the prism of television erudition we stand upon the challenge to ask what is real today and what will not be real tomorrow? Baudrilard would answer this question in different terms suggesting that reality merely...

Words: 998 - Pages: 4

Free Essay

Zenith

...Definition Television (HDTV) On August 1, 1990, Bruce Huber, VP of marketing at Zenith Electronics Corporation, was meeting with CEO Jerry Pearlman. They were discussing Zenith’s options regarding high definition television (HDTV), a new technology that produced higher resolution (i.e., sharper pictures) and superior digital stereo sound. It could also permit larger screen sizes and wider screen pictures. The company had to decide how to forecast demand for this new technology and whether to conduct a study to assess consumer preferences for the new wider screen format implied by HDTV. The recently retired president of Zenith’s Consumer Products Group, Bob Hansen, had recommended that Zenith study whether consumers preferred the 16:9 wide screen aspect ratio proposed for HDTV or the current, relatively square NTSC (National Television Systems Committee) standard of 4:3, found in all TV sets in the United States. (A TV’s aspect ratio was defined as the ratio of the image’s width to its height.) If consumers really preferred the 16:9 shape, Zenith would have to invest hundreds of millions of dollars in new plants and equipment to produce wide shape picture tubes larger than 28” in diagonal. For sizes under 28” the investment would be insignificant. Pearlman turned to Huber and asked a series of questions: “We need to know what are the forecasts of HDTV demand from 1992 to the year 2000 under a pessimistic, most likely, and optimistic scenario. How should we define these scenarios? How...

Words: 6470 - Pages: 26

Premium Essay

Telewizja Wisla

...Salma Mathlouthi Business Seminar 690A Case Study 21: Telewizja Wisla Introduction Claire Hurley and her business partner have acquired a supra-regional TV license for Belgium. Their company has gotten initial funding from Polish traders and today faces the tough challenge of raising yet another $7 million to finance the beginning of procedures of the TV station. Claire and her partner need to resolve questions regarding proper partners, company valuation, and deal structures. Hurley, a 35-year-old U.S citizen with a background in International finance and economic development, had co-founded TVW in 1991, with Wojtek Szczerba, 41-year-old, a Polish freelance television producer living in London. In late 1994, Szczerba, with Hurley’s help secured the only private regional television-broadcasting license for southern Poland. Soon thereafter Szczerba was ousted from an operating position at TVW by its major investors Realbud, a Polish construction firm and Efekt, a Krakow-based real-estate company. Since then, Roman Sztorc and Jarek Potasz had run the company. Sztorc a 56-year-old engineer had spent most of his career managing multi-million dollar construction projects for Realbud in the former Soviet Union and in Eastern bloc and Middle East countries. Sztorc delegated responsibility for TVW’s day-to-day operations to Potasz, whose abilities he trusted greatly. Potazc, a 33-year-old engineer, had managed several Polish print media concerns prior to working...

Words: 2475 - Pages: 10

Premium Essay

Mbti Compared to Big Five

...is conveyed by the technology at the disposal of TV channel like MTV? Television became an important part of our life, so much that it is difficult to say whether it is a luxury or necessity. In present scenario, seems quite correct when he states that ‘Family is the most important influence in a child's life, but television is not far behind’. Television, with its capabilities of video, audio and motion, is a strong, modern mass medium of transferring information to mass audience in current age. It is like a Trojan Horse with lots of surprises. Similarly Lecate (1997) points out “Television can offer the best and worst of things. When received by the maximum number, television is a formidable tool in the transmission of knowledge and is therefore of public benefit”. In less than a decade – from the mid-1980s to the mid-1990s – the numbers of television channels, television sets in households and hours spent watching television have more than doubled. Satellite television reaches all continents, trans-national satellite channels offer many times the previous numbers of channels, and numerous niche channels that target narrow segments of the population have been introduced–not least channels that target young viewers. Among several uses, educational use of television is a prominent one. The public broadcasters of many countries routinely provide locally-relevant and explicitly educational television, often to support subjects such as mathematics or science in schools or the...

Words: 758 - Pages: 4

Free Essay

The Future Path of Malaysian Telecommunication Industry

...The Future Path of Malaysian Telecommunication Industry Introduction The era of the industrialization and information age has made the telecommunication industry expanded into diversified functionality to support the growth of technological advancement for better services demanded by any particular nation. In Malaysia, telecommunication industry is now considered to be prominent due to its contribution as a tool of technological support for the national development in line with the national aspirations. Hence, this paper will try to explore certain developmental features in the telecommunication industry that will portray the future path of such industry in the next coming century to "comfort" the nation as a whole through its available and possible services. Global Development of Telecommunication Industry There is no doubt that the developments of telecommunication industry and its technological infrastructure throughout the world have influenced the robust evolution of information industry. Thus, such phenomenon has contributed to the introduction of various newly sophisticated related technologies. In fact, telecommunication and information industries are very best described as "twin technology". In general, most people relate that telecommunication industry is a catalyst and the backbone for better services of broadcasting and communication services. Nowadays, especially in the most sophisticated information age, the industry also bares responsibility to create a global...

Words: 1815 - Pages: 8

Premium Essay

Csi Effect

...people think watching television shows such as CSI and Law & Order have an effect on how jurors will convict or not convict a criminal, then there are some who don’t feel this way. Continue reading to decide for yourself. CSI EFFECT 3 CSI Effect What is the “CSI Effect”? Is it anything more than a myth? Actual jurors in real cases are wrongly acquitting criminals who they would have convicted if the television show CSI was not aired, as people see it as real. Prosecutors say the CSI effect forces them to explain why they have no forensic evidence, and jury selection takes longer as the people who seem to be influenced by the show are removed. Defense attorney’s agree about the effects of the television show. Producers of CSI say their show has an educational effect on the public(teaches them science). Some police feel that CSI helps educate criminals on how not to get caught. Educators think CSI attracts students to want a career in forensic science.(Knight,2010). The CSI effect does have some benefits such as understanding the use of resources to investigate cold cases and for people who have information about a crime to come forward. Donald Shelton, Greg Barak and Young Kim randomly chose 1,027 jurors in Ann Arbor, Michigan to participate in a study. First, they got demographic information, asked what they watched on television, how often and if...

Words: 560 - Pages: 3

Free Essay

Avatarthelastairbendermediareview

...Avatar: The Last Airbender “...Long ago, the four nations lived together in harmony. Then, everything changed when the Fire Nation attacked. Only the Avatar, master of all four elements, could stop them…” (Avatar). The introduction alone gives you a strong indication of the plot for the entire series. The moment Katara, a main character from Avatar: The Last Airbender, narrates the introduction you get a sense of the story heavy saga unfolding before your eyes. Everything from the storyline to the graphics and design of the three season series captivates and intrigues all of your senses. Every episode leaves you wanting more. The story begins and is shaped by the characters and their interaction throughout the saga. Their world is divided into four nations: Water, Earth, Fire, and Air. Each of these tribes have members with special powers known as benders. These individuals can manipulate the forces of nature that reflects their tribe’s element. As the story goes you will learn that there is one that can manipulate all four elements - the Avatar, Aang. He alone is destined to bring peace and unity to all the nations of the world. The other characters bring their own stories that assist in the self-fulfillment of the making of the Avatar. As each individual’s story is told it will intensify your connection to their world. You follow the characters across the world and watch them grow into their full fruition as the final episodes unfold. This show not only has the capability to...

Words: 930 - Pages: 4

Free Essay

What Happened to the Beaver

...desensitized youth of our nation and the American mass media is undeniable. American Children spend more than fifty-three hours a week watching TV or using video games, cellphones, and computers (Kaiser Family Foundation). That is an incredible amount of time for anyone, let alone a child. Sociologists believe that the media is used as a means to educate youth in regards to beliefs and values. Youth are shown that their lives can be better or more exciting by taking part in a certain behavior, which in-turn could lead to unrealistic expectations and problems later on down the road (Basirico 44). Television depicts violence as a means to solve problems, whether it is on a cartoon or in an action TV show. The message is in most cases the same; hurt the person making you angry. “ By the age of eighteen the average American has seen two hundred thousands acts of violence on television, forty...

Words: 1802 - Pages: 8

Free Essay

Crime Scene Reconstructive

...about is Crime Scene Reconstruction. Crime Scene Reconstruction is the use of scientific methods, physical evidence, deductive reasoning and their interrelationships to gain explicit knowledge of the series of events that surround the commission of a crime. Crime Scene Reconstruction looks at the physical evidence and attempts to determine “What Happened? And how did it happen?” The reason why I have selected this topic is because I find it intriguing how physical evidence is broken down, evaluated, and reconstructed to actual tell how a crime occurred and what happened in the process. There are many television shows I watch daily that portray the crime scene investigation process in a certain light this is another reason why I chose this topic. I’d like to find out firsthand what actually goes on in the reconstruction process versus fictional exploitations of it on television. Crime Scene Reconstruction looks at the physical evidence and attempts to determine “What Happened? And how did it happen?” A similar method that is used is Criminal Profiling. Criminal Profiling is the application of psychological theory to the analysis and reconstruction of the forensic evidence that relates to an offender’s crime scenes, victims and behaviours. Crime Scene Reconstruction is the use of scientific methods, physical evidence, deductive reasoning and their interrelationships to gain explicit knowledge of the series of events that surround the commission of a crime. The goals of crime...

Words: 1748 - Pages: 7

Free Essay

Television, the Desensitizer

...Television, the Desensitizer We do not have to watch television for very long to realize that violence is a common theme on a variety of shows. It can be found almost everywhere, including daytime talk shows and so-called sports entertainment programs. These programs may be defined as entertainment but they do more harm than good when we consider the effects that watching violent programming has on viewers. When we observe how these programs can influence behavior, especially among younger viewers, we should seriously consider setting standards for violence on television. One type of programming that is especially offensive is daytime talk shows, such as Jerry Springer. The individuals on these shows are characterized by shameless displays of emotional and physical abuse almost daily. These shows hype their guests into a frenzy and the guests know what type of behavior is expected from them. Husbands and wives yell and scream at each other and angry or jilted lovers push and shove each other on stage. While most of us are able to discern between the real world and that of fiction, fantasy, or Jerry Springer, some of us are not. The result of watching this type of program repeatedly is desensitization. In other words, the more people watch these types of programs, they more they will think that the behavior depicted on these shows is acceptable. Studies conducted by the University of California at Los Angeles Television Monitoring Project Part indicate that...

Words: 1174 - Pages: 5

Free Essay

3d Television - Industry Analysis

...Samsung 3D-Television A strategic plan for a technological innovation FROM: Peter Fischer Erik Froode Alexander Johansson TO: Anu Wadhwa Lausanne, 2010-10-16 Table of content Samsung 3D-Television............................................................................................................................ 1 1. Background of the innovation ........................................................................................................ 3 1.3 1.3 1.4 The background of Samsung ................................................................................................... 3 The background of 3D-Television technology ......................................................................... 5 The competition ...................................................................................................................... 5 3D-TV technology ............................................................................................................ 6 The visible entertainment ............................................................................................... 6 1.4.1 1.4.2 1.5 What kind of innovation is 3D-TV? .......................................................................................... 7 2 ................................................................................................................................. Industry description .........................................................................

Words: 6754 - Pages: 28

Premium Essay

The Fashion Channel

...2075 JUNE 1, 2007 WENDY STAHL The Fashion Channel Introduction Dana Wheeler, senior vice president of marketing for The Fashion Channel (TFC), sat in her Chicago office and scrolled through the email messages in her inbox. Thankfully, none required an urgent reply. She toggled over to her calendar: no meetings for the rest of the day. Finally, she could focus her thoughts on reviewing her recommendations for TFC’s new segmentation and positioning strategy. Wheeler believed that she had prepared a solid analysis; she felt confident about the strategy she was proposing. But next week’s senior management meeting would mark her first big presentation to the company’s leaders since she had joined TFC, and, she admitted to herself, she was eager to gain the support of her colleagues. There was a lot riding on the outcome of this meeting, both for Wheeler and for the channel. If founder and CEO Jared Thomas and his team liked what they heard, Wheeler would move forward to implement her recommendations. The company needed to strengthen its competitive position and would be spending more than $60 million in all national and affiliate advertising, promotion, and public relations in 2007, based on these recommendations. This would be an increase of $15 million over 2006 spending. Background TFC was a successful cable TV network– and the only network dedicated solely to fashion, with up-to-date and entertaining features and information broadcast 24 hours per day, 7 days per week...

Words: 5199 - Pages: 21

Premium Essay

Fashion Chaneel

...2075 JUNE 1, 2007 WENDY STAHL The Fashion Channel Introduction Dana Wheeler, senior vice president of marketing for The Fashion Channel (TFC), sat in her Chicago office and scrolled through the email messages in her inbox. Thankfully, none required an urgent reply. She toggled over to her calendar: no meetings for the rest of the day. Finally, she could focus her thoughts on reviewing her recommendations for TFC’s new segmentation and positioning strategy. Wheeler believed that she had prepared a solid analysis; she felt confident about the strategy she was proposing. But next week’s senior management meeting would mark her first big presentation to the company’s leaders since she had joined TFC, and, she admitted to herself, she was eager to gain the support of her colleagues. There was a lot riding on the outcome of this meeting, both for Wheeler and for the channel. If founder and CEO Jared Thomas and his team liked what they heard, Wheeler would move forward to implement her recommendations. The company needed to strengthen its competitive position and would be spending more than $60 million in all national and affiliate advertising, promotion, and public relations in 2007, based on these recommendations. This would be an increase of $15 million over 2006 spending. Background TFC was a successful cable TV network– and the only network dedicated solely to fashion, with up-to-date and entertaining features and information broadcast 24 hours per day, 7 days per week...

Words: 5237 - Pages: 21

Free Essay

Failure of Qwikster

... Page Introduction Company Information 1 Paper Outline 1 Introduction of Qwikster – The Spinoff of Netflix 4 – 6 Implications 6 Commentary 7 Netflix’s Cancellation of Qwikster 7 Conclusion 8 References 9 INTRODUCTION Company Information Netflix Inc., established in 1997 and headquartered in Los Gatos, California offers internet subscription service, streaming television shows and movies. Subscribers of Netflix can watch unlimited television shows and movies streamed over the internet to their televisions, computers and mobile devices. Currently, Netflix...

Words: 1519 - Pages: 7