...Levi’s main goal is to be a long-lasting company, as it’s written in their mission statement. The company has been around for quite some time; almost everyone can recognize the name Levi’s. But when someone purchases a pair of Levi’s jeans, they probably don’t think about what goes on behind-the-scenes, or how the jeans were actually made. The following paragraphs will cover Levi’s raw materials, modes of transportation, marketing strategy, and their operations. Jeans were invented shortly after the California Gold rush. Levis Strauss then began making miners’ denim work pants with copper rivets. The denim pant had already existed for a while at the time, but Mr. Strauss’ addition of the metal rivets at pocket corners and other points of strain made regular denim pants a “Levi”. In the year 1873, Levi Strauss and his business partner Jacob Davis received a patent for what would soon become the most popular denim brand ever made. (“Levi Strauss”). Because Levi’s is a well-known, international brand, it has suppliers all over the world. There are many different routes through which a pair of Levi’s jeans can be made, throughout the Americas, Europe, Asia, the Middle East, and Africa. One of the many routes taken in the production of a pair of Levi jeans is one located right here in the United States, operating from the San Francisco headquarters. In this route, the cotton is grown in the Mississippi Delta, the fabric is woven North Carolina, and finished in the Dominican Republic...
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...520’s...Jeans for Curves Hasani Gorden Keller Graduate School of Management Market Summary Fashion is today incomplete without denim. Denim comes in all forms, looks and washes to match with every dress. It would be difficult to believe that the same denim was originally employed in clothing for the pants and overalls worn by miners on the west coast (US). A number of technological factors have contributed to making denim the fashion icon that it is today including vast improvements in spinning, weaving, and finishing. One of the most important parts of creation of the beautiful denim jeans is the washing. Washing plays such an important part in the denim chain because of the effects that the consumers are looking for on their jeans. Denim jeans have almost become a necessity in the present scenario. By age, jeans wear sales have increased significantly in the 13-17 and 25-34 age groups. By volume men's/boys jeans shipment market is more than that of women's/girls jeans shipments in US. Denim jeans make up one of the most fragmented, but also one of the most lucrative sectors of the apparel industry, with products aimed at men, women, teens and infants.(In Text Cit) Denim jeans accounted for US$5.2bn of the US$15bn bottoms market in 2006, according to report author Koncept Analytics, but a decline in the market in 2007 is seen as the start of a downward trend that is likely to continue in coming years. Sales of women's jeans among 25 to 34 year-olds fell a sizeable 15...
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...Diesel Report The research initially focused on international denim brands (Levi’s, Pepe jeans, Diesel and Kuyichi), among them Diesel is the less sustainable so Fantastic 5 as a group investigated how this brand could be more sustainable and gain more transparency. Here a brief introduction of the brand. Diesel is an Italian clothing brand founded in 1978 by Renzo Rosso. Diesel started focusing on making high-quality jeans but now it offers a wide range of clothing, accessories, shoes, sunglasses and perfumes. The company is present in over 80 countries with over 5,000 points of sale and more than 300 monobrand stores (200 of which are company-owned and the rest in partnership with local distributors). It has become a symbol of the youth culture worldwide, from a work cloth to a high fashion item. Since the beginning of his career in the fashion industry Renzo Rosso, CEO’s company, aimed to be a leader, he entered the US market when Levi’s was the giant of blue jeans worldwide. He wanted a company that took chances and carved out a niche for itself in its field. He started employing creative and talented people, welcoming international students to enrich the company of different background. He wanted to create the most dynamic and imaginative product available anywhere: he gave his open-minded design team broad stylistic freedom, and their mission was to create an apparel line perfect for independent people. Diesel target is 18-35 age person, fashionable but not victim...
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...“Americas Bad Jeans” It is common in today’s world for people to go directly to jeans instead of nice dress pants, or dresses; most people do this because jeans look more casual, match the outfit better, or the event that they may be attending, and most people wear jeans because they are simply more comfortable. George Will’s story “America’s Bad Jeans’ he states his thoughts on people and why they shouldn’t wear jeans. Will gives harsh critiques by stating “but the appearance the people choose to present in public are cues from which we make inferences about their maturity and respect for those to whom they are presenting themselves.” He also says “Do not blame Levi Strauss for the misuse of Levis.” Will believes that people who wear jeans have no self-respect for themselves and do not respect others around them. We live in an economy where jeans are so popular that no finds it offensive that another person is wearing jeans around them because it has been instilled with in them that jeans are okay to wear. In discussion of “Americas Bad Jeans” one controversial issue has been that the new epidemic among people is jeans. Writer Daniel Akst agreed with Georgie Will by declaring “he Denounced denim, summoning Americans to soul-searching and repentance about the plague of that ubiquitous fabric, which is symptomatic of deep disorders in the National Psyche.” One thing that doesn’t make sense is the fact that many people famous people wear jeans for example, Steve Jobs wore...
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...Jean Piaget Jean Piaget was born in Switzerland on August 9th, 1896. He was the oldest of three children, and the only boy. His father was Arthur Piaget, a professor of medieval literature. His mother was Rebecca Jackson, and his godfather was the Swiss scholar Samuel Cornut. In 1923, he married Valentine Chatenay. The couple had three children, Jacqueline, Lucienne, and Laurent. Piaget died in Geneva on September 16, 1980, after a brilliant scientific career made of over sixty books and several hundred articles (Papert, 1999). Piaget’s greatest contribution was to found the field of cognitive development. He believed children are the biggest manufacturers of their own development, as man’s capacity for logical thought is not learned but embedded along with hair color and sex, in his genes. In other words, a child cannot be forced to develop understanding any faster than the rate at which his powers mature to their full potential, so there is a limit to what overeager parents and teachers can achieve. On the flip side, a child who does not get the chance to apply his developing abilities and test limitations may never reach his full intellectual capacity (Pramling, 2006). According to Jurczak (1997), Piaget believed in four stages of cognitive development: • Stage 1: Sensorimotor – Newborn to Age 2 The child’s primary concern is mastering his own innate physical reflexes and extending them into interesting or pleasurable actions. During this time, the child becomes...
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...Levi’s Category: Apparel and accessories Sector: Lifestyle and Retail Positioning: Outgoing and stylish quality jeans The Levi’s® brand epitomizes classic American style and effortless cool. Since the invention and patent of riveted clothing by Jacob Davis and company founder Levi Strauss in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world — capturing the imagination and loyalty of people for generations. And while the patent has long since expired, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Created in 1873, Levi's® jeans are the original, authentic jeans. They are the most successful, widely recognized and often imitated clothing products in the history of apparel. Over successive generations, Levi's® jeans have captured the attention, imagination and loyalty of diverse individuals. As the inventor of the category, the Levi's® brand continues to define jeanswear with the widest range of products available, from quintessential classics such as the famous Levi's® 501® Original jean, to favorite fits and styles in the Red Tab™ and premium collections. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. Mission: We will market the most appealing and widely worn casual clothing in the world. We will clothe the world...
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...Jean Piaget Jean Piaget was an intriguing theorist who provided support that adults and children do not think alike. He dedicated his whole life to answer one single question, and that is “How does human knowledge develop?” He identified himself as a genetic epistemologist. Genetic epistemology is defined as the discovering of the roots of the different varieties of knowledge. Epistemology is a branch of philosophy that is concerned with the origin, nature, extent, and limits of human knowledge. Piaget was interested not only in the nature of thought, but in how it develops and understands how genetics impact this process, (J. P Biography, 2013). This paper will discuss the contributions that Jean Piaget made to the field of learning and cognition. Additionally, it will address the models of cognition development associated with his theories as well as analyzing the relevancy of the models to modern day. Jean Piaget started studying natural science when he was just 11. He was born in 1896 and was a native to Switzerland. He received his PhD in Zoology in 1918. During his early work with Binet's intelligence tests, it had led him to assume that children think differently than adults do. Through this observation it inspired his interest to understand how knowledge continues to grow throughout childhood. He suggested that children sort the knowledge they acquire through their experiences and interactions into groupings known as schemas. When new information is acquired, it...
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...DISCRIPTION In 1973, Pepe Jeans was constituted as a road side stall by three brothers Nitin Shah, Arun Shah and Milan Shah from Kenya at Portobello Road Market in West London’s trendy Notting Hill district. The company has achieved enormous growth. This is the result of his unique approach in a product market. Pepe was used to be a trendsetter. However, there are changes in retailer’s demand where Pepe is having a hard time to cope up. Retailers become unhappy with their requirements to place firm orders six months in advance with no possibility of amendment, cancellation, or repeat ordering. Retailers believe that Pepe’s sale would increase by about 10 percent only with more flexible ordering system. Pepe felt pressure for changes needed for them to address all the complaints of their retailers. Obviously, Pepe is not yet ready coping up the changes because they never anticipate these problems will occur. They use their financial strength trying to solve the retailer’s complaint. STATEMENT OF THE PROBLEM: What are ways or alternative actions to correct the growing problems which are the inflexibility ordering system and the six-month order lead time? OBJECTIVE OF THE STUDY: * To identify the alternative action that addresses the inflexibility ordering system and the six-month order lead time. * To cognize the supply chain of Pepe jeans * To have a cost-effective alternatives. * To improve the supply chain strategy of Pepe Jeans * To apply the learning...
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...Grand Jean is a company which has been in business for many years and manufactures various types of jeans. It is one of the largest clothing manufacturers in the world with dominant product – blue denim jeans. The demand for firm’s product over the years has been stable due to reasonable price and good quality. Grand Jean uses an outsourcing strategy in production by contracting with independent manufacturers to expand supply to match growing global demand. At corporate level, Grand Jean Company is a single industry firm, whose main goal as the whole is to maintain its leadership in the market as a manufacturer of jeans and also is to increase firm’s profitability and growth. The goals of the company are different from the company’s marketing organization goals and the company’s 25 managers of manufacturing plants goals. The reason so, is because the marketing department is treated as a “Revenue Centers”, while the firm’s 25 plants are treated as “Expense Centers”. The goals of “Revenue Center” are to sell manufactured goods and to maximize revenue. Furthermore, marketing department is responsible for making product demand forecasts which are used to set sales unit and sales dollar targets. Whereas, the goals of “Expense Centers”, manufacturing plant, are to meet the budget, achieve cost efficiency, achieve good product quality, and reach the quota that is assigned to each plant. In Grand Jean’s case, the “Expense Centers” would be considered as an Engineered Expense Centers...
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...Ever wonder why children behave the way they do? According to theorist Jean Piaget there are some very simple explanations for this. Piaget explains through his theory of cognitive development, to what is occurring for a child at every stage of their live and how it gradually changes. The first stage of Piaget’s cognitive development is the sensorimotor stage. The sensorimotor stage is comprised of six sub-stages which begin at birth and are broken down specifically to age ranges of when development markers should occur up to two years of age. Piaget argues that an infant processes thought from sensory experiences with physical actions to gain an understanding of the world around them without judgment. Piaget argues that infants do not distinguish between the world and themselves meaning that objects have no permanency. For example, a toy given to a six month old, as long as it is in sight it exsists, but when distractions blocks the view of the toy, the child does not search for it because for them it is no longer there. Piaget’s theory is that infant should learn object permanence as they near the end of the sensorimotor stage (Santrock, 2010). In the preoperational stage Piaget contests that children with in the age range of two to seven years are beginning to think in a more egocentric kind of way. They are discovering themselves and the world around them. The children are unaware of differences in people and familiar objects. The child is oblivious to the fact...
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...Cognitive Theorist -Jean Piaget Erika Rakes Psy- 390 November 24, 2014 Matthew Pearcy Cognitive Theorist - Jean Piaget Jean Piaget was a Swiss developmental psychologist & philosopher, when it came to his career of course, has had a profound conclusion on both education and psychology. Throughout his career, Jean Piaget worked to compose a plethora of contributions to learning and also to cognition. This model that has been developed by Piaget still has modern day relevancy. Olson, M. H. & Hergenhahn, B. R. (2013). An introduction to theories of learning (9th Ed.). Upper Saddle River, NJ: Pearson Contributions to learning and Cognition Piaget has created a plethora of contributions to learning and cognition by theories which in being beneficial to understanding the cognitive characteristics between adults and children. He has implemented as well as sustained for the idea of children and adults think differently. Piaget’s endeavors’ also bring about and increased interest in developmental and cognitive psychology. However when students in education and psychology, they study the theories of Piaget to understand learning and cognition. When we speak of implementing Piaget’s theories of cognitive development to education of children is yet another donation that enables the effective teaching of children (Kuhn, 1979). The last contribution of Piaget the creation of the International Center for Genetic Epistemology, this was created in 1955. ...
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...PePe Jeans Case Analysis Question 1 Option 2 with an ROI of 5 weeks and increased PBT would be the preferred alternative. (ROI financials will not not over) Question 2 I understand the Pepe has a long standing relationship with the agent in Hong Kong. However, I would first look to see what other agents could possibly offer. I know that most Hong Kong agents are using manufacturing facilities in China. There are other agents from other country’s that can source from other Asian countries for example India, Vietnam, Thailand, etc. Looking at other agents and other country’s Pepe may be able to use a competitive bid process to speed up delivery as well as decrease expenses. Pepe could do nothing and keep their current arrangement with the Hong Kong Agent. Heck, their current financial picture is excellent. The negative is they could start to lose sells volume…The bigger question is if they do nothing now, how long it would take Pepe to rebound and make the manufacturing changes and operational changes to decrease lead time if they start to lose market share. I am a proponent of taking a proactive approach. Pepe could become a manufacturer. They would need to build a manufacturing plant in the UK and move all sourcing operations to that plant. This way they will control their entire destiny. Being debt free and having a nice financial picture gives them lots of possibilities when it comes to financing this move or any changes. I do not understand...
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...1.How would you describe the goal(s) of the company as a whole? Is this, or are these, the same as the goal(s) of the company’s marketing organization and the company’s 25 managers of manufacturing plants? Explain. Ans. The main objective of the company is to increase profitability and achieve high growth. The company is striving hard to achieve cost effectiveness and achieve high level of quality. Now, the goals of the company’s marketing organization and company’s 25 managers of manufacturing plant are different. The marketing division is treated as a “Revenue Centre” so the goal of the company’s marketing organization is to maximize revenue and sell what is produced. They are evaluated on the basis of meeting the set sale unit and sales dollar targets. Also, they are responsible for making demand forecasts which are used to decide the production levels of each plant. Whereas, the manufacturing plant have the goal to just meet the budget figure and fulfill the quota allocated to each plant. Since they are considered as an expense center and there is no immediate monetary reward to compensate for increase in responsibilities or requirements, they are not concerned to achieve higher efficiency and thus, want to exceed the targets. 2.Evaluate the current management planning and control system for the manufacturing plants and the marketing departments. What are the strengths and weaknesses? Ans. By 1989, the company was one of the world’s largest cloth manufacturer. Following...
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...Jean Piaget’s Theory of Cognitive Development PIAGET’S BACKGROUND His was one of the most important, yet most controversial theories of cognitive development (Hetherington & Parke, 2000). In 1907 at age ten, he published his first scholarly article in a journal on a rare albino sparrow.1 The career of this philosopher, psychologist and observer of children began the day his wife said to him, “watch the children for a while, will you, Jean?”2 He is a philosopher, psychologist and observer of children.2 He studied in Paris with Alfred Binet. He began to focus on the relationship between psychology and biological science with particular emphasis on development. While assisting Binet to develop standardized IQ tests for children, Piaget noticed not only that children of the same age made similar errors but that these errors differed from those of older or younger children. His opinion about cognitive development began to form as he also observed that these differences in the types of children’s errors seemed to also show unique age-related thought style and understanding of the world. Thus, he opined that the study of what children know or do not know is an avenue to understand the changes in how they think.3 He adopted unstructured interviews with children, such that he would pose the children with a problem to solve or a question to answer. But he substituted detailed observations for formal interviews, and this approach led others to criticize his work. He later...
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...This essay attempts to analyse, using appropriate illustrations, the extent to which gender stereotyping conforms to Jean Piaget’s four stages of development, which he elaborated in his Theory of Cognitive Development. It will first begin by clearly defining the terms; ‘gender,’ ‘stereotype,’ and hence the term ‘gender stereotyping.’ It will thereafter define cognitive development and will furthermore discuss in depth the stages of cognitive development, which are sensorimotor, preoperational, concrete operational, and formal operational respectively. A critical assessment will then be made on the extent to which gender stereotyping acts in accordance to Piaget’s stages of development, to aid one have a final opinion of his Theory of Cognitive Development. Gender was a word used by Ann Oakley and others in the 1970s to describe the characteristics of men and women that are socially determined, in contrast to the ones that are biologically determined. Gender is therefore a term referring to the social and cultural construction of men and women. The word stereotype is defined as an organised set of beliefs concerning the characteristics of all members of a defined group (Golombok, 1995). Therefore, gender stereotyping is the overgeneralisation about the characteristics of an entire group of people based on their gender. It is the perception of people on how others should behave. According to Piaget (1952), cognitive development was a progressive reorganisation of mental processes...
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