...products on the Indian market (10 marks) Incresased market penetration Kellogs increased their market penetration by having numerous distribution channels in the indian market. This would lead to inceased sales volume. Plans were also in place to open an additional processing plant in india as a way of increasing produce/supply. Positioning of products and cost reduction Mazza was not prositioned in the premium segment. The packaging was also different- pouches instead of cardboard- thus reducing costs and by extension prices. Creation of brand awareness through the launch of Chocos biscuits- Kellog’s mass market production of choco biscuits to created a wider awareness for their brand. This help in brand recognition both locally and internationally. Introduction of retail pack Kellogs introduced retail packs that would cater for the different consumer needs in the market. This further helped in gaining a bigger market share. Launch of Mazza series- Indianising the flavours After the success of both the Choco and Frosties brands , Mazza was introduced with indian flavour. This was a great strategy since it recognized the locals’ favoured flavours. It came in various categories such as Mango Elaichi, Coconut Kesar and Rose flavors. These were deveoped after a series of indian martket research. Nutrition Education: In partnership with the Indian Dietetic Association, Kellogs developed a series of nutrition workshop activities to create awareness...
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...Everybody Loves Cereal! Kellogg Raul Mendez Lindsey Wilson College 11/2/2015 On my honor as a student, I have neither given nor received any unauthorized aid on this assignment/exam. Introduction The majority of the people do not comprehend how important the breakfast in our lives is. Research shows that 93% of the population in the United States eat or drink something for breakfast, and 51% of this people prefers cereal, this is mainly because health factors. Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg as a consequence of his effort with his brother John Harvey Kellogg at the Sanitarium Battle Creek following practices established on Adventist Seventh Day Christian denomination and he also believed in the remunerations of a vegetarian diet and exercise. John Harvey Kellogg thought that masturbation was something really bad for the people, Therefore, Kellogg wanted to combat masturbation by a simple method: the simple and healthy food. And, he claimed, that was able to overpower the instincts of man's primary, as well as a healthy lifestyle. On the opposing, he believed that other foods such as meats it augmented. So, during his stay in Battle Creek Sanitarium in Michigan, he decided to devise a kind of breakfast inadequate by sexual impulses cereal granules with oats and corn. Later, he teamed with his brother Will and both decided to put sugar to the recipe and then create one of the most...
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...delivered through attached Microsoft PowerPoint 10 3.4 Formal Business Report: 10 4.1Management information system: 11 4.2Presentation of a project pian for the Kellogg's case study for an 14 4.3Internal rate of return: 15 Referrences: 16 1.1 Preparation of primary and secondary data: Primary data: Primary data of Kellogg India Ltd. is collected from the primary sources like company own databases, company surverys, interviews. The data which are collected by thoe own researchers source or primary source is known as primary data(Dawes, 1971). The company generally gather its primary data from the existing customer perspective. Besides company accountant information regarding survey plays vital role in this case. Kellogg India Ltd. empahasizes more on primary sources than on the secondary sources of data. They use direct observatons, personal interview from customer as their primary data sources. Secondary data: Secondary data are the subsequent publication of primary literature(Kahnmean and Lovallo, 1993). The data sources from the third parties not company internal sources is used as secondary data to use in research by Kellogg India Ltd. external books and services like journals, internal, printed sources etc. are increasingly used as secondary data..But according to this case study, Kellog India Ltd. give less importance on...
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...Financial Accounting-Case Study | Answers to 2-1 Question 1 and 2 Working Capital = Total Current Assets – Total Current Liabilities Current Ratio = Current Assets/Current Liabilities For Kellog 2009 Working Capital = 2558 – 2288 = 270 million dollars Current Ratio = 2558/2288 = 1.18 For Kellog 2010 Working Capital = 2915 – 3184 = - (269 million dollars) = Working Capital Deficit Current Ratio = 2915 /3184 = 0.91 Change in Working Capital = 270 – (-269) = 539 million dollars % Change in Current Ratio: ((0.91 – 1.18) / 1.18)* 100 = -22.8 % ------------------------------------------------------------------------------------------------------------------------------------------ For General Mills May, 2009 Working Capital = 3534 – 3606 = -72 million dollars = Working Capital Deficit Current Ratio = 3534 /3606 = .98 For General Mills May, 2010 Working Capital = 3480 – 3769.1 = - (289.1 million dollars) = Working Capital Deficit Current Ratio = 3480 /3769.1= 0.92 Change in Working Capital = (-72) – (-289.1) = 217.1 million dollars % Change in Current Ratio: ((0.98 – 0.92) / 0.98)* 100 = 6 % Question 3 Both Kellog and GMI have same assets that made up their current assets except that GMI also have Deferred taxes included in their assets list and Kellog’s don’t do that. It is occurred because of the net loss carry over from the previous year. Kellog’s have Account receivable as the largest asset in 2010 i.e. 1190 million dollars while GMI in the same year...
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...Northcentral University Huesman Jr., R.L., Jones-White, D.R., Kellog, J.P., Radcliffe, P.M.(200). Redefining student Success: Applying different multinomial regression techniques for the study of student Graduation across institutions of higher education, Research In Higher Education, 51(2), 154-174. doi:10.1007/s11162-009-9149-4 This research study provides insights on the student’s success from three cohorts of freshmen students from a single institution. The research was conducted with a sample of 15,496 full time students during the years 1999-2001, Research of Higher Education, (2010). Using the Student Tracker Service they were able to identify the factors of student success. Considering multiple variables they modeled a four category outcome that led them to the limitations of the study. The results of the study include the generalizability of results, limited number of variables, source of information was not completed, and models did not establish a more complete pattern of enrollment. The authors agree that further work needs to be done in order to assess student success. This study reveals the advantages and disadvantages students have when enrolling in an institution for the first time, especially when their first choice is not given. It is necessary to understand the problems students face when they first enter an institution. Téllez, K.(2011). A case study of a career in education that began with “Teach for America”. ...
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...CORPORATE STRATEGY AND DIVERSIFICATION Definition of Corporate Strategy Business Strategy addresses the question How should a firm or business compete with sustained advantage in a given competitive environment? Corporate Strategy addresses the question What should be the appropriate scale and scope of the enterprise? Corporate Strategy therefore influences how large and how diversified a firm should be. The definition of a business determines to a large extent the Corporate strategy. A firm can be a single business firm operating in a single industry environment with a fairly apparent definition. On the other hand a large and widely diversified firm with many different businesses each operating in a different industry environment, faces the challenge of defining each of its various businesses as well as developing an overall definition. It is easier for Microsoft to define its business than it is for G.E. or the Tata group to develop an overall business definition. Why do Firms Diversify. 1) To Grow. Growth is an implicit objective in nearly all organisations. Stock markets tend to reward growing companies. Managers find growth extremely attractive because it hold out the prospects of increased earnings for the firm leading to increased compensations for themselves. They also see the acquisition of new knowledge as instrumental in improving their self actualisation prospects. 2) Fuller utilisation of Resources and Capabilities. Firms find that they have un utilised...
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...Introduction Decision making is a vital part of business. But without having the appropriate source of information it can’t be done properly. One can learn about various fields of business while taking decision. Four procedures of accurate information- gathering data, string data, creating useful information, and presenting them can also be learnt. Currently all the successful organizations use IT based data analysis. This type of data analysis has a lot of advantages. Kellogg India is an US based company focused mainly in cereal products. After the reconstruction of Indian market, it decided to expand its operation in this side of this world. It invested 35 million pound and implemented its western policy. Now after decade’s Ups and Downs, Kellogg is keen to control the lion’s share of Indian domestic market and wants to be the only player. While Kellogg still holds more than 60% share in India's Rs 700-crore organized breakfast cereal market and increased its overall sales 30% in FY12, it is now facing increased competition with multinational and home-grown players including PepsiCo, Marico, GlaxoSmithKline and Dr Oater entering the oats and muesli segments(New York Times 1998). That’s why now it’s going to take some vital decision that will reshape its market strategy. The author can examine a variety of data Sources. He can use any type of data and any type of method and also will use all the necessary tools to represent this work. However Author will clarify the whole...
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...kartik.dave@bimtech.ac.in Course Objectives: In Marketing Management II, students would be introduced to the tactical areas of marketing – the various marketing mix (the four Ps) strategies: Product Strategy Pricing Strategy Place (Distribution) Strategy Promotion (Communication) Strategy This will enable the students to combine their earlier knowledge in the strategic areas of marketing (covered in Marketing Management I) with that in the tactical marketing strategies to improve their problem solving and decision-making abilities in the real life business situations. Pedagogical Methods: The course employs a balanced mix of lectures/class discussions and cases /assignments/projects. Class lectures and discussions provide an exposition of key concepts, and are supported by current marketing practices. The cases/assignments/projects provide an opportunity to apply the theories, concepts, and analytical devices developed in the lectures. Lecture / Class Discussion: This time will be devoted to the presentation of theories, concepts, and analytical techniques useful for marketing management. The course outline indicates topic wise chapters of the relevant textbooks and also includes few other important readings to augment the information on the topic. The lecture will be devoted to consolidating and extending the concepts developed in the reading materials. [Pick the date] Groups: The class will be divided into few groups and each group will have 6 students. The groups...
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...supply management and a good indicator of the effectiveness of supply chain management (Basu&Wright, 2008) Stock rotation is an innovative inventory management practice, commonly used in retail, especially in food stores such supermarkets and groceries, of moving products with an earlier sell-by date to the front of a shelf and of moving products with a later sell-by date to the back. (Gustafsson et al. 2006). In this assignment, it is going to be analysed how 7-Eleven achieves the performance objectives; cost, dependability, flexibility, speed and quality via innovative inventory management and stock rotation and further compare this using the importance-performance matrix. The author studied industry journals, including a case study of 7-Eleven’s, and emphasised the impact of stock rotation and inventory management on supply chain management. II. Background to 7-Eleven 7-Eleven is the world’s largest operator, franchisor and licensor of convenience stores. 7-Eleven serves its customers principally selling grocery products, alcohol and tobacco as well as gasoline in US stores. Its...
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...| | Executive Summary: Chris Johnson, an experienced technology project manager for A&D High Tech, was asked to meet with the senior managers to discuss taking over the company’s new web site project. The purpose of the project was to establish an online store to increase sales through the internet. Immediately after his transition meeting with senior management, CIO Matt Webb informed Chris that the CEO needed to know if he could complete the project by Christmas, which was only 6 months away. Although the plan had work scheduled from May 2003 to June 2005, Chris needed to determine if it was feasible to reduce the schedule by 15 months in order to meet his CEO’s needs. Statement of the Problem: The purpose of this study is to evaluate the likelihood that A&D HighTech will be able to implement an online store, comparable to that of its competitors, in time for the 2003 holiday shopping season. Key Problems: * Competitors are gaining market share with their continually improving online capabilities * Company sells on friendly customer service which can be difficult to translate to the internet * A&N needs to have internet sales to stay competitive through reduced SG&A expenses Key Issues: * Steep learning curve for the project manager * Subject matter expert is no longer involved as the project manager * Was build the right option? * The company has a foundation as a regional player * Project time and...
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...How can Kellogg’s do better in India? What were the mistakes it made? ABOUT KELLOGS: Kellogg is $13.2 billion multinational food manufacturing company with its headquarters in Michigan, USA. It has manufacturing units in 18 countries and markets its products in over 180 countries. Brand Kellogg’s a global successful player serving packaged breakfast items across globe. Kellogg’s ventured in India in 1994. On its arrival, it created a new category of branded breakfast cereal products. Since then the journey for Kellogg’s has been far from easy, actually it has been so tough that it has found itself to be one of the biggest brand failures in India. In this article let us study what went wrong for the global brand, what mistakes it made and going forward what should be its strategy. Breakfast Cereal Industry: The Industry was pegged at Rs 150 crores way back in 1995 during early days of Kellogg’s. Today, this new category created by Kellogg’s is pegged at Rs 500 crores. Cornflakes account for 80% of the market, rest is shared by Oats, Muesli and Wheat Porridge. Kellogg has 70% market share i.e. 350 crores. The category has grown by only 8.4% per annum over the last 15 years. The figures are testimony to the fact that Kellogg's effort to change the breakfast habit of the Indian people, has not had as much success as it hoped for. Cornflakes for breakfast is somethings we as Indians are not used to and making us leave our idli’s, dosas and parantha’s for cornflakes...
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...Letter to Newly Married Couple on Interpersonal Communication Jacovah Ling Joan Golding 08/25/2014 Letter to Newly Married Couple on Interpersonal Communication Dear Dave and Sally, It is with great pleasure that I take this opportunity to share with you some of the critical elements that will be effective in addressing the issue of interpersonal communications in your new relationship. Indeed the value of personal interpersonal communications cannot be undermined because life is all about communication, and the interpersonal perspective is the most important aspect of communication (Gaertner, 2010). Worth noting is that the manner in which you will approach this issue of effective interpersonal communication will to a larger extent determine the ultimate success and outcome of your relationship. Allow me to highlight some of the key elements that will enable the clear understanding of this issue. Dave and Sally, allow me to share with you the actual meaning of interpersonal communication. You may already have heard that communication is the transfer of a shared meaning from the sender to the message recipient, either intentionally or unintentionally. This implies that whenever we give meaning or observe behaviour, the communication...
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...Negotiation I. Introduction Negotiation is a skill used throughout life from infancy to adulthood. But a lot of factors and tactics are involved within it and even though negotiating may be something we do naturally and daily, doing it well can be a competitive advantage. I suggest that this is particularly true in the global economy involving international negotiations that include various cultures and the norms that dictate interpersonal interactions such as negotiation. II. Body a. Importance of negotiation a.1 Definition of negotiation “Negotiation is a decision making process among interdependent parties who do not share identical preferences” (Neale, 1992: page 42). It is an activity in which two or more parties are involved and each one of them have their own personal goals and negotiation is the process in which all of the parties will try to reach an agreement throughout different strategies to maximize their final output. a.2 Negotiation as a day to day issue Negotiation is a process that is present in almost every aspect of our lives. Two parties will try to come up with a strategy that maximizes their output. A key word here is strategy and the way parties make their strategy, using knowledge and information and as the world is more open than ever and the information they can access is increasing, making negotiation a more complex issue. As a globalized world, people have to negotiate not only with the issues in our own country but also interact with people...
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...to provide a comprehensive review of the literature and propose a conceptual framework for accounts manipulation. This framework is based on the possibility of wealth transfer between the different stakeholders, and in practice, the target of the manipulation appears generally to be the earnings per share and the debt/equity ratio. The paper also describes the different actors involved and their potential gains and losses. We review the literature on the various techniques of accounts manipulation: earnings management, income smoothing, big bath accounting, creative accounting, and window-dressing. The various definitions of all these, the main motivations behind their application and the research methodologies used are all examined. This study reveals that all the above techniques have common elements, but there are also important differences between them. I. Introduction Finns have been manipulating accounts for a long time, and this practice, well known in the literature, has been given various names: earnings management, income smoothing, big bath accounting, creative accounting, and window dressing. This paper aims to provide a comprehensive review of the literature and propose a conceptual framework for accounts...
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...Influence of time pressure on aircraft maintenance errors TAKAHIRO SUZUKI, TERRY L. VON THADEN, WILLIAM D. GEIBEL University of Illinois at Urbana Champaign Introduction Even though proper maintenance is crucial for aviation safety, tracing the effect that human error in maintenance operations has on accidents and incidents remains a difficult task. According to a UK Civil Aviation Authority study (2003), maintenance and inspection deficiencies ranked fourth (12%) as a factor in aviation accidents overall. Other studies have described that as technology has improved, aviation accidents attributed to mechanical failures alone have decreased, yet those attributed to human error have not shown the same reduction (Wiegmann & Shappell, 2003). Aircraft maintenance requires high reliability and is an important concern in the human factors realm for several reasons. On the one hand, automation, which has reduced flight crew workload, does not apply in maintenance operations (Reason & Hobbs, 2003). On the other hand, maintenance tasks generally access critical areas where human errors lead to serious consequences (Reason, 1997). From a human factors perspective, in the current competitive environment of commercial aviation, occupational opportunities relating to aircraft maintenance technicians (AMTs) are declining. While oil prices soar, fares remain low due to competition (Bond, 2008). Employing fewer technicians and making turnaround at the airport gate shorter are...
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