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Ladbrokes Business Model

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Submitted By Kratos007
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Module: Business Environment

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Word Count: /1500

Contents Page

Page Number 1. Introduction 3 2. Findings 3 3. P.E.S.T.E.L 4 4. Conclusion 5 4.1. References 5

Ladbrokes

Introduction

One of the worlds leading betting and gambling services is Ladbrokes PLC. Ladbrokes PLC primarily operates in the UK, operating in a multitude of sectors including e gaming, telephone betting, high street betting shops and casino games. Their turnover in 2009 was estimated at over £1032.2 million, and remains today one of the market leaders for gambling services in the UK.

Ladbrokes focus mainly on online and in-store sports betting. They operate odds on over 30 sports, along with many other entertainment sectors such as reality TV show betting and tailored bets (e.g. dates of death, due dates for babies etc). In 2009, this accounted for over £656.7 million in the UK market alone and is the largest source of revenue followed by their e-betting services (£160.7 million) and European Ventures (£130.6 million). (Ladbrokes PLC, 2009)

As Ladbrokes PLC is a Public Ltd company, their shares are floated on the stock market, namely the FTSE 250. Their current share price is 132.5 per share, a lot lower than

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