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Letter from Ceo of Blockbuster

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Submitted By jtripphodges
Words 454
Pages 2
Date: February 27, 2011

u07d2 Letter from the CEO

Subject: E-Business Solutions

Dear Blockbuster, Incorporated Employees

Blockbuster has implemented a Total Access program. To implement this program, Blockbuster must do away with late fees and focus their advertising on our online rental subscribers. Other services that will enhance Blockbuster will be online subscription services, guaranteed in stock, and Blockbuster movie pass and Blockbuster game pass. These activities will enhance the value of our product.

Blockbuster is “to perform for our customers the highest level of quality construction services at fair and market competitive prices, to ensure the longevity of our company through repeat and referral business achieved by customer satisfaction in all areas including timeliness, attention to detail and service-minded attitude, to maintain the highest levels of professionalism, integrity, honesty and fairness in our relationships with our suppliers, subcontractors, professional associates and customers.”

We as a company want to keep the customer satisfied through competitive prices, timely delivery of our product, and an enhanced and image rich entertainment programs. This can be done through our Liquid guide that lets the consumer maneuver easily through the digital content of our Total Access Program.

Blockbuster expects their employees to pay attention to detail and to keep the customer in mind when they are responding to problems or questions in a professional manner. The employee must be professional, have good integrity, and be honest and fair in our relationship with our suppliers and subcontractors.

The risks or problems I foresee in the future of Blockbuster are as follows:

1. A constant war with Netflix over price of product.

2. Financial weakness because of the inability to pay our obligations.

3. A decline in demand for movie rentals because of seasonal basis when sales are slow.

Solutions to the risk and problems can be solved by changing in-store packing to paper instead of the hard plastic cases. Increasing our online shares by marketing to consumers on popular websites such as Facebook or Twitter. These popular sites can open up a whole new avenue of consumers. They can rent movies or play games without leaving the popular site.

With the closing of many of our stores, we will turn some of the existing stores into destination stores that will allow the customers to buy electronic gear alongside movies and games, Electronic games such as Sony, Nintendo, Archos, and Samsung. Also, adding kiosks that will allow the customer to download movies onto flash drives or burn DVDs.

With these solutions in mind, we as a Blockbuster family can strengthen Blockbuster to the best that we can be. If there are any questions or problems, please contact my secretary at L_hartley@gmail.com.

Sincerely your CEO,

Judy Hodges

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