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1.1 COMPANY PROFILE

The idea of The Healthy Potato shop was conceived by Lance Kerwin Gagalang, Kyle Aldrich Mercado, and Bernard Dennis J. Chu, Marketing students from Colegio De San Juan De Manila. The Business was created because of the issues of factory made products being unhealthy. The firm decided to come up with delicious yet healthy snacks that eliminated health concerning issues that are produced at present.

1.2 NATURE OF PRODUCT
Potato Heads product idea came from the owner’s passion for Healthy but delicious foods.
Potato Head will be offering different kinds of Healthy Snack products. Potato Products that consumer will love and patronize. Potato Head’s products include the following: * French Fries - That will have different variants of flavor such as: 1. Cheese, Barbeque-Spiced French Fries, Garlic Fries * Mojos – Healthy made mojos with Original, Barbeque and Cheese flavours. * Twister Fries – twister Fries with optional flavours and dips.

1.3 SIZE AND GROWTH TREND OF THE MARKET

SCHOOL | 2014 | 2015 | GROWTH RATE | Colegio de San Juan de Letran | 9, 554 | 9, 936 | 4% | Lyceum of the Philippines | 16, 383 | 17, 529 | 2% | Mapua Institute of Technology | 10, 672 | 10, 885 | 6% | PamantasanLungsod ng Maynila | 10, 301 | 10, 507 | 2% |
Source: Intramuros Administration

The figures cited above represents the size and growth trend of the target market in a particular school. The Healthy Potato will be offered in front of colleges and universities through its concessionaires. The number of students and employees within Intramuros is increasing which means putting up a business in the chosen target markets will be favourable to the proponents

Competition in the local area is somewhat light and does not provide nearly the level of product quality and customer service as Healthy Potato. Local customers are

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