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Managing Change Within Motorola

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Managing Change within Motorola
I. Problems you identified from the case Looking at the bigger picture of Motorola, you can see Galvin's ever growing concern from Japanese Manufacturing and there threat to the market from "Dumping" and "Targeting" with complete support from its own government. At the same time, Galvin believed the firm was slow to respond to the changing needs of customers. This could prove to be fatal in the coming years from a global competitive perspective. Another Macro problem lurking with Motorola has to do with the selfish nature of thinking, "I can do it all by myself" attitude. This unbridled confidence and mentality will only stifle the importance of building and maintaining alliances necessary for offshore markets and there resources. There also seems to be a mistrust within the system and its bureaucracy that is obstructing the developmental need to help reduce costs on a worldwide communications systems level. Lastly, Galvin had a sneaky suspicion of rapid growth after a two year recession and this became a definite concern that needed addressed. From a micro point of view there are many avenues of concern. Just the sheer number of employees and multilayered matrix level to "The Three Bears" (Galvin, Mitchell, & Weisz), was enough to shake your head. Employees and managers of all levels could not understand why there was not a unified answer, one directive leadership from the top. The combination of feeling over managed and undirected caused employees to lose drive, competition and creativity.
II. Causes
With the rise of global competition, especially in Japan, Motorola found themselves in a position to either sink or swim. As the number of new products and technology grew, so did the number of employees at Motorola. Galvin believed in his managers, especially the middle managers, as they were closer to lower

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