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Managing Parts Trade Sales & Service Sales

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ASSIGNMENT COVER SHEET | | Assignment Title | Building and leading effective teams Managing Parts Trade Sales & Service Sales | | Date: | 18 August 2015 | Name: | Brigette Rowlands | Dealership: | South East Auto BMW | Dealer Principal: | Martin Raven | E-mail Address: | Brigette.lyons1@bmwdealer.co.za | Mobile Number: | 082 437 9042 | Landline: | 011 776 6300 | Facilitator: | Elize Shaw |

Table of Contents 1. Executive Summary 4
1.1 Mission & Vision Statement 4
1.2 Company Summary 4
1.3 Management Team South East Auto 5
1.4 Success Stories 5
1.5 My Journey in the Motor Industry 6
1.6 Aftersales at South East Auto 7
1.7 Objective of the Assignment to Improve Parts & Service Profitability 7
1.9 Parts SWOT Analysis 9 2 Parts Department Balance Score Card July 2015 10 3 Sourcing business-to-business Prospects 11
3.1 Telephonic contact 11
3.2 Personal visits 11
3.3 Internet Leads and join automotive groups 11
3.4 Brochures/Flyers 11
3.5 Word of mouth referral’s 11 4 Customer Record Cards 12 5 Business Proposals and Referral Strategy 17 6 Conclusion 18 7 Appendix A Business-to-Business 19 8 Appendix B Request for a Quotation, Formal Quote and Covering letter 19 9 Appendix C Business Proposals 19 10 Appendix D Customer Trade visit Log Book 19 11 References: 19

1. Executive Summary

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