...Confirming Pages CONTENTS PREFACE xv PART 1 CHAPTER 1 GLOBAL MARKETING ENVIRONMENTS 1 Understanding Global Markets and Marketing 2 markets are becoming global 2 globalization: the world is becoming smaller 3 globalization and global marketing 4 Globalization: Opportunity or Threat? The Global Marketing Approach 6 6 global marketing and global markets 7 the cage distance framework 7 domestic and global marketing compared 8 Geographic or Spatial Distance 10 Psychic/Cultural Distance 12 The EPRG Framework 13 Developing Global Marketing Strategy 14 The Standardization versus Localization–Adaptation School 14 Levitt and the Globalization of Marketing 16 Standardization versus Mass Customization 17 Managing the Firm’s Value Chain 18 Global Value Chain Configuration 19 Integrating the Firm’s Competitive Strategy 20 Global Competition 20 a global marketing management framework Global Marketing Performance 22 Global Vision—The World Is My Oyster CASE 1-1 CASE 1-2 CHAPTER 2 21 23 A Tortuous Road Ahead for Proton of Malaysia 26 Dabur—Developing Values in an Emerging Economy Through Value Chain and Product Line 31 Assessing the Global Marketing Environment—The Global Economy and Technology 36 the global economy 37 Economic Growth and World Trade 37 Who Are the United States’ Major Customers? 38 High Tech Products Lead World Trade 40 Characteristics of High Technology Markets 42 Technology and Global...
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...level performance” relationship as well as to discover how managerial skill, service quality and profit are related. 1. The Relationship between Employee Tenure and Operating Performance Before exploring the relationship between store level financial performance and other relevant site factors, it is essential to establish a measure for store level performance. Internal analysis collected sales and profit data for 75 stores. Based on Appendix A, one can conclude that these variables are highly correlated and significant (i.e. r = 0,924, p-value = 0,000) Ultimately, profit is used as a proxy for store level performance, since it takes into account both, the costs as well as the revenues of making the sales. Despite the lack of objective evidence on the importance of employee tenure, Store24 has awarded managers for increases in employee tenure in the past. Hence, the first question posed by CFO Doucette asks whether employee tenure is a driver of store level performance. A first indication is retrieved from the correlation analysis in Appendix A1, in which it is found that management tenure has a 0,439 (p-value = 0,000) correlation (p-value = 0,000) with profit, whereas crew tenure has a 0,258 (p-value...
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...Course Project: Creating the Marketing Plan Objectives | Introduction | Guidelines | Milestones | Grading Rubrics Objectives The Course Project gives students the opportunity to synthesize all of the concepts in the BUSN319 Marketing course by applying them to develop a comprehensive marketing plan for a new business, product, or service. Introduction Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace. In the next 7 weeks, you are going to participate in designing and writing a marketing plan for a business, product, or service of your choosing. Your active participation in this project, first, is essential to building your understanding of marketing; secondly, you can use a well-written marketing plan to show prospective employers a sample of your work. A marketing plan is a guide for the marketing activities of an organization for a specified period of time, typically about 5 years (note: usually 6 mo, one year). The plan can be used internally to guide the marketing activities or it can be used to communicate with external audiences to raise capital. There are important questions to keep in mind as you design the plan. 1. Is the marketing idea valid? 2. What is unique or distinctive about the product or service that separates it from substitutes and competitors? 3. Does a viable market exist for the product or service? 4. Are the financial projections...
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...SCHOOL OF MANAGEMENT Learning to make a difference MKIB: 230 Retail Marketing Coursework assignment: “For a retail organization of your choice evaluate the elements of its retail marketing mix, in terms of the effectiveness with which they are used to appeal to the core target market” ZARA – flagship chain store List of Contents I. Introduction: 2 II. Background 2 III. Retail Marketing Mix 3 1. Merchandise assortment 3 2. Location 3 3. Price 4 4. Store design and Visual merchandising 4 5. Advertising and promotions 5 6. Customer service 5 IV. Competitors 6 V. Conclusion 6 References 7 Appendix I………………………………………………………………...…..9 Appendix II…………………………………………………………………..10 Appendix III…………………………………………………………………11 I. Introduction: The following report is about the evaluation of the marketing mix of “ZARA” clothing, which is considered to be one of the most successful clothing brands in the UK nowadays. This report will focus your attention on the main elements of the its retail marketing mix. The main objective of the report is to show how effectively those elements are used by Zara to appeal to the core target market. For the report were used primary and secondary researches. The secondary data was derived from various academic books, journals, websites, Internet resources, annual reports. The primary data was collected through qualitative approaches. Some observations of the stores were made, as well as exploring the staff...
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...TABLE OF CONTENTS SECTION PAGE 1. INTRODUCTION 1 1.1 Scope of Report 1 1.2 Sources and Methods 1 2. NEW PRODUCT IDENTIFICATION 2 2.1 Product Function 2 2.2 Branding Strategies 2 3. MACROENVIRONMENTAL IMPACTS 3 3.1 Demographic, Economic and Social 3 3.2 Cultural, Legal and Political 3 3.3 Natural and Technological 4 4. SECONDARY SOURCES 5 5. MARKET SEGMENTATION AND TARGETING 7 5.1 Segments 7 5.2 Target Markets 7 6. SALES POTENTIAL 8 6.1 Year One 8 6.2 Year Two 8 6.3 Year Three 9 7. MARKETING MIX 10 7.1 Product 10 7.2 Price 11 7.3 Place 11 7.4 Promotion 12 8. CONCLUSIONS AND RECOMMENDATIONS 14 8.1 Conclusions 14 8.2 Recommendations 14 WORKS CITED AND CONSULTED 34 LIST OF APPENDICES SECTION PAGE A- Sales Potential Population Information 15 B- Projected Sales and Income Statement 16 C- Forecasted Sales Growth and Profit Graph 17 D- I-Fit Advertisement 18 E- I-Fit PowerPoint Presentation 19 F- Daily Star: “Apply Nanotech to Up Industrial Agri Output” 21 G- iX-Factory: “Lab-on-a-Chip” 23 H- “‘Mind the Gap’: Science and Ethics of Nanotechnology” 25 I- Index Mundi Statistics: Japan, United States, European Union and China 27 J- CBC News: “Who are Canada’s Top 1%?” 29 K- The Guardian: “Ofcom: UK is Nation of Early Adopters and Online Spenders 31 L- Statistics Canada 33 1. INTRODUCTION After being appointed the heir...
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...UBTM1013/UKTM1013 Principles of Marketing 2. 3. 4. 5. 6. Year of Study: Year and Semester: Credit Hour: Lecturing hours and Tutoring hours Lecturer: Bachelor of Marketing (Hons) Bachelor of Commerce (Hons) Accounting Bachelor of Business Administration (Hons) Bachelor of Business Administration (Hons) Banking and Finance Bachelor of Economics (Hons) Financial Economics Bachelor of Information Systems (Hons) Business Information Systems Bachelor of Information Systems (Hons) Information Systems Engineering Bachelor of Accounting (Hons) Bachelor of Global Economics (Hons) Year One, Year Two 201410 3 credit hours 4.0 hours lecture per week for the duration of 7 weeks 3.0 hours tutorial per week for the duration of 7 weeks 7. Lead Lecturer (Facultyof Business and Finance) Mr. Teo Aik Chuan teoac@utar.edu.my Co-Lecturer (Faculty of Business and Finance) Ms. Lam Siew Yong lamsy@utar.edu.my Co-Lecturer (Faculty of Business and Finance) Mr. Choy Johnn Yee (Faculty Business and Finance) choyjy@utar.edu.my Co-lecturer (Faculty of Accountancy and Management) Ms. Yeong Wai Mun yeongwm@utar.edu.my Co-lecturer (Faculty of Accountancy and Management) Mr. Low Chin Kian lowck@utar.edu.my Ms. Lam Siew Yong (lamsy@utar.edu.my) Mr. Choy Johnn Yee (choyjy@utar.edu.my) Ms. Jenny Marisa Lim Dao Siang (limds@utar.edu.my) Puan Sharmeela Banu Binti Syed Abu Thahir (sharmeelas@utar.edu.my) Ms. Loo Siat Ching (loosc@utar.edu.my) ` 8. Tutor: Unit Plan of UBTM/UKTM 1013 Principles of Marketing October 2014 1 9...
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...| UNIVERSITI TUNKU ABDUL RAHMAN (UTAR)FACULTY OF BUSINESS AND FINANCE (FBF) /FACULTY OF ACCOUNTANCY AND MANAGEMENT (FAM) | Unit Plan 1. | Unit Code &Unit Title: | UBTM1013 / UKTM1013 Principles of Marketing | 2. | Course of Study: | Bachelor of Marketing (Hons)Bachelor of Economics (Hons) Financial EconomicsBachelor of Business Administration (Hons)Bachelor of Business Administration (Hons) Banking and Finance Bachelor of Commerce (Hons) Accounting Bachelor of International Business (Hons)Bachelor of Information Systems (Hons) Business Information SystemsBachelor of Information Systems (Hons) Information Systems EngineeringBachelor of Accountancy (Hons)Bachelor of Economics (Hons) Global Economics | 3. | Year of Study: | Year One | 4. | Year and Semester: | 201210 | 5. | Credit Hour: | 3 credit hours | 6. | Lecturing hours and tutoring hours | 4.0 hours lecture per week for the duration of 7 weeks3.0 hours tutorial per week for the duration of 7 weeks | 7. | Lecturer: | Faculty of Business and Finance / Faculty of Accountancy and Management:Lead LecturerMs Loo Siat Ching, MBA (Strategic Marketing)loosc@utar.edu.myMs Malathi Nairmalathinair@utar.edu.myCo-lecturerMr. Lee Weng Onn, MBA (Marketing), BA (Hons)leewo@utar.edu.myMr Wong Lai Soonlswong@utar.edu.my Ms Sia Bee Chuan siabc@utar.edu.my | 8. | Tutor: | Mr Chong Tsi Gwan, chongtg@utar.edu.myMr Lee Eng Heng, leeeh@utar.edu.myMr Garry Tan Wei Han...
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...MP-APPENDIX B STUDENT MARKETING PLAN FOR “CYNOSURE” A Marketing Plan Presented by: Sepideh Bayani Table of Contents Page 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company Analysis 3 Customer Analysis 4 Customer Analysis 4 4. Market-Product Focus 4 Marketing and Product Objectives 4 Market-Product Grid 5 Target Markets 6 Points of Difference 6 Positioning 6 5. Marketing Program 7 Product Strategy 7 Price Strategy 7 Promotion Strategy 8 Place Strategy 8 6. Financial Projections 9 Break-even Analysis 9 7. Organization 9 8. Implementation Plan 9 9. Evaluation and Control 10 Possible Deviations 10 Possible Solutions 10 10. Bibliography Appendices Appendix A: Cynosure Discounts 11 Appendix B: Cynosure Flyer 13 * Refrence……………………………………………………………………………….14 * Appendix C: Bagels by the Bay Coupon 14 * Appendix D: Bagels by the Bay Survey 15 1. Background Cynosure is an international company created to bring a brighter future to students and to enhance memory for all. This company was Created by Sepideh Bayani, after she heard there are so many memory losses in the world; she never knew so many people were going through it. This microchip was created to help those who...
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...UBTI2013 GLOBAL MARKETING Bachelor of Marketing (Hons) Bachelor of Business Administration (Hons) Bachelor of International Business (Hons) Bachelor of Business Administration (Hons) Entrepreneurship Year One Year Two 201401 3 credit hours 2 hours lecture per week for the duration of 14 weeks. 1.5 hours tutorial per week for the duration of 14 weeks 7 Lecturer and Tutor: Lecturer / Tutor Mr. Neerjang Lama (Faculty of Business & Finance) neerjang@utar.edu.my Dr Falahat Nejadmahani Mohammad (Faculty of Accountancy & Management) falahat@utar.edu.my 3 Year of Study: 4 5 6 Year and Trimester: Credit Hour Lecture hours & tutorial hours 8 9 Mode of Delivery: Moderator Lecture & Tutorial Dr Gengeswari a/p Krishnapillai - Assistant Professor gengeswarik@utar.edu.my 10 Objective: The objectives of this unit are: To provide a theoretical framework for analyzing global marketing strategies and orientations. To examine the relationship between global marketing environments and global marketing strategies. To examine the concept of global marketing research and its impact to the global marketing. To import the knowledge of various entry modes into a foreign market place. To highlight various marketing mix strategies applicable to global marketing. 11 Learning Outcome: On completion of this unit, a student shall be able to: Identify different levels of global marketing orientation and its respective implications in the global marketing practices...
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...Tourism Promotion Board (the “Board”) through the 12 Visit Indonesia Tourism Offices (“VITO) located in 11 countries (2 VITO in China, Beijing and Guanzhou), and the 33 provincial tourism boards of the 33 provinces in Indonesia. Indonesia’s 58 embassies and representative offices overseas also conduct tourism promotion via its economic office. The Board does not have control over the activities of the embassies or the provincial tourism boards. Objectives, Terms of Reference and Approach We were instructed to conduct an assessment and evaluation of the marketing communication strategy of the Board to promote Indonesia to international tourists. We were further instructed to focus our research specifically to promoting to the international markets. Based on the weaknesses identified, we are to provide our recommendations for improvements. The result of our work is contained in this report. 1 PART A: CRITICAL ASSESSMENT OF MARKETING COMMUNICATION STRATEGY Introduction The challenge in...
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...………………………....…..…..……………………………………………7 Case Keys.…………………………………...…………………………………….………………………………………….8 Alternatives……………………...…………………………………...…………………………………………………….8-9 Recommendation………………..…………………………………...…………………………………………………9-10 Action Plan…………………………………………………………...………………...………………………………….10 Short term………….………………………………………………………...………………………………..10 Long term……………………………………………………………………..………………………………..10 Contingency Plan……………..……………………………………...………………….................................10 Market Segmentation Chart- Appendix A……………………………………………………………………11-12 Pricing Options Chart- Appendix B……………………………………………………………………………..13 Executive Summary: Vincor, world-renown for its production and distribution of wine and wine-related products, is considering launching a new alcoholic refreshment beverage to compete alongside some of its own best-selling brands such as Vex and Growers Cider in an attempt to increase sales and market share in the refreshment category. Kelly Kretz, marketing manager for Vincor is tasked with developing a strong business case and positioning strategy to be approved by both the executive council and...
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...at Logan Airport. Make sure you demonstrate that you have thought through your recommendations and the effects on other related activities. Also demonstrate that you understand the concepts and tools from the class that apply. Prepare an action-oriented advisory report, which presents concisely your analysis and recommendations for solution of the primary management problems. In order to assist you in your analysis, we prepared the discussion questions. DO NOT SIMPLY ANSWER THE DISCUSSION QUESTIONS. The main body of the case study report should not exceed 5-pages typewritten, one-and-half-spaced, using default margins and 12-point type. In addition to the main body, you can attach an appendix that includes the details of the calculation, figures, tables, etc. The appendix itself should not...
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...| Macy’s Inc. Valuation Report | | Table of Contents Objective 2 External Sources of Information 2 Company Identification 2 History 3 Executive Management 3 Financial Overview 4 Stock Classes and Ownership 5 Market Data and Analysis 5 Overview of Valuation Approach and Method 7 Valuation Results 9 Appendix A 10 Appendix B 11 Macy’s Valuation Report Objective Our objective is to estimate the Free Cash Flow (FCF) value of Macy’s Inc. as of July 24, 2011 (date of valuation). Macy’s Inc. is a C-Corporation organized under the laws of Delaware. It is primarily engaged in the business of premier retail fashion. The standard of value was Free Cash Flow Value, which measures the company’s ability to generate cash after accounting for capital expenditures, which is a fundamental basis for stock pricing. FCF provides a viable indication of Macy’s ability to develop new products, buy back stock, pay dividends, or reduce its debt depending on the amount of cash the company has to expand. Since FCFs indicate the financial health of a company in its current environment, this valuation’s purpose is to determine Macy’s ability to increase stock prices and maximize shareholder wealth. External Sources of Information We have used various external sources of economic and industry data to assess the condition of the general economy, trends in the fashion retail industry, and the condition of the securities markets. Among those sources, we used Plunkett Research...
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...Letter of Advice Australian Flying School This letter is aim to identify all relevant tax issues in relation to AFS for the 2006/07 financial year. Main Issues (1) AFS was incorporated in State of Victoria in 1984; therefore, AFS is an Australian resident as defined in s6(1) ITAA36. AFS will need to pay tax on its taxable income, being the assessable income less deductions[1]. Assessable income includes ordinary and statutory income derived from all sources[2]; therefore, if the $3,300,000 received from the training contract with TCA Airways is ordinary income under s6-5 ITAA97, it will remain assessable even if it is sourced from New York. The $3.3m, although received as a lump sum, is earned by AFS as a result of carrying on an aviation business as set out in Californian Copper[3]. The diversification of business to a much wider client base does not affect the nature of the income. According to Jennings Industries [4]and Merv Brown[5] case, diversification is only a different method in conducting the business and does not deviate from their original business structure. This amount is regarded as the normal proceeds of a business, based on the fact that it is received as part of their normal business operation by providing aircraft pilot training and specialist instruction services for individuals. Therefore, this recurring receipt is likely to be an assessable income under s6-5. However, it is important to note that there may be double tax agreement between...
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...What Marketing Tools do Mobile Phone Service Use; an Empirical Research Module code: PGBS0142 Submitted to the University of Plymouth as a dissertation for the degree of MSc. in Business and management in the Faculty of Plymouth Business School. Declaration: I certify that all material in this dissertation which is not my own has been identified and none has been submitted previously in support of any degree qualification or course. Signed: Shivender Kaur Student: Shivender Kaur (10271264) Date of submission: 19/08/11 Acknowledgements I take this opportunity to thank all the people who have had a hand in enabling me complete my studies. Lots of gratitude goes to my parents for if it were not for their many encouragements and support I wouldn’t have finished this course. My classmates played a significant role in helping me catch up on what I had not understood in class sessions I sincerely thank them for their support. My tutors in this course should get special thanks for their peculiar role in assisting and guiding me as I came up with this dissertation. For all other persons whom I may not have mentioned but played a significant role in enabling me come up with this research may the good Lord Bless you abundantly. July 2011 Shivendar Kaur Abstract Research developing around the subject of marketing across the lucrative mobile phone service industry continue...
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