...Entrepreneurship/Business Planning Course Code: FLD 521 PCA Course Description Students create an intra or entrepreneurial plan for the development and growth of a beneficial and profitable venture incorporating the necessary marketing, financial, legal, organizational and administrative components. Course Objectives After completing the course, the student will be able to: 1. Apply acquired business skills (finance, accounting, marketing, management, negotiation, human relations, legal, and administrative) to create an intra or entrepreneurial business plan for the development and growth of a beneficial and profitable venture. 2. Improve on key business skills including writing, oral communications, goal-setting, and organizational leadership and planning. 3. Produce a business planning document that will enable you to successfully implement your Purpose III Constructive Action project. Course Relevance to CA The course introduces the students to business management: planning, organizing, staffing, directing, and controlling that are applicable to managing entrepreneurial or intrapreneurial ventures. This course prepares the students for real life business operations and teaches them practical application of theoretical learning. Course Prerequisite Purpose I Constructive Action Required Textbook: Stutely, R. (2007). The definitive business plan: the fast-track to intelligent business planning for executives and entrepreneurs. Financial TimesPrentice Hall. ISBN:...
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...Course Project: Creating the Marketing Plan Objectives | Introduction | Guidelines | Milestones | Grading Rubrics Objectives The Course Project gives students the opportunity to synthesize all of the concepts in the BUSN319 Marketing course by applying them to develop a comprehensive marketing plan for a new business, product, or service. Introduction Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace. In the next 7 weeks, you are going to participate in designing and writing a marketing plan for a business, product, or service of your choosing. Your active participation in this project, first, is essential to building your understanding of marketing; secondly, you can use a well-written marketing plan to show prospective employers a sample of your work. A marketing plan is a guide for the marketing activities of an organization for a specified period of time, typically about 5 years (note: usually 6 mo, one year). The plan can be used internally to guide the marketing activities or it can be used to communicate with external audiences to raise capital. There are important questions to keep in mind as you design the plan. 1. Is the marketing idea valid? 2. What is unique or distinctive about the product or service that separates it from substitutes and competitors? 3. Does a viable market exist for the product or service? 4. Are the financial projections...
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...MM522 Marketing Plan Guide MM522 MARKETING PLAN GUIDE Objective This Marketing Plan assignment gives you the opportunity to practice develop an integrated business and marketing strategy for a product or service of your choice. This activity will make the course "come alive" through application of the principles from the textbook, course materials and threaded discussions. Assignments such as this also help you develop business-oriented communication skills. The development of this Marketing Plan is an integral part of the course, and will require several weeks of research, critical analysis, critical thinking, and writing. Students tell us the only way to do well on this project is to begin early and work on it consistently throughout the entire course. You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or creating a new product for an existing company. Perhaps you would want to do a product extension of an existing product. You might consider a different approach to marketing an existing service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service in which you have an interest and about which you would like to see your product or service come to the marketplace. Make sure there is information...
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...Principles of Marketing Vietnam National University International School HELP Bachelor of Business (Hons) MKT101 PRINCIPLES OF MARKETING Assignment Year 1, Semester 1, March 2012 Date of Release: 16 April 2012 1 Assignment - MKT101 Principles of Marketing ASSIGNMENT DETAILS Format:! ! Written Report Word Limit:! ! Approximately 3,000 - 3,500 words ! (Please indicate the word count) ! ! Due Date:! ! 28 May 2012 ! ! ! No extension will be granted Value:! ! 40% of total assessment for this subject Assignment Rationale This assignment is designed to expose you to some basic practical applications of marketing concepts that you have learned in class. This will test your understanding of how to conduct a situation analysis and to develop a marketing plan. Assignment task As an established private publishing house in Vietnam, your company has come up with a magazine line that features articles for a specific group of readers. The Marketing Director is so passionate about the magazine and cannot wait to launch it. However, as a prudent Director, she needs to have a Marketing Plan. She has instructed you to come up with that Marketing Plan. Tips: Students are encouraged to read Appendix 1 of the prescribed textbook to get a feel of what Marketing Plan is about. 2 Assignment - MKT101 Principles of Marketing Suggested Content Page To assist you with the preparation of the plan, a suggested...
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...undertaking research and reporting on the results of such inquiries. e) The Institute, singly or in collaboration with others, shall bring to bear the world's vast store of knowledge in science, engineering and other realms on the problems of the industry and the community in order to make the Philippines and the world a better place. MISSION a 1. To prepare students for a professional Engineering Management career including a vital role in the overall management of organizations with an orientation to manufacturing, engineering, technology or production. 2. To provide students knowledge and skills in the areas of management of technology, product and process, quality, organizational management, operations management, program management, marketing and finance. 3. To educate...
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...MKT 500: Project Description and Scoring Guide Overview The final project for this course is the creation of a marketing plan for a product of service. You will propose a “fictional” consumer product or service you wish to bring to market. This final project is designed to walk you through such a task. The components of this project will be submitted in six separate milestones spread throughout the modules of the course. These milestones are the initial product idea (Module One), Part One (Module Two), Part Two (Module Four), Part Three (Module Seven), Part Four (Module Eight) and the full marketing plan (Module Nine). Main Elements of Final Product Marketing Plan Elements (Ten Sections) I. Product or Service Description Describe for the reader what it is that you wish to bring to market. If it is a product, describe the product, its functionality, and how it works. If it is a service, describe the service offering so that the reader understands what they would receive. It is suggested that you create a product or service on your own. Please do not attempt to write a marketing plan for Google or Aflac, as that is beyond the purview of this course. Your description should be complete, including: • Where your company is located • The problem your product/service solves – as seen by the target market (not you) – and to which the target market would say, “Yes, that is a problem and no one has solved it”? • The competitive...
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...MARKETING COMMUNICATIONS PLAN CONTENTS & OUTLINE COVER PAGE (as shown above) EXECUTIVE SUMMARY (discuss project-focused highlights below in at least 2 pages but not more than 3 pages) Short background of the study/project Brief description of the product / offering, target market and market share (% & volume) Promotions mix highlights and budget cost Conclusion / Recommendation ACKNOWLEDGMENT TABLE OF CONTENTS (by major title and subtitle with page numbers) LIST OF TABLES and FIGURES (with titles and page numbers) I. INTRODUCTION (at least 3 pages) A. The Company – nature of business operations and target markets B. Market Offering - current product lines and branding 1. Product (characteristics, attributes, features, quality, image; include pictures, etc) 2. Value proposition (differentiation aspects / benefits / Why should the product be bought?) II. ENVIRONMENTAL SCANNING A. Industry Analysis 1. Industry Definition and Drivers 2. Industry Players (companies, market size) 3. Market Competition (brands, distribution, differentiation) 4. Competitive Assessment (competitive profile matrix ) 5. Key Success Factors B. Internal & External Environmental Analysis 1. Changes In Macro-Environmental Factors (demographics, economics, technology, political-legal, culture, nature) 2. Task Environmental Analysis (Porter’s 5-Forces Model of Competition) 3. SWOT Analysis / TOWS Matrix III. STRATEGY FORMULATION A. Vision, Mission, Values & Objectives (strategic & financial) B. Generic...
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...Marketing Plan: MHS 1 Medical Home Service Keller School Of Management –Online MM522 Ben Parker Instructor Rodney Cullifer January 2011 Final Draft Marketing Plan: MHS 2 Executive Summary My plan includes a service and not necessarily a new product. The service is a complete healthcare service that is mobile and is dedicated to the treatment of diabetes in central and southeastern Ohio. Some of the services are provided by other pharmaceutical companies and some of the service is provided by current healthcare providers, but this service is educationally based and provides care to all diabetic patients. All patients will be accepted by the Mobile Healthcare Service (MHS). Private insurances will be accepted, managed care, and cash payers. But they must be referred to MHS by their primary care doctor or by the specialist such as an endocrinologist. First, I need to discuss how the service is set up and what the team will look like. The team will consist of a Nurse Practitioner, Doctor, Certified Diabetes Educator/Dietician, and Medical Assistant. This team will not be sponsored or run by the pharmaceutical companies and it will not be run by government money or grants. This service will be considered as a third party company providing additional...
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...Discussion 1 How do the goals set for the marketing program in the planning phase relate to the evaluation phase of the strategic marketing process? What would you do with the results of the evaluation if: a) you exceeded your goals? b) you fell short of your goals? Discussion 2 Environmental scanning is critical to acquire information on events occurring outside of the organization. For example, in 2009, the U.S. economy faltered and the unemployment rate rose. As a result, dollar (type) stores flourished. The poor economic trend actually became a huge opportunity for an entire retail segment. Select one of the five environmental forces (social, economic, technological, competitive, and regulatory), discuss an actual trend that fits into that particular environmental force, and provide an accompanying marketing opportunity Devry BUSN319 Week 2 Discussion 1 & 2 Latest 2015 October Discussion 1 The purchase decision process can vary greatly in terms of the time required from the moment a need is perceived until the actual purchase event. Provide an example of an item that may require a long time, and another that may progress relatively quickly through the purchase decision process. What may be some common characteristics among items that have a longer time frame? Discussion 2 Visit the U.S. Census website. What information can you find on this site that will help you to estimate size of market for your marketing plan topic? By using the Internet to also research...
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...demonstrate competence in this unit you will need to show that you can design and develop a project plan. Your task is to select an idea, improvement or opportunity that could be applied in a business operation. Describe the business and the project you might initiate. You will need to describe and define the project in context. Explain why such a project would be beneficial. What procedures might you use to ensure that the project was sponsored and supported by the organisation? Define the project, write a project narrative and develop a project plan, including the processes that would be used to manage financial, technical, human and physical resources. In developing your project plan, consider: 1. Who are your project’s stakeholders? 2. What would your role be in planning and delivering the project? 3. How would you ensure that your project met organisational objectives? 4. What resources would you need and how would you source them? 5. Why should you and how would you consult with team members in the planning stage of the project and throughout the project’s implementation? 6. How would you monitor the quality of outcomes? 7. How would you ensure that you met project timelines? 8. What project management tools would you use and why would they be most useful? 9. How and why would you delegate roles and tasks? 10. How would you design and develop risk management and contingency plans and cater for any health and safety issues? 11. What methods would you use to clarify roles...
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...|SEITZ |February 1 | | |2009 | | A vision, obstacle, and a goal can all be found inside every business, but it is how they |Huntsville Plant | |are seen, defeated, and achieved that sets them apart. SEITZ promises that each and every day,| | |whether or not our doors are open or shut, we will stick to our mission and complete it to its| | |full potential. We will conquer the difficulties that are faced in our path, to ensure that we| | |are fair to customers, guests, employees and business. Relationships with our guests and | | |employees are our number one priority since SEITZ bases their success on the happiness of | | |their clients and employees. Service is an action that we will hold to its best and is | | |completely complimentary to everyone who steps inside our institution. | | Tables of Content: Essay Responses to the Questions....................................................….. 3 Project...
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...uniCredit is to provide financial services that are specifically tailored to the needs of personal customers and micro, small and medium scale enterprises. The company currently has nine(9) department which comprises of the Human Resource, Business Development, Internal control, Risk and Compliance, Marketing and Service quality, Credit department, Information Technology, Finance and Administration, Operations, Legal, Small and Medium Enterprises(credit) department performance There had been mixed up in the jobs descriptions of four departments that is Marketing and Service quality, Business Development, SME’s and the credit departments. Mostly both managers at Marketing and Business development ends up taken each other’s role. There has also not been clearly defined role or job description for both Head of SME’s and Credit manager. Again Relationship officers at various branches currently reports to these four departments. They are seen as credit officers who does clients loans appraisal and recoveries and reports to both the head of SME’s and the credit manager, as marketing officers thus sell products of the uniCredit to prospective clients and reports to the marketing manager, as business development officers, who does the account management of clients and reports to the business development manager. This...
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...SIGNATURE ASSIGNMENT SIGNATURE ASSIGNMENT PART I Your team is encouraged to submit a Draft as soon as possible. Email your draft to me and I will critique it and send it back to you for corrections with the following exception. Please include a phone number so that critiques may be communicated in detail. NO DRAFTS WILL BE CONSIDERED WITHIN 7 DAYS OF THEIR DUE DATE. DUE DATE February 14, 2016 I expect to receive 10 weekly status reports per team during the course. This report is worth 10% of your Signature Assignment grade (2.25 points each). The Subject line heading for this report is: STATUS REPORT TEAM ___. Please be certain to use this heading to avoid confusion and misplacement of your report. This report will explain what your team did in the week (time period covered). You are encouraged to NOT divide the work among your team members. Rather each team member should address each aspect of the assignment independently. Only in this way will each of you be contributing equally and only in this way will the final submission reflect the extreme best of your collaborative efforts. When this rule is not followed, the finial report tends to be disjointed. This work should begin ASAP. Using APA writing style with proper citations, select a popular consumer product and create the following section of a marketing plan. NOTE: you will be using this same product for the remaining two parts of your Signature Assignment. 1. Describe your brand and its competition...
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...| Week 1 TCO 1 Recognizing Marketing Opportunity: Initiating the Marketing Process | Chapter 1: Creating Customer Relationships and Value Through Marketing Chapter 2: Developing Successful Marketing and Organizational StrategiesAppendix A Building an Effective Marketing PlanChapter 3: Scanning the Marketing Environment Chapter 4: Ethical and Social Responsibility in Marketing | Course Project—Topic Proposal Graded Discussion Topics | Week 2 TCOs 2, 5, 6, 7 Understanding Buyers and Markets | Chapter 5: Understanding Consumer Behavior Chapter 6: Understanding Organizations as Customers Chapter 7: Understanding and Reaching Global Consumers and Markets | Graded Discussion Topics Quiz | Week 3 TCOs 1, 5, 6 Target Marketing Opportunities | Chapter 8: Marketing Research: From Customer Insights to Actions Chapter 9: Market Segmentation, Targeting, and Positioning | Graded Discussion Topics | Week 4 TCOs 1, 3, 4, 6 Satisfying Marketing Opportunities: Products and Services | Chapter 10: Developing New Products and Services Chapter 11: Managing Successful Products, Services, and Brands Chapter 12: Services Marketing | Course Project—Draft Marketing Plan Graded Discussion Topics Quiz | Week 5 TCOs 2, 3, 5, 6, 7 Satisfying Marketing Opportunities: Pricing | Chapter 13: Building the Price Foundation Chapter 14: Arriving at the Final PriceAppendix B Financial Aspects of Marketing | Course Project—Price Strategy/Breakeven...
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...Proposal for Telework Conference Spring 2014 Research Triangle Park Area, North Carolina The Research Triangle Park (RTP) of Raleigh, North Carolina is one of the most prominent high-tech research and development centers in the United States. Recent estimates indicate that RTP is home to over 170 companies employing 42,000 workers and 10,000 contractors in Durham County and stretching into parts of Wake County. In November 2012, an update to the Park’s Master Plan was released which includes additional growth expectations for workers and infrastructure. A 2009 article in Bizjournals predicts Raleigh will be the fastest-growing metro area through 2025. Continued growth requires continued concerns for the infrastructure to handle the growth. A key concern in any major metropolitan area is transportation. Transportation infrastructure will be stressed and increased workers will require more updates to grow transportation support in conjunction with the increasing population. Ensuring strong business continuity, strong business environment and a viable environment for new business attraction will be critical in the future. In order to bolster the trend of continued and attractive business environment in RTP, a telework model should be explored. Telework is a solution that has been embraced by businesses and government over last several years. Numerous studies have been done that address the advantages of telework for business, government, workers and the surrounding...
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