...International Journal of Humanities and Social Science Vol. 1 No. 15 [Special Issue – October 2011] A Corporate Hero with Scandal: Lessons Learned from Martha Stewart’s Insider Trading Crisis Shuhui Sophy Cheng Assistant Professor Department of Communication Arts Chaoyang University of Technology 168 Jifeng E. Rd. Wufeng District Taichung 41349, Taiwan Abstract Martha Stewart places her name on her products. She becomes the face of her company and the voice of her brand. When her personal misconduct occurred, she made her company vulnerable and risky as well. This casestudy examines how Martha Stewart managed her corporate communication when her public image and reputation were tarnished on trial for alleged insider trading scandal. The trial not only led her to prison but also hurt her brand equity. The study shows that Stewart’s early response to her crisis demonstrated lack of situation awareness. In the beginning of her investigation, she kept her public persona intact, ignoring or downplaying her role in it. As a result, what Stewart called “a small personal matter” later became a full-blown crisis. If she had managed her communication in a more timely manner, the magnitude of her crisis might have been minimized. This article also provides detailed insights for organizations to learn from her crisis response strategies. Keywords: Organizational crisis, Crisis communication, Image restoration 1. Introduction The personalities of strong business leaders can help...
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... An Action Equation begins by organizing what leaders need to communicate to their employees. It addresses what employees need to know and feel so they can make the right decision that supports the organization’s goals (Matha & Boehm, 2008) Conversation Platform Once the desired information is organized into an Action Equation, it needs to be further packaged into a short, concise story called the Conversation Platform. There are numerous advantages of narrowing strategic messages into a Conversation Platform. A key advantage is the Conversation Platform connects all the objectives and activities an organization undertakes to achieve its goals by providing context. This allows employees to make sense of the actions the organization is taking to meet its goals (Matha & Boehm, 2008). By telling the story of where the organization is going and how it will get there, the Conversation Platform allows employees the easily remember the organizational story, rather than try to memorize talking points or motivational bullets on a PowerPoint slide. The People Channel The People Channel is critical to effective leadership communication because it aligns leaders up and down an organization to deliver a consistent, strategic message to employees (Matha & Boehm, 2008). This strategic message is geared towards conversation with individual employees, rather than the traditional communication channels, such as newsletters or conferences. This puts people in the role of the primary...
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...545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to www.hbsp.harvard.edu/educators. This publication may not be digitized, photocopied, or otherwise reproduced, posted, or transmitted, without the permission of Harvard Business School. JULIO J. ROTEMBERG JOHN T. GOURVILLE New York Life and Immediate Annuities In July 2009, Ted Mathas, the chairman and CEO of New York Life Insurance Company (NYL), was satisfied with the bet he had placed on immediate annuities back in 2002. An immediate annuity was a financial product sold to a current or soon-to-be retiree. In the annuity’s simplest form, a 65-year-old person would give NYL a lump sum, say $100,000. In return, NYL would provide that person with a guaranteed income stream, say $650 a month, for the rest of his or her life. In 2002, immediate annuities were a somewhat neglected $120 million annual business for NYL. But because Americans were living longer and because corporations were cutting back on their retirement benefits, Mathas saw immediate annuities as the ideal vehicle to guarantee retirees a lifetime income. By 2008, first under Mathas and later under NYL’s senior vice-president Paul Pasteris, immediate annuities had grown into a $1.4 billion business for NYL, making the company the undisputed leader in the field (see...
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...Communication Differences and Strategies Marissa Hunter SOC 333 August 26, 2013 Matha Landrum Communication Differences and Strategies 1. Individual Assignment: Communication Differences and Strategies • Write a 2,100- to 2,450-word paper in which you consider specific types of communication, common miscommunications among genders, and effective communication strategies. Address the following questions: o What type of verbal and nonverbal communication do men and women use? o Is verbal and nonverbal communication different among genders? Nonverbal communication differs between genders as both men and women have different nonverbal cues, or nonverbal immediacy. Women are more active communicators than men and often use more immediate nonverbal communication. Women are more apt to use closer proximity, make more of an attempt to adjust their nonverbal channels to that of other, as well as are expressive overall during communication. Whereas, men give more nonverbal power signs and can appear more disconnected when communicating (Ivy & Backlund, 2008). There are many elements to consider when understanding the differences in the nonverbal communication of men and women. Trends show that there are some sex-based explainations o What are common miscommunications between men and women? What are the causes? Provide specific examples of dialogue among genders. o Describe...
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...Recommendations Page - References Executive Summary This paper is designed to explain the diversity audit on New York Life. They are a large organization that has been around since 1869. They have been a life insurance company that has survived through many tragedies. They claim to be a very diverse workplace. New York Life has established a diversity program that states “The New York Life Supplier Diversity Program is designed to ensure that diverse businesses have equal access to our procurement processes. Currently, the businesses we include as diverse suppliers are minority-owned, women-owned and Lesbian, Gay, Bisexual and Transgender (LGBT)-owned businesses. Our program has the enthusiastic support of our Chairman, President and CEO, Ted Mathas. Some of our current initiatives involve exploring innovative approaches to facilitate diverse business inclusion in non-traditional areas like management consultants and investment firms. We will continue to expand our customer base for diverse businesses and participate in activities that will introduce the company to new diverse suppliers. We are also encouraging our prime suppliers to subcontract with diverse businesses in the performance of our contracts.” They have many company functions that live up to their diversity program. Now I want to find out if they live up to these standards. Do they really follow what they claim? Also, how well does the program work? Organizational...
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...ROBO WHEEL Angel Mary, Favas K S, Vishnu Kumar Students, Computer Science Matha College of technology, MG University angelmary8181@gmail.com Arun Mathew Asst. Prof, Computer Science Matha College of technology, MG University mail@mathacollege.in Abstract- This paper introduces an automated system is to be developed to control the motor rotation of wheel chair based on hand movement of physically challenged person. In order to facilitate these people for their independent movement, a tab or a mobile phone is used. Based on the data from android application will generate command signals which will be received by controller fitted on the back of the chair using Bluetooth. There are modes of working as movement control and home automation....
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...Course Project: Concentrate on the communication process and how it affects the organization to achieve its goals. Communication in organizations encompasses all the means, both formal and informal, by which information is passed up, down, and across the network of managers and employees in a business. These various modes of communication may be used to disseminate official information between employees and management. Communications can be effective and non-effective which lead the organization to accomplish the tasks. This project presents the classic communication models that are taught in introducing students to interpersonal communication and mass communication, including Shannon's information theory model (the active model), a cybernetic model that includes feedback (the interactive model, an intermediary model (sometimes referred to as a gatekeeper model of the two-step flow), and the transactive model. It then introduces a new ecological model of communication that, it is hoped, more closely maps to the the range of materials we teach and research in the field of communication today. This model attempts to capture the fundamental interaction of language, medium, and message that enables communication, the socially constructed aspects of each element, and the relationship of creators and consumers of messages both to these elements and each other. There are several other models of communication like Intermediary Model, Interactive Model, Transactional Model and...
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...QUESTION PAPER POSTAL /SORTING ASSISTANT 2009 - ENGLISH AND MATHEMATICS APTITUTDE TEST- DECEMBER 2009 PART 1 – ENGLISH ( Select the most appropriate word/set of words) 1. The word most nearly opposite in meaning to Valor a. admonition b. Injustice c. Cowardice d . Generosity 2. The word most nearly similar in meaning to tentative a. Prevalent b. Portable c. Making d. Experimental 3. The pair whose relationship is most like the relationship expressed in the pair beggar: beg a. Medium- Advise b. Mediator: Disagree C. Mercenary : Demand d. Mentor : Guide Fill in the Blanks ( Question 4-10 ) 4. We list confidence in him because he never ------------------his promise. 5. Her true feelings --------------- themselves in her sarcastic asides; only then was her ------------- revealed 6. Technically glass is a mineral and --------------- a. Water so b. water is so c. so is water d. so water is 7. Rajasthan --------------- a very climate a. ha b. being c. having d. with 8 One of the least effective ways of storing information is leaning a. how repeat b. repeating c. to repeat d. Repeat 9 Many modern architects insist on------------------ materials native...
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...Arabic Phrases English Phrases | Arabic Phrases | | | English Greetings | Arabic Greetings: | Hi! | Salam! سلام | Good morning! | Sabah el kheer صباح الخير | Good evening! | Masaa el kheer مساء الخير | Welcome! (to greet someone) | Marhaban مرحبا | How are you? | Kaifa haloka/ haloki ( female) كيف حالك؟ | I'm fine, thanks! | Ana bekhair, shokran! أنا بخير شكرا | And you? | Wa ant? / Wa anti? (female) و أنت؟ | Good/ So-So. | Jayed/ 'aadee جيد / عادي | Thank you (very much)! | Shokran (jazeelan) (شكرا (جزيلا | You're welcome! (for "thank you") | Al’afw ألعفو | Hey! Friend! | Ahlan sadiqi/ sadiqati! (female) أهلا صديقي /صديقتي! | I missed you so much! | Eshtaqto elaika/ elaiki (female) katheeran إشتقت إليك كثيرا | What's new? | Maljadeed? مالجديد؟ | Nothing much | Lashai jadeed لا شيء جديد | Good night! | Tosbeho/ tosbeheena (female) ‘ala khair/ تصبح/ تصبحين على خير | See you later! | Araka/ Araki (female) fi ma ba'd أراك في مابعد | Good bye! | Ma’a salama مع السلامة | Asking for Help and Directions | | I'm lost | Ada'tu tareeqi! أضعت طريقي! أضعت طريقي! | Can I help you? | Hal beemkani mosa’adatuk? هل بإمكاني مساعدتك؟ | Can you help me? | Hal beemkanek mosa’adati? هل بإمكانك مساعدتي؟ | Where is the (bathroom/ pharmacy)? | Ayna ajedu (al merhaad/ assaidaliah)? أين أجد (المرحاض/ الصيدلية)؟ | Go straight! then turn left/ right! | imshy ala tool, thumma ‘arrij yaminan/ shimalan أمشٍ على...
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...S.No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 S.No 72 73 74 75 76 State Bihar Bihar Bihar Bihar Bihar Bihar Bihar Bihar Bihar Bihar Bihar Bihar Bihar Bihar Chhattisgarh Chhattisgarh Chhattisgarh Chhattisgarh Chhattisgarh Chhattisgarh Chhattisgarh Chhattisgarh Chhattisgarh Chhattisgarh Chhattisgarh Chhattisgarh Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana Haryana JHARKHAND JHARKHAND JHARKHAND JHARKHAND JHARKHAND Kerala State Kerala Kerala Kerala Kerala Kerala District Bhojpur Bhojpur Muzaffarpur Muzaffarpur Muzaffarpur Muzaffarpur Nalanda Nalanda Nawada Nawada Nawada Nawada Patna Rohtas Bastar Durg Durg Durg Durg Durg Durg Janjgir Raipur Raipur Raipur Surguja Bhiwani Bhiwani Bhiwani Bhiwani Bhiwani Bhiwani Bhiwani Faridabad Faridabad Faridabad Faridabad Faridabad Faridabad Fatehabad Hisar Hisar Hisar Hisar Hisar Hisar Hisar Jind Mewat Palwal Panipat Panipat Panipat Panipat Panipat Rohtak Sonipat Sonipat Sonipat Yamunangar Yamunangar Yamunangar Yamunangar Yamunangar Yamunangar Bokaro Bokaro Bokaro Gumla Ranchi Alapuzha District Alapuzha Calicut Ernakulam Kannur...
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...Abstract Kabir Das : Literature and Communication Literature is the mirror of society and it is the reflection of the age, which it belongs to. Literature of any age and era shows the prevalent trend of the period when it was created and connects at its best to that era. The uniqueness of the literature of Saint Kabir is that it transcends all boundaries and limitations of time and place. In spite of the fact that his literature belongs to the period of 15th century it is still relevant, remembered, quoted and discussed with passion and fervor not only among the connoisseurs of art and literature but also among common man and youth. This article is an attempt to throw light on the various dimensions of Kabir Das’s literature and how it is still effectively communicated and in turn is used for effective communication. This paper contemplates on the varied aspects of kabir’s literature. Kabir’s literature is known for elements of mysticism, spirituality, concept of love, his objectivity in imparting moral education, his attack on vices of human behavior, hypocrisy and materialistic attitude. All these aspects are dominantly reflected in his literary works and are still relevant in today’s social scenarios which are well communicated in the form of his well remembered ‘Dohas’ and poetry. Hence, it is concluded that Kabir’s literature, in spite of being so old and classical is timeless and well applicable and connected with today’s era. His ‘Dohas’ makes...
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... NIMS HOSPITAL Submitted in partial fulfillment of the requirements for the award of the Degree of Master of Business Administration University of Kerala By ANOOP G.P Under the guidance of Ms. AMBILI ASHOK Faculty Lmcst, trivandrum DEPARTMENT OF MANAGEMENT STUDIES LOURDES MATHA COLLEGE OF SCIENCE & TECHNOLOGY LOURDES HILLS, KUTTICHAL P.O, THIRUVANANTHAPURAM-695574 2010-2012 DEPARTMENT OF MANAGEMENT STUDIES LOURDES MATHA COLLEGE OF SCIENCE AND TECHNOLOGY KUTTICHAL, THIRUVANANTHAPURAM – 695574 CERTIFICATE This is to certify that this report titled A Report On Organizational Study done at NIMS HOSPITAL., NEYYATTINKARA, submitted by ANOOP G.P is a bonafide record of the done by him during the year 2011 under my guidance in partial fulfillment of the requirements for the award of Degree of Master of Business Administration of University of Kerala. Ms. Ambili Ashok Prof.B.AjayKumar. Faculty Guide Head of the Department DECLARATION. I ANOOP.GP hereby declare that this internship report titled “An ORGANIZATION STUDY at NIMS...
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...ISSN 1648-0627 print ISSN 1822-4202 online VERSLAS: TEORIJA IR PRAKTIKA BUSINESS: THEORY AND PRACTICE http://www.vtu.lt/leidiniai; http://www.vtu.lt/editions 2006, Vol VII, No 2, 128135 BANKININKYSTËS SEKTORIAUS POVEIKIS EKONOMIKOS AUGIMUI: TEORINIAI IR PRAKTINIAI ASPEKTAI Gitana Dudzevièiûtë Vilniaus Gedimino technikos universitetas, Saulëtekio al. 11, LT-10223 Vilnius, Lietuva El. paðtas: gitana_dudz@yahoo.com Áteikta 2005-11-11; priimta 2006-01-27 Santrauka. Straipsnyje nagrinëjamos Lietuvos finansinio tarpininkavimo sektoriaus, kurio pagrindà sudaro bankininkystës sektorius, tendencijos ðalies ekonomikoje, pateikiami bankininkystës sektoriaus poveikio ekonomikos vystymuisi teoriniai aspektai. Taikant statistikos modelius, tiriama ekonomikos augimo priklausomybë nuo bankininkystës sektoriaus rodikliø, iðryðkinami labiausiai ekonomikos augimà lemiantys bankininkystës sektoriaus veiksniai, kiekybiðkai ávertinamas jø poveikis bei pateikiama gautø ryðiø ekonominë interpretacija. Reikðminiai þodþiai: finansinis tarpininkavimas, bankininkystë, investicijø efektyvumas, kiekybinë analizë. THE IMPACT OF A BANKING SECTOR ON ECONOMIC GROWTH: THEORETICAL AND PRACTICAL ASPECTS Gitana Dudzevièiûtë Vilnius Gediminas Technical University, Saulëtekio al. 11, LT-10223 Vilnius, Lithuania E-mail: gitana_dudz@yahoo.com Received 11November 2005; accepted 27 January 2006 Abstract. The article the Impact of a Banking Sector on Economic Growth: Theoretical and Practical Aspects provides...
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...1 Kerala Mural Paintings Kerala: An Introduction According to mythology, Parasurama an incarnation of Vishnu, weary of long years of war and bloodshed decided to undertake a penance in the Western Ghats. Varuna, the God of water responded to his prayers and granted him a boon. Parasurama was asked to throw his axe and the area and distance covered by the axe would be his. Known for his strength and valour, Parasurama swung his axe with such power and might that it reached Kanyakumari. This strip of land covered by the axe came to be known as Kerala. Another creation myth narrates how Varuna raised lands from beneath the ocean and formed the region called Kerala. Politically a merging of three regions in 1956 Travancore, Cochin and Malabar, formed the state. In Sanskrit Kerala means, Land added on which is both mythically and geologically true of the origin of Kerala. Another opinion is that the name is derived from Kera, which means coconut in Malayalam. But there are also theories about the absence of coconut in Kerala, at that time. A more convincing view can be traced back to the Chera Dynasty. The Chera kings were referred to as Cheralan and Cheralatan. The Sanskrit word for Chera is Kera and alam means country. Thus the name Kerala or Keralam may have meant the country of the Cheras. Whatever the origin story may be, Kerala is truly Gods own country, as it is popularly known. Situated on the southwestern coast of the Indian sub continent, it has the Western Ghats...
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...Hypothesis: Communalization of Education is leading to increasing tension/alienation amongst religious communities and is being utilized as a tool for vote bank politics by politicians. Case Study 1: The Saffronization of Educational Institutions One of the first moves taken by Murli Manohar Joshi, HRD minister in 2000 was to appoint Mr. BR Grover as Chairman of the Indian Council of Historical Research. It was a widely held view that Mr. Grover was a historian of mediocre status and a RSS sympathizer of high standing. This decision elicited much indignation, however knowing the BJP’s policy of ‘pro-Hindutva,’ one could hardly have been much surprised. Mr. Grover, did everything in his power to promote RSS ideology and even managed ‘evidence’, as the VHP representative on a Govt. panel on the Babri Masjid dispute, to argue that a Ram temple indeed existed on the Babri Masjid site and that it was destroyed during Babar’s regime to build the mosque. The weight of historical scholarship and archaeological evidence which suggests the contrary was totally discounted. A few months prior to this the Council of ICHR was reconstituted to achieve a near monopoly for the RSS in this important institution. The Indian Council of Social Science Research has been given an even more ‘august’ scholar as Director. Mr. ML Sondhi is a person of long standing service to the RSS and has been a Jan Sangh MP in 1967. Earlier, the Indian Institute of Advanced Studies (Simla), the Indian Institute...
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